Arcona Hotel and resorts

What Arcona Hotel and resorts does

Arcona Hotel and Resorts is a privately held German hospitality group headquartered in Rostock that operates and develops a portfolio of nine-plus individually branded hotels and vacation accommodations across Germany's Baltic Sea coast (Rügen, Usedom, Ahrenshoop), North Sea coast (Sylt), the cultural inland destination of Weimar in Thuringia, and the Mediterranean island of Mallorca, Spain. Each property is positioned around a distinct narrative — coastal leisure, cultural immersion, or barefoot-style beach hospitality — and is operated through wholly-owned subsidiaries under the holding company arcona Management GmbH, led by Managing Partner Alexander Winter and Partner Stephan Gerhard. The group serves primarily leisure tourists and individual travelers, with secondary segments in corporate and group events (including golf tournaments), and a B2B travel agency channel offering 15% commissions.

The underlying technology stack comprises Oracle's Opera Property Management System for front desk and reservation operations, dailypoint as the centralized CRM and email marketing platform, Travelclick (operated by Engrande S.L. Barcelona) for the online booking engine, INCERT eTourismus for guest account management, and DialogShift for website chat engagement. The my arcona loyalty program, built on the dailypoint CRM, offers a 10% direct booking discount and priority access to offers to drive direct channel share. Internal operations are supported by the arcona Online Academy (run via Voss-Seminare) for employee e-learning and by d.vinci for applicant tracking.

Arcona's revenue model is anchored in per-night accommodation across the portfolio (rates from €50 per person per night) supplemented by on-site F&B at four branded restaurants (#herrhoshi, Restaurant AnnA, Restaurant Küstensilber, Barefoot Restaurant), gift voucher sales (3-year validity), corporate and golf event packages, and ancillary services. Distribution combines a direct channel (arcona.de, phone, email) incentivized by my arcona, with a B2B channel paying 15% commission to travel agencies and OTA partnerships (Travelclick, Booking.com, HRS referenced) for incremental reach.

Name

Arcona Hotel and resorts

Legal name

arcona Management GmbH

Website

https://arcona.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Arcona Hotel and Resorts is a privately held German hospitality group operating nine-plus individually branded hotels and vacation accommodations across Germany's Baltic and North Sea coasts, Thuringia, and Mallorca, Spain, serving leisure travelers, corporate groups, and travel agency partners.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Golf Courses and Country Clubs (71391)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Historic & Heritage Full-Service Hotels (THAGAAAG), Luxury Golf Resorts (THAGACAH), Hotel & Resort Restaurants (THAFACAH), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Hotel accommodation services
• Hospitality management
• Vacation property rentals
• Coastal resort hotels
• Hotel restaurant dining

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodation: Arcona generates primary revenue from room rentals across its portfolio of 9+ properties in Germany (Sylt, Rügen, Usedom, Ahrenshoop, Weimar) and Spain (Mallorca). Guests can book rooms per night with rates starting from €50 per person per night. The portfolio includes standalone hotel rooms as well as vacation homes and apartments.
2. Food & Beverage: Revenue from on-site dining at multiple restaurants: #herrhoshi (Ahrenshoop), Restaurant AnnA (Weimar), Restaurant Küstensilber (Rügen), and Barefoot Restaurant (Mallorca). Dining packages are bundled with accommodation offers, and guests receive food and beverage vouchers (e.g., 10% food and beverage voucher on summer specials).
3. Loyalty Program & Direct Bookings: The my arcona loyalty program drives direct bookings by offering a 10% direct booking discount and exclusive early access to offers. Membership generates recurring engagement through personalized communications, birthday wishes, and targeted promotions based on guest preferences stored in the CRM.
4. Gift Vouchers: Arcona sells travel gift vouchers (Gutscheine) valid for three years, redeemable across all hotels for stays, golf, and cultural experiences. Gift vouchers can be printed with personalized messages, creating a gifting revenue stream.
5. Travel Agency Commission: Arcona pays a 15% commission to travel agencies that book guests into its properties, incentivizing third-party travel advisors to recommend arcona hotels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Arcona Hotels & Resorts operates a portfolio of 9 individually branded hotel properties plus vacation homes across Germany's Baltic and North Sea coasts (Sylt, Rügen, Usedom, Ahrenshoop), Thuringia (Weimar), and Mallorca, Spain. The group offers nightly accommodation, on-site dining at four restaurants (#herrhoshi, Restaurant AnnA, Restaurant Küstensilber, Barefoot Restaurant), wellness and spa services, event spaces, and golf access, supported by the my arcona loyalty program providing a 10% direct booking discount.

Product overview

Arcona Hotels & Resorts operates a portfolio of hotel properties and vacation accommodations across Germany and Spain, featuring 9 distinct hotel properties (Wyn Strandhotel Sylt, Vju Hotel Rügen, Koopmanns Hotel und Lädchen, Hotel Kaiserhof Heringsdorf, Künstlerquartier Seezeichen, Elisabeth von Eicken, Hotel Elephant Weimar, Barefoot Hotel Mallorca), vacation homes (Vacation Homes Seezeichen), and 4 restaurants (#herrhoshi, Restaurant AnnA, Restaurant Küstensilber, Barefoot Restaurant). The company also offers a loyalty program (my arcona) providing direct booking discounts, and an internal eLearning platform (arcona Online Academy) for staff development. Properties are located at destinations including Sylt, Rügen, Usedom, Ahrenshoop, Weimar (Germany), and Mallorca (Spain).

Differentiator

Problem solved

Functional benefit

Brands

• Barefoot Hotels: Barefoot-style vacation accommodation brand featuring the Barefoot Hotel Mallorca.
• my arcona
• arcona Hilfsfonds e.V.
• arcona Online Academy

Products and services

• Wyn Strandhotel Sylt

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Golfclub Schloss Teschow e.V.minorStrategic or Co-development PartnerArcona operates the Golfclub Schloss Teschow e.V. as part of its portfolio. The company collaborates with the golf club to organize benefit golf matches whose proceeds are donated to Deutsche Krebshilfe e.V. for children's cancer charity. This partnership combines leisure hospitality with the company's social responsibility (CSR) agenda through the arcona Hilfsfonds e.V. foundation.
• INCERT eTourismus GmbH & Co KGcoreTechnology or IntegrationINCERT eTourismus GmbH & Co KG (Leonfeldner Straße 328, 4040 Linz, Austria) provides the customer account platform for arcona's guest registration and booking management. A data processing agreement (Auftragsverarbeitungsvertrag) under Art. 28 GDPR has been signed with this vendor. This platform is essential for guest account management and booking processing.
• Travelclick (Engrande S.L. Barcelona)coreTechnology or IntegrationTravelclick, operated by Engrande S.L. Barcelona, provides the online booking platform for arcona's hotel reservations. A joint responsibility agreement under Art. 26 GDPR exists between arcona and Engrande S.L. Barcelona. Travelclick enables real-time availability and booking for all arcona properties across web and mobile channels.
• dailypoint (Toedt, Dr. Selk & Coll. GmbH)coreTechnology or Integrationdailypoint, provided by Toedt, Dr. Selk & Coll. GmbH (Augustenstraße 79, 80333 München), is arcona's CRM and newsletter platform. It is used for guest profile management, newsletter dispatch, and email marketing analytics (including tracking pixels in newsletters). The platform is critical for the my arcona loyalty program and guest personalization across all properties.
• Oracle Deutschland B.V. & Co. KG (Opera PMS)coreTechnology or IntegrationOracle's Opera Property Management System (PMS) is used by arcona for guest administration across its hotel properties. Opera handles front desk operations, reservation management, guest check-in/check-out, and integrates with point-of-sale systems for dining and spa services at the properties.
• Meta Platforms (Facebook / Instagram)minorGTM or Marketing PartnerArcona maintains a Facebook page (Facebook Fanpage) for brand marketing and community engagement. Meta provides anonymous Page Insights data (followers, reach, demographics) to arcona. Facebook is designated as sole controller for Insight data under Article 26 joint controller agreement. Instagram is used as a link-based integration for visual content sharing.
• Voss-SeminareminorImplementation/ SI/ Consulting PartnerVoss-Seminare (Zum Bahnhof 24, 19055 Schwerin) is the external service provider for arcona's Online Academy (academy.arcona.de), an e-learning platform for employee onboarding and ongoing professional development. A data processing agreement under Art. 28 GDPR has been signed with Voss-Seminare.
• DKMS (Deutsche Knochenmarkspenderdatei)minorStrategic or Co-development PartnerArcona Hilfsfonds e.V. supports DKMS campaigns to recruit bone marrow donors ('Lifesavers'). The company promotes these campaigns as part of its social commitment, helping to raise awareness and funding for the international bone marrow registry.
• Deutsche Krebshilfe e.V.minorStrategic or Co-development PartnerProceeds from benefit golf tournaments organized with Golfclub Schloss Teschow are donated to Deutsche Krebshilfe e.V. for children's cancer charity. This partnership supports the arcona Hilfsfonds e.V. mission of social responsibility.
• Diakonie Soup Kitchen at Kindertreff EisenachminorStrategic or Co-development PartnerThe first donation from arcona Hilfsfonds e.V. went to the Diakonie soup kitchen at the Kindertreff in Eisenach. This regional solidarity project marked the first milestone in the company's charitable giving history.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Upstalsboom Hotels & Resorts: German privately held hotel group operating coastal and leisure resort hotels along the North Sea and Baltic coasts (e.g., Borkum, Langeoog, Wyk auf Föhr). Directly comparable to Arcona's German coastal portfolio model with full-service resorts and spa offerings.
• A-ROSA Resorts & Hotels: German resort and spa hotel group with properties on the Baltic coast and in the Alps. Closely matches Arcona's mix of destination resorts, wellness focus, and curated hospitality experiences at leisure locations.
• Lindner Hotels & Resorts: German full-service hotel group operating city and resort hotels including Baltic coast properties. Comparable to Arcona in its mix of individually branded full-service hotels and its target of German-speaking leisure and business travelers.
• Dorint Hotels & Resorts: German hotel group with a portfolio of full-service city and resort hotels across Germany and select European destinations. Operates with comparable scale, multi-property management, and a mix of leisure and corporate/event demand.
• Maritim Hotels: German full-service hotel chain with coastal and city properties including Baltic Sea locations such as Heringsdorf and Travemünde. Direct overlap with Arcona on German Baltic coastal resort markets and full-service event capacity.
• H-Hotels: Privately held German hotel group operating multiple full-service and resort brands across Germany. Comparable mid-sized private competitor with a portfolio approach similar to Arcona's multi-property, multi-region model.

Broad incumbents

• Steigenberger Hotels & Resorts: Long-established German hotel group (now under Deutsche Hospitality) operating luxury and upper-upscale full-service hotels across Europe. Comparable in upper-upscale positioning but at materially larger scale and broader geographic reach than Arcona.
• TUI Blue Hotels & Resorts: International resort hotel brand of TUI Group, focused on leisure destinations including Mediterranean and coastal properties. Overlaps with Arcona's Barefoot Mallorca and resort leisure positioning, but operates at much larger scale under a global tour-operator umbrella.

Regional players

• Hotel & Resort Sommerfeld (Barefoot concept peers): German resort hotel with wellness and leisure focus. Comparable as a single-property German resort operating in the leisure/wellness segment that Arcona's individual hotels compete with on a property-by-property basis.

Others

• Travelcircus / Kurzurlaub.de: German short-stay and package-travel platform distributing hotel rooms and experiences. Comparable as a channel partner relevant to Arcona's distribution mix and OTA/agency relationships, rather than a direct property competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/arconaHOTELSRESORTS
• Facebookde-de.facebook.com/arconaHOTELS
• LinkedInde.linkedin.com/company/arcona-hotels-resorts
• Instagraminstagram.com/arconahotelsresorts
• Pinterestpinterest.de/arcona

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcona Hotel and resorts