Incert eTourism

What Incert eTourism does

Incert eTourismus GmbH & Co KG is a privately held Austrian B2B SaaS company headquartered in Linz with additional offices in Innsbruck and Rostock. The company develops and operates an eCommerce platform purpose-built for the tourism industry, sold under the brand 'Incert.' Its offering is structured around nine integrated modules: a voucher system (Gutscheinsystem), gift card system (Geschenkkartensystem), ticket system (Ticketsystem), shop system (Shopsystem), deposit/down-payment system (Anzahlungssystem), guest loyalty system (Gästebindung & Stammgäste), marketing automation, campaign system with landing pages, and a managed online marketing service running Google and Meta campaigns on behalf of clients. The platform is API-first and integrates with established hospitality vendors including Oracle Opera Cloud, Mews, DIRS21, Casablanca, Microsoft Dynamics, and various payment, POS, and access control systems.

The company targets tourism operators across the DACH region, with primary segments in hotels, hotel chains, mountain railways, thermal baths, gastronomy, leisure facilities, destinations, travel operators, and camping/glamping sites. Notable customers include Sacher Hotels (7 properties), Valamar (52 properties via Microsoft Dynamics integration), Hintertuxer Gletscher, Therme Nova, Familie Querfeld (10 Viennese establishments), Silvretta Montafon, and Ruefa (online and 70+ branch sales since 2011). More than 1,000 tourism businesses use the platform, and a customer survey reports a 92% recommendation rate.

Commercially, Incert runs a sales-led B2B motion with direct enterprise and inside sales teams, a free demo system for prospects, 15-minute introductory consultation calls, and an ongoing hands-on partnership model. Pricing is quote-based and not publicly disclosed. The founding team comprises Peter Praher (COO and co-founder), Günther Praher (CEO and co-founder), and Gerhard Lengauer (CTO). The company operates as a GmbH & Co KG, is GDPR-compliant, and shows no signs of external venture capital or private equity investment, suggesting founder-owned and bootstrapped status since inception in 2011.

Name

Incert eTourism

Legal name

Incert eTourismus GmbH & Co KG

Website

https://incert.at

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Incert eTourismus is a B2B SaaS company providing an API-first eCommerce platform for vouchers, tickets, loyalty, and marketing automation, serving more than 1,000 tourism businesses across hotels, mountain railways, thermal baths, and travel operators in the DACH region.

Ownership category

akta.pro rank

Product category

Tourism eCommerce Software

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

NDC/EDIFACT Connectivity & Airline Distribution APIs (THALAJAB)

Keywords

• Tourism eCommerce platform
• Hospitality SaaS software
• Voucher management system
• Guest loyalty solutions
• Tourism marketing automation

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Incert operates as a B2B SaaS company providing an eCommerce platform for tourism businesses. The platform combines voucher systems, ticket systems, loyalty programs, and marketing automation as integrated modules.
2. Setup and Implementation Services: The company provides personalized onboarding and implementation support as part of their hands-on partnership approach.
3. Online Marketing Services: Managed Google and Meta advertising campaigns for clients as an additional service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Incert eTourism is a B2B SaaS provider that builds and sells an API-first eCommerce platform purpose-built for the tourism and hospitality industry. The platform bundles nine modules — voucher and gift card sales, ticketing and reservation management, an online shop, deposit handling, guest loyalty, marketing automation, a campaign system, and managed online marketing — that tourism operators use to digitize gift and experience sales and guest engagement. Offerings are sold as a recurring SaaS subscription with hands-on setup, integration services, and managed Google/Meta advertising.

Product overview

Incert eTourismus offers a unified eCommerce platform combining vouchers, tickets, loyalty programs, and marketing automation for the tourism and hospitality industry. The core offering consists of nine integrated modules: the Gutscheinsystem (Voucher System) and Geschenkkartensystem (Gift Card System) for voucher and gift card sales; the Ticketsystem (Ticket System) and Shopsystem (Shop System) for experience and product sales; the Anzahlungssystem (Deposit System) for payment integration; the Gästebindung & Stammgäste (Guest Loyalty) module for customer retention; and the Marketingautomatisierung (Marketing Automation), Kampagnensystem (Campaign System), and Online-Marketing modules for customer engagement. The platform emphasizes API-first architecture for seamless integration with existing hotel, booking, payment, and POS systems, with AI-powered backend features for content optimization and multilingual support.

Differentiator

Problem solved

Functional benefit

Products and services

• Gutscheinsystem (Voucher System) Customizable digital voucher solution enabling tourism businesses (hotels, thermal baths, mountain railways, restaurants) to sell gift vouchers online and offline with design customization, redemption tracking, and integration into existing hotel, payment and POS systems.
• Geschenkkartensystem (Gift Card System) Gift card system available in both digital and physical formats, immediately deployable on-site at the tourism property and via online sales channels.
• Ticketsystem (Ticket System) Automated ticketing and reservation system for events and experiences, designed to scale with sold-out capacity. Integrates with POS systems for on-site redemption.
• Shopsystem (Shop System) Online shop module enabling tourism operators to sell physical products alongside vouchers as combined gift packages, integrated into the voucher shop experience.
• Anzahlungssystem (Deposit System) API-based deposit and down-payment management system that integrates with payment providers, hotel PMS and booking systems for automated booking deposits.
• Gästebindung & Stammgäste (Guest Loyalty System) Professional guest loyalty and retention system offering individualized rewards beyond basic points programs to build lasting customer relationships for tourism businesses.
• Marketingautomatisierung (Marketing Automation) Marketing automation module using guest data to trigger timed, automated communications such as birthday greetings and abandoned-cart recovery emails to activate guests and increase sales.
• Kampagnensystem (Campaign System)

Quantifiable outcome

• 92% of customers recommend Incert to others
• +1 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• RuefacoreStrategic or Co-development Partner · 1 January 2011Long-term partnership since 2011 with Ruefa (travel agency and travel retailer) developing and optimizing online sales strategy. Gift vouchers sold online and in over 70 Ruefa travel agencies became a bestseller.
• Casablanca (Hotel Software)coreTechnology or IntegrationIntegration partnership with Casablanca hotel software for seamless voucher and ticket system connectivity.
• DIRS21coreTechnology or IntegrationIntegration with DIRS21 booking engine and hotel management system.
• MewscoreTechnology or IntegrationIntegration with Mews cloud-based hotel management system (PMS) for voucher and booking integration.
• Opera Cloud (Oracle)coreTechnology or IntegrationIntegration with Oracle Opera Cloud Property Management System for hotel industry connectivity.
• Microsoft DynamicscoreTechnology or IntegrationCRM system integration for Valamar's voucher program across 52 properties via Microsoft Dynamics.
• ValamarcoreStrategic or Co-development PartnerStrategic partnership with Valamar (Croatia's largest tourism company) enabling a single voucher redeemable across all 52 hotels, resorts and camping sites via Microsoft Dynamics CRM integration.
• DEHOGA BayernminorGTM or Marketing PartnerIndustry association partnership with German Hotel and Restaurant Association.
• Swiss Hospitality Solutions (SHS)minorGTM or Marketing PartnerPartnership with Swiss Hospitality Solutions for hospitality industry presence.
• HSMA (Hospitality Sales & Marketing Association)minorGTM or Marketing PartnerMembership/partnership with hospitality sales and marketing professional association.
• ÖHV (Austrian Hotel Association)minorGTM or Marketing PartnerPartnership with Austrian Hotel Association marketplace.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• TrekkSoft: Swiss booking and payment software for tours and activities providers, similar experience-commerce focus but centered on Switzerland and broader international tours.

Broad incumbents

• CTS Eventim: Leading DACH ticketing group; overlaps with Incert's event ticketing capability but operates at consumer-facing mass-event scale rather than tourism-operator SaaS.
• Eventbrite: Global self-serve event ticketing platform overlapping with Incert's Ticketsystem, though broader and not specialized in hospitality voucher/loyalty use cases.
• FareHarbor: Booking and reservation software for tours, activities and attractions used globally; overlaps with Incert on experience commerce for leisure operators.

Emerging players

• GiftUp: Online gift card and voucher selling platform for hospitality and leisure businesses, directly comparable to Incert's Gutschein- and Geschenkkartensystem.
• Rezdy: Booking and channel-management software for tours and activities operators, comparable in serving experience/leisure businesses selling online.
• Voucherify: API-first promotions, voucher and loyalty platform; overlaps with Incert's voucher and marketing-automation modules though it is industry-agnostic rather than tourism-specific.

Direct peers

• Regiondo: Munich-based booking and ticketing platform for tours, activities and leisure operators in DACH, directly overlapping with Incert's ticket/voucher e-commerce for tourism businesses.
• bookingkit: Berlin-based digital booking, ticketing and reseller platform for tours and attractions in DACH, competing for the same leisure/experience operators Incert serves.

Others

• Mews: Cloud hotel PMS that is both an Incert integration partner and a potential overlap, as it offers hospitality commerce features adjacent to Incert's voucher and payment modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@incertetourismus
• Facebookfacebook.com/incert.etourismus
• LinkedInat.linkedin.com/company/incert-etourismus
• Instagraminstagram.com/incertetourismus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incert eTourism