Kelly Services Malaysia
Kelly Services Malaysia is the Kuala Lumpur-based Malaysian subsidiary of US-listed Kelly Services Inc. (NASDAQ: KELYA), established in 2007 and employing 251-500 staff to deliver temporary staffing, direct hire, RPO, payroll, and managed workforce solutions to enterprise clients across multiple industry verticals.
- Company typePublic
- Founded1946
- HeadquartersKuala Lumpur, Malaysia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Kelly Services Malaysia does
Kelly Services Malaysia is the Kuala Lumpur-based Malaysian operating entity of Kelly Services Inc., a publicly traded (NASDAQ: KELYA) global workforce solutions company founded in 1946 in the United States and credited with inventing the staffing industry. The Malaysian subsidiary was established in 2007 and maintains 251-500 local employees delivering temporary staffing, direct sourcing and permanent hiring, master vendor programs, recruitment process outsourcing (RPO), on-site workforce management, business process outsourcing, payroll services, and managed services to enterprise clients.
Its technology foundation is a staffing and workforce management platform supporting the full Acquire-Manage-Retain service stack (temporary staffing, direct sourcing, master vendor, RPO, on-site management, BPO, payroll, managed services, skilled professional solutions), with the myKelly job-seeker portal as the candidate-facing surface. No proprietary AI/ML models, advanced data assets, or differentiated technical architecture are disclosed in the source materials; the platform appears to be a conventional staffing operations stack.
Commercially, the entity operates a hybrid GTM combining enterprise field sales (large-organization workforce RFPs, MSP/RPO master vendor programs), inside sales (phone and email capture), and self-serve candidate acquisition via myKelly. Revenue is generated through transaction fees on temporary placements (markup on wages), one-time direct placement fees, and recurring managed-services fees for payroll, BPO, RPO, and on-site workforce management. Pricing is not publicly disclosed and is quote-based with multi-year contract structure typical of enterprise staffing engagements. Customer segments span enterprise organizations as the primary segment, with further vertical specialization through the global Kelly portfolio (Education, Engineering, Government, Science & Clinical, Professional & Industrial, Healthcare Therapy), plus individual job seekers as a persona.
Kelly Services Malaysia firmographics
Firmographics- Name
- Kelly Services Malaysia
- Legal name
- Kelly Services Inc.
- Website
- https://kellyservices.com.my
- Company type
- Public
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kelly Services Malaysia is the Kuala Lumpur-based Malaysian subsidiary of US-listed Kelly Services Inc. (NASDAQ: KELYA), established in 2007 and employing 251-500 staff to deliver temporary staffing, direct hire, RPO, payroll, and managed workforce solutions to enterprise clients across multiple industry verticals.
- Ownership category
- akta.pro rank
Kelly Services Malaysia industry classification
Industry- Product category
- Staffing and Workforce Solutions
- NAICS
- Temporary Help Services (561320), Employment Placement Agencies and Executive Search Services (56131), Professional Employer Organizations (561330), Payroll Services (541214)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363), Services-Management Services (8741)
- akta.pro primary industry
- Workforce Management & Scheduling (BPACAPAI)
- akta.pro secondary industries
- Contractor Management Systems (CMS) & Workforce Management (BPACAGAE), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)
Keywords
Where Kelly Services Malaysia is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Kelly Services Malaysia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Temporary Staffing Services: Placement of temporary workers with client organizations, generating revenue through markup on worker wages or service fees.
- Direct Sourcing & Hiring: Direct placement and sourcing of permanent candidates for clients, generating one-time placement fees.
- Payroll Services: Payroll processing and administration services for clients, generating recurring service fees.
- Business Process Outsourcing: BPO services including on-site workforce management and managed services.
- Skilled Professional Solutions: Placement of skilled professionals across specialized divisions including engineering, science, and clinical sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Kelly Services Malaysia product offering
Product offeringCore offering
Kelly Services Malaysia provides end-to-end workforce solutions for employers in Malaysia, including temporary staffing, direct sourcing and permanent hiring, master vendor programs, recruitment process outsourcing (RPO), on-site workforce management, payroll administration, business process outsourcing, and managed services. The Kuala Lumpur-based operation is part of the global Kelly Services Inc. network and serves enterprise clients seeking flexible, scalable talent acquisition and management support.
Product overview
Kelly Services is a workforce solutions company that operates as a multi-brand portfolio platform with three main pillars: workforce solutions services (Acquire talent through temporary staffing, direct sourcing, master vendor programs, RPO; Manage talent via on-site workforce management, BPO, payroll services, managed services; Retain talent through skilled professional solutions, Kelly Certification Institute, Equity@Work), specialty division sub-brands (Kelly Education, Kelly Engineering, Kelly Government, KellyOCG, Kelly Pediatric Therapy, Kelly Professional & Industrial, Kelly Science & Clinical), and acquired brands (Greenwood Asher & Associates, Motion Recruitment, Next Gen | GTA, Softworld, TG Federal, Vita Global Science). The portfolio is unified under the Kelly Services umbrella while maintaining distinct brand identities for different market segments, with KellyOCG serving as the global solutions arm for managed services and workforce outsourcing.
Differentiator
Problem solved
Functional benefit
Brands
- Kelly Education: Education staffing and workforce solutions division
- Kelly Engineering
- Kelly Government
- KellyOCG
- Kelly Pediatric Therapy
- Kelly Professional & Industrial
- Kelly Science & Clinical
- Greenwood Asher & Associates
- Motion Recruitment
- Next Gen | GTA
- Softworld
- TG Federal
- Vita Global Science
Products and services
- Temporary Staffing
Companies that use Kelly Services Malaysia
Customer profileSegments8 records
Ideal customer profiles3 records
Kelly Services Malaysia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kelly Services Malaysia partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Kelly Services Malaysia competitors and assessment
Company assessmentDirect peers
- ManpowerGroup Malaysia: Major global staffing firm with established Malaysian presence providing temporary, permanent, and RPO services across industries — competes head-to-head with Kelly Services Malaysia in enterprise and specialty staffing.
- Randstad Malaysia: Global HR services leader with significant Malaysian operations offering temporary staffing, permanent placement, and HR solutions — directly comparable in customer base and service mix.
- Michael Page Malaysia: International recruitment firm with strong Malaysia presence focused on mid-to-senior permanent and contract placements — comparable in professional/white-collar recruitment offerings.
- PERSOLKELLY: Asia-Pacific focused joint venture staffing firm combining PERSOL and Kelly Services' APAC operations — historically related to Kelly, now operates as an independent APAC competitor with overlapping service offerings in Malaysia.
- Robert Half Malaysia: Global specialist in finance, accounting, technology, and administrative staffing with Malaysia operations — competes in similar professional and skilled-talent verticals as Kelly Services Malaysia.
- Hays Malaysia: Specialist recruitment firm focused on professional and skilled placements in Malaysia — comparable to Kelly Services Malaysia's skilled professional solutions and specialty division approach.
- Adecco Malaysia: Global staffing leader with direct Malaysia operations offering temporary staffing, permanent placement, and workforce solutions across multiple verticals — directly comparable to Kelly Services Malaysia's core offering.
Emerging players
- JobStreet by SEEK: Malaysia's leading online job marketplace now part of SEEK — overlaps with Kelly Services Malaysia's candidate acquisition and direct sourcing functions, and increasingly competes on recruitment process outsourcing.
Broad incumbents
- Recruit Holdings (Indeed + Glassdoor): Parent of Indeed, Glassdoor, and other HR platforms — represents the broader technology-enabled recruitment ecosystem that competes with traditional staffing firms like Kelly Services Malaysia for both candidates and clients.
- LinkedIn (Talent Solutions): Microsoft-owned professional network with Talent Solutions including Recruiter, Learning, and direct sourcing — represents a major technology-driven competitor to traditional staffing agencies for candidate sourcing and enterprise hiring in Malaysia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kelly Services Malaysia social profiles
Digital presenceKelly Services Malaysia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kelly Services Malaysia leadership team
Management profileNumber of profiles
Profiles2 records
Kelly Services Malaysia subsidiaries and ownership
Company hierarchySubsidiaries13 records
Kelly Services Malaysia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kelly Services Malaysia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kelly Services Malaysia
What does Kelly Services Malaysia do?
Kelly Services Malaysia provides end-to-end workforce solutions for employers in Malaysia, including temporary staffing, direct sourcing and permanent hiring, master vendor programs, recruitment process outsourcing (RPO), on-site workforce management, payroll administration, business process outsourcing, and managed services. The Kuala Lumpur-based operation is part of the global Kelly Services Inc. network and serves enterprise clients seeking flexible, scalable talent acquisition and management support.
Is Kelly Services Malaysia a public or private company?
Kelly Services Malaysia is a public company. It is classified as corporate owned and is currently operating.
When was Kelly Services Malaysia founded?
Kelly Services Malaysia was founded in 1946. It employs 251 to 500 people.
Where is Kelly Services Malaysia based?
Kelly Services Malaysia is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Kelly Services Malaysia make money?
Five revenue lines are on record. Temporary Staffing Services are the primary driver. The others are direct Sourcing & Hiring, payroll Services, business Process Outsourcing and skilled Professional Solutions.
Who are Kelly Services Malaysia's main competitors?
Direct peers on record are ManpowerGroup Malaysia, Randstad Malaysia, Michael Page Malaysia, PERSOLKELLY, Robert Half Malaysia, Hays Malaysia and Adecco Malaysia. JobStreet by SEEK is listed as an emerging player. Broad incumbents are Recruit Holdings (Indeed + Glassdoor) and LinkedIn (Talent Solutions).
Does Kelly Services Malaysia have an API?
No public API is recorded for Kelly Services Malaysia.
What industry is Kelly Services Malaysia in?
Kelly Services Malaysia's product category is Staffing and Workforce Solutions. Its primary akta.pro industry code is BPACAPAI, Workforce Management & Scheduling, with a secondary code of BPACAGAE, Contractor Management Systems (CMS) & Workforce Management. Its NAICS code is 561320 and its SIC code is 7361.