ASHI Diamonds, LLC

What ASHI Diamonds, LLC does

ASHI Diamonds, LLC is a privately-held, vertically integrated diamond and fine jewelry manufacturer founded in 1984 and headquartered in New York. The company designs, manufactures, and distributes bridal jewelry, diamond jewelry, gemstone, pearl, silver, gold vermeil, and couture pieces under sub-brands including Lovebright, Diamond Basics, Luxe Silver, and Personalized Jewelry. Manufacturing operations span the United States, China, Thailand, and India, providing cost flexibility and supply chain control across the production cycle.

The company sells exclusively through B2B channels to over 1,000 independent retail jewelers across North America, accessed via an authenticated B2B e-commerce platform (ashidiamonds.com), dedicated account sales representatives, major industry trade shows (Luxury Las Vegas, Couture, JCK), and eight buying group networks (AGS, BIG, CBG, CJG, IJO, LJG, RJO, SJO). Beyond product wholesale, ASHI operates value-added services including the JewelSocial™ social media content platform, a retailer rewards program, sales quotation and custom quote systems, POS display programs, and an Analytics & AI Platform offering Business Overview Reports to retailer accounts. Pricing is not publicly disclosed and is gated behind approved B2B accounts, with a contractual minimum 2.0x markup requirement on retail resale.

Revenue mechanics are one-time wholesale transactions on jewelry inventory supplemented by marketing services to retail partners. The company faces ongoing exposure to U.S. tariff changes on imported jewelry, particularly from India manufacturing operations, which in 2025 required updates to product classifications, customs processing systems, and shipment tracking protocols. Ownership is private, with no disclosed parent company, institutional investor, or PE backing identified in source materials.

Name

ASHI Diamonds, LLC

Legal name

ASHI LLC

Website

https://ashidiamonds.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

ASHI Diamonds is a vertically integrated B2B diamond and fine jewelry manufacturer, founded in 1984, serving over 1,000 independent retail jewelers across North America via a proprietary e-commerce platform, trade shows, and buying groups.

Ownership category

akta.pro rank

Product category

Wholesale Diamond and Fine Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)

akta.pro secondary industries

Fine Jewelry Wholesale & Trading (CRAKAAAL), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Pearl Jewelry (CRAKAAAC)

Keywords

• Wholesale diamond jewelry
• Bridal jewelry manufacturer
• B2B jewelry supplier
• Fine jewelry wholesale
• Independent retail jewelers

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Jewelry Product Sales: Wholesale B2B sales of diamond, bridal, and fine jewelry to independent retail jewelers. Products include engagement rings, wedding bands, pendants, earrings, bracelets, gemstone jewelry, pearl jewelry, silver jewelry, and couture pieces. The company manufactures in multiple global facilities and distributes to over 1,000 independent retailers.
2. Marketing Services: Marketing support services provided to retail partners including social media content (JewelSocial™), email campaigns, collection images and videos, blogs, giveaways, marketing programs, and advertising elements. These are provided as value-added services to maintain retailer relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

ASHI Diamonds is a fully integrated B2B wholesale manufacturer and distributor of diamond, bridal, and fine jewelry serving over 1,000 independent retail jewelers across North America. The company manufactures and distributes diamond rings, wedding bands, pendants, necklaces, earrings, bracelets, gemstone and pearl jewelry, silver jewelry, and couture pieces through sub-brands such as Lovebright, Diamond Basics, and Fusion. Operations are supported by a proprietary B2B e-commerce platform, JewelSocial marketing services, POS display programs, and a retailer rewards program.

Product overview

ASHI Diamonds, LLC is a premier diamond and fine jewelry manufacturer serving over 1,000 independent retail jewelers in North America for over 40 years. The company operates a B2B e-commerce platform providing a comprehensive portfolio of jewelry products across multiple sub-brands and collections. Core product categories include bridal jewelry (bridal sets, engagement rings, wedding bands, I Do Collection), diamond jewelry (rings, pendants, earrings, bracelets), gemstone jewelry, pearl jewelry, silver jewelry (Luxe Silver Collection), and couture pieces. Key sub-brands include Lovebright (featuring Lovebright Bridals and Fusion sub-collections), Diamond Basics, Gold Vermeil, Petite Collection, Personalized Jewelry, and various trending collections (Art Deco Fancies, Bold Gold, Bold Silver, etc.). ASHI operates as a fully integrated manufacturer with facilities in the United States, China, Thailand, and India. Beyond products, ASHI provides marketing services including the JewelSocial™ social media management program, marketing programs with daily social media postings and email campaigns, POS display fixtures, and a B2B rewards management platform. The company also offers a sales quotation system and custom quote capabilities for personalized orders.

Differentiator

Problem solved

Functional benefit

Brands

• Lovebright: Diamond jewelry collection featuring halo, solitaire, and bridal designs including rings, pendants, earrings, and bracelets.
• Diamond Basics
• JewelSocial

Products and services

• Diamond Basics Collection

Quantifiable outcome

• Serving over 1,000 independent retail jewelers in North America
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered minor.

• American Gem Society (AGS)minorOthersASHI participates in the American Gem Society network of independent jewelers. AGS is a trade organization for jewelry professionals focused on education, ethics, and consumer protection.
• Buyers International Group (BIG)minorOthersASHI distributes products through the BIG buying group network, which provides independent jewelers with volume purchasing power and access to manufacturer programs.
• Continental Buying Group (CBG)minorOthersASHI distributes products through the CBG buying group network, serving independent jewelry retailers with competitive pricing and marketing support programs.
• Canadian Jewellery Group (CJG)minorOthersASHI serves Canadian independent jewelers through the CJG buying group network, which focuses on jewelry retailers in Canada.
• Independent Jewelers Organization (IJO)minorOthersASHI distributes through IJO's network of independent jewelry retailers, providing access to their member base of independent jewelers across North America.
• Leading Jewelers Guild (LJG)minorOthersASHI serves LJG member jewelers through the organization's buying group programs, providing access to independent jewelry retailers in their network.
• Retail Jewelers Organization (RJO)minorOthersASHI distributes through RJO's network of independent retail jewelers, supporting their member base with diamond and fine jewelry products.
• Southeastern Jewelers Organization (SJO)minorOthersASHI serves regional independent jewelers through the SJO buying group network focused on jewelry retailers in the southeastern United States.
• JCK (Jewelers Circular Keystone)minorOthersASHI participates in JCK events and advertising, the leading jewelry industry trade publication and trade show brand in North America.
• Luxury Trade ShowminorOthersASHI exhibits at the Luxury trade show in Las Vegas, a premier jewelry industry event targeting high-end jewelry retailers and brands.
• Couture ShowminorOthersASHI participates in the Couture jewelry trade show, an upscale industry event in Las Vegas featuring designer and fine jewelry brands.
• MJSA (Manufacturing Jewelers & Suppliers of America)minorOthersASHI maintains membership/affiliation with MJSA, the trade association for U.S. jewelry manufacturers and suppliers.
• Jewelers Board of Trade (JBT)minorOthersASHI's content usage terms reference JBT listing requirements, indicating a relationship with the Jewelers Board of Trade for credit reporting and business verification of retail customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quality Gold: B2B fine jewelry wholesaler serving independent jewelers across bridal, diamond, fashion and silver categories with a similar multi-channel marketing and trade-show driven GTM motion.
• Stuller, Inc. Largest U.S. B2B jewelry manufacturer and wholesaler serving independent jewelers with finished jewelry, findings, diamonds and a full B2B platform. Closest direct competitor to ASHI across bridal, fashion, silver and digital B2B tooling.
• Richline Group: Vertically integrated jewelry manufacturer and wholesaler owned by Berkshire Hathaway, supplying gold, silver, diamond and branded jewelry to mass and independent retail channels. Competes head-to-head with ASHI in bridal and fine jewelry wholesale.
• Beverley K: B2B bridal and fashion jewelry wholesaler distributed to independent jewelers via buying groups and trade shows, mirroring ASHI's channel strategy.
• Noam Carver: Designer bridal and fashion jewelry wholesaler sold through independent jewelers, a comparable bridal-focused competitor within ASHI's core bridal category.
• S. Kashi & Sons: Multi-generational B2B jewelry manufacturer/distributor with bridal and fashion lines sold to independent jewelers through similar buying-group and trade-show channels as ASHI.
• Paragon Diamonds: Wholesale diamond and bridal jewelry supplier to independent jewelers, overlapping with ASHI's bridal and diamond core assortment.
• Uneek Jewelry: Bridal and fashion jewelry brand/manufacturer distributed to independent jewelers via B2B channels and trade shows, directly overlapping with ASHI's bridal and fashion portfolio.

Broad incumbents

• Signet Jewelers: Largest North American jewelry retailer (Kay, Zales, Jared) that also sources directly from manufacturers. Overlaps with ASHI indirectly as both compete for the bridal and diamond jewelry consumer through different channels.

Emerging players

• Brilliant Earth: DTC and online jewelry retailer with leadership in lab-grown and ethical diamonds. Represents a structural alternative that pulls bridal demand away from ASHI's independent-jeweler customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ashidiamondsllc
• YouTubeyoutube.com/ashidiamonds
• Facebookfacebook.com/ashidiamonds
• Instagraminstagram.com/ashidiamonds
• Pinterestpinterest.com/ashidiamonds
• LinkedInlinkedin.com/company/ashi-diamonds-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASHI Diamonds, LLC