POWERNEXT

What POWERNEXT does

Power Next Inc. (パワーネクスト株式会社) is a privately held Japanese BPO (Business Process Outsourcing) provider founded in July 2020 and headquartered in Chiba, with a sales office in Tokyo. The company serves as the operational backbone for new power (retail electricity) operators — known in Japan as 新電力 — and for municipalities seeking to enter the retail electricity market. Its offering covers the full lifecycle of retail electricity operations: business establishment consulting and METI registration support, demand and generation forecasting, supply-demand planning, JEPX (Japan Electric Power Exchange) market trading, a proprietary virtual balancing group scheme, billing and rate calculation, customer management via a cloud-based Customer Information System (Power CIS), sales support, statutory documentation, and non-fossil certificate trading.

The company monetizes through managed-service BPO fees (with a disclosed minimum of ¥50,000/month per demand management contract plus variable ceiling), JEPX transaction agency fees, non-fossil certificate brokerage fees, professional services for new market entrants, and subscription/usage fees for its CO2 emission calculation web application (co2-free.jp). Go-to-market combines direct enterprise sales to retail electricity operators and municipalities, an API-first self-service portal for its market-linked electricity plan, a zero-cost sales agent recruitment program earning ongoing referral fees, and a direct-to-consumer web application for decarbonization services.

Power Next is registered as a retail electricity supplier with the Ministry of Economy, Trade and Industry (METI registration A0123), is a JEPX trading member, and holds OCCTO (Organization for Cross-regional Coordination of Transmission Operators) membership, enabling it to operate across all 10 JEPX trading areas in Japan. The company is founder-controlled by CEO Toshiyuki Yagi, a former capital markets professional (Nomura Securities, Merrill Lynch, SBI Group, Deutsche Securities), with no disclosed external equity investors, parent company, or subsidiaries.

Name

POWERNEXT

Legal name

パワーネクスト株式会社 (Power Next Inc.)

Website

https://power-next.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Power Next is a Japan-based BPO provider for retail electricity operators and municipalities, offering cloud-based demand forecasting, JEPX trading, billing, customer management, and non-fossil certificate services across all 10 JEPX trading areas. It is a privately held, founder-controlled company founded in July 2020.

Ownership category

akta.pro rank

Headquarters

HQ city

Chiba

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. BPO Services (Managed Operations): Comprehensive BPO service fees charged to retail electricity operators for demand management, billing, customer management, and related operations. Minimum fixed management fee of 50,000 yen/month with variable cost ceiling.
2. JEPX Market Transaction Fees: Agency fees for executing spot market and day-ahead market trades on JEPX on behalf of clients. Revenue tied to electricity volume traded.
3. Non-Fossil Value Trading (Non-Fossil Certificates): Application and brokerage fees for non-fossil value (non-fossil certificate) purchases through JEPX on behalf of corporate clients. Sold via co2-free.jp web application.
4. Professional Services / Consulting: Business establishment consulting for municipalities and companies entering the retail electricity market, including METI application procedures and revenue plan creation.
5. CO2 Emission Calculation SaaS: Web application providing CO2 emission calculation services for enterprises, charging usage or subscription fees for emission tracking and reporting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Power Next provides BPO (Business Process Outsourcing) services to retail electricity operators and municipalities, including demand-supply and generation management with proprietary machine learning forecasting, JEPX spot and day-ahead market trading agency, a cloud-based Customer Information System (Power CIS), billing/rate calculation, statutory documentation, and non-fossil certificate trading. It also operates a self-service CO2 emission calculation web application (co2-free.jp) and a market-linked electricity plan accessible online, enabling new electricity entrants to outsource their end-to-end operational lifecycle.

Product overview

POWERNEXT is a BPO service provider for new power (retail electricity) companies, offering a comprehensive suite of services including a cloud-based Customer Management System (Power CIS), supply-demand management with machine learning-based forecasting, power source procurement, billing/rate calculation, sales support, legal documentation, non-fossil value trading, and municipality new power support. The company also provides specialized web applications for CO2 emission calculation and non-fossil certificate trading, as well as market-linked electricity plans. Services operate on a per-module basis, with the customer management system as a standalone cloud platform and other services provided as operational BPO offerings.

Differentiator

Problem solved

Functional benefit

Brands

• CO2排出量算定・非化石価値取引 Webアプリケーション (co2-free.jp): Web application for CO2 emissions calculation and non-fossil value trading (non-fossil certificates). Launched February 2024.

Products and services

• New Power Establishment Support Service (設立支援) Comprehensive support for businesses and municipalities entering the retail electricity business, covering Ministry of Economy, Trade and Industry (METI) application procedures and revenue/expenditure plan creation. Designed for prospective new power operators (新電力) needing to launch a compliant electricity retail business.
• Supply-Demand Management / Generation Management Service (需給管理・発電管理) Comprehensive supply-demand management service for retail electricity operators including ML-based demand forecasting, power source procurement, plan creation, and daily operations outsourcing. Uses proprietary machine learning systems for demand and generation prediction to reduce imbalance volumes.
• Balancing Group Service (バランシンググループ) Proprietary virtual balancing group scheme that eliminates joint and several liability to general transmission and distribution operators while reducing imbalance electricity volumes. A risk management structure not available through standard balancing group participation.
• Power Source Procurement / Trading Agency Service (電源調達・融通代行) Agency service for power source procurement, creating optimal power procurement plans considering business policies and economic efficiency. Includes indirect auction transactions for cross-area transmission and self-conveyance support.
• Billing / Rate Calculation Service (料金算定) Service for electricity and generation billing calculation, including correspondence with various plans from former power companies, custom rate plans, invoice mailing, and web viewing functions.
• Sales Support Service (営業支援) Revenue and expenditure management and estimate creation support for retail electricity operators, including supply point revenue-expenditure calculations, CSV data downloads for analysis, and electricity rate estimates based on usage data.
• Legal Documentation Service (法定調書) Service creating statutory reports for retail electricity operators including monthly electricity generation/receipt reports, supply plans, and emission factor-related reports.
• Non-Fossil Value Trading Service (非化石価値取引) Agency service for electricity certification and non-fossil certificate trading in the JEPX non-fossil value trading market, plus a tracking service to certify renewable energy supply to demand locations.
• Power CIS Customer Management System (顧客管理システム) Cloud-based total energy management system for retail electricity operators to manage customer information, supply-demand status, revenue and expense tracking, and consumer-facing usage visualization and electricity charge confirmation. Covers agents, consumers, supply points, and generation points.
• Municipality New Power Service (自治体新電力) Comprehensive support for municipalities considering entering the retail electricity business, from consulting to back-office operations including demand management and billing. Designed for local governments pursuing regional economic circulation through electricity retail.
• Supply-Demand Management Contracted Service for PPA (需給管理受託サービス) Contracted supply-demand management service for electricity demand companies entering the retail electricity business and virtual PPA arrangements. Includes demand forecasting, market trading, plan creation/submission, indirect auction support, and daily/monthly reports.
• CO2 Emission Calculation and Non-Fossil Value Trading Web Application (co2-free.jp) Web application enabling CO2 emission calculation based on electricity usage and contract menu settings, supporting Scope 2 emission calculations for supply facilities. Also enables purchasing of FIT non-fossil certificates (with tracking) through JEPX auctions for renewable energy utilization without changing electricity contracts.
• Market-linked Electricity Plan (市場連動プラン) Electricity plan for low- and high-voltage customers where electricity rates are linked to JEPX market procurement costs, with spot prices determined one day in advance. From October 2025 onwards, customers can complete the entire process online — from electricity cost simulation to provider switching — through a dedicated web portal.

Quantifiable outcome

• Reduces imbalance electricity volume through ML forecasting and virtual balancing group management
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• さくら新電力 (Sakura New Power)coreStrategic or Co-development Partner · 1 December 2020In December 2020, Power Next joined the Sakura New Power Group (さくら新電力グループ, led by Sakura New Power, 弘前市) to support a self-delivery (自己託送) arrangement supplying electricity from two dam-managed hydroelectric plants in Aomori Prefecture to the Aomori Prefectural sports park. Sakura New Power handles surplus electricity purchasing and local supply; Power Next provides demand management and billing BPO services for the arrangement.

Scale indicators2 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Ennet Corporation: Ennet is one of Japan's largest pure-play BPO providers for retail electricity operators (新電力), offering supply-demand management, JEPX trading, billing, and customer management services — directly overlapping Power Next's core BPO offering for the same target customer base of licensed retail electricity operators.
• Looop: Looop is a Japanese retail electricity operator and renewable energy developer that also operates a PPA business and offers operational services to retail electricity entrants — closely comparable to Power Next's combined retail electricity operator + BPO positioning with a renewable energy emphasis.
• UPDATER: UPDATER (formerly Weathernews) operates an energy services platform including retail electricity supply and decarbonization tools for corporate customers — comparable to Power Next's technology-driven energy management, customer management, and CO2 emission tracking offerings for retail electricity and sustainability use cases.
• F-Power: F-Power is a Japanese retail electricity operator that has built proprietary technology and operational infrastructure for demand forecasting and trading — directly comparable to Power Next as a registered retail electricity operator with proprietary supply-demand management technology serving end customers.
• NTT Smile Energy: NTT Smile Energy is the energy services arm of NTT Group offering retail electricity and energy management to corporate and municipal customers — directly comparable to Power Next's BPO and energy management services with significantly greater balance sheet and customer reach.

Emerging players

• Octopus Energy Japan: Octopus Energy Japan is the Japanese arm of UK-based Octopus Energy, offering retail electricity with a proprietary technology platform and dynamic tariffs — an emerging foreign entrant competing in the same retail electricity space as Power Next with a comparable tech-led, customer-centric positioning.

Broad incumbents

• SoftBank Energy: SoftBank Energy is a major retail electricity operator in Japan backed by SoftBank Group, offering electricity supply and energy services to enterprise customers — a broad incumbent competing across the same retail electricity and energy services market as Power Next with substantially greater resources.
• Tokyo Gas: Tokyo Gas is a major Japanese energy company that has expanded into retail electricity and energy services, including operational support for industrial customers — a broad incumbent that competes with Power Next's enterprise and municipality customer base at much greater scale.
• ENEOS: ENEOS is Japan's largest petroleum and energy company with growing retail electricity operations and energy services — a broad incumbent whose energy services business overlaps with Power Next's BPO and trading services across the enterprise customer segment.
• TEPCO Energy Partner: TEPCO Energy Partner is the retail arm of Tokyo Electric Power Company, serving millions of retail electricity customers across the Kanto region — a broad incumbent whose retail electricity and related services overlap with Power Next's offerings at vastly larger scale and embedded regulatory incumbency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POWERNEXT