Updater
UPDATER is a Tokyo-based sustainability transformation company, founded 2011, that operates a blockchain-anchored renewable electricity retail and SX platform serving B2C ethical consumers, B2B corporates, and local governments across energy, environmental monitoring, and circular fashion verticals.
- Company typePrivate
- Founded2011
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Updater does
UPDATER (株式会社UPDATER; formerly Minna Denryoku / みんなの電力) is a Tokyo-headquartered sustainability transformation company founded in 2011 by Eiji Oishi and renamed from its predecessor brand in October 2021. The company originally built its reputation as a renewable electricity retailer with a distinctive "face-visible" model — customers can identify the specific power producer supplying their electricity — and has since expanded into a broader sustainability transformation (SX) platform spanning distributed power generation, environmental monitoring, decentralized solar, circular fashion, and offline retail. It holds a regulated retail electricity license and B Corp certification (October 2025). UPDATER reports cumulative funding of approximately ¥50 billion since founding and employs 127 people as of April 2026.
The platform is anchored on ENECTION, a proprietary blockchain for P2P electricity tracking that has processed over 600 million transactions. Adjacent products include Minna Denryoku (renewable electricity retail), Minna Works (corporate distributed power plants), Shift C (energy data tracking for SMEs), TADORi (environmental/air-quality monitoring using a 4,500-sensor network), Minna Daichi (decentralized solar), Minna Showten (physical retail showrooms launched April 2025), KUROZOME REWEAR FROM KYOTO (circular fashion launched July 2026), LOCAL RE (regional SX solutions), and Minna SX for Biz (B2B sustainability platform). Research partnerships with Tokyo University (AI power generation forecasting) and Kyoto University (wireless power coloring) provide technical depth.
Revenue mechanics combine recurring subscriptions (SX Prime at ¥33,000/month), retail electricity margins (over 500 million kWh annual volume), B2B SaaS-style fees (Shift C, Minna SX for Biz), emerging e-commerce (KUROZOME, Minna Showten retail), and professional services. The customer base spans B2C ethical consumers, B2B sustainability-focused corporates, local governments (Ureshino regional project), and small businesses across entertainment, education, retail, and SMB verticals. Recent strategic moves — the Visible Battery initiative targeting 1 GW by 2030, B Corp certification, and entry into circular fashion — point to deliberate portfolio diversification beyond energy.
Updater firmographics
Firmographics- Name
- Updater
- Legal name
- 株式会社UPDATER
- Website
- https://updater.co.jp
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UPDATER is a Tokyo-based sustainability transformation company, founded 2011, that operates a blockchain-anchored renewable electricity retail and SX platform serving B2C ethical consumers, B2B corporates, and local governments across energy, environmental monitoring, and circular fashion verticals.
- Ownership category
- akta.pro rank
Updater industry classification
Industry- Product category
- Renewable Energy Retail and Sustainability Transformation Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Computer Systems Design and Related Services (5415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electric, Gas & Sanitary Services (4900), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Integration Middleware, Historian & Data Management for SCADA/ADMS (EUADAEAO)
- akta.pro secondary industries
- Facilities Operations, CMMS & Predictive Maintenance (IoT-enabled) (HSAPAPAI), Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM)
Keywords
Where Updater is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Updater business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Minna Denryoku (Renewable Energy Retail): Renewable energy retail service for both corporate and individual customers. Enables customers to purchase electricity from specific power plants with full traceability. Revenue from electricity sales and associated services.
- Sustainability Platform Services (Minna SX for Biz): Corporate sustainability transformation platform providing decarbonization consulting, CO2 measurement tools, and SX education. Includes paid membership service 'SX Prime' at ¥33,000/month.
- Well-being Services (Minna Works): Work environment monitoring and employee well-being solutions including air quality monitoring (MADO) and caregiving support services.
- E-commerce and Fashion (Shift C, TADORi, Minna Showten): Ethical fashion rating service (Shift C), transparent lifestyle product marketplace (TADORi), and physical retail store in Shimo-Kitazawa.
- Professional Services: Decarbonization consulting, new power company support services, and sustainability advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SX Prime paid membership for corporate sustainability |
| Subscription | Monthly | Minna Denryoku support contribution |
| Freemium | Monthly | Minna SX for Biz basic membership |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Updater product offering
Product offeringCore offering
UPDATER operates a multi-platform sustainability transformation (SX) business anchored by its proprietary ENECTION blockchain-based P2P electricity tracking system. Core offerings include Minna Denryoku (renewable energy retail with 'face-visible' traceability from ~1,000 power plants), Minna SX for Biz (corporate sustainability platform with paid SX Prime membership), Shift C (fashion sustainability ratings for 6,000+ brands), TADORi (ethical e-commerce media with supply chain traceability), Minna Works (workplace well-being with MADO air quality sensors), and Minna Daichi (soil regeneration service). Revenue derives from electricity sales, SaaS subscriptions, e-commerce, and professional sustainability consulting.
Product overview
UPDATER operates a multi-platform sustainability transformation (SX) portfolio anchored by proprietary patented blockchain technology. The core offerings include: みんな電力 (renewable energy retail with face-visible traceability), みんなワークス (workplace well-being platform), Shift C (fashion sustainability ratings), TADORi (ethical EC media), みんな大地 (soil regeneration), and みんな商店 (physical retail). Supporting platforms include みんなSX for Biz (corporate sustainability), I'm UPDATER (individual member rewards), and アーティスト電力 (artist-fan energy connection). The company leverages its ENECTION blockchain for power tracking, AI for generation forecasting, and air quality sensing for supply chain visibility across energy, fashion, food, and biodiversity sectors.
Differentiator
Problem solved
Functional benefit
Brands
- みんな電力（Minna Denryoku）: 脱炭素領域・再生可能エネルギー事業。顔の見える電力として、全国の再エネ発電所から電力供給。
- みんなワークス（Minna Works）
- TADORi
- Shift C
- みんな商店（Minna Showten）
- みんな大地（Minna Daichi）
- みんなSX for Biz
- みんなエアー
- みんなケア
- ピーパ（PPA）
- アーティスト電力
Products and services
- Minna Denryoku (みんな電力) Renewable energy retail service providing 'face-visible electricity' from approximately 1,000 renewable power plants nationwide. Offers 100% traceable renewable energy supply to both corporate and individual customers, including corporate PPA and decarbonization consulting.
- Minna SX for Biz (みんなSX for Biz) Corporate sustainability transformation platform providing CO2 calculation tools, SX Compass assessment (43 questions across 8 fields), webinars, and SX Prime premium membership for corporate sustainability education and matching services.
- Shift C Fashion sustainability platform rating ethical scores of 6,000+ fashion brands and 100 beauty brands using Good On You data, with additional Kyoto Montsuki black re-dyeing service (KUROZOME REWEAR FROM KYOTO) and sustainable cosmetics awards.
- TADORi Ethical EC media platform enabling purchase of products with visible producer stories and backgrounds. Includes supply chain traceability tools (TADORi CHAiN Tsunagu) and Digital Product Passport (DPP) solutions for apparel and lifestyle products.
- Minna Works (みんなワークス) Well-being platform for workplace environment improvement. Provides cloud-based air quality monitoring (MADO), business caregiver support (Minna Care), and stress check services for employees.
- Minna Daichi (みんな大地) Soil ecosystem visualization service for biodiversity and decarbonization. Provides soil carbon storage diagnostics, biodiversity surveys, and OECM certification support for farmland value enhancement.
- Minna Showten (みんな商店) Physical retail store in Shimo-Kitazawa, Tokyo offering fermented fruit parfaits, neo-old-fashioned candy shop, artisan marketplace, and seasonal fruit sales, connecting sustainability with community engagement.
- Pipa (ピーパ) P2P Cloud Solar Individual consumer offsite PPA service enabling remote solar power plant contract without physical installation. Uses proprietary 'Enection3.0' blockchain token rights mechanism for individual power purchase agreements.
- MADO Air Quality Monitoring (みんなエアー) Cloud-based multi-function air sensor monitoring CO2, PM2.5, tVOC, temperature, and humidity at 4,500+ locations nationwide, enabling workplace air quality visualization and improvement.
- Minna Care (みんなケア) Business caregiver support service helping employees balance work and elderly care. Provides concierge, care secretary, and buddy family staff aligned with care stages.
- Artist Power (アーティスト電力) Japan's first renewable energy service connecting artists and fans through blockchain-tracked electricity. Artists include Ito Seisako, Taisei Sato (Theater Black), and Nobuo Oku (ACIDMAN).
- I'm UPDATER Individual member platform offering 'toku' (virtue) points for sustainable actions. Points accumulate without expiring and can be redeemed for partner products and services.
- LOCAL RE:
Quantifiable outcome
- B Corp certification score of 118.9 points (world's highest for energy providers with 500M+ kWh annual sales)
- +2 more outcomes
Companies that use Updater
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Updater technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
Updater partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered minor and core.
- SOIL MATEminorPartner for developing 'compost power generation' technology that generates electricity from composting fermentation process for Kyoto Music Expo.
- Wankiya Besso (和多屋別荘)coreThree-party partnership for 'Ureshino Regional Regeneration Project' using solar sharing, DPP for cross-border expansion, and regenerative tourism.
- Innovation Partners (株式会社イノベーションパートナーズ)corePartnership for Ureshino Regional Regeneration Project with OIC/URESHINO LIVING LAB co-creation and media dissemination.
- Tokyo University Tanaka LaboratorycoreResearch partnership for battery tracing technology development as part of 'Visible Battery' initiative to track electricity origin stored in batteries.
- JICA (Japan International Cooperation Agency)minorTraining program hosting JICA trainees from Latin America (Ecuador, Guatemala, Panama, Dominican Republic, Honduras, Paraguay) for solar panel reuse education.
- Mito Hollyhock (水戸ホーリーホック)minorOfficial partner contract with J-League soccer team for regional sustainability initiatives.
- FC Osaka (FC大阪)minorTop partner contract for 2026 season supporting regional decarbonization initiatives with team, fans, and community.
- Marui Group (EPS) (丸井グループ)coreCo-creation for 5th digital green bond (グリーンボンド) offering for Epos card members.
- DOWA Group (DOWAエコシステム)minorJoint testing of reused photovoltaic panels (リユースPV) in Fukushima Prefecture Okuma Town.
- AIQminorMarketing collaboration leveraging AI capabilities for sustainability market expansion.
- toogood inc. (YOKE)minorProviding TADORi CHAiN fashion blockchain solution to YOKE for apparel-specific digital product passport.
- Visible Battery Network PartnerscoreBattery aggregation initiative targeting 1 GW capacity by 2030 with June 2026 qualification for demand-supply adjustment market.
- Kyoto Music Expo Executive Committee (京都音楽博覧会展実行委員会)coreSecond-year co-sponsorship. Planning and operating '資源がくるりプロジェクト' circular economy project at annual music festival.
- Kyoto Research Park (京都リサーチパーク株式会社)minorJoint sponsorship of Kyoto Music Expo 2026 and recipient of Kyoto Environment Award Special Prize.
- 小泉今日子 (Kyoko Koizumi)coreLong-term artist collaboration including nationwide tours with carbon offset, forest planting (明日の森プロジェクト), and children support programs.
- Tadori (株式会社明後日)coreKyoko Koizumi's company for various sustainability collaboration projects including 'KUROZOME REWEAR FROM KYOTO' fashion service.
- Think/Nature (シンク・ネイチャー)corePartnership for balancing carbon neutrality and biodiversity conservation with UPDATER's renewable energy and traceability technologies.
- Yokohama Commercial University (横浜商科大学)minorFirst in Kanagawa Prefecture - 100% renewable energy university via PPA supplying solar sharing power to all campuses.
- Choshu Industry (長州産業株式会社)minorElectricity switching procedures for CIC Friends Plan customers requiring power company switching support.
- Kyoto University (京都大学)coreJoint research on wireless power coloring technology resulting in US patent acquisition.
- Tokyo University (東京大学)coreJoint AI development for renewable energy power generation forecasting system.
- Good On You (澳洲発)coreExclusive Japan partnership for world's largest ethical fashion rating organization providing 'Good Measures' sustainability services.
- Toto Ya (斗々屋)corePartnership for fermented sweets shop and zero-waste supermarket principles in Minna Showten physical store.
- Japan Nature Conservation Association (日本自然保護協会)corePartnership agreement for balancing nature positivity and carbon neutrality goals.
- Fair Trade Japan (フェアトレード・ジャパン)minorCollaboration for Fairtrade-Japan planning exhibition at Minna Showten store.
- NPO WooMoo (NPO法人WooMoo)minorSupport for children's 'Tsubame' after-school program providing cultural experiences for children from single-parent households.
- One Roof Under (ひとつ屋根の下)minorCommunity space partnership in Saitama Saitama used for artist collaboration interviews and community events.
- AlphaCharge (アルファ Charg)minorPartnership for 100% renewable energy EV charger installation with free setup reducing environmental impact.
- TANJA (タンザニア)coreTanzania rural electrification project introducing solar PPA reducing farming outages and fuel costs.
- JCLP (Japan Climate Leaders Partnership)coreJCLP vice-representative organization for sustainable decarbonization society. UPDATER participates in WEEK campaign against excessive summer heat.
- Setagaya Ward (世田谷区)minorLocal government partnership providing renewable energy education and environmental event collaborations.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Updater competitors and assessment
Company assessmentDirect peers
- Looop: Japanese renewable energy retailer and PPA provider. Direct competitor in face-to-consumer renewable electricity plans and corporate PPAs in Japan, with overlapping customer segments (RE100 corporates, environmentally-conscious consumers).
- Trende: Japanese renewable energy retailer pioneering P2P solar power trading - directly competitive with UPDATER's P2P/ENECTION technology positioning, serving similar environmentally-motivated consumers.
- Shizen Energy: Leading Japanese renewable energy IPP and retail electricity provider developing, operating, and supplying solar/wind power. Comparable in retail electricity, PPA, and decarbonization services for Japanese corporates.
Others
- Good On You: Australian-origin ethical fashion rating organization that UPDATER's Shift C integrates with exclusively for Japan. Adjacent ecosystem partner rather than competitor; useful comparison for the sustainability rating/data category.
Broad incumbents
- ENEOS Corporation: Japan's largest energy company with renewable energy, hydrogen, and electricity retail operations. Competes broadly in renewable supply and corporate decarbonization, but with much larger scope than UPDATER.
- TEPCO Energy Partner: Major Japanese electricity retailer and incumbent utility with broad residential and corporate customer base. Overlaps with UPDATER on retail electricity supply but operates across many verticals beyond sustainability.
Emerging players
- EnergyTag: European non-profit developing the standard for granular (hourly) energy carbon and renewable claims via blockchain. Compares to UPDATER's ENECTION blockchain tracking - emerging peer in the energy certification technology space.
- Recurve: US-based energy data platform providing open-source meter data analytics and flexible energy resource management. Comparable technology layer to UPDATER's MADO air sensor network and ENECTION data infrastructure.
- PowerX: Japanese battery and energy storage company developing grid-scale batteries and EV charging. Adjacent to UPDATER's Visible Battery aggregation strategy - emerging player in the same storage/aggregation space.
- Digital Grid Platform: Japanese energy data and trading platform focused on renewable energy certificates and distributed energy resource aggregation. Comparable to UPDATER's marketplace and traceability tech.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Updater social profiles
Digital presenceUpdater compliance and trust
Trust signalCompliance8 records
Updater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Updater leadership team
Management profileNumber of profiles
Profiles10 records
Updater funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Updater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Updater
What does Updater do?
UPDATER operates a multi-platform sustainability transformation (SX) business anchored by its proprietary ENECTION blockchain-based P2P electricity tracking system. Core offerings include Minna Denryoku (renewable energy retail with 'face-visible' traceability from ~1,000 power plants), Minna SX for Biz (corporate sustainability platform with paid SX Prime membership), Shift C (fashion sustainability ratings for 6,000+ brands), TADORi (ethical e-commerce media with supply chain traceability), Minna Works (workplace well-being with MADO air quality sensors), and Minna Daichi (soil regeneration service). Revenue derives from electricity sales, SaaS subscriptions, e-commerce, and professional sustainability consulting.
Is Updater a public or private company?
Updater is a private company. It is classified as venture growth investor backed and is currently operating.
When was Updater founded?
Updater was founded in 2011. It employs 101 to 250 people.
Where is Updater based?
Updater is headquartered in Tokyo, Japan, in the Asia region.
How does Updater make money?
Five revenue lines are on record. Minna Denryoku (Renewable Energy Retail) is the primary driver. The others are sustainability Platform Services (Minna SX for Biz), well-being Services (Minna Works), E-commerce and Fashion (Shift C, TADORi, Minna Showten) and professional Services.
Who are Updater's main competitors?
Direct peers on record are Looop, Trende and Shizen Energy. Good On You is listed as an others. Broad incumbents are ENEOS Corporation and TEPCO Energy Partner. Emerging players are EnergyTag, Recurve, PowerX and Digital Grid Platform.
Does Updater have an API?
No public API is recorded for Updater.
What industry is Updater in?
Updater's product category is Renewable Energy Retail and Sustainability Transformation Services. Its primary akta.pro industry code is EUADAEAO, Enterprise Integration Middleware, Historian & Data Management for SCADA/ADMS, with a secondary code of HSAPAPAI, Facilities Operations, CMMS & Predictive Maintenance (IoT-enabled). Its NAICS code is 2211 and its SIC code is 4900.