Bridgewater Home Care

What Bridgewater Home Care does

Bridgewater Home Care is a UK-based franchised domiciliary care provider founded in October 2010 by Phil Eckersley in Wigan, England, and operated through the corporate entity Bridgewater Home Care Ltd (Company No. 7271532). It specialises in relationship-focussed, person-centred home care for vulnerable adults and elderly individuals, with a core product set comprising recurring home care (domiciliary visits), 24/7 live-in care, companionship, personal care, dementia care, respite care, end-of-life and palliative care, hospital-at-home, continuing health care, and an extensive specialist care catalogue with 16 condition-specific sub-services (covering MS, Parkinson's, MND, stroke, brain and spinal injuries, cancer, diabetes, learning disabilities, and others). No proprietary technology platform is disclosed; the company delivers services through trained Care Specialists visiting or residing in clients' own homes.

The business is asset-light and franchise-led: Bridgewater Home Care Ltd acts as franchisor, with six independently owned and operated franchise offices (Wigan, Warrington, Halton, Bolton, Harborough, Watford) plus a company-owned Wigan operation, collectively employing roughly 148 care experts and offering relationships with NHS trusts, district nurses, palliative care teams, and community organisations as referral sources. The monetisation model combines recurring per-visit and per-package care fees with franchise fees, training, compliance, and centralised marketing support; pricing is not publicly disclosed and is delivered via local office quotations. There is no evidence of external private equity or venture funding; the company is privately held.

Go-to-market combines direct-to-consumer local sales (phone enquiries, sub-site web presence, community events, schools career outreach, local charity fundraisers) with brand-building PR and social media managed centrally via Down at the Social (DATS) since February 2026. The company has won the homecare.co.uk Top 20 Home Care Group award for at least three consecutive years through 2023 and regional Top 20 accolades through 2025, lending third-party-validated brand credibility that the franchisor leverages to recruit new franchisees and the network uses to acquire new private-pay clients.

Name

Bridgewater Home Care

Legal name

Bridgewater Home Care Ltd

Website

https://bridgewaterhomecare.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Bridgewater Home Care is a UK-based franchised home care provider offering relationship-focussed domiciliary and live-in care, dementia care, respite, and 16 condition-specific specialist services to vulnerable adults and elderly individuals across six independently owned UK offices.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Home Care Franchise Network Staffing & Placement (HSABAMAJ), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia Companion & Engagement Care (HSABAEAA), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Domiciliary care services
• Home care providers
• Dementia specialist care
• Live-in care services
• Elderly care at home

Headquarters

HQ city

Wigan

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Care Services: Bridgewater Home Care generates revenue through the provision of recurring domiciliary and specialist care services delivered by Care Specialists to clients in their own homes. Services include companionship, personal care, dementia care, live-in care, respite care, home help, specialist conditions care, and end-of-life care. Revenue is recurring based on care packages tailored to individual client needs, with some services available as one-off or short-term engagements.
2. Franchise Fees: Bridgewater Home Care operates a franchise model, with independently owned and operated local offices paying franchise fees to the franchisor (Bridgewater Home Care Ltd) for brand rights, operational support, training, and network management. The franchisor provides centralised compliance, brand management, PR and marketing support.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bridgewater Home Care provides relationship-focussed domiciliary and live-in care services to vulnerable adults in their own homes across multiple UK regions. The franchise network delivers person-centred care including personal care, dementia care, companionship, home help, respite care, end-of-life and palliative care, plus a specialist programme covering conditions such as MS, Parkinson's, MND, stroke, and dementia. Care is delivered by dedicated Care Specialists matched to clients on preferences and needs, with centralised brand, compliance, training, and PR support provided by the franchisor to independently owned local offices.

Product overview

Bridgewater Home Care is a UK-based franchised home care provider offering relationship-focussed care services for vulnerable adults. The company operates a network of independently owned franchise offices across multiple UK locations (Wigan, Warrington, Halton, Bolton, Harborough, Watford). The core offering comprises two main service categories: Home Care (standard domiciliary visits) and Live-in Care (24/7 residential care). These are supplemented by eight specialised care services: Companionship, Home Help & Housekeeping, Personal Care, Dementia Care, Respite Care, Continuing Health Care, Hospital At Home, and End of Life And Palliative Care. Additionally, the company offers an extensive Specialist Care programme with 16 condition-specific sub-services covering Joint Replacement Care, Learning Disabilities Support, Motor Neurone Disease (MND) Care, Multiple Sclerosis (MS) Care, Neurological Conditions Support, Parkinson's Disease Care, Physical Disabilities Care, Spinal Injury Care, Stroke Care, Acquired Brain Injury (ABI) Care, Arthritis Care, Bariatric Care, Cancer Care and Support, Diabetic Care, Huntington's Disease Care & Support, Hypertension Care, and Reablement Support. The franchise model enables localised service delivery under a unified brand, with each office independently owned and operated while maintaining standardised care practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Standard domiciliary care service providing support for individuals needing assistance with daily activities so they can remain living independently in their own homes, delivered by dedicated Care Specialists across the franchise network.
• Live-in Care 24/7 care service where a dedicated caregiver lives in the client's home, providing continuous monitoring and assistance for individuals with complex needs, those recovering from operations, or anyone needing round-the-clock support.
• Companionship Emotional support and social interaction service providing clients with independence and improved quality of life through meaningful relationships and daily engagement with their Care Specialist.
• Home Help & Housekeeping Domestic assistance service including cleaning, laundry, meal preparation, shopping, pet care, and general household tasks to maintain a safe and comfortable living environment for clients.
• Personal Care Discreet assistance with personal hygiene, bathing, dressing, and grooming tasks, performed with dignity in the client's own home.
• Dementia Care Specialist support for individuals living with dementia (including Alzheimer's), focused on maintaining dignity, providing person-centred care, and supporting families through the challenges of cognitive decline.
• Respite Care Short-term or temporary care providing family carers with breaks from caring responsibilities while ensuring their loved ones receive professional support and continuity of care.
• Continuing Health Care Ongoing support for individuals with complex health needs, helping clients lead fulfilling lives with appropriate medical and personal assistance at home.
• Hospital At Home Post-hospital discharge care service enabling individuals to recover in the comfort of their own homes with professional support and monitoring after surgery, illness, or fall.
• End of Life And Palliative Care Compassionate support for individuals with terminal illnesses, focused on comfort, dignity, and quality of life during final stages.
• Specialist Care Personalised, condition-specific care programme covering MS, Parkinson's, MND, stroke, arthritis, diabetes, cancer, Huntington's disease, neurological conditions, spinal injuries, acquired brain injury, physical disabilities, bariatric care, hypertension, post-joint replacement recovery, learning disabilities, and reablement post-illness or surgery.

Quantifiable outcome

• Top 20 Home Care Group award from homecare.co.uk for 3 consecutive years, based solely on independent client reviews.
• +5 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• Down at the Social (DATS)coreGTM or Marketing Partner · 23 February 2026Bridgewater Home Care appointed Lancashire-based PR and social media agency Down at the Social (DATS) to deliver a fully integrated PR and social media strategy. The partnership supports the care brand's national growth and franchise expansion by increasing brand awareness across national, sector, and local media, strengthening social presence on LinkedIn, Instagram and Facebook, and positioning Bridgewater Home Care as a trusted expert voice within the care and franchising sectors. DATS manages always-on PR activity, media relations, thought leadership, and a joined-up social media strategy spotlighting franchise success stories and reinforcing the brand's people-first culture.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Visiting Angels UK: UK arm of an international home care franchise network offering visiting and live-in care for older adults. Comparable relationship-based, franchise-distributed model to Bridgewater.
• Cera Care: Tech-enabled UK home care provider using AI-led carer matching and digital care plans; well-funded and rapidly scaling. Comparable end-customer and service mix but a different technology-first operating model.

Direct peers

• Caremark: National UK home care franchise offering personal care, dementia support, respite, and live-in care. Direct franchise-format peer to Bridgewater in the regulated domiciliary care market.
• Bluebird Care: National UK home care franchise providing personal care, dementia care, respite, and live-in services to elderly and vulnerable adults. Direct franchise competitor with overlapping service mix and target families.
• Home Instead Senior Care UK: One of the largest UK home care franchise networks, offering personal care, dementia care, and live-in care to older adults. Closest direct competitor to Bridgewater's franchise-led, relationship-based model and target customer.
• Right at Home UK: UK franchise network delivering personal care, dementia care, and live-in care for older adults. Operates a similar franchise-distributed, quality-rated model and competes for the same homecare.co.uk rankings.
• Helping Hands Home Care: Established UK home care provider with a strong live-in care offering, plus visiting and dementia care. Comparable specialist care portfolio and end-of-life/palliative positioning to Bridgewater.

Broad incumbents

• Bupa Home Healthcare: UK healthcare incumbent with a home healthcare arm providing nursing and personal care at home. Adjacent provider at much larger scale, with a wider portfolio than Bridgewater's specialist focus.
• MiHomecare (Part of Christies Care / HC-One group ecosystem): Large UK domiciliary care provider offering personal care, dementia, and complex care across many regions. Broader incumbent operating at significantly greater scale than Bridgewater.

Regional players

• Alina Homecare: Regional UK home care provider operating across several regions with personal care, dementia, and live-in services. Similar relationship-led positioning though not as franchise-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6en6fuoggGXBc6tHNZn4xw
• Facebookfacebook.com/bridgewaterhomecarewigan
• LinkedInlinkedin.com/company/bridgewater-home-care
• Instagraminstagram.com/bridgewaterhomecareuk
• Xx.com/bridgewater_hc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridgewater Home Care