em-trak Marine Electronics
em-trak Marine Electronics designs and manufactures AIS transceivers and integrated VHF/AIS communication systems for commercial vessels, SOLAS-regulated shipping, and recreational boaters, distributing globally through 533 authorized dealers and direct e-commerce.
- Company typePrivate
- Founded2004
- HeadquartersMidsomer Norton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What em-trak Marine Electronics does
em-trak Marine Electronics is a UK-headquartered designer, engineer, and manufacturer of AIS (Automatic Identification System) transceivers and integrated marine communication systems, operating as a wholly owned subsidiary of SRT Marine Systems. Founded circa 2004 and based in Midsomer Norton, Bath, the company employs 51–100 staff and serves both commercial operators subject to SOLAS regulations and recreational users across vessel categories ranging from jet skis and RIBs to offshore sailing yachts, motor cruisers, superyachts, and commercial fishing fleets.
The product portfolio spans the full AIS hardware spectrum. The A200 Class A transceiver targets SOLAS-certified commercial vessels and holds dual SOLAS and European inland waterway approvals; the B900, B200, and B400 Class B transceivers (variants B921–B924 CSTDMA and B951–B954 SOTDMA, plus the 5W B200 with 120-hour internal battery backup and the B400 with integrated C-MAP ENC chart display) address recreational and light-commercial use; the I100X provides a rugged IPX8 portable transponder; the R300 is a dual-channel receive-only AIS unit; and the X100 integrates VHF, DSC, and AIS Class B SOTDMA with CONNECT-X wireless control via smartphone or smartwatch, MOB/PLB alerts, and an integrated antenna splitter. Supporting products include the S300 zero-loss VHF antenna splitter, the FLEXI-FIT tool-less mounting system, a full accessories catalog, and certified bundles (Commercial Compliance Kit, Fleet Visibility Pro Kit, Waterway Safety & Compliance Kit, etc.). All products run on proprietary AIS core technology developed over two decades by parent SRT Marine Systems, are manufactured in Europe with over 1,000 automated tests per unit, and carry a broad set of international certifications including SOLAS, MED, FCC, USCG, IEC 61993/62287 series, ITU-R M.1371, IEC 60945/61162, NMEA 2000, and RED.
em-trak runs a hybrid go-to-market combining direct e-commerce sales with global standard and premium shipping, and a network of 533 authorized dealers across 35+ countries spanning EMEA, North America, APAC, LATAM, MEA, and South Asia. Revenue is generated almost entirely through one-time hardware sales, with product ASPs ranging from approximately $303 for the R300 receiver to $2,495 for the A200 Class A transceiver and bundle packages priced between roughly €927 and €2,621. Demand is segmented across 12 vessel-specific use cases, with commercial fishing (both >15m and <15m tiers), commercial workboats, and SOLAS-regulated vessels prioritized alongside superyachts, offshore sailing, motor cruisers, RIBs, tenders, jet skis, and sport fishing. Marketing is digital-led via a content-rich website, a vessel-segmented product finder quiz, and email newsletter, with no disclosed direct enterprise sales motion or recurring software revenue.
em-trak Marine Electronics firmographics
Firmographics- Name
- em-trak Marine Electronics
- Legal name
- em-trak Marine Electronics Limited
- Website
- https://em-trak.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- em-trak Marine Electronics designs and manufactures AIS transceivers and integrated VHF/AIS communication systems for commercial vessels, SOLAS-regulated shipping, and recreational boaters, distributing globally through 533 authorized dealers and direct e-commerce.
- Ownership category
- akta.pro rank
em-trak Marine Electronics industry classification
Industry- Product category
- Marine Electronics - AIS Transceivers and Integrated AIS+VHF Communication Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)
- akta.pro secondary industry
- Navigation, Communications & Integrated Bridge Systems Engineering (IMAJAGAH)
Keywords
Where em-trak Marine Electronics is headquartered
LocationHeadquarters
- HQ city
- Midsomer Norton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
em-trak Marine Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- AIS Transceiver Hardware Sales: One-time hardware sales of AIS transceivers including Class A, Class B, receivers, and integrated AIS+VHF systems. Products include X100, A200, B900, B200, B400, I100X, R300 series.
- VHF Antenna Splitter Sales: S300 high-performance VHF antenna splitter enabling shared antenna use for AIS, VHF radio, and FM radio.
- Accessories and Cables: Power cables, data cables, mounting brackets, GPS antennas, junction boxes, pilot plug cables, and charging docks.
- Product Bundles: Pre-configured bundle packages for specific applications including Commercial Compliance Kit, High Visibility Patrol Kit, Fleet Visibility Pro Kit, and Waterway Safety & Compliance Kit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | X100 Integrated VHF/DSC/AIS Radio - $1,699.00 / £1,318.00 |
| Unit Pricing | Pay-as-you-go | A200 Class A AIS Transceiver - $2,495.00 / £1,933.00 |
| Unit Pricing | Pay-as-you-go | B900 Series AIS Class B - from $637.00 / £494.00 |
| Unit Pricing | Pay-as-you-go | B200 Series AIS Class B with Battery Backup - $1,403.00 / £1,088.00 |
| Unit Pricing | Pay-as-you-go | B400 Series High-Power AIS - $1,595.00 / £1,088.00 |
| Unit Pricing | Pay-as-you-go | I100X AIS Identifier - $743.00 |
| Unit Pricing | Pay-as-you-go | R300 AIS Receiver - $303.00 |
| Unit Pricing | Pay-as-you-go | S300 VHF Antenna Splitter - $364.00 |
| Unit Pricing | Pay-as-you-go | Bundle Packages - from €926.53 to €2,620.65 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
em-trak Marine Electronics product offering
Product offeringCore offering
em-trak designs, engineers, and manufactures AIS (Automatic Identification System) transceivers and integrated AIS+VHF marine communication systems for commercial and leisure vessels. Its portfolio spans Class A SOLAS-certified transceivers, Class B transceivers, integrated VHF/DSC/AIS radios, receive-only AIS units, small-vessel trackers, VHF antenna splitters, and pre-configured bundles with accessories. All products are built in Europe on proprietary AIS core technology developed over two decades by parent SRT Marine Systems.
Product overview
em-trak Marine Electronics offers a comprehensive portfolio of AIS (Automatic Identification System) transceivers and integrated marine communication solutions. The product lineup centers on the X100 integrated VHF/DSC/AIS radio, A200 Class A transceivers for SOLAS/commercial use, B900 and B200/B400 Class B transceivers for recreational and light commercial vessels, I100X ruggedized portable trackers, R300 receive-only AIS units, and S300 antenna splitters. These are complemented by bundles that combine transceivers with compatible accessories, antennas, and cables for specific use cases such as commercial compliance, fleet visibility, and inland waterway operations. All products share common connectivity standards (NMEA 0183/NMEA 2000) and are backed by core technology developed by parent company SRT Marine Systems.
Differentiator
Problem solved
Functional benefit
Brands
- CONNECT-X: Mobile app enabling wireless control and monitoring of X100 VHF/DSC/AIS radio from smartphones and smartwatches, supporting full VHF/DSC calls, AIS traffic monitoring, and MOB alerts.
- FLEXI-FIT
Products and services
- X100 Integrated VHF/DSC/AIS Radio Combined VHF, DSC, and AIS Class B 5W device with wireless smartphone/smartwatch control for professional and leisure boaters seeking a single integrated communication and visibility unit.
- A200 Series Class A AIS Transceiver High-performance SOLAS and inland waterway certified Class A AIS transceiver with 12W transmit power for SOLAS-regulated commercial vessels, superyachts, and commercial fishing operators above 15m.
- B900 Series Class B AIS Transceiver Compact Class B AIS transceiver line with 2W or 5W transmit power options for leisure boaters and small commercial vessels, with no-screws FLEXI-FIT mounting and optional WiFi/Bluetooth/splitter connectivity.
- B200 Series Class B AIS with Battery Backup 5W SOTDMA Class B AIS transceiver with integrated battery backup for up to 120 hours of operation on power loss, targeted at commercial and offshore operators needing assured visibility.
- B400 Series High-Power AIS with Chart Display High-power 5W SOTDMA Class B AIS with integrated color display and ENC chart support for motor cruisers and small commercial vessels requiring onboard chart visualisation.
- I100X AIS Identifier / Small Vessel Tracker Rugged self-contained Class B AIS transponder with IPx8 waterproofing and 120+ hour internal battery, for portable or permanent installation on tenders, RIBs, and jet skis.
- R300 AIS Receiver Dual-channel receive-only AIS unit for situational awareness without position transmission, suited to smaller vessels needing visibility of nearby traffic at lower cost.
- S300 VHF Antenna Splitter Zero-loss VHF antenna splitter allowing simultaneous AIS, VHF radio, and FM radio use from a single antenna, for vessels needing to share antenna infrastructure.
- em-trak Product Bundles Pre-configured bundle packages combining AIS transceivers with compatible accessories, antennas, cables, and mounting hardware for specific commercial and leisure use cases.
- Marine Electronics Accessories Range of supporting accessories including power and data cables, mounting brackets, external GPS antennas, junction boxes, pilot plug cables, charging docks, and programming docks designed to integrate with em-trak AIS and VHF products.
Companies that use em-trak Marine Electronics
Customer profileSegments13 records
Ideal customer profiles13 records
em-trak Marine Electronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
em-trak Marine Electronics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SRT Marine Systemscoreem-trak is a wholly owned subsidiary of UK-based SRT Marine Systems. The parent company has developed advanced AIS core technology over two decades, which is integrated into all em-trak products. This relationship provides em-trak with proprietary technology developed by the parent company.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
em-trak Marine Electronics competitors and assessment
Company assessmentDirect peers
- Ocean Signal: Ocean Signal manufactures marine safety and communication electronics including AIS beacons, EPIRBs, and personal safety devices. It competes with em-trak's rugged portable AIS products such as the I100X in the small-vessel safety segment.
- McMurdo (Orolia): McMurdo, part of Orolia (now Safran), produces satellite and AIS-enabled distress beacons and search-and-rescue electronics. It competes with em-trak in regulated marine safety electronics, particularly SOLAS-class distress and AIS products.
- ACR Electronics: ACR Electronics is a US-based manufacturer of marine safety electronics including AIS beacons, EPIRBs, and personal locator devices. It overlaps with em-trak in AIS-enabled distress and safety products for SOLAS and commercial vessels.
- Comnav Marine: Comnav Marine manufactures marine navigation and communication equipment including AIS transceivers and VHF systems for commercial and leisure markets. It is a similarly sized specialist competing with em-trak in Class A/B AIS with comparable certification and price points.
- Icom Incorporated: Icom is a closely comparable specialist in marine VHF/DSC radios and AIS transceivers, with a similar product-by-product positioning to em-trak across Class A, Class B, and integrated AIS+VHF systems. Icom is one of em-trak's closest technology and pricing competitors in the AIS transceiver category.
Regional players
- Alltek Marine Electronics: Alltek Marine is an Asia-Pacific manufacturer and distributor of AIS, VHF, and marine communication products primarily serving the Asian leisure and commercial market. It is comparable to em-trak as a regional AIS specialist but with limited overlap in Western markets.
Broad incumbents
- Furuno Electric: Furuno is a Japanese marine electronics leader with deep penetration in commercial AIS, radar, ECDIS, and SOLAS-certified navigation systems. Furuno competes with em-trak across Class A SOLAS transceivers and integrated bridge electronics for commercial shipping.
- Simrad (Navico): Simrad, part of Navico (Brunswick), is a global marine electronics OEM with chartplotters, AIS, VHF, and integrated helm solutions. It is a direct competitor to em-trak's leisure and offshore sailing segments and a leading NMEA 2000 ecosystem player.
- Garmin: Garmin is the dominant marine electronics incumbent with broad chartplotter, VHF, radar, and AIS product lines. It is the most direct large competitor to em-trak in AIS transceivers, integrated helm systems, and marine wireless connectivity, with far greater R&D and distribution scale.
- Raymarine (FLIR): Raymarine, owned by Teledyne FLIR, is a major marine electronics manufacturer offering chartplotters, AIS, VHF radios, and integrated bridge systems. It overlaps directly with em-trak in AIS Class A/B and integrated helm products for both leisure and commercial markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
em-trak Marine Electronics social profiles
Digital presenceem-trak Marine Electronics compliance and trust
Trust signalCompliance22 records
em-trak Marine Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
em-trak Marine Electronics leadership team
Management profileNumber of profiles
em-trak Marine Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
em-trak Marine Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about em-trak Marine Electronics
What does em-trak Marine Electronics do?
em-trak designs, engineers, and manufactures AIS (Automatic Identification System) transceivers and integrated AIS+VHF marine communication systems for commercial and leisure vessels. Its portfolio spans Class A SOLAS-certified transceivers, Class B transceivers, integrated VHF/DSC/AIS radios, receive-only AIS units, small-vessel trackers, VHF antenna splitters, and pre-configured bundles with accessories. All products are built in Europe on proprietary AIS core technology developed over two decades by parent SRT Marine Systems.
Is em-trak Marine Electronics a public or private company?
em-trak Marine Electronics is a private company. It is classified as corporate owned and is currently operating.
When was em-trak Marine Electronics founded?
em-trak Marine Electronics was founded in 2004. It employs 51 to 100 people.
Where is em-trak Marine Electronics based?
em-trak Marine Electronics is headquartered in Midsomer Norton, United Kingdom, in the Europe region.
How does em-trak Marine Electronics make money?
Four revenue lines are on record. AIS Transceiver Hardware Sales are the primary driver. The others are VHF Antenna Splitter Sales, accessories and Cables and product Bundles.
Who are em-trak Marine Electronics's main competitors?
Direct peers on record are Ocean Signal, McMurdo (Orolia), ACR Electronics, Comnav Marine and Icom Incorporated. Alltek Marine Electronics is listed as a regional player. Broad incumbents are Furuno Electric, Simrad (Navico), Garmin and Raymarine (FLIR).
Does em-trak Marine Electronics have an API?
No public API is recorded for em-trak Marine Electronics.
What industry is em-trak Marine Electronics in?
em-trak Marine Electronics's product category is Marine Electronics - AIS Transceivers and Integrated AIS+VHF Communication Systems. Its primary akta.pro industry code is IMAJAJAE, Marine Navigation Systems (ECDIS, Radar, GNSS, AIS), with a secondary code of IMAJAGAH, Navigation, Communications & Integrated Bridge Systems Engineering. Its NAICS code is 334511 and its SIC code is 3812.