What ELIXIA does

ELIXIA is a Finnish fitness center chain operating 30+ centers across Finland as part of SATS Group (SATS ASA), the largest fitness center operator in the Nordic region with 275 gyms spanning Finland, Norway, Sweden, and Denmark. The company delivers physical gym access, group exercise programming, personal training, digital training, and ancillary wellness services (saunas, child care) to health-conscious individual consumers and corporate clients.

The core offering combines 1800+ weekly group exercise classes across 70+ formats (yoga, cycling, HIIT, Pilates, strength, Crosstraining, Indoor Running, Kettlebell, Body Balance, etc.), 100+ certified Personal Trainers delivering PT60, PT30, PT Duo, and Boot Camp formats, and 700+ on-demand digital workouts via SATS Online. Members access services through physical centers, the ELIXIA mobile application (booking, membership management, workout tracking), and the SATS Online digital platform. Specialized programs include Strong Mama (post-pregnancy training) and a content/magazine layer covering training, nutrition, and wellness.

ELIXIA generates revenue primarily through 12-month membership subscriptions (with promotions such as summer joining-fee waivers), supplemented by Personal Training add-on services and corporate wellness contracts via ELIXIA yrityspalvelut. The chain pursues a direct-to-consumer GTM through its website, the mobile app, and in-center sign-ups, with secondary enterprise sales into employer wellness programs. Pricing is not fully publicly disclosed, and the chain is wholly integrated within the SATS Group corporate structure, which is listed on the Oslo Stock Exchange.

Name

ELIXIA

Legal name

SATS ASA

Website

https://elixia.fi

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ELIXIA is a Finnish fitness center chain operating 30+ centers under SATS Group, offering gym access, 1800+ weekly group classes, personal training, digital workouts, and corporate wellness services to individual consumers and employers across Finland.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Fitness center memberships
• Group exercise classes
• Personal training services
• Corporate wellness programs
• Digital fitness workouts

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Membership Subscriptions: ELIXIA generates primary revenue through membership subscriptions. The website advertises specific membership plans (12-month memberships) and a summer offer with 0€ joining fee and free training through end of July.
2. Personal Training Services: Personal Training (PT) sessions are offered as add-on services. PT sessions are available in multiple formats including PT60 (55-minute sessions) and PT30 (25-minute sessions), as well as PT Duo and Boot Camp group PT.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ELIXIA operates a chain of physical fitness centers in Finland offering 12-month gym memberships that grant access to equipment, 1,800+ weekly group exercise classes across 70+ formats (yoga, cycling, HIIT, Pilates, Crosstraining, etc.), certified Personal Training services, and supporting amenities such as saunas and child care. Members also receive access to the SATS Online digital training platform with 700+ on-demand workouts and the ELIXIA mobile app for booking and membership management. The chain is part of the SATS Group's 275-center Nordic network and also serves corporate clients through ELIXIA yrityspalvelut.

Product overview

ELIXIA is a Finnish fitness center chain operating 30+ locations across Finland as part of the Nordic SATS Group (which operates 275 gyms total). The company offers a comprehensive fitness platform combining physical gym facilities, 1800+ weekly group exercise classes across 70+ types (including yoga, cycling, HIIT, strength, Pilates, cardio, and specialized programs), and Personal Training services with 100+ certified trainers. The offering is augmented by digital services including SATS Online (700+ digital workouts) and a mobile application for member management. ELIXIA also provides wellness services such as child care and saunas. The company targets health-conscious consumers seeking flexible fitness options ranging from high-intensity training to mindful practices like yoga and stress relief classes.

Differentiator

Problem solved

Functional benefit

Brands

• SATS Online: Digital training platform offered by ELIXIA providing virtual workouts and training programs.

Products and services

• ELIXIA Fitness Center Memberships Recurring subscription access to ELIXIA's network of 30+ fitness centers in Finland under a 12-month membership, granting members use of gym equipment, weight training areas, cardio areas, saunas, and child care at select locations. Sold to individual consumers and to companies via ELIXIA yrityspalvelut.
• Group Exercise Classes Instructor-led group fitness classes covering 70+ class types including yoga (Hatha, Vinyasa, Yin, Hot Yoga), Cycling, HIIT, Crosstraining, Pilates (Power Pilates, Hot Pilates), Indoor Running, Kettlebell, ABSolution, Cardio Energy, BODYBALANCE, Meditation, Aroma Relax, and Breathing for Stress Relief. Over 1,800 sessions weekly, 30-90 minutes in length, available at varying intensity levels for members.
• Personal Training (PT) One-on-one coaching and individualized programming delivered by 100+ certified Personal Trainers, including workout programming, nutrition guidance, and specialized training. Available as add-on services to members with PT60 (55-minute), PT30 (25-minute), PT Duo (paired), and Boot Camp group options. New members receive a free PT Start trial session.
• SATS Online Digital training platform from SATS Group providing 700+ on-demand workouts that ELIXIA members can access online, complementing in-person gym and group exercise offerings with virtual training programs.
• ELIXIA Mobile Application Mobile application acting as a fitness assistant for ELIXIA members, supporting class booking, workout tracking, digital content access, and membership management.
• ELIXIA Corporate Wellness (Yrityspalvelut) Corporate wellness program sold to Finnish employers providing employee fitness and wellness benefits through ELIXIA's gym membership network. Targeted at HR and benefits decision-makers seeking employee retention and satisfaction outcomes.
• Sauna Facilities On-site sauna facilities available at ELIXIA fitness centers, providing relaxation and wellness amenities that complement the exercise offerings.
• ELIXIA Child Care (Lastenhoito) Supervised child care services provided at select ELIXIA locations, allowing members with children to exercise while their kids are looked after.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SATS Groupparent_companyOthersELIXIA is a brand operated by SATS Group, the leading Nordic fitness center chain. ELIXIA operates as part of the SATS Group ecosystem, sharing infrastructure, digital platforms (SATS Online, ELIXIA app), group exercise formats, and corporate governance. SATS Group is listed on Oslo Stock Exchange and provides the parent company framework for ELIXIA's operations across Finland, Norway, Sweden, and Denmark.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RSG Group (McFIT / JOHN REED): European fitness and lifestyle operator running brands like McFIT, JOHN REED, and Gold's Gym Europe. Compares to ELIXIA on multi-brand gym operations and studio-style group exercise with hundreds of locations across Europe.
• PureGym: UK-headquartered low-cost fitness chain with 600+ clubs across Europe. Comparable to ELIXIA as a membership-model fitness operator and digital-augmented platform, though more mass-market focused.
• Basic-Fit: Largest low-cost fitness operator in Europe with 1,300+ clubs; broadly competes with ELIXIA for value-conscious Nordic consumers but does not specialize in the premium mid-market niche ELIXIA occupies.

Regional players

• MyFitness Estonia: Estonia-based fitness center chain operating clubs in the Baltics. Comparable in mid-tier premium positioning and group-class-led model; relevant for ELIXIA's potential Baltics expansion but does not currently compete in Finland.

Emerging players

• Welltech / Freeletics: Digital-fitness and AI-coaching platform operating Freeletics and other consumer fitness apps. Comparable in the SATS Online digital-products space — overlapping with ELIXIA's at-home/digital training offering.

Direct peers

• Nordic Wellness: Swedish fitness chain with ~200 clubs across Sweden and selective Nordic presence. Highly comparable to ELIXIA on multi-format offerings (gym, group classes, PT) and premium positioning within the Scandinavian market.
• Friskis & Svettis: Nordic membership-based fitness cooperative founded in Sweden, offering group exercise-focused fitness with hundreds of locations. Comparable to ELIXIA on community/group-fitness-led membership model in the same geography.
• Fitness24Seven: Direct Nordic competitor — a 24/7 low-cost gym chain headquartered in Scandinavia with 230+ clubs across Norway, Sweden, Finland, and Denmark. Competes head-on with ELIXIA on membership pricing, access hours, and geographic coverage in Finland.
• SATS Group (SATS ASA): ELIXIA's parent company operating the same fitness center model across Norway, Sweden, and Denmark under the SATS brand with 245 centers. It is the closest comparator since it shares product, digital platform (SATS Online), and operating playbook with ELIXIA.

Others

• Wellness 360 / SATS Business: Corporate wellness arm of SATS Group. Direct competitor for ELIXIA's corporate wellness contracts (yrityspalvelut) and B2B channel; potentially cannibalistic within the same parent's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elixia.fi
• LinkedInlinkedin.com/company/elixiafinland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELIXIA