Seven Fortunes

What Seven Fortunes does

Seven Fortunes (legal entity Speciality Coffee Trading LLC) is a specialty coffee roastery founded in March 2015 by Karim Hassan in Dubai, UAE. The company operates a micro-roastery in Al Quoz, Dubai, importing green coffee directly from farms in Colombia, Nicaragua, Brazil, Costa Rica, Ethiopia, Guatemala, Peru, Burundi, Indonesia, El Salvador, Panama, and Bali. Its core product is specialty roasted coffee — single-origin beans, signature blends such as Dark Horse, and a 2025-launched capsule line — sold through an owned e-commerce storefront, over 25 café locations split between Dubai (Al Quoz Industrial 2, Vision Tower Business Bay) and Egypt (10+ branches across New Cairo, Sheikh Zayed, Sahel/North Coast, Soma Bay, El Gouna), and a wholesale channel supplying hospitality operators including St Regis, W Hotel, Marriott, Renaissance, Dusit, Casette, ParkHouse, Taqado, and Joud.

Seven Fortunes monetizes across four intertwined streams: retail coffee sales (pay-as-you-go unit pricing in AED), wholesale bean supply (5 kg minimum with free shipping above 2,000 AED), B2B services (La Marzocco and Victoria Arduino equipment resale up to AED 80,500 per machine, SCA-certified barista training at Foundation/Intermediate/Professional levels, store design consulting, and barista placement), and event/catering (mobile VW van and pop-up kiosk for corporate and private events). An ambassador program ties bag-level sales to charitable causes, supporting brand-led community marketing. Origin-sourcing partnerships with Bourbon Specialty (Brazil) and Aroma del Valle (Peru) underpin direct-trade claims.

The company is privately held, founder-owned, and bootstrapped — no external funding rounds are disclosed. Leadership comprises Karim Hassan (Founder), Samar Hegazy (CEO & Co-Founder, ex-private banking), and Reem Hassan (Country Manager UAE & Co-Founder, pharmacy background). Headcount is reported in the 51–100 band, and the legal entity is registered at Al Qouz Industrial 4th, Dubai. Revenue, headcount growth, and capital structure are not publicly disclosed.

Name

Seven Fortunes

Legal name

SPECIALITY COFFEE TRADING LLC

Website

https://sevenfortunes.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Seven Fortunes is a Dubai-founded specialty coffee roastery (2015) that roasts single-origin and blended beans in Al Quoz, selling retail via e-commerce, wholesale to hotels and cafés, and through 25+ owned cafés across the UAE and Egypt.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Specialty Food Retailers (4452), Snack and Nonalcoholic Beverage Bars (722515), Food and Beverage Retailers (445)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Specialty Food Gift Shops & Hampers (CRAHAGAN), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Specialty coffee roasting
• Wholesale coffee beans
• Barista training services
• Cafe equipment supply
• Coffee shop design

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales (Direct-to-Consumer): Online sales of roasted whole bean coffee, blends, single origins, and specialty lots (microlots, premium rarities) directly to consumers through the e-commerce storefront. Also includes merchandise (tote bags, apparel, brewing equipment) and coffee capsules.
2. Wholesale Bean Sales: B2B wholesale coffee sales to cafés, restaurants, and boutique hotels. Minimum order of 5 kg with free shipping above 2,000 AED. Discounts on larger batch sizes facilitating larger batch roasting runs.
3. B2B Services (Barista Employment, Training, Store Design, Equipment): Professional B2B services including barista placement and consulting, SCA-certified barista training, coffee shop store design with ergonomic layout recommendations, and café equipment supply (espresso machines, grinders, brewing gadgets).
4. Event & Catering Services: Bespoke coffee catering for private parties, corporate events, and team building activities using mobile VW van and pop-up kiosk, with tailored food and breakfast packages.
5. SCA Training Courses: SCA-certified training courses (Foundation, Intermediate, Professional levels) across Barista Skills, Brewing, Sensory, Green Beans, and Roasting modules. Learners must obtain an SCA learner ID before starting courses.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Seven Fortunes is a Dubai-based specialty coffee roastery that sources, roasts, and retails single-origin and blended Arabica coffees, operates its own café locations in the UAE and Egypt, and provides B2B services including wholesale bean supply, SCA-certified barista training, café equipment sales (La Marzocco, Victoria Arduino), store design consulting, and mobile coffee catering for events.

Product overview

Seven Fortunes is a specialty coffee roastery operating as a single unified brand with multiple product lines. The core offering centers on specialty coffee beans sourced from origins worldwide (Ethiopia, Colombia, Brazil, Peru, Burundi, Guatemala, Nicaragua, El Salvador, Bali, Panama), offered as single origins, signature blends (Dark Horse Blend), and the new Coffee Capsules line. Supporting product lines include premium brewing equipment (Hario V60, Chemex, French Press), cafe-grade espresso machines (La Marzocco) and grinders (Victoria Arduino), branded merchandise (apparel, accessories), and a kit bundles for home brewing. B2B services encompass wholesale beans (5kg minimum), SCA-certified barista training, store design consulting, and mobile catering.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffee Beans Specialty-grade roasted coffee beans sourced directly from named estates across multiple origins, sold in various pack sizes and grind options to home brewing enthusiasts and specialty coffee consumers.
• Dark Horse Blend Signature espresso blend combining Brazil and Guatemala beans with tasting notes of dark chocolate, vanilla, caramel, pear, and fig, sold to retail and wholesale customers.
• Seven Fortunes Coffee Capsules Specialty coffee capsules compatible with home capsule machines, sold in boxes of 10 across four blend profiles (Fruity, Medium, Strong, Decaf) at AED 28 per box, targeting home consumers seeking convenience with specialty quality.
• Wholesale Coffee Beans Bulk specialty coffee supply for cafés, restaurants, and boutique hotels with a 5 kg minimum order and free shipping on orders above 2,000 AED, supporting B2B hospitality operators across the UAE and Egypt.
• La Marzocco Espresso Machines Commercial-grade espresso machines from La Marzocco (Linea Mini, GS3 MP, Linea PB, Strada AV, Strada EP) supplied to hospitality businesses setting up or upgrading café operations.
• Victoria Arduino Grinders High-precision commercial espresso grinders (Mythos 1 and Mythos 2) from Victoria Arduino, supplied as part of complete café equipment setups for hospitality clients.
• SCA-Certified Barista Training Specialty Coffee Association (SCA) certified training at Foundation, Intermediate, and Professional levels across Barista Skills, Brewing, Sensory, Green Beans, and Roasting modules, delivered by full-time authorized SCA trainers to individuals and B2B clients.
• Coffee Shop Store Design & Setup End-to-end coffee shop design and ergonomic layout consulting for hospitality businesses, covering bar design, equipment placement, workflow optimization, and turnkey café setup.
• Mobile Coffee Catering Services Bespoke on-site coffee bar catering for corporate events, private parties, and team building using a vintage VW van and pop-up kiosk, with tailored food, beverage, and breakfast packages.
• The Aeropress Home Brewing Kit Curated home brewing bundle pairing 500g of Brazil Fazenda Rainha coffee with an Aeropress brewer, Hario V60 Server, and disposable filter pack, designed for home brewing enthusiasts.

Quantifiable outcome

• Featured in TIME.com as a key player making Dubai a top-five global coffee capital
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• La MarzoccocoreTechnology or IntegrationSeven Fortunes offers and sells La Marzocco espresso machines (Linea Mini, GS3, Linea PB, Strada EP, Strada AV) as part of its café equipment B2B services. These are premium commercial espresso machines sourced and supplied to hospitality clients setting up or upgrading coffee operations.
• Victoria ArduinocoreTechnology or IntegrationSeven Fortunes supplies Victoria Arduino grinders (Mythos 1 and Mythos 2) as part of its café equipment offering. These high-precision commercial grinders complement the La Marzocco espresso machine range for complete café setups.
• Bourbon SpecialtycoreStrategic or Co-development PartnerFazenda Rainha (and associated estates in the Grama Valley region) utilizes Bourbon Specialty's export services. Bourbon Specialty's offices in Poços de Caldas provide state-of-the-art cupping labs and warehousing, and have collaborated with universities and Dr. Flavio Borém at University of Lavras for research.
• Aroma del VallecoreStrategic or Co-development PartnerAroma del Valle is an organization established to assist small Peruvian producers in accessing the specialty coffee market. They coordinate infrastructure investments (road improvements, local warehouses, export preparation), ensure traceability and quality control, and help farmers navigate organic certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• % Arabica: Specialty coffee roaster and café operator founded in Hong Kong with strong MENA presence (UAE, Kuwait, Saudi). Directly comparable as a globally sourced single-origin specialty roaster operating own cafés in the Gulf with a parallel premium hospitality positioning.
• Espresso Lab: Egypt-headquartered specialty coffee roaster and multi-branch café chain. Direct peer in the Egyptian specialty coffee market, competing for the same urban consumer and hospitality accounts in Cairo and the North Coast.
• Raw Coffee Company: Cairo-based specialty roaster and café operator with a portfolio of single-origin coffees and multiple Egypt locations. Closest Egyptian direct peer in café footprint, product curation, and specialty positioning.
• Common Grounds Coffee Roastery: Dubai-based specialty coffee roaster and café. Direct UAE peer, also roasting in the UAE and competing for the same Dubai specialty consumer and B2B hospitality demand.
• The Espresso Lab: UAE-born specialty coffee roaster with cafés across Dubai and Abu Dhabi. Direct peer in UAE for specialty roasting, single-origin curation, and café-based D2C retail.
• Urban Brew Lab: Dubai specialty coffee roaster and café concept. Comparable UAE-based specialty roaster competing for similar café and wholesale customers in Dubai.

Broad incumbents

• Stumptown Coffee Roasters: Iconic US specialty roaster with wholesale, café, and DTC operations globally. Useful benchmark for the model Seven Fortunes is building toward — direct-trade sourcing plus integrated wholesale, café, and equipment/training services.
• Blue Bottle Coffee: Large specialty coffee roaster and café chain (Nestlé-owned) with global operations. Comparable as a scaled specialty coffee platform pursuing omni-channel (café, retail, wholesale) distribution and a premium brand identity.
• Counter Culture Coffee: US specialty roaster known for direct-trade sourcing, training programs, and wholesale accounts. Comparable in combining direct-trade sourcing, education, and B2B hospitality supply under one brand.

Others

• La Marzocco: Premium Italian espresso machine manufacturer that is both a supplier (via Seven Fortunes' equipment channel) and an aspirational equipment partner. Included as a key ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sevenfortunes_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven Fortunes