Common Grounds Coffee Roastery
Common Grounds Coffee Roastery is an Indonesian specialty coffee company operating 15+ cafes across Jakarta, Tangerang, Bandung, Surabaya, and Palembang, plus a D2C e-commerce storefront, serving coffee enthusiasts, at-home baristas, and B2B wholesale buyers with espresso blends, single origins, RTD canned coffee, and Nespresso-compatible capsules.
- Company typePrivate
- Founded2014
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Common Grounds Coffee Roastery does
Common Grounds Coffee Roastery (legal entity PT. Republik Kopi Nasional) is an Indonesian specialty coffee company founded in 2014 in Jakarta by Yoshua Tanu, Aston Utan, and Daryanto Witarsa. The business operates a vertically integrated model spanning green-coffee sourcing, in-house roasting under SCA quality standards (managed by Roastery Manager Yessy since 2015), retail cafe operations across 15+ locations in Jakarta, Tangerang, Bandung, Surabaya, and Palembang, and a D2C e-commerce storefront at commongrounds.co.id powered by 82Cart. Its product portfolio includes signature espresso blends (Cloak & Dagger, Jack of All Trades, Flora Technica, Tutto Bene), a rotating lineup of Indonesian single origins (Bali Kintamani, Toraja Sulotco, Sumatra Mandheling, Java Ijen, Aceh Pantan Musara, Sumatra Kerinci), international limited releases (Panama Iris Estate, Panama Elida Estate, Colombia Finca Las Flores, Ecuador Finca Soledad), Nespresso-compatible capsules, ready-to-drink canned cold brew, drip bags, instant sachets, and branded merchandise. The company monetizes across three channels — cafe food and beverage service, D2C packaged coffee and merchandise sales, and B2B wholesale (minimum 6-unit orders for 1KG products) — with unit pricing ranging from Rp30,000 RTD cans to Rp665,000 premium single origins.
The company is differentiated by its human-capital pedigree: it claims World Barista Champion, World Taster Champion, World Latte Art Champion, and World Brewer Cup Champion titles through its team, alongside the 2025 Indonesia Brewers Cup 1st place finish. It holds direct sourcing relationships with internationally renowned producers including Lamastus Family Estates (Elida Estate, Panama) and Iris Estate (founders Jamison Savage, Sasa Sestic, Elvin Siew), and operates a stockist partnership with Australian specialty roaster ST. ALi. Brand collaborations with Samsung Indonesia, New Balance Indonesia, BRI, and the Indonesian Masters golf tournament are leveraged for marketing reach and limited-edition capsule collections. Technology stack is deliberately conventional: 82Cart e-commerce, Mailchimp email automation, Google Drive-hosted menus, and Nespresso-compatible capsule hardware — with no disclosed AI, data, or proprietary software capabilities.
Common Grounds is privately held with no disclosed institutional investors, no parent company, and no funding rounds on record, indicating growth has been entirely organic and founder-funded over a decade. The operating geography is single-country (Indonesia), with no global footprint claims and physical retail confined to major Indonesian metropolitan markets.
Common Grounds Coffee Roastery firmographics
Firmographics- Name
- Common Grounds Coffee Roastery
- Legal name
- PT. Republik Kopi Nasional
- Website
- https://commongrounds.co.id
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Common Grounds Coffee Roastery is an Indonesian specialty coffee company operating 15+ cafes across Jakarta, Tangerang, Bandung, Surabaya, and Palembang, plus a D2C e-commerce storefront, serving coffee enthusiasts, at-home baristas, and B2B wholesale buyers with espresso blends, single origins, RTD canned coffee, and Nespresso-compatible capsules.
- Ownership category
- akta.pro rank
Common Grounds Coffee Roastery industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where Common Grounds Coffee Roastery is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices8 records
Markets served
Common Grounds Coffee Roastery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: Sale of freshly roasted whole bean coffee, ground coffee, espresso blends, and single origin coffees through physical cafes and e-commerce
- Café Operations: Revenue from 15+ physical café locations serving specialty coffee, brunch, pastries, and food items
- Ready-to-Drink Coffee: Canned cold brew coffee products including Black Citrus, Brown Sugar Latte, and Vanilla Latte sold at Rp30,000 each
- Wholesale Coffee: Bulk coffee sales to businesses with minimum order quantity of 6 units for 1KG products
- Merchandise: Branded merchandise including apparel (t-shirts, polo shirts), accessories (socks, towels), and barista equipment
- Coffee Capsules: Nespresso-compatible coffee capsules sold in packages, including decaf and blend options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-Drink Canned Coffee |
| Unit Pricing | Pay-as-you-go | Coffee Capsules |
| Unit Pricing | Pay-as-you-go | Whole Bean Coffee 200gr |
| Unit Pricing | Pay-as-you-go | Espresso Blend 1KG |
| Unit Pricing | Pay-as-you-go | Drip Bag Coffee |
| Unit Pricing | Pay-as-you-go | Premium Single Origin |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Common Grounds Coffee Roastery product offering
Product offeringCore offering
Common Grounds roasts specialty-grade coffee under SCA quality standards and sells it through multiple formats — whole bean (200g and 1KG), Nespresso-compatible capsules, drip bags, instant sachets, and ready-to-drink canned cold brew — alongside branded merchandise and Barista Hustle barista equipment. The company also operates 15+ café/restaurant locations across Indonesia serving specialty coffee, brunch, pastries, and signature cocktails, with an in-house roastery in Jakarta and wholesale bulk distribution to businesses.
Product overview
Common Grounds Coffee Roastery is an Indonesian specialty coffee company founded in 2014, operating as both a café/restaurant chain and an e-commerce coffee retailer. The product portfolio consists of: (1) Coffee products including signature espresso blends (Cloak & Dagger, Jack of All Trades, Flora Technica, Tutto Bene), single origin coffees from Indonesia (Bali Kintamani, Toraja Sulotco, Sumatra Mandheling, Java Ijen, Sulawesi Gowa, Aceh, Sumatra Kerinci) and international origins (Panama, Colombia, Ecuador, Ethiopia), plus ST. ALi sub-brand blends; (2) Ready-to-drink canned coffees (Black Citrus, Brown Sugar Latte, Vanilla Latte); (3) Nespresso-compatible coffee capsules (Cloak & Dagger, Bold & Honey, Arabica Mandheling, Colombia Decaf); (4) Drip bag coffees and instant coffees; (5) Merchandise including Major Tom limited-edition apparel and accessories, plus Common Grounds x Indonesian Masters collaboration items; and (6) Barista equipment (Barista Hustle tools including tampers, dosing rings, WDT combs, cupping bowls, paper filters). The company also operates 14 café locations across Jakarta, Bandung, Surabaya, Palembang, and Bali, and provides roastery services using SCA standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Common Grounds Coffee Capsules
- Common Grounds Canned Coffee (Ready-to-Drink)
- Common Grounds Espresso Blends
- Common Grounds Single Origin Coffees
- Common Grounds Drip Bag Coffee
- Common Grounds Instant Coffee
- Common Grounds Merchandise
- Common Grounds x Indonesian Masters 'Ground Masters' Collection
- Barista Hustle Barista Equipment
- Common Grounds Café / Restaurant Service
- Common Grounds Wholesale Coffee Supply
- Bayu's Coffee IBrC 1st 2025
Quantifiable outcome
- SCA-certified quality control for all coffee products ensuring consistent flavor profile
- +1 more outcomes
Companies that use Common Grounds Coffee Roastery
Customer profileSegments3 records
Ideal customer profiles2 records
Common Grounds Coffee Roastery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Common Grounds Coffee Roastery partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- ST. ALicoreAustralian specialty coffee roaster partnership. Common Grounds stocks ST. ALi products including Orthodox (chocolatey, sweet, rich espresso blend) and Sterling/Feels Good (100% organic, ethically sourced) blends. Both companies share specialty coffee focus and quality standards.
- Jago CoffeeminorIndonesian specialty coffee partner featured in the about page. Collaborative relationship in the specialty coffee industry.
- SSG Coffee CompanyminorIndonesian specialty coffee company listed as a collaborative partner on the about page.
- Samsung IndonesiaminorBrand collaboration featuring Common Grounds X Samsung, documented in the archive section. Collaborative marketing/promotional partnership.
- New Balance IndonesiaminorBrand collaboration New Balance X Common Grounds, documented in the archive section. Lifestyle brand partnership.
- Indonesian MastersmajorOfficial coffee sponsor for the Indonesian Masters international golf competition. Created exclusive capsule collection 'Ground Masters' including Three-tones Polo Shirt, Exclusive Towel, and Major Tom No. 03 merchandise. Most substantial branded partnership documented.
- Lamastus Family EstatescoreCommon Grounds X Lamastus Family Estates collaboration featuring Elida Estate Catuai and Elida Estate Nirvana coffees. Lamastus has produced coffee in Elida Estate for four generations since 1918, located in Boquete, Panama at high altitudes (5,500-8,200 ft). Premium specialty coffee sourcing partnership.
- Iris Estate (Jamison Savage, Sasa Sestic, Elvin Siew)coreCommon Grounds X Iris Estate featuring Panama Iris Estate Terroir and Nirvana. Iris Estate founders (Jamison Savage, Sasa Sestic, Elvin Siew) are renowned specialty coffee professionals. Located in Volcán, Chiriquí province, Panama. Premium Geisha and specialty varietals sourcing.
- Columbia PFGminorCommon Grounds X Columbia PFG collaboration documented in archive.
- BRI (Bank Rakyat Indonesia)minorCommon Grounds X BRI 'Bring It On' collaboration campaign.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
Common Grounds Coffee Roastery competitors and assessment
Company assessmentDirect peers
- Fore Coffee: Indonesian tech-enabled specialty coffee chain with extensive café footprint and mobile ordering. Comparable as a multi-location Indonesian specialty player, though positioned slightly more mainstream than Common Grounds' premium single-origin focus.
- Anomali Coffee: Long-established Indonesian specialty coffee roaster with cafés in Jakarta and nationwide distribution. Competes head-to-head with Common Grounds across roasting, café operations, and Indonesian single-origin sourcing.
- Tanamera Coffee: Indonesian specialty coffee roaster and café operator with multiple outlets across Jakarta. Directly comparable to Common Grounds as a vertically integrated specialty roaster with cafés, single-origin focus, and similar target customer (urban Indonesian specialty drinkers).
- ST. ALi: Australian specialty coffee roaster whose Orthodox and Sterling/Feels Good blends Common Grounds distributes and showcases. Directly comparable as a like-minded specialty roaster with strong café-barista identity, though primarily Australian in market.
- Jago Coffee: Indonesian specialty coffee brand already listed as a Common Grounds collaborative partner. Directly comparable as a domestic specialty roaster targeting similar urban Indonesian consumers.
Emerging players
- % Arabica: Japan-based specialty coffee brand with strong design identity and expanding Asia-Pacific café presence. Comparable to Common Grounds in the premium lifestyle-café segment and pursuit of premium single-origin sourcing partnerships.
Broad incumbents
- Tim Hortons Indonesia: Canadian QSR brand with rapid Indonesian café expansion backed by a multinational parent. Represents a well-capitalized competitive threat in the same café channel, though positioned at lower price points and broader menu than Common Grounds' specialty focus.
- Blue Bottle Coffee: Nestlé-owned specialty coffee brand with cafés in multiple Asian markets. Comparable in brand positioning, single-origin sourcing philosophy, and premium café experience, though operating at a larger scale than Common Grounds.
- Starbucks Indonesia: Dominant multinational café chain in Indonesia with hundreds of locations. Competes broadly with Common Grounds for café foot traffic and consumer coffee occasions, though with a much less premium positioning.
Others
- Eight Ounce Coffee Specialty Roasters: Specialty coffee e-commerce retailer and roaster focused on premium green coffee and limited single-origin offerings. Comparable as a specialty e-commerce coffee distributor with curated premium inventory and international shipping reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Common Grounds Coffee Roastery social profiles
Digital presenceCommon Grounds Coffee Roastery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Common Grounds Coffee Roastery leadership team
Management profileNumber of profiles
Profiles4 records
Common Grounds Coffee Roastery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Common Grounds Coffee Roastery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Common Grounds Coffee Roastery
What does Common Grounds Coffee Roastery do?
Common Grounds roasts specialty-grade coffee under SCA quality standards and sells it through multiple formats — whole bean (200g and 1KG), Nespresso-compatible capsules, drip bags, instant sachets, and ready-to-drink canned cold brew — alongside branded merchandise and Barista Hustle barista equipment. The company also operates 15+ café/restaurant locations across Indonesia serving specialty coffee, brunch, pastries, and signature cocktails, with an in-house roastery in Jakarta and wholesale bulk distribution to businesses.
Is Common Grounds Coffee Roastery a public or private company?
Common Grounds Coffee Roastery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Common Grounds Coffee Roastery founded?
Common Grounds Coffee Roastery was founded in 2014. It employs 101 to 250 people.
Where is Common Grounds Coffee Roastery based?
Common Grounds Coffee Roastery is headquartered in Jakarta, Indonesia, in the Asia region.
How does Common Grounds Coffee Roastery make money?
Six revenue lines are on record. Retail Coffee Sales are the primary driver. The others are café Operations, ready-to-Drink Coffee, wholesale Coffee, merchandise and coffee Capsules.
Who are Common Grounds Coffee Roastery's main competitors?
Direct peers on record are Fore Coffee, Anomali Coffee, Tanamera Coffee, ST. ALi and Jago Coffee. % Arabica is listed as an emerging player. Broad incumbents are Tim Hortons Indonesia, Blue Bottle Coffee and Starbucks Indonesia. Eight Ounce Coffee Specialty Roasters is listed as an others.
Does Common Grounds Coffee Roastery have an API?
No public API is recorded for Common Grounds Coffee Roastery.
What industry is Common Grounds Coffee Roastery in?
Common Grounds Coffee Roastery's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 31192 and its SIC code is 2080.