Rex Supply

What Rex Supply does

Rex Supply Co. is a Phoenix, Arizona-based manufacturer of vintage-inspired traditional wet shaving products founded in 2017. The company's core offering is premium double-edge safety razors machined from marine-grade stainless steel, spanning an adjustable flagship (Ambassador, from $295), an adjustable slant (Konsul, from $395), fixed-blade and slant variants (Envoy from $150, Sentry from $189), and an aluminum entry-level model (Page, $75). Proprietary features include an infinitely adjustable blade-gap dial (0.012 to 0.052 inches) on Ambassador and Konsul models, precision-cut Diamond Grip knurling, individual serial numbers using a Gillette-style dating system, and a built-in magnetic blade retrieval on the Page razor. All metal products carry lifetime warranties.

The business sells exclusively direct-to-consumer through its Squarespace storefront at rexsupplyco.com, shipping worldwide. Revenue is generated from one-time razor and accessory purchases ($70–$395 razors and stands; $120–$150 travel cases; $120–$175 brushes) and recurring consumables — tallow shaving soaps ($22.50), aftershave splashes and balms ($20), eau de parfum ($44), and proprietary Swedish stainless-steel Platinum DE blades (from $2.25/tuck). Primary customer segments are men seeking traditional wet shaving as an alternative to multi-blade cartridge systems and entry-level buyers transitioning into the category via the aluminum Page razor. Marketing is concentrated on Instagram (@REXSUPPLYCO) and email newsletter capture. The Page razor is manufactured in-house at partner Razor Emporium's Phoenix facility and anodized locally in Tempe, Arizona; other production is U.S.-based. The company has not disclosed funding, revenue, ownership, or a formal management team beyond a creator named "Matt" referenced on Instagram.

Name

Rex Supply

Website

https://rexsupplyco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Rex Supply Co. is a U.S.-based direct-to-consumer manufacturer of vintage-inspired premium double-edge safety razors and traditional wet shaving accessories, selling exclusively through rexsupplyco.com to men seeking an alternative to cartridge razors. Founded in 2017 in Phoenix, Arizona, the company offers lifetime-warrantied stainless steel hardware and recurring consumables.

Ownership category

akta.pro rank

Product category

Men's Grooming and Traditional Wet Shaving Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Saw Blade and Handtool Manufacturing (332216)

SIC

Cutlery, Handtools & General Hardware (3420), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Shaving Hardware (Manual & Electric Razors) (CRABAGAA)

akta.pro secondary industry

Brow & Facial Hair Tools (Tweezers, Razors, Trimmers) (CRABAKAD)

Keywords

• Safety razors
• Wet shaving products
• Double edge blades
• Shaving soaps
• Grooming accessories

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Hardware Product Sales: Primary revenue from selling wet shaving hardware including safety razors (Ambassador, Envoy, Konsul, Sentry, Page models), shaving brushes, razor stands, and travel cases. Products feature lifetime warranties and are sold as one-time purchases designed to last a lifetime.
2. Consumables and Accessories: Revenue from recurring consumables including tallow shaving soaps, aftershave splashes and balms, eau de parfum fragrances, and double edge razor blades. These products require replenishment, providing ongoing revenue from the customer base.
3. Razor Blades: Proprietary Rex Supply Co. Platinum Double Edge Razor Blades made from Swedish stainless steel with chrome and platinum coating and nano Teflon layer. Sold in packs of 5, 10, 20, 50, or 100 tucks (each tuck contains 5 blades).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rex Supply designs, manufactures, and sells vintage-inspired double edge safety razors and traditional wet shaving accessories through its direct-to-consumer e-commerce website. The core product line includes premium marine-grade stainless steel safety razors with proprietary adjustable blade gap technology, complemented by tallow shaving soaps, aftershave splashes and balms, eau de parfum fragrances, shaving brushes, travel cases, razor stands, and proprietary double edge razor blades. All hardware products carry lifetime warranties and are designed, manufactured, and assembled in the U.S.A.

Product overview

Rex Supply is a U.S.-based company specializing in vintage-inspired traditional wet shaving products for the modern man. The product portfolio centers on premium double edge safety razors manufactured from marine-grade stainless steel, including adjustable models (Ambassador, Ambassador XL, Konsul, Konsul XL) and fixed-blade options (Envoy, Envoy XL, Sentry, Sentry XL, Page). The razor lineup is complemented by travel cases (Black Walnut, DE Case XL, Navy & Gold), display stands (Machined, Knurled), shaving brushes (Deco Stainless, Deco Lucite), and a comprehensive Old World Tallow Shaving Soap line with five decade-inspired scents (1944, 1955, 1966, 1977, 1988). Each scent is offered across multiple forms including tallow shaving soap, aftershave splash, aftershave balm, and eau de parfum. The company also offers proprietary Platinum Double Edge Razor Blades, replacement parts for all razor models, upgrade installation services, branded merchandise, and discounted scratch-and-dent items. All products are designed, manufactured, and assembled in the U.S.A. with lifetime warranties on metal goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambassador Safety Razor Adjustable double edge safety razor made from marine-grade stainless steel with infinitely adjustable blade gap (0.012–0.052 inches) via integrated dial, Sure Grip handle, lifetime warranty, and individual serial number. Available in Stainless Steel, DeLuxe Gold, DeLuxe Rhodium, Polished, and Prospector variants.
• Ambassador XL Safety Razor Extended-handle variant of the Ambassador adjustable DE razor with longer Sure Grip handle for improved control, marine-grade stainless steel construction, and lifetime warranty.
• Envoy Safety Razor Fixed-blade double edge safety razor with marine-grade stainless steel construction, weighted feel, elegant design, and fixed 0.025 blade gap. Compatible with any standard double edge blade. Available in Stainless Steel, DeLuxe Gold, DeLuxe Rhodium, Polished, and Prospector variants.
• Envoy XL Stainless Steel 3-Piece DE Razor Extended-handle variant of the Envoy fixed-blade DE razor with 3.71 inch handle and medium aggressiveness, marine-grade stainless steel construction.
• Konsul Slant Adjustable Stainless Steel DE Safety Razor Adjustable slant razor with Diamond Grip handle and infinite adjustability, designed to remove coarse stubble without irritating sensitive skin using a slicing motion inspired by French guillotine design.
• Konsul XL Slant Adjustable Stainless Steel DE Razor Extended-handle variant of the Konsul slant adjustable razor with Diamond Grip handle and longer 4.25 inch profile for enhanced control, marine-grade stainless steel construction, lifetime warranty.
• Sentry Slant Three-Piece Stainless Steel DE Razor Fixed-slant three-piece DE razor with Diamond Grip handle, marine-grade stainless steel construction, offering slant efficiency without adjustability for users seeking simplicity.
• Sentry Slant XL Three-Piece Stainless Steel DE Razor Extended-handle variant of the Sentry slant three-piece razor with 3.75 inch profile and XL Diamond Grip handle for additional control.
• Page Three-Piece Aluminum Double Edge Safety Razor Entry-level three-piece DE razor machined from lightweight 6061 aircraft aluminum (1.3 oz), featuring milder 0.015 blade gap, built-in magnetic blade retrieval, fluted handle, and stainless bushing for wear resistance. Designed as the accessible entry point into traditional wet shaving.
• Deco Stainless Shaving Brush Art-deco inspired shaving brush made from marine-grade stainless steel with angled geometry and removable knot ferrule. Available with Silver Tip badger or High Mountain White knot. 256 grams weight, 105mm total height.
• Deco Lucite Shaving Brush Crystal-clear lucite shaving brush with art-deco silhouette and signature Rex branding; features 24mm Manchurian Badger knot for water retention and lather building, designed for face or bowl lathering.
• Black Walnut Travel Case Travel case crafted from American Black Walnut hardwood with Horween Genuine Leather and stainless steel accents; holds Ambassador DE razor plus 5 double edge blades; 100% USA made with lifetime warranty.
• DE Safety Razor Case XL Travel case for XL DE razors made from American Black Walnut hardwood with Horween Genuine Leather and stainless steel accents; holds 5 double edge blades; 100% USA made with lifetime warranty.
• Navy & Gold DE Safety Razor Case Travel case crafted from Cherry hardwood with Navy Genuine Leather and 24k Gold branded accents; holds 5 double edge blades; 100% USA made with lifetime warranty.
• Machined Stainless Steel Razor Stand Minimalist display stand fitting all Rex Double Edge Razors; features hollow handle design for water drainage; 100% USA made with lifetime warranty.
• Knurled Stainless Steel Razor Stand Display stand designed to fit all Rex DE Razors except the Page; features Ambassador-style adjustment dial design and signature knurling pattern; 100% USA made with lifetime warranty.
• Old World Tallow Shaving Soap (Five-Scent Line: 1944, 1955, 1966, 1977, 1988) Traditional tallow shaving soap line sold in 4oz tubs, available in five vintage-inspired decade-themed scents (1944, 1955, 1966, 1977, 1988) inspired by classic mid-20th-century and 1980s cologne profiles. Made with traditional tallow formula.
• Old World Aftershave Splash (Five-Scent Line) Aftershave splash in 4oz bottles, available in all five vintage scents matching the soap line (1944, 1955, 1966, 1977, 1988). Formulated with denatured alcohol, witch hazel, rose extract, and alum base.
• Old World Aftershave Balm (Five-Scent Line) Aloe-based moisturizing aftershave balm for sensitive skin, available in all five vintage scent profiles (1944, 1955, 1966, 1977, 1988), sold in 4oz containers.
• Old World Eau de Parfum (Five-Scent Line) Concentrated eau de parfum fragrance matching the soap and aftershave scents across all five vintage profiles (1944, 1955, 1966, 1977, 1988), usable as cologne.
• Platinum Double Edge Razor Blades Proprietary double edge razor blades made from Swedish stainless steel with chrome and platinum coating and nano Teflon layer; aggressiveness rating 4.5/5. Made in Czech Republic. Sold in packs of 5, 10, 20, 50, or 100 tucks (each tuck contains 5 blades).
• Double Edge Razor Blades Sample Pack Sample packs of double edge razor blades curated for different preferences: Beginner, Mild, Aggressive, Gillette, Top 10, Sensitive, or Complete, designed to help new users discover their preferred blade.
• Old World Tallow Shaving Soap Sample Bundle Sample bundle containing all five Old World Tallow Shaving Soap scents (1944, 1955, 1966, 1977, 1988); comes with free Rex Supply Co. sticker.
• Ambassador & Konsul XL Installation Service Paid service to upgrade an existing Ambassador or Konsul razor to XL version by installing an XL handle; 3-5 business day turnaround; includes return shipping.
• REX Supply Co. Official Blue T-Shirt Branded crew neck t-shirt for wet shaving enthusiasts; available in Small through XX-Large sizes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Razor EmporiumcoreStrategic or Co-development PartnerRazor Emporium in Phoenix, Arizona is the exclusive manufacturing partner for Rex Supply's Page aluminum double edge safety razor. The Page razors are machined in-house at Razor Emporium's facility, representing a strategic manufacturing partnership for this specific product line.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Art of Shaving: The Art of Shaving is a multi-brand retail and DTC chain for luxury men's shaving, skincare, and beard products. Competes with Rex Supply in the premium traditional-shaving category but with a broader skincare assortment and brick-and-mortar store footprint.
• Gillette (Procter & Gamble): Gillette is the dominant global razor brand owned by P&G, offering cartridge systems, safety razors, and legacy DE products. Rex Supply's Gillette-style serial dating explicitly invokes Gillette's heritage; Gillette competes broadly across price tiers rather than specializing in the premium DE niche.
• Merkur Safety Razors (DOOV Solingen): Merkur is the established German-made safety razor brand sold through third-party wet-shaving retailers worldwide. Competes with Rex Supply in the traditional DE razor category at a wider range of price points, but distributed through wholesale rather than DTC.

Direct peers

• Harry's: Harry's sells men's razors and personal care products via DTC e-commerce and retail, including subscription blade delivery. Founded on a German-engineered razor factory thesis and now owned by Edgewell Personal Care. Direct competitor in the DTC shaving category, though at lower price points than Rex Supply.
• Bevel: Walker & Company's Bevel is a direct-to-consumer men's grooming brand built around single-blade safety razors and skincare for men of color. Same DTC premium positioning and traditional-shave thesis as Rex Supply, with a broader skincare line and larger marketing budget.
• Dollar Shave Club: Dollar Shave Club pioneered the subscription razor model and was acquired by Unilever. Competes with Rex Supply on the same DTC e-commerce channel but targets value-oriented cartridge buyers rather than traditional wet-shaving enthusiasts.
• Rockwell Razors: Rockwell Razors markets premium adjustable double-edge safety razors and shaving accessories via DTC e-commerce, directly competing with Rex Supply's Ambassador and Konsul lines. Comparable price band and target buyer (traditional wet-shaving enthusiasts).
• Taylor of Old Bond Street: Taylor of Old Bond Street is a UK-based heritage barber supplier of traditional shaving creams, soaps, aftershaves, colognes, and accessories. Overlaps with Rex Supply's tallow soap and aftershave offering for the traditional wet-shaving enthusiast segment.
• Proraso: Proraso is an Italian heritage shaving brand selling traditional tallow and glycerin shaving soaps, aftershaves, and beard products through specialty retailers worldwide. Comparable Old World tallow soap and aftershave category overlap with Rex Supply's Old World consumables line.
• Edwin Jagger: Edwin Jagger is a UK-based traditional wet-shaving brand selling safety razors, brushes, and accessories through specialty retailers and its own e-commerce site. Closely comparable in product mix (DE razors, badger brushes) and traditional craftsmanship positioning to Rex Supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rexsupplyco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Supply