Edwin Jagger
Edwin Jagger Limited is a family-owned, Sheffield-based manufacturer of premium handmade wet shaving accessories — razors, synthetic fibre brushes, shaving sets, soaps, and aftershave lotions — distributed in 23+ countries via e-commerce, retail stockists, and a Gillette OEM partnership.
- Company typePrivate
- Founded1988
- HeadquartersSheffield, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Edwin Jagger does
Edwin Jagger Limited is a family-owned manufacturer of premium wet shaving accessories, founded in 1988 by Neil Jagger and headquartered at Cavendish Works, 6 Morpeth Street, Sheffield, England, within the historically recognised cluster of the traditional British steel and cutlery industries. The company designs and produces handmade razors, synthetic fibre shaving brushes, shaving sets, soaps, creams, aftershave lotions, and a small fragrance line, serving primarily gentlemen seeking quality daily-grooming products and secondary segments including ethical/vegan consumers, sensitive-skin users, and frequent travellers.
The product portfolio rests on two technical pillars. First, the company has developed proprietary synthetic fibre brush fillings — including a hand-graded synthetic fibre fill, a machine-made Black Synthetic Fibre Fill using mixed diameters and crimped fibres, and a handmade Synthetic Silver Tip Fibre Fill combining three fibre diameters (0.18mm, 0.15mm, 0.10mm) — engineered to retain hot water, produce a rich lather, and emulate or surpass traditional natural-hair performance while remaining vegan and cruelty-free. Second, the company is an appointed Gillette Trusted Partner of Procter & Gamble, manufacturing razors fitted with Gillette Genuine Parts compatible with Mach3 and Fusion blade systems, allowing the brand to participate in the global cartridge-razor ecosystem without owning a proprietary blade platform.
Edwin Jagger monetises through one-time product sales across three channels: direct-to-consumer e-commerce via its own UK and US websites (with promotional mechanics including up to 30% sale pricing and a 10% first-order newsletter discount), a curated global network of approved online and retail stockists in 23+ countries across Europe, North America, Oceania, and Asia, and B2B/OEM arrangements including private-label commissions from leading brands and the Gillette Trusted Partner designation. Pricing is not publicly disclosed, the company is privately held with no external funding, and founder Neil Jagger continues to design every piece personally.
Edwin Jagger firmographics
Firmographics- Name
- Edwin Jagger
- Legal name
- Edwin Jagger Limited
- Website
- https://edwinjagger.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Short description
- Edwin Jagger Limited is a family-owned, Sheffield-based manufacturer of premium handmade wet shaving accessories — razors, synthetic fibre brushes, shaving sets, soaps, and aftershave lotions — distributed in 23+ countries via e-commerce, retail stockists, and a Gillette OEM partnership.
- Ownership category
- akta.pro rank
Edwin Jagger industry classification
Industry- Product category
- Wet Shaving Accessories
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL)
Keywords
Where Edwin Jagger is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Edwin Jagger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Premium Wet Shaving Hardware Sales: Sale of razors, shaving brushes, shaving sets and accessories manufactured in Sheffield, England. Products incorporate latest Gillette Fusion ProGlide and Mach3 blade systems along with traditional safety/double edge blade systems.
- Shaving Creams, Soaps & Lotions: Sale of complementary shaving products including creams, soaps and after shave lotions with natural ingredients such as aloe vera, marigold, almond oil and sandalwood. Products contain 99% natural components derived from organically cultivated plants.
- Gillette Genuine Parts Integration: Revenue from manufacturing shaving accessories fitted with Gillette Genuine Parts, compatible with Gillette Mach3 and Fusion razor blade systems available from retailers worldwide.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Edwin Jagger product offering
Product offeringCore offering
Edwin Jagger designs and manufactures premium handmade wet shaving accessories from its Sheffield, England factory. The product range includes traditional safety razors using double edge blades, Gillette Mach3 and Fusion ProGlide compatible blade-system razors, hand-graded synthetic fibre shaving brushes, complete shaving sets, shaving soaps, shaving creams, aftershave lotions, and fragrances. The company sells direct-to-consumer via its own e-commerce websites and through a global network of approved online and retail stockists across 23+ countries, and serves as a Gillette Trusted Partner OEM manufacturer for Procter & Gamble.
Product overview
Edwin Jagger is a Sheffield, England-based manufacturer of luxury handmade wet shaving accessories established in 1988. The company produces a unified portfolio of razors (traditional safety razors using double edge blades, and Gillette Mach 3/Fusion ProGlide system razors), synthetic fibre shaving brushes, complete shaving sets combining razors with matching brushes and accessories, and grooming essentials including shaving soaps, shaving creams, and aftershave lotions. The product line is unified by consistent artisan craftsmanship, finest materials, and compatibility with both traditional double edge blades and modern Gillette cartridge systems. The company also offers fragrance collections featuring natural ingredients like sandalwood, aloe vera, and limes & pomegranate.
Differentiator
Problem solved
Functional benefit
Products and services
- Razors
Quantifiable outcome
- Synthetic fibre brushes retain firmer, more defined shape compared to traditional options
- +2 more outcomes
Companies that use Edwin Jagger
Customer profileSegments4 records
Ideal customer profiles4 records
Edwin Jagger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Edwin Jagger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Procter & Gamble (Gillette)coreEdwin Jagger Ltd. has been appointed by Procter & Gamble as a Gillette® Trusted Partner, manufacturing shaving accessories fitted with Gillette® Genuine Parts. Edwin Jagger Mach3® and Fusion® razors are compatible with Gillette® Mach3® and Fusion® razor blade systems available from retailers worldwide.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Edwin Jagger competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Edwin Jagger social profiles
Digital presenceEdwin Jagger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edwin Jagger leadership team
Management profileNumber of profiles
Profiles1 record
Edwin Jagger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edwin Jagger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edwin Jagger
What does Edwin Jagger do?
Edwin Jagger designs and manufactures premium handmade wet shaving accessories from its Sheffield, England factory. The product range includes traditional safety razors using double edge blades, Gillette Mach3 and Fusion ProGlide compatible blade-system razors, hand-graded synthetic fibre shaving brushes, complete shaving sets, shaving soaps, shaving creams, aftershave lotions, and fragrances. The company sells direct-to-consumer via its own e-commerce websites and through a global network of approved online and retail stockists across 23+ countries, and serves as a Gillette Trusted Partner OEM manufacturer for Procter & Gamble.
Is Edwin Jagger a public or private company?
Edwin Jagger is a private company. It is classified as family owned and is currently operating.
When was Edwin Jagger founded?
Edwin Jagger was founded in 1988.
Where is Edwin Jagger based?
Edwin Jagger is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Edwin Jagger make money?
Three revenue lines are on record. Premium Wet Shaving Hardware Sales are the primary driver. The others are shaving Creams, Soaps & Lotions and gillette Genuine Parts Integration.
Does Edwin Jagger have an API?
No public API is recorded for Edwin Jagger.
What industry is Edwin Jagger in?
Edwin Jagger's product category is Wet Shaving Accessories. Its primary akta.pro industry code is CRABAKAL, Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners). Its NAICS code is 32561 and its SIC code is 2844.