What Active Daily Living does

Active Daily Living is a web-based population health platform focused on seniors aging in place and the family caregivers who support them. The platform delivers proprietary assessments covering mobility, personal care, everyday living activities, and chronic conditions (arthritis, dementia, Parkinson's, COPD, stroke, vision loss), alongside a branded content library that includes Age-In-Place Guides, QuickCare Tips™ (practical no-cost/low-cost functional solutions), Healthcare Navigators™ (advice for medical interactions), and a CareGuide Library of educational articles. All clinical content is developed by practicing Occupational Therapists and Certified Aging in Place Specialists, and a core content partnership with The Benjamin Rose Institute on Aging supplies the Family Caregiver Newsletter. The platform also integrates the federal Eldercare Locator to help users find local aging resources by zip code.

The company operates as a dual-entity structure: Active Daily Living, Inc. provides content and site services under contract to Active Daily Living, LLC, the brand-facing CLIENT entity that licenses co-branded versions of the platform to healthcare organizations. The consumer-facing service is entirely free with no paid tiers; revenue is generated through three mechanisms: (1) sale of aggregate, de-identified user data to healthcare partners and advertisers, (2) targeted advertising based on user demographics and assessment usage, and (3) partner content distribution and white-label licensing agreements. A separate B2B channel licenses the platform to healthcare providers, health plans, ACOs, physician organizations, and senior housing operators.

The company is led by CEO Dan Ansel (35+ years in senior services and managed care, previously co-founded e-health firm Private Health News in 2003) and Director of Content Development BJ Carter (40+ year practicing occupational therapist). It is headquartered in Cincinnati, Ohio, operates with 1-10 employees, has no disclosed external funding or institutional investors, and serves a US-only market with no mobile app, public API, or disclosed AI/ML capabilities.

Name

Active Daily Living

Legal name

Active Daily Living, LLC

Website

https://activedailyliving.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Active Daily Living is a web-based population health platform that provides free proprietary assessments, clinical content, and caregiver resources focused on functional limitations and aging in place for older adults and family caregivers. Revenue comes from aggregate data licensing, targeted advertising, and white-label distribution to healthcare partners.

Ownership category

akta.pro rank

Product category

Senior Care Information Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Senior care content
• Caregiver resources
• Aging in place
• Functional assessments
• Geriatric health platform

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Aggregate Data Analytics: The company creates and sells aggregate data about website visitors for market analysis to healthcare partners and potential advertisers. Data is provided in aggregate form with personal identifying information removed. For example, they may share demographic percentages with health care partners or information about diabetes patient content usage with advertisers.
2. Targeted Advertising: The platform serves targeted advertising based on user information collected. Advertisers can reach specific user segments (e.g., women, users who have utilized dressing assessments) without receiving individually identifiable information. Revenue is generated through ad impressions and potentially per-click arrangements.
3. Partner Content Distribution: The platform provides content distribution services to CLIENT partners (organizations branded with their logos). Under contractual agreements, both ADL and CLIENT share access to user information. Revenue may come from charging partners for aggregate user data or content distribution services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Active Daily Living operates a free online platform that delivers proprietary functional assessments, personalized tips, guides, and educational content to help seniors safely age in place and to support family caregivers. The platform also licenses co-branded versions of its content and tools to healthcare organizations, senior living providers, and health plans for member engagement.

Product overview

Active Daily Living is a comprehensive population health platform designed for older adults, family caregivers, and healthcare providers. The platform consists of several interconnected products: (1) Age-In-Place Guides for free practical advice on home safety and independence; (2) QuickCare Tips™ offering hundreds of no/low-cost practical solutions for functional challenges, health conditions, environmental modifications, and daily activities; (3) Healthcare Navigators™ providing guidance for interacting with healthcare providers; (4) CareGuide Library containing educational articles on caregiver situations; and (5) Senior Health and Family Caregiver Newsletters delivering personalized content. The core of the platform features one-of-a-kind assessments focused on functional limitations and environmental hazards to help identify, track, and manage daily living needs and fall risks for at-risk seniors. All content has been professionally developed by experienced Occupational Therapists and Certified Aging in Place Specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Age-In-Place Guides Free comprehensive guides that provide practical advice and recommendations to help seniors remain safe, independent, and in their own homes by addressing functional and environmental challenges of aging in place.
• QuickCare Tips™ Practical no-cost and low-cost tips that support functional skills for self-care and maintaining independence, covering hundreds of categories across functional challenges, health conditions, environment, and daily activities.
• Healthcare Navigators™ Practical advice for seniors and caregivers when interacting with healthcare providers, including guidance for medical appointments and healthcare system navigation.
• CareGuide Library Educational articles and content library that helps users handle hundreds of common caregiver situations and concerns, covering Alzheimer's, caregiving, dementia, fall prevention, health issues, home care, medication, mental health, and more.
• Senior Health and Family Caregiver Newsletters Recurring email newsletters delivering personalized, professionally created health and caregiving content to seniors and family caregivers, including the Family Caregiver Newsletter produced with The Benjamin Rose Institute on Aging.
• Activities of Daily Living (ADL) Assessments Proprietary, one-of-a-kind assessments focused on functional limitations and environmental hazards, including mobility (falls, getting in/out of car, bed, chairs, toilet, walking), personal care (hygiene, dressing, bathing/toileting, meals), everyday living (medication, meal prep, chores, communication, finances, transportation, shopping), and health conditions (arthritis, dementia, Parkinson's, COPD, stroke, low energy, poor vision).

Quantifiable outcome

• The platform is designed to mitigate risk, improve senior quality of life, and save money for both seniors and providers

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• The Benjamin Rose Institute on AgingcoreStrategic or Co-development PartnerContent partnership where The Benjamin Rose Institute on Aging, a nationally recognized leader in aging services, creates Family Caregiver Newsletter articles for Active Daily Living. BRIA is described as a trusted resource for people who counsel, care for and advocate on behalf of older adults throughout the U.S.
• Active Daily Living, LLC (Client)coreOthersContractual relationship where ADL (Active Daily Living, Inc.) provides content and website services to Active Daily Living, LLC (CLIENT). The CLIENT brands the platform with their name/logo, and both entities share access to user information collected through the platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DailyCaring: DailyCaring publishes free, practical caregiving content and tips for family caregivers of seniors. It overlaps directly with ADL's QuickCare Tips, CareGuide Library, and caregiver newsletter offerings in audience, format, and freemium business model.
• Caring.com: Caring.com is a leading senior care resource platform providing articles, directories, and advice for families evaluating senior care options. It overlaps with ADL in targeting seniors and family caregivers with educational content, though it leans more heavily on senior living referrals.
• AgingCare.com: AgingCare.com provides articles, forums, and resources for family caregivers of elderly loved ones. It is directly comparable to ADL in its caregiver-focused content and community-led model.
• SeniorLiving.org: SeniorLiving.org provides educational content and a directory of senior living options, including aging-in-place resources. It overlaps with ADL in targeting seniors seeking to remain at home and family caregivers evaluating care options.
• Family Caregiver Alliance: Family Caregiver Alliance is a national nonprofit providing information, education, and support for family caregivers. It is comparable to ADL in caregiver support content and use of clinical expertise, with overlapping audiences and a similar content-and-resources delivery model.

Broad incumbents

• AARP: AARP is the dominant membership organization for Americans 50+ and operates a large content platform covering aging, caregiving, health, and retirement. It is a much larger incumbent serving the same senior and caregiver audience with comparable free content, newsletters, and resources.
• WebMD: WebMD is a broad health information platform with significant senior-focused content and patient engagement offerings. It is a large incumbent competing for the same senior and caregiver audience through content and, increasingly, enterprise partnerships with health systems.
• National Council on Aging: NCOA is a national nonprofit providing evidence-based programs, tools, and resources for older adults, including fall prevention, chronic disease self-management, and benefits access. It overlaps with ADL in providing authoritative senior-focused content and tools, particularly around aging-in-place.
• Alzheimer's Association: Alzheimer's Association is the leading national nonprofit providing education, support, and resources for those affected by Alzheimer's and dementia. It overlaps with ADL's condition-specific content for caregivers of seniors with dementia and is regularly surfaced as a recommended resource on ADL's platform.

Emerging players

• Lotsa Helping Hands: Lotsa Helping Hands operates a caregiver coordination platform with meal calendars, task lists, and community support tools. It addresses a related but more coordination-oriented slice of the caregiver experience compared to ADL's content-and-assessment focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Daily Living