Vamos
Vamos is the Brazilian leader in heavy-vehicle and equipment rental, operating an integrated platform of rental, used-vehicle sales, and manufacturing, serving agribusiness, logistics, mining, and enterprise customers with a 54,000-asset fleet and operations in Brazil and Mexico.
- Company typePublic
- Founded2018
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vamos does
Vamos Locação de Caminhões, Máquinas e Equipamentos S.A. is the Brazilian market leader in heavy-vehicle, truck, and equipment rental, operating an integrated platform that combines rental services, used-vehicle sales, and in-house equipment manufacturing. The company was founded in 2018, is headquartered in Mogi das Cruzes (São Paulo state), and trades on the Novo Mercado segment of B3 under ticker VAMO3 within the SIMPAR conglomerate. As of FY2025 it reported total revenue of R$ 5.8 billion (+22% year-over-year), a fleet of more than 54,000 assets, over 1,500 active customers, 19 used-vehicle retail stores, and a service network of more than 5,000 accredited workshops, with operations also in Mexico through the BMB subsidiary.
Vamos serves enterprise customers across agribusiness, transportation and logistics, mining and construction, intralogistics, and public transportation, with named users including Ambev, Mercado Livre, Raízen, Ipiranga, Amaggi, MSC, Enel, Tereos, and Volkswagen. Revenue is generated primarily through subscription-style rental contracts (Locação) billed monthly across three tiers (Vamos, Vamos Mais, Vamos Mais Longe), supplemented by used-vehicle sales (Seminovos) through a 19-store retail network, hardware sales from the VAMOS Indústria manufacturing division, and the VAMOS Carbono Zero carbon-offset add-on. The core technology stack centers on Telemetria fleet telematics for remote monitoring of rented trucks, combined with a modernized fleet featuring Euro 6 emissions, electric forklifts, and gas/biomethane options aligned to Brazil's energy-transition agenda.
Go-to-market is a sales-led enterprise field-sales motion augmented by an owned dealer channel (Valtra, Fendt/AGCO, Komatsu partners) and physical retail stores, supported by content marketing, social channels, WhatsApp, and a client portal. Geographic expansion is anchored by BMB México and the Monarca agribusiness dealer network in Mato Grosso, while ESG positioning (GHG Protocol Gold Seal, ISO 14001/9001, B3 ISE, S&P Global Sustainability Yearbook) is increasingly embedded into customer value propositions.
Vamos firmographics
Firmographics- Name
- Vamos
- Legal name
- Vamos Locação de Caminhões, Máquinas e Equipamentos S.A.
- Website
- https://vamos.com.br
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vamos is the Brazilian leader in heavy-vehicle and equipment rental, operating an integrated platform of rental, used-vehicle sales, and manufacturing, serving agribusiness, logistics, mining, and enterprise customers with a 54,000-asset fleet and operations in Brazil and Mexico.
- Ownership category
- akta.pro rank
Vamos industry classification
Industry- Product category
- Commercial Vehicle and Heavy Equipment Rental
- NAICS
- Automotive Equipment Rental and Leasing (5321), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)
- akta.pro secondary industry
- Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)
Keywords
Where Vamos is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Vamos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Locação (Rental/Leasing): Rental of trucks, machines, and heavy equipment including trucks, agricultural machinery, construction equipment, buses, and implements. Revenue from rental service reached R$ 4.1 billion in 2025
- Seminovos (Used/Semi-new Vehicles): Sale of used trucks, buses, agricultural machinery, and equipment through 19 retail stores. Revenue from used vehicles was R$ 1.3 billion in 2025 with 3.8% gross margin
- VAMOS Indústria: Manufacturing division providing equipment and implements to support the rental and sales operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Vamos - Standard rental plan |
| Subscription | Monthly | Vamos Mais - Enhanced rental plan |
| Subscription | Monthly | Vamos Mais Longe - Premium rental plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Vamos product offering
Product offeringCore offering
Vamos rents trucks, heavy machinery, buses, agricultural equipment, construction/mining equipment, and forklifts to enterprise customers in Brazil under monthly subscription contracts with maintenance included. The company also sells pre-owned vehicles and equipment through a 19-store retail network (VAMOS Seminovos) and manufactures truck implements (VAMOS Ind\u00fastria), offering an end-to-end asset lifecycle solution for fleet operators.
Product overview
Vamos is a comprehensive vehicle and equipment rental company operating three main divisions: VAMOS Locação (rental services), VAMOS Seminovos (used vehicle sales), and VAMOS Indústria (manufacturing). The company offers flexible rental plans (Vamos, Vamos Mais, Vamos Mais Longe) and operates specialized product lines including Linha Agro (agricultural), Linha Amarela (construction/mining), and Intralogística (forklifts/warehousing). Value-added services include the VAMOS Carbono Zero carbon offset program and the Sempre Novo vehicle refresh program. Through subsidiaries including BMB (covering Brazil and Mexico) and Monarca Máquinas (agricultural equipment dealer), the company provides end-to-end solutions for truck, bus, agricultural, and construction equipment needs across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- VAMOS Carbono Zero: Carbon neutrality program for clients renting vehicles, enabling them to offset GHG emissions through certified carbon credit projects in Brazil.
Quantifiable outcome
- Revenue growth of 22% in 2025 vs 2024, reaching R$ 5.8 billion total revenue
- +3 more outcomes
Companies that use Vamos
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Vamos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vamos partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HM EmpilhadeirascoreAcquisition of 100% of HM Empilhadeiras for R$ 150 million, expanding forklift rental operations and intralogistics capabilities.
- BMB Brasil e BMB MéxicocoreAcquisition of BMB Brasil and BMB México by Vamos Seminovos in June 2021, becoming subsidiaries of Grupo Vamos and adding custom solutions to the business platform. BMB operates in both Brazil and Mexico markets.
- Monarca Máquinas e Implementos Agrícolas (Valtra)coreMonarca, a Valtra dealer network with strong presence in agribusiness in Mato Grosso state, became part of Grupo Vamos, expanding agricultural equipment distribution network.
- Fendt (AGCO)corePartnership agreement to represent Fendt brand agricultural equipment in Rio Verde (GO) and Sorriso (MT), with stores opened as part of Grupo Vamos dealer network expansion in Brazilian agribusiness.
- KomatsuminorEquipment supplier for mining and heavy construction operations, providing machinery for rental fleet serving the mining and construction segments.
- Amazônia - Envira (Carbon Credit Project)minorCarbon offset project in Feijó (AC) protecting Amazon rainforest through community engagement, preventing deforestation and maintaining carbon capture capacity.
- Cikel REDD+ (Carbon Credit Project)minorAmazon rainforest protection project in Pará working with local communities to prevent deforestation and biodiversity loss. Over 7 million tonnes CO2e emissions reduced in five years.
- Baesa - Hidro (Barra Grande Hydroelectric)minorHidroelectric energy project (Barra Grande UHE) in southern Brazil contributing to emissions reduction through renewable energy generation.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
Vamos competitors and assessment
Company assessmentDirect peers
- Localiza: Largest Brazilian vehicle rental and fleet management company (car and truck rental). Directly competes with Vamos in fleet leasing and used vehicle resale, with similar recurring rental model and used car (Carvana-style) sales division.
- Unidas: Brazilian truck and light vehicle rental company (now part of Localiza group). Competes head-to-head with Vamos in commercial fleet rental, with overlapping target customers in logistics and transportation.
- Movida: Brazilian vehicle rental company with fleet management services (GTF - Gestão de Terceirização de Frotas). Comparable in fleet outsourcing model and serves similar enterprise customers in Brazil.
- JSL: Brazilian logistics and truck rental company within the Simpar ecosystem. Operates in truck rental, logistics services, and used vehicle sales — directly overlapping with Vamos's core rental and Seminovos divisions.
- Mills: Brazilian equipment rental and services company specializing in aerial platforms, forklifts, and construction equipment. Directly comparable to Vamos's Linha Amarela (construction) and Intralogística (forklift) segments.
Broad incumbents
- United Rentals: Largest global equipment rental company with focus on aerial, construction, and industrial equipment. Larger and more diversified than Vamos but represents the benchmark operating model for industrial equipment rental at scale.
- Ashtead Group (Sunbelt Rentals): UK-listed parent of Sunbelt Rentals, the second-largest equipment rental company in North America. Comparable business model (fleet rental + specialty equipment) but operating primarily in developed markets.
- Herc Rentals: North American equipment rental company serving industrial and construction customers. Comparable to Vamos in industrial equipment fleet and service network approach.
Others
- Caterpillar (Cat Financial): OEM with captive equipment financing and rental operations. Relevant comparable for fleet economics, residual value management, and energy transition products (electric and alternative fuel equipment).
Emerging players
- Aggreko: Global specialist in temporary power and temperature control equipment rental. Adjacent comparable for specialized equipment rental model and energy transition solutions (decentralized, mobile, electrified assets).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vamos social profiles
Digital presenceVamos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vamos leadership team
Management profileNumber of profiles
Profiles1 record
Vamos subsidiaries and ownership
Company hierarchySubsidiaries4 records
Vamos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vamos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vamos
What does Vamos do?
Vamos rents trucks, heavy machinery, buses, agricultural equipment, construction/mining equipment, and forklifts to enterprise customers in Brazil under monthly subscription contracts with maintenance included. The company also sells pre-owned vehicles and equipment through a 19-store retail network (VAMOS Seminovos) and manufactures truck implements (VAMOS Ind\u00fastria), offering an end-to-end asset lifecycle solution for fleet operators.
Is Vamos a public or private company?
Vamos is a public company. It is classified as public and is currently operating.
When was Vamos founded?
Vamos was founded in 2018. It employs 1 to 10 people.
Where is Vamos based?
Vamos is headquartered in São Paulo, Brazil, in the Latin America region.
How does Vamos make money?
Three revenue lines are on record. Locação (Rental/Leasing) is the primary driver. The others are seminovos (Used/Semi-new Vehicles) and VAMOS Indústria.
Who are Vamos's main competitors?
Direct peers on record are Localiza, Unidas, Movida, JSL and Mills. Broad incumbents are United Rentals, Ashtead Group (Sunbelt Rentals) and Herc Rentals. Caterpillar (Cat Financial) is listed as an others. Aggreko is listed as an emerging player.
Does Vamos have an API?
No public API is recorded for Vamos.
What industry is Vamos in?
Vamos's product category is Commercial Vehicle and Heavy Equipment Rental. Its primary akta.pro industry code is TLABABAJ, Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power), with a secondary code of TLABAHAF, Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial). Its NAICS code is 5321 and its SIC code is 7510.