Unidas
Unidas is a Brazilian vehicle rental and fleet outsourcing company serving corporate fleet clients and individual consumers through a national branch network and direct enterprise sales, enhanced by proprietary telematics from its 2021 Getrak acquisition.
- Company typePrivate
- Founded1985
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Unidas does
Unidas is a privately held Brazilian vehicle rental and fleet outsourcing company headquartered in São Paulo, founded in 1985 and operating with 1,001–5,000 employees. The company serves two primary customer segments: corporate fleet clients requiring outsourced vehicle fleet management, maintenance, and operational support, and individual consumers seeking short- and long-term vehicle rentals across Brazil through a national physical branch network and a direct corporate sales motion.
The company's core offerings consist of consumer and corporate car rental services (Aluguel de carros) and fleet outsourcing (Terceirização de Frotas), with revenue generated through time-based and mileage-based rental fees and recurring subscription-style fleet management contracts. In 2021, the company merged with Locamerica and acquired Getrak for R$ 120 million (paid in cash and shares), incorporating proprietary vehicle tracking and telematics technology into the rental and fleet management platform. The strategic intent is to combine rental operations, fleet outsourcing, and GPS-based vehicle monitoring into an integrated mobility offering.
Unidas distributes its services through company-owned physical rental branches throughout Brazil and a direct enterprise sales team targeting corporate fleet contracts, with pricing delivered through quote-based commercial terms rather than public rate cards. Enterprise Holdings is identified as a strategic investor from a 2016 funding event, and the company is led by CEO Luis Fernando Porto. Following the merger, leadership oversaw a corporate rebranding and the introduction of subscription-based services, though key executives involved in that initiative have since departed the company.
Unidas firmographics
Firmographics- Name
- Unidas
- Website
- https://unidas.com.br
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Unidas is a Brazilian vehicle rental and fleet outsourcing company serving corporate fleet clients and individual consumers through a national branch network and direct enterprise sales, enhanced by proprietary telematics from its 2021 Getrak acquisition.
- Ownership category
- akta.pro rank
Unidas industry classification
Industry- Product category
- Vehicle Rental and Fleet Outsourcing Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
- akta.pro secondary industries
- Fuel Management & Fleet Card Programs (THADAKAH), Corporate Mobility Reporting, Analytics & Carbon/ESG Tracking (THADAOAL)
Keywords
Where Unidas is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Unidas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Vehicle Rental Services: Short-term and long-term vehicle rental services to individual and corporate customers. Revenue is generated through time-based and mileage-based rental fees.
- Fleet Outsourcing and Management: Fleet outsourcing services for corporate clients, including fleet management, maintenance, and administrative services for companies with vehicle fleets.
Go-to-market motion1 record
Distribution channels2 records
Unidas product offering
Product offeringCore offering
Unidas rents cars to individual consumers across Brazil on a short-term, time- and mileage-based basis, and provides fleet outsourcing and management services to corporate clients, including vehicle maintenance, operational support, and telematics-based tracking. Following the R$ 120 million acquisition of Getrak, the company integrates vehicle tracking and GPS-based monitoring capabilities into its enterprise fleet offering.
Product overview
Unidas is a Brazilian vehicle rental and fleet outsourcing company operating as a unified platform. The core offerings consist of consumer and corporate car rental services and fleet management outsourcing. Following the acquisition of Getrak in 2021 for R$ 120 million, the company expanded into vehicle tracking and telematics solutions, integrating these capabilities to develop more comprehensive and innovative products combining rental, fleet management, and GPS-based vehicle monitoring services.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Rental (Aluguel de carros) Car rental services across Brazil offering competitive pricing for consumer and business customers on a short-term basis.
- Fleet Outsourcing (Terceirização de Frotas) Fleet management and outsourcing services for corporate clients, providing vehicle fleets with maintenance and operational support.
- Getrak Vehicle Tracking and Telematics Vehicle tracking and telematics solution providing real-time monitoring, fleet management, and GPS-based vehicle location services, integrated into the Unidas fleet management offering.
Companies that use Unidas
Customer profileSegments2 records
Ideal customer profiles2 records
Unidas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Unidas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GetrakcoreUnidas acquired Getrak for R$ 120 million to drive technological transformation. The acquisition involved payment in cash and stock, reinforcing Unidas' strategy to expand technological solutions and vehicle tracking capabilities. The goal was to develop more complete and innovative products by combining the professional teams and portfolios of both companies.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Unidas competitors and assessment
Company assessmentDirect peers
- Localiza: Brazil's largest vehicle rental and fleet management company, offering short-term rentals, long-term leasing (Localiza Meoo), and fleet outsourcing directly comparable to Unidas' core offerings in the same geography.
- Movida: Brazilian car rental and fleet management operator with consumer rentals, corporate leasing, and used-car sales (Seminovos), directly competing with Unidas across B2C rentals and B2B fleet outsourcing.
- Sixt SE: European-headquartered mobility provider with car rental, leasing, and subscription products; comparable operating model to Unidas with similar emphasis on long-term rentals and corporate fleet services.
- Europcar Mobility Group: European car rental and leasing operator with consumer rentals and corporate fleet services; serves as a comparable for Unidas' multi-segment rental/leasing model outside Brazil.
Broad incumbents
- Enterprise Holdings: Parent of Enterprise Rent-A-Car and an existing Unidas investor (2016 funding round). Operates the world's largest car rental network with overlapping fleet management and corporate leasing capabilities relevant to Unidas' B2B motion.
- Hertz Global Holdings: Global car rental incumbent with consumer and corporate offerings analogous to Unidas' short-term rental segment; relevant for benchmarking pricing, fleet utilization, and digital booking standards.
- Avis Budget Group: Major global rental brand operating consumer and commercial fleet programs; comparable to Unidas' diversified rental and corporate account mix.
Emerging players
- Geotab: Telematics and fleet intelligence platform comparable to the Getrak capability Unidas acquired; relevant for benchmarking the fleet-tech stack that increasingly differentiates fleet outsourcing offerings.
- Samsara: Connected Operations cloud platform with strong fleet management and telematics capabilities; comparable to the post-Getrak Unidas stack on the data/analytics layer of fleet outsourcing.
- Fleetio: Fleet maintenance and management software used by mid-market and enterprise fleets; adjacent comparator for Unidas' corporate fleet outsourcing and maintenance services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Unidas social profiles
Digital presenceUnidas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unidas leadership team
Management profileNumber of profiles
Profiles1 record
Unidas funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unidas M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unidas
What does Unidas do?
Unidas rents cars to individual consumers across Brazil on a short-term, time- and mileage-based basis, and provides fleet outsourcing and management services to corporate clients, including vehicle maintenance, operational support, and telematics-based tracking. Following the R$ 120 million acquisition of Getrak, the company integrates vehicle tracking and GPS-based monitoring capabilities into its enterprise fleet offering.
Is Unidas a public or private company?
Unidas is a private company. It is classified as unknown and is currently operating.
When was Unidas founded?
Unidas was founded in 1985. It employs 1,001 to 5,000 people.
Where is Unidas based?
Unidas is headquartered in São Paulo, Brazil, in the Latin America region.
How does Unidas make money?
Two revenue lines are on record. Vehicle Rental Services are the primary driver. The others are fleet Outsourcing and Management.
Who are Unidas's main competitors?
Direct peers on record are Localiza, Movida, Sixt SE and Europcar Mobility Group. Broad incumbents are Enterprise Holdings, Hertz Global Holdings and Avis Budget Group. Emerging players are Geotab, Samsara and Fleetio.
Does Unidas have an API?
No public API is recorded for Unidas.
What industry is Unidas in?
Unidas's product category is Vehicle Rental and Fleet Outsourcing Services. Its primary akta.pro industry code is TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire), with a secondary code of THADAKAH, Fuel Management & Fleet Card Programs. Its NAICS code is 532111 and its SIC code is 7510.