What picoNETS does

picoNETS (legal entity NetPico Labs Pvt. Ltd.) is a Deep Edge Content Delivery Network (CDN) provider founded in 2017 and headquartered in Mumbai, India, with a global operating footprint spanning the US, Japan, Singapore, India, Africa, and Southeast Asia. The company's core proposition is to deploy CDN edge nodes inside telecommunications carriers and ISPs—one hop from end-users—rather than from centralized cloud data centers. Its software-based, hardware-agnostic platform supports 5G-NGC/UPF native breakout, 4G-R14+ CUPS, and 3GPP Pre R14 integration, with local breakout on 5G, 4G, and WiFi that reduces latency from hundreds of milliseconds to tens of milliseconds. Core products include picoCDN (deep edge caching with location-based pre-caching via the DeepEdge API), picoContentRouter (MultiCDN routing and failover validated against Akamai, Limelight, Fastly, Edgecast, CloudFront, Google CDN, Tencent, and AliCDN), and Transcoding-as-a-Service.

The company primarily serves two verticals: telecommunications carriers/communication service providers (CSPs) and OTT/media & entertainment platforms, with secondary segments in satellite operators, airlines, hotels, and retail. picoNETS states it partners with two of the top three global video streaming companies and that pilot deployments have demonstrated up to 92.86x faster data speeds and 25x better Time to First Byte versus a leading cloud CDN in Aarna Networks lab testing. Revenue is generated through quote-based, multi-year subscription contracts across picoCDN platform access, MultiCDN Router services, and Transcoding-as-a-Service; pricing is not publicly disclosed. The go-to-motion combines direct enterprise sales with a wide channel partner ecosystem spanning network, OTT/media, WiFi, cloud, AI, quality-of-experience, and business partners, plus OEM/embedded distribution via AWS Wavelength, Intel, and HPE.

picoNETS has built significant ecosystem capital relative to its size (11–50 employees). It is a founding member of the N50 Project, an active member of the Streaming Video Technology Alliance (Open Caching and QoE working groups) and the HAPS Alliance, and has won the Intel Network Builders Winner's Circle Gold award (2021) and the HPE Digital Catalyst program (2020). Notable strategic moves include AWS Wavelength GA (February 2022), partnerships with Aarna Networks for 5G edge orchestration (January 2023), Cadami for aircraft CDN edge nodes (June 2023), and Blockcast for hybrid Multicast-Unicast delivery (February 2024). The company was recognized among the F6S Top 100 HTTP Live Streaming companies in December 2024. Notably, no external venture capital or private equity funding rounds have been disclosed, suggesting either a bootstrapped growth path or undisclosed capital sources despite seven years of operation.

Name

picoNETS

Legal name

NetPico Labs Pvt. Ltd.

Website

https://piconets.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

picoNETS is a software-based Deep Edge CDN provider that deploys caching nodes inside telcos and ISPs to deliver low-latency content. It primarily serves telecommunications carriers and OTT media platforms across the US, Japan, Singapore, India, Africa, and Southeast Asia.

Ownership category

akta.pro rank

Product category

Content Delivery Network (CDN) Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Satellite Telecommunications (5174)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Video Streaming & OTT Delivery (Live/VOD, Low-Latency) (HDABAGAC)

akta.pro secondary industry

Multi-CDN, Traffic Steering & Edge Optimization (MPAHAJAL)

Keywords

• Deep edge CDN
• Content delivery network
• Edge caching
• Multi-CDN routing
• 5G edge computing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. picoCDN Platform Subscription: CDN services delivered as a platform subscription, likely based on usage/traffic volume. Quote-based pricing with custom tiers for different customer needs.
2. MultiCDN Router Services: Multi-CDN routing and optimization services, enabling organizations to use best CDN for specific traffic and workloads.
3. Transcoding as a Service: Media transcoding services offered along with CDN delivery for comprehensive media workflow.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

picoNETS provides a software-based, hardware-agnostic Deep Edge Content Delivery Network (CDN) called picoCDN that deploys edge nodes inside Telcos and ISPs, closest to end-users, to deliver buffer-free streaming of Full HD, 4K, 8K, AR, VR, and metaverse content. The company also offers a MultiCDN Router (picoContentRouter) for granular content routing across multiple CDN providers, and Transcoding as a Service for media workflow.

Product overview

picoNETS is a Deep Edge CDN provider founded in 2017, offering a portfolio of content delivery and edge computing solutions. The core product is picoCDN, a software-based, hardware-agnostic deep edge CDN that deploys nodes closest to end users for ultra-low latency delivery. This is complemented by MultiCDN Router (picoContentRouter), which enables multi-CDN routing and failover capabilities. Transcoding as a Service is also offered as an add-on. The platform delivers 92X faster performance on 5G networks and supports 4K, 8K, AR, VR, and Metaverse content. picoCDN runs on AWS Wavelength and integrates with various MEC platforms including Intel Smart Edge Open, Magma Core, and HPE MEC.

Differentiator

Problem solved

Functional benefit

Brands

• picoCDN: Deep Edge Content Delivery Network product offering infinite scalability, faster streaming, secure delivery, real-time analytics, and DeepEdge API for location-based content caching
• picoContentRouter
• MultiCDN Router
• Transcoding

Products and services

• picoCDN Deep Edge CDN solution that deploys edge nodes inside Telcos and ISPs, closest to users, providing buffer-free experience for Full HD, 4K, 8K, AR, VR, and bandwidth-demanding metaverse content. Software-based and hardware-agnostic with location-based pre-caching and token-based authentication. Targets Telcos, ISPs, Satellite Operators, and OTT/Media platforms.
• MultiCDN Router (picoContentRouter) Multi-CDN routing solution that combines multiple CDNs into a single network, enabling organizations to use the best CDN for specific traffic and workloads. Features granular content routing based on AS, EDNS0-ECS and HTTP 302 support, and failover to AWS Route 53. Validated with Akamai, Limelight, Fastly, Edgecast, Cloudfront, Cloudflare, GoogleCDN, Tencent, and AliCDN.
• Transcoding as a Service Transcoding service offered alongside media delivery CDN for video format conversion and optimization. Offered as a complementary service to picoCDN customers.

Quantifiable outcome

• Up to 92X faster performance on 5G networks
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• BlockcastcoreStrategic or Co-development Partner · 19 February 2024Path-breaking partnership announced February 19, 2024 for next-gen hybrid content delivery. Joint Multicast-Unicast hybrid solution leaps over congestion points using terrestrial TV transmission, satellite, and cellular multicasting technologies. Claims up to 95% savings in cloud and bandwidth costs. Both companies are members of Streaming Video Technology Alliance (SVTA). Partnership includes joint customer opportunities, joint product roadmap, and IP creation.
• HAPS AlliancecoreStrategic or Co-development Partner · 10 August 2023Joined HAPS Alliance on August 10, 2023 - a non-profit association dedicated to building high altitude platform stations (HAPS) ecosystem for digital connectivity. picoNETS deep edge CDN helps satellite companies and airlines improve QoE and act as bandwidth amplifier. Collaboration with telecommunications, technology, aviation, and aerospace companies to accelerate commercial adoption and advocate for standards.
• MEASAT Global BerhadcoreStrategic or Co-development Partner · 7 June 2023Joint demo of Deep Edge Satellite picoCDN at Asia Tech X Singapore 2023. Solution revolutionizes content delivery in remote areas and overcomes bandwidth limitations. picoNETS delivers highest quality content to remotest locations. Demo conducted at MEASAT Booth 5D2-01, Singapore EXPO.
• Cadami GmbHmajorTechnology or Integration · 5 June 2023Partnership announced June 5, 2023 to make aircraft work as CDN edge nodes. picoNETS Deep Edge Caching and CDN solution leverages Open Caching standard integrated with Cadami's storage-as-a-service within aircraft computer network. Solution available in software and integrable with existing and future IFE/C systems.
• Aarna NetworksmajorTechnology or Integration · 18 January 2023Partnership announced January 18, 2023. picoCDN tested and integrated with Aarna Networks' AMCOP automation platform for edge and 5G services. In lab testing simulating Deep Edge, picoNETS showed 92.86 times faster data speeds and 25 times better TTFB vs leading cloud CDN. AMCOP is an open-source orchestration, lifecycle management, and real-time policy closed-loop automation platform.
• Amazon Web Services (AWS)coreTechnology or Integration · 17 February 2022picoCDN platform launched on AWS Wavelength on February 17, 2022. General availability announced for next-generation edge Content Delivery Infrastructure. Built using Amazon EC2 and Amazon EKS. AWS Wavelength embeds AWS compute and storage services within 5G networks for ultra-low-latency applications.
• N50 ProjectmajorStrategic or Co-development Partner · 31 January 2022Founding member of N50 Project announced January 31, 2022. Project vision is to speed up digital adoption in the next 50% of world population. Charter ensures digital participation for 'Next 50%' wherever they may be. Partners include Fortune 500 companies, NGOs, Academic Institutions, and entrepreneurial ventures.
• Streaming Video Alliance (SVTA)coreOthers · 11 January 2022Joined Streaming Video Alliance on January 11, 2022 - an industry forum comprised of leading companies from the online video ecosystem. Joined to contribute in high-throughput, low-latency use cases spurred by 5G networks, ultra-high-resolution media, AR, VR, and Metaverse use cases. Active in Open Caching and QoE working groups.
• Hewlett Packard Enterprise (HPE)majorChannel Partner/ Reseller/ Distributor · 21 December 2021HP Silver Partner status achieved December 2021. Listed in HPE partner portal as Technology Partner. picoCDN tested and validated on HPE servers. Previously selected for HPE Digital Catalyst Program in November 2020 from over 60 startups.
• IntelmajorTechnology or Integration · 15 November 2021Winner in Intel Network Builders program Winner's Circle Awards (Gold category) November 2021. Met criteria including solution benchmarks and commercial availability of virtualized or cloud-ready applications based on Intel architecture, edge applications, or 5G integrated solutions.
• KGAP+ (Japan)minorGTM or Marketing Partner · 22 September 2021Selected in KGAP+ startup program September 2021. Supported by Advanced Telecommunications Research Institute (ATR) and Keihanna Science City, Kyoto, Japan. Program helps startups get Japanese customers and provides GTM support through partnerships with Japanese companies.
• Trilogy NetworksmajorStrategic or Co-development Partner · 10 August 2020Partnership announced August 10, 2020 to join Rural Cloud Initiative (RCI). Deep edge content delivery network uses edge caching technology to provide last mile connection between network and end-user. picoNETS helps reduce congestion on networks and lower data transmission latency in rural areas.
• JMAmajorChannel Partner/ Reseller/ Distributor · 12 July 2020Partnership announced July 2020 to serve US customers. JMA is US innovator of 4G and 5G software-based technology. picoNETS partnered with JMA for edge computing solutions focused on last mile Internet connectivity, showcased at Mobile World Congress Americas 2019.
• 4PMarketingminorGTM or Marketing PartnerListed as Business Partner on picoNETS Partners page.
• HQ ConnectionsminorGTM or Marketing PartnerListed as Business Partner on picoNETS Partners page.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Peer5: Peer5 offers peer-assisted CDN and WebRTC-based low-latency delivery for live streaming. Both are smaller players pursuing innovative edge delivery approaches for video streaming, with overlapping focus on reducing CDN costs and improving live streaming QoE.
• Bloxtel: Bloxtel is an emerging edge cloud and CDN player offering distributed edge nodes, comparable to picoNETS' deep-edge strategy. Both target carrier and ISP deployments for low-latency content delivery, with overlap in the OTT and telco customer segments.

Broad incumbents

• Verizon Digital Media Services: Verizon Digital Media Services operates a global CDN leveraging Verizon's telco infrastructure. Both target carrier-grade content delivery, but Verizon operates as a broad incumbent within a much larger telecommunications portfolio rather than picoNETS' focused edge platform.
• Amazon CloudFront: AWS CloudFront is a hyperscaler CDN integrated with picoNETS' AWS Wavelength deployment and validated MultiCDN partner. CloudFront is part of AWS's broader cloud portfolio and competes indirectly via bundled pricing rather than picoNETS' specialized telco edge focus.
• Limelight Networks (pre-merger Edgecast entity): Edgecast (now part of Verizon/Akamai) is a CDN provider validated as part of picoNETS' MultiCDN Router. As a broad incumbent, it offers CDN as part of a larger telecom operator portfolio rather than picoNETS' specialized deep-edge architecture.

Direct peers

• Edgio (formerly Limelight Networks): Edgio operates a global CDN and edge platform and is listed among picoNETS' validated MultiCDN partners. Both deliver video streaming, OTT, and low-latency content delivery to enterprises, with overlapping target customers in media and entertainment.
• Qwilt: Qwilt provides an edge CDN and Open Caching solution specifically designed for deployment inside telco and ISP networks, mirroring picoNETS' deep-edge carrier strategy. Both target telcos seeking to reduce backhaul congestion and monetize content delivery at the network edge.
• Akamai Technologies: Akamai is the world's largest traditional CDN provider, explicitly listed as a validated CDN for picoNETS' MultiCDN Router. Both deliver video streaming and OTT content at scale to global enterprises and carriers, making them the closest direct competitor.
• Cloudflare: Cloudflare operates a global CDN and edge compute network and is one of the CDNs validated with picoNETS' MultiCDN Router. Both target low-latency content delivery and developer-friendly edge services for OTT, SaaS, and enterprise buyers.
• Fastly: Fastly is an edge compute platform with CDN capabilities and is validated as part of picoNETS' MultiCDN Router ecosystem. Both compete on real-time content delivery, edge programmability, and serving OTT and digital media customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/picocdn
• LinkedInlinkedin.com/company/piconets

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about picoNETS