Sherman & Balhoff Orthodontics

What Sherman & Balhoff Orthodontics does

Sherman & Balhoff Orthodontics is a private orthodontic practice headquartered in Baton Rouge, Louisiana, operating four clinical locations across the Greater Baton Rouge metropolitan area in the parishes of East Baton Rouge, West Baton Rouge, Ascension, and Central. Founded and operated by Dr. Stephen L. Sherman (D.D.S., M.S.) and Dr. David A. Balhoff (D.D.S.), with second-generation orthodontists Dr. Stephen Sherman Jr. and Dr. Kramer Sherman also on the clinical team, the practice delivers orthodontic treatment to children, teenagers, and adults in the local Louisiana market. No external investors, private equity backing, or parent company structure is evidenced.

The practice's core service offering spans three categories of fixed braces — traditional metal braces, clear ceramic braces, and self-ligating braces — alongside two clear aligner systems (Invisalign, including Invisalign First for children ages 6-10 and Invisalign Teen, plus Spark Aligners). Treatment is supported by digital workflow technology including iTero digital scanning for 3D dental imaging, Invisalign's 3D treatment planning software, SmartTrack aligner material, and SmartForce attachments for complex cases. Adjacent patient services include virtual consultations via a photo-submission platform, emergency orthodontic care, early (Phase 1) intervention starting at age seven, custom whitening gel trays fabricated from iTero scans, and online patient forms and payment calculation tools. Recognition includes AAO membership, ABO board certification, and 2023 regional awards (Best Place to Work, Baton Rouge Family Favorites, Best Ascension).

Sherman & Balhoff operates a direct-to-consumer, fee-for-service model with no third-party distribution or intermediaries. Patient acquisition combines local word-of-mouth referrals, educational website and blog content, organic social media presence (Facebook, Instagram, YouTube), complimentary in-person consultations, and virtual consultations. Revenue is structured around treatment type and case complexity, with an example pricing tier of a $300 down payment followed by $179 monthly installments, supplemented by dental insurance verification and filing, secondary and medical insurance processing, bank-draft payment scheduling, and credit card billing.

Name

Sherman & Balhoff Orthodontics

Legal name

Sherman & Balhoff Orthodontics

Website

https://shermanbalhoff.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherman & Balhoff Orthodontics is a private, multi-location orthodontic practice serving children, teens, and adults across the Greater Baton Rouge, Louisiana area with braces, Invisalign, Spark Aligners, and related orthodontic services.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Orthodontic Group Practices (HLABAKAC), Adult Orthodontics (HLABABAC)

Keywords

• Orthodontic treatment
• Braces and aligners
• Invisalign provider
• Clear aligner therapy
• Orthodontic services

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Orthodontic Treatment Services: The practice generates revenue through orthodontic treatment services including braces and clear aligners. Pricing is based on customized treatment plans with payment options including monthly payment plans, down payments, and acceptance of dental insurance. The practice offers flexible payment arrangements with bank drafts and credit card options.
2. Financial Coordinator Services: Insurance verification, secondary and medical filing services to maximize patient benefits

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Sherman & Balhoff Orthodontics is a private orthodontic practice that provides teeth-straightening treatments and orthodontic care to patients across the Greater Baton Rouge area of Louisiana. The practice offers traditional metal braces, clear ceramic braces, self-ligating braces, and clear aligner systems including Invisalign (with variants for kids, teens, and adults) and Spark Aligners. Services include complimentary consultations, early orthodontic intervention (Phase 1), emergency care, and virtual consultations supported by iTero digital scanning technology.

Product overview

Sherman & Balhoff Orthodontics is a specialized orthodontic practice offering a comprehensive portfolio of teeth-straightening treatments across four locations in Louisiana (Baton Rouge, Central, Prairieville, and Addis). The core product portfolio consists of three types of braces — Traditional Metal Braces, Clear Ceramic Braces, and Self-Ligating Braces — alongside three clear aligner systems: Invisalign (including Invisalign First for children, Invisalign Teen, and adult-specific treatment), and Spark Aligners. The practice also offers patient-facing services including a Virtual Consult platform, Emergency Orthodontic Care, Early Orthodontic Treatment (Phase 1 starting at age 7), and Custom Whitening Gel Trays (fabricated via iTero digital scanning). All treatments are supported by complimentary consultations and flexible payment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces Standard metal braces with customizable colored bands for straightening teeth; one of the most common, long-lasting, and affordable orthodontic treatments offered to patients of all ages.
• Clear Ceramic Braces Tooth-colored ceramic braces that blend with natural teeth while providing the same corrective alignment as metal braces, intended for patients seeking a less visible option.
• Self-Ligating Braces Braces using sliding door technology with built-in clips instead of rubber bands, resulting in shorter and less frequent adjustment sessions for the patient.
• Invisalign Clear aligner system using custom-made thermoplastic trays to gradually move teeth into alignment; virtually invisible and removable for eating and oral hygiene, offered to teens and adult patients.
• Spark Aligners Advanced clear aligner system known for exceptional clarity, smooth comfortable fit, and stain-resistant material, offered to teens and adults as an alternative to Invisalign.
• Invisalign First Clear aligner treatment designed for children ages 6 to 10 who are still developing, addressing Phase 1 treatment needs with a mixture of baby and permanent teeth.
• Invisalign Teen Clear aligner system developed for teenage patients including compliance indicators and jaw growth accommodation features.
• Invisalign for Adults Invisalign treatment for adults offering nearly invisible teeth straightening with removable aligners, allowing adults to correct alignment issues at any age.
• Virtual Consult Virtual consultation service allowing new and current patients to receive a complimentary orthodontic assessment from home using photo submission.
• Emergency Orthodontic Care Emergency orthodontic care services for loose brackets, shifted wires, broken brackets, bands, or wires with same-day emergency appointment scheduling.
• Early Orthodontic Treatment (Phase 1) Phase 1 orthodontic treatment beginning as early as age seven to monitor and address developing orthodontic issues in children.
• Custom Whitening Gel Trays Custom-fitted whitening gel trays created using iTero digital scans, allowing patients to whiten teeth at home with peroxide gel refills.

Quantifiable outcome

• More than 80% of teenagers will need braces or aligners at some point during their high school years
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• American Association of Orthodontists (AAO)coreOthersProfessional membership organization for orthodontists. AAO membership indicates compliance with professional standards, ethics, and best practices in orthodontic care. The practice markets their AAO membership as evidence of their commitment to professional excellence and quality orthodontic treatment.
• American Board of Orthodontics (ABO)coreOthersThe ABO is the only orthodontic specialty board recognized by the American Dental Association. Board certification demonstrates that orthodontists have completed rigorous examination and maintain ongoing competence in the specialty. The practice highlights ABO certification as a mark of excellence.
• Align Technology (Invisalign)coreTechnology or IntegrationAlign Technology is the manufacturer of Invisalign clear aligners and associated technology including SmartTrack plastic, SmartForce attachments, and iTero digital scanning. The practice is an experienced provider of Invisalign treatment and has access to patented aligner technology for treating various orthodontic cases.
• Spark AlignerscoreTechnology or IntegrationSpark Aligners is an advanced clear aligner system offered by the practice. Spark aligners are known for exceptional clarity, smooth comfortable fit, and stain-resistant material. The practice offers both Spark and Invisalign options to provide patients with choice.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile Doctors: Largest US orthodontic DSO with hundreds of affiliated orthodontic locations offering braces and Invisalign under a multi-doctor, multi-site model directly comparable to Sherman & Balhoff's group practice approach.
• Corus Orthodontists: Partnership network of orthodontic practices across North America sharing clinical best practices and operational resources — competing for the same multi-location orthodontist talent and patient pools.
• US Orthodontic Partners: Orthodontic specialty platform that partners with multi-doctor orthodontic practices to provide capital, back-office support, and growth infrastructure — directly comparable as a competitor / acquirer of independent orthodontic groups.

Broad incumbents

• Aspen Dental: National DSO with hundreds of locations offering orthodontic services alongside general dentistry; a broader incumbent that competes for adult and adolescent orthodontic patients seeking convenient access.
• Great Expressions Dental Centers: Multi-state dental DSO offering general dentistry plus in-office orthodontics; broader scope than Sherman & Balhoff but competes for the same orthodontic patient demand in overlapping markets.
• Pacific Dental Services: Dental support organization supporting hundreds of practices including orthodontic offerings; a broad incumbent whose affiliated practices compete for orthodontic consultations and case starts.
• Imagen Dental Partners: Partnership platform supporting dental and orthodontic practices with operational and clinical resources; competes for acquisition of independent orthodontists and offers an aggregated alternative to a standalone group.
• Heartland Dental: Largest US dental support organization supporting dentists across many specialties; a scaled incumbent that can bundle orthodontic referrals and compete for orthodontic patients in shared geographies.
• Western Dental & Orthodontics: Multi-state dental and orthodontic care provider with dedicated orthodontic service lines; competes in adjacent markets with the same braces/aligner menu as Sherman & Balhoff.

Others

• Align Technology: Manufacturer of Invisalign clear aligners, iTero scanners, and SmartTrack/SmartForce technology — a key vendor (not direct competitor) that Sherman & Balhoff relies on for aligner offerings and treatment planning software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Shermanbalhoff/videos
• Facebookfacebook.com/shermanbalhoff
• Instagraminstagram.com/sborthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherman & Balhoff Orthodontics