MYbusinessmedia

What MYbusinessmedia does

MYbusinessmedia is a Dutch B2B multimedia publisher headquartered in Deventer, Netherlands, operating a portfolio of trade magazines, online platforms, newsletters, events, and digital marketing services aimed at technical professionals and SMBs (MKB) across the manufacturing, engineering, maritime, plastics, electronics, and welding industries. The company reaches more than 200,000 trade professionals through nine legacy titles — including SWZ|Maritime (75+ years), Lastechniek (90+ years), Vraag&Aanbod, Constructeur, Kunststof & Rubber, Aandrijven & Besturen, Elektro-Data, Engineersonline.nl, and T-Skills — several of which predate the 2018 corporate entity by decades. Its largest digital property, Engineersonline.nl, generates approximately 41,000 sessions and 65,000 pageviews per month.

The underlying technology stack is conventional digital publishing infrastructure: a website portfolio with online banner advertising served via Google's DoubleClick for Publishers (DFP) platform, a real-time marketing dashboard for advertisers showing website visitor analytics and company-level tracking, a proprietary industry database described as the largest within the Dutch engineering and manufacturing sector, and sector-specific email newsletters. Adjacent products include a Digital Information Platform, a job/vacancy board, and an annual Engineering SAFETY Event focused on machine safety.

The business model combines subscription revenue (print and, as of 2025, online), advertising (print and digital banners), and professional services (SEO, SEA/Google Ads, content marketing, and event sponsorships). Sales go through named account managers for advertising and marketing services, self-serve online subscription options for readers, and direct partnerships with industry bodies such as NIL and BIL for authoritative coverage. The company is private and management-controlled, with no disclosed external investors or funding rounds; a three-person directieteam took over leadership from former CEO Arjan Stoeten in December 2024.

Name

MYbusinessmedia

Legal name

MYbusinessmedia B.V.

Website

https://mybusinessmedia.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

MYbusinessmedia is a Dutch B2B multimedia publisher operating trade magazines, online platforms, newsletters, events, and digital marketing services for 200,000+ technical professionals and SMBs across manufacturing, engineering, maritime, plastics, electronics, and welding verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Print and online subscriptions for trade publications including Vraag&Aanbod, Constructeur, Aandrijven & Besturen, Kunststof & Rubber, SWZ|Maritime, Lastechniek, Elektro-Data, and T-Skills. Online subscription model launched in 2025.
2. Print and Online Advertising: Banner advertising on websites and in print magazines. Uses Google/DFP for online serving. Advertisers can target specific industries and company profiles using proprietary data.
3. Online Marketing Services: SEO (search engine optimization), SEA (search engine advertising/Google Ads), content marketing, and digital information platform services for advertisers.
4. Events: Engineering SAFETY Event on machine safety, with sponsorships and participation fees from exhibiting companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

MYbusinessmedia is a Dutch B2B multimedia publisher that operates a portfolio of trade magazines, online platforms, and sector-specific newsletters across technical industries including manufacturing, engineering, maritime, plastics/rubber, welding, and industrial electronics. The company monetizes its reach (more than 200,000 trade professionals) through print and online subscriptions, targeted print/online advertising via Google/DFP, online marketing services (SEO, SEA, content marketing), and events such as the Engineering SAFETY Event. A proprietary engineering and manufacturing company database enables micro-targeted advertising and lead-generation campaigns on behalf of advertisers.

Product overview

MYbusinessmedia is a B2B publishing company serving the Dutch technical industry with a portfolio of trade magazines, online platforms, newsletters, events, and marketing services. The portfolio includes ten magazine brands (Vraag&Aanbod, Engineersonline.nl, SWZ|Maritime, Aandrijven & Besturen, Constructeur, Kunststof & Rubber, Lastechniek, T-Skills, and Elektro-Data) reaching more than 200,000 trade professionals across sectors including manufacturing, engineering, maritime, and plastics. These are complemented by digital platforms, a digital information platform, job board, and industry-specific events. Online marketing services include SEO, search engine advertising (SEA), and content marketing leveraging the company's industry data and platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Vraag&Aanbod: Trade publication reaching over 200,000 professionals in the Netherlands.
• Aandrijven & Besturen (AB)
• Constructeur
• Kunststof & Rubber
• SWZ|Maritime
• Lastechniek
• T-Skills
• Elektro-Data
• Engineersonline.nl

Products and services

• Vraag&Aanbod B2B trade magazine covering the Dutch manufacturing industry, reaching more than 200,000 trade professionals; the flagship title of MYbusinessmedia with both print and online subscription models.
• Engineersonline.nl The largest online platform for Dutch-speaking engineers, featuring product innovations, supplier information, industry news, and vacancies; generates 41,000 sessions and 65,000 pageviews per month, with a bi-weekly newsletter reaching 20,000 readers.
• SWZ|Maritime Leading Dutch trade title for technical professionals in the maritime industry, published 11 times per year with a circulation of 13,500 per edition; covers naval vessel updates, propulsion technology, inland shipping, and yacht information.
• Aandrijven & Besturen Trade magazine covering motion control and drive/control technologies for machines, installations, and production lines, published 6 times per year with a circulation of 6,400; complemented by a weekly AB e-newsletter reaching 6,000 readers.
• Constructeur Independent trade magazine for mechanical engineering and design, covering machine safety, new product techniques, digital possibilities, and legislation; published 4 times per year with a circulation of 4,000.
• Kunststof & Rubber Trade magazine for the plastics processing industry, published 6 times per year with a circulation of 1,520 and reach of 4,560 readers; complemented by a weekly e-newsletter reaching 5,000 readers and unlimited online content access.
• Lastechniek The only trade magazine in the Netherlands focused exclusively on welding and joining techniques, covering welding processes, connection techniques, NDO inspection methods, standards, and training; published 10 times per year with a regular circulation of 3,000 and reach of 12,000 readers.
• T-Skills Trade publication covering technical skills and professional development for the Dutch technical workforce.
• Elektro-Data Trade publication and information source for industrial electronics, industrial automation, and electrotechnology covering IoT, security, sensor technology, and test & measurement solutions; published 24 times per year with 6,000 readers.
• Zoekmachine Optimalisatie (SEO) Search engine optimization service that helps clients improve organic website traffic through technical optimization, content strategy, and authority building, leveraging MYbusinessmedia's industry-specific platforms and market knowledge.
• Zoekmachine Adverteren (SEA) Search engine advertising service enabling clients to appear prominently in Google searches via SEA (Google Ads) campaigns, leveraging MYbusinessmedia's industry-specific data for targeted B2B lead generation.
• Content Marketing SEO-optimized unique content creation service written by MYbusinessmedia's editorial team to help clients with discoverability and lead generation across technical industry verticals.
• Digitaal Informatieplatform Digital information platform serving as an online hub for industry-specific content and resources that supports advertisers' marketing campaigns and lead generation.
• Vacature Platform Vacancy platform for job postings in the engineering and manufacturing sectors, integrated within the MYbusinessmedia digital information platform.
• Engineering SAFETY Event Annual focused event on machine safety that provides practical answers to machine safety questions, offering sponsorship and exhibition opportunities for reaching engineering and manufacturing industry professionals.

Quantifiable outcome

• Reaches more than 200,000 trade professionals across all titles
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google/DFPcoreTechnology or IntegrationMYbusinessmedia uses Google's DoubleClick for Publishers (DFP) as its ad-serving platform for online banner advertising. This platform serves over 80 billion ads monthly globally and has been audited by PriceWaterhouseCoopers for measurement reliability.
• Nederlands Instituut voor Lastechniek (NIL)coreStrategic or Co-development PartnerLastechniek magazine is published on behalf of the Nederlands Instituut voor Lastechniek (NIL) and in cooperation with the Belgian Instituut voor Lastechniek (BIL), providing authoritative coverage of welding technology.
• AuxenminorImplementation/ SI/ Consulting PartnerMYbusinessmedia has a partnership with Auxen for enforcement of copyright, actively monitoring and pursuing misuse of copyrighted materials.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vakmedianet (DPG Media): Part of DPG Media, Vakmedianet is one of the largest Dutch B2B trade publishers with broad sector coverage including technical industries. Operates at much larger scale but in the same Dutch B2B trade publishing category.
• Informa Markets: Global B2B events and media business within Informa PLC, operating major industrial trade shows and publications. Broad incumbent in industrial B2B media operating at vastly larger scale than MYbusinessmedia.
• EMAP: UK-based B2B media company with portfolio of trade magazines, events, and digital platforms across multiple industry verticals. Established incumbent in the B2B media category with similar multi-channel monetization.

Direct peers

• B2B Marketing: UK-based media brand covering B2B marketing professionals via publications, events, and awards. Comparable as a niche B2B trade publisher serving professional audiences with content and events monetization.
• New Skool Media: Dutch B2B trade publisher with a portfolio of trade magazines and digital platforms focused on technical, industrial, and professional sectors. Directly comparable in business model, Dutch market focus, and audience type to MYbusinessmedia.
• WTWH Media: US-based B2B media company focused on engineering, manufacturing, and industrial sectors via trade publications, digital platforms, and events. Directly comparable in vertical focus and multi-channel business model.
• Misset (Multimedia): Dutch B2B publisher producing trade magazines and digital platforms for professional sectors. Same Dutch B2B trade publishing model with comparable advertiser/subscription economics and mid-market advertiser base.

Regional players

• Adfo Group: Belgian B2B media company publishing trade titles and operating industry events across technical and professional sectors. Comparable business model with Benelux regional overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mybusinessmedia
• Facebookfacebook.com/MYbusinessmedia-154121497976702
• LinkedInlinkedin.com/company/mybusinessmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYbusinessmedia