B2B Marketing Exchange

Name

B2B Marketing Exchange

Legal name

Emerald X, LLC

Website

https://b2bmarketing.exchange

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Marketing Conferences and Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• B2B marketing conferences
• Trade event management
• Conference registration services
• Event sponsorship sales
• Marketing industry events

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration: Revenue generated from attendee registration passes for the annual B2B Marketing Exchange conference. Group discounts up to 30% are available for teams registering together.
2. Sponsorships: Platinum and Gold sponsorship tiers for brands to exhibit and engage with B2B marketing practitioners at the event.
3. Press/Media Passes: Complimentary passes provided to approved editorial media, with complementary daily breakfast and lunch included for all attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

B2B Marketing Exchange (B2BMX) is a three-day premier in-person conference for B2B marketers, supplemented by B2BMX Summer Camp, a multi-week virtual webinar series. The conference features keynotes, breakout sessions, hands-on workshops, and an expo hall showcasing MarTech and SalesTech solutions, with revenue generated through attendee registration passes and Platinum/Gold event sponsorships.

Product overview

B2B Marketing Exchange (B2BMX) is a premier B2B marketing conference and event platform that offers a three-day in-person conference (B2BMX) featuring keynote sessions, breakout workshops, and an expo hall showcasing MarTech and SalesTech solutions. The platform also hosts B2BMX Summer Camp, a multi-week virtual webinar series covering practical B2B marketing topics including AI, ABM, and go-to-market strategies. The event is powered by Advertising Week and connects marketing leaders with actionable strategies, hands-on tech workshops, and curated networking.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Marketing Exchange (B2BMX) Annual Conference A three-day premier in-person conference for B2B marketers focused on driving revenue, accelerating growth, and executing smarter strategies through keynote sessions, breakout workshops, an expo hall, and curated networking.
• B2BMX Summer Camp A multi-week virtual webinar series focused on practical B2B marketing execution, with educational sessions on AI, ABM, buyer influence, and AI-native GTM workflows.
• B2BMX Expo Hall An on-site exhibition floor at the B2BMX conference showcasing MarTech and SalesTech solution providers and strategic partners for attending B2B marketing practitioners.

Quantifiable outcome

• Networking with hundreds of top-tier marketers and sales leaders
• +2 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core, minor and major.

• Advertising WeekflagshipStrategic or Co-development PartnerB2B Marketing Exchange is powered by Advertising Week, leveraging the established brand and network of Advertising Week for event promotion, speaker curation, and cross-promotion with other marketing industry events.
• Emerald X, LLCcoreStrategic or Co-development PartnerEmerald X, LLC is the parent company and organizer of B2B Marketing Exchange. The company operates the event brand and manages all event operations, sponsorship, and venue partnerships.
• Demand Gen ReportcoreGTM or Marketing PartnerDemand Gen Report is a media partner providing editorial coverage, content marketing, and news distribution for B2B Marketing Exchange events. Keynotes are made available on their YouTube channel.
• Emerald Media NetworkminorGTM or Marketing PartnerEmerald Media Network is part of the Emerald ecosystem providing media coverage and promotional support for B2B Marketing Exchange.
• INFUSEmediaflagshipGTM or Marketing PartnerPlatinum sponsor of B2B Marketing Exchange providing event sponsorship and visibility among B2B marketing practitioners.
• Activate Marketing ServicesmajorGTM or Marketing PartnerGold sponsor of B2B Marketing Exchange.
• DemandArcmajorGTM or Marketing PartnerGold sponsor of B2B Marketing Exchange.
• IntentsifymajorGTM or Marketing PartnerGold sponsor of B2B Marketing Exchange.
• Lead2PipelinemajorGTM or Marketing PartnerGold sponsor of B2B Marketing Exchange.
• Omni La Costa ResortcoreStrategic or Co-development PartnerVenue partner for B2B Marketing Exchange events (2026-2027) at the Omni La Costa Resort & Spa in Carlsbad, California.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MarTech Conference (MarTech.org): Conference focused on marketing technology, operations, and the MarTech stack. Overlaps with B2BMX's MarTech & Integration content track and the same B2B marketing operations audience.
• Advertising Week: B2BMX's strategic co-branding partner and one of the largest marketing/advertising conference organizers globally. Directly comparable in audience (marketing leaders) and event format; B2BMX explicitly leverages the Advertising Week brand.
• INBOUND (HubSpot): HubSpot's flagship annual B2B marketing and sales conference. Direct competitor for the same B2B marketing practitioner audience (demand gen, ABM, content, RevOps) and overlapping sponsor ecosystem.
• Content Marketing World: The largest B2B content marketing conference (Content Marketing Institute). Directly competes for B2B content, demand gen, and brand marketing practitioners, with similar breakout/workshop formats.
• MarketingProfs B2B Forum: Long-running B2B marketing practitioner conference. Competes for the same demand gen, content, and marketing operations attendees and is positioned similarly as a practitioner-focused (versus research-focused) event.
• Forrester B2B Summit: Forrester's annual B2B marketing, sales, and product leadership event. Targets the same B2B marketing executive audience with research-led content and competes for the same sponsorship dollars.
• Gartner Marketing Symposium / B2B Summit: Gartner's research-led B2B marketing and CMO executive events. Same buyer persona (CMO, VP Marketing) and competing for enterprise sponsorship budgets in the B2B marketing category.

Regional players

• B2B Marketing Expo (UK): UK-based B2B marketing exhibition. Same B2B marketing practitioner focus and similar expo + conference format, but operates in a different geography (UK/Europe) and does not directly compete for US-based attendees.

Broad incumbents

• Dreamforce (Salesforce): Salesforce's massive annual conference with substantial B2B marketing, sales, and RevOps content. Significantly larger scale, but competes for a portion of the same B2B marketing practitioner audience and sponsor pool.

Emerging players

• B2B Online (Macy's/B2B E-Commerce events): B2B e-commerce and digital marketing conference series. Partial overlap with B2BMX's audience; targets B2B digital, e-commerce, and channel marketing leaders rather than the broader B2B marketing mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/b2bmx
• YouTubeyoutube.com/@Demandgenreport
• Facebookfacebook.com/B2BMarketingExchange
• LinkedInlinkedin.com/company/undefined
• Instagraminstagram.com/b2bmx_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B Marketing Exchange