What Kunde and Co does

Kunde & Co is a full-service brand and marketing agency founded in 1988 and headquartered in Copenhagen, Denmark. The firm operates across three European offices - Copenhagen, Zurich, and Düsseldorf - with a staff of more than 120 multi-disciplinary experts delivering strategic brand and marketing consulting, creative concept development, and full-scale activation and experience design services. Founder Jesper Kunde serves as CEO, and the firm is independently held with no disclosed parent company or institutional ownership.

The agency serves enterprise clients through a quote-based professional services engagement model, working across twelve industry verticals including healthcare, energy, technology, retail, manufacturing, agriculture, finance, and public sector. The service offering is structured around eight core disciplines: Brand Strategy & Communication, Marketing Strategy & Activation, Digital Brand Experiences, Product & Portfolio Marketing, Sustainability & ESG advisory, Market Analysis & Insights, Mergers & Acquisitions advisory, and Employer & Talent Engagement. Named clients include Falck, Rovensa Next, Danfoss, Ege Carpets, 7N, Telia Erhverv, Samsung, Eilersen, and føtex, with documented outcomes ranging from a threefold turnover uplift for Eilersen to a national campaign for Falck's private healthcare subscriptions and a COP26 activation for Danfoss.

Kunde & Co distributes thought leadership through its website, LinkedIn presence, a subscription newsletter, and an annual proprietary research publication called The Kunde Report (2026 edition). Revenue is not publicly disclosed; the firm does not appear to operate any proprietary software platform, AI/ML product, or API surface - its core deliverable is human-led strategic and creative services delivered directly by its in-house teams across the three European hubs.

Name

Kunde and Co

Legal name

Kunde & Co

Website

https://kunde.dk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Kunde & Co is a Copenhagen-based full-service brand and marketing agency with 120+ experts across Copenhagen, Zurich, and Düsseldorf. It serves enterprise clients across twelve industry verticals through strategic consulting, creative development, and activation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Brand and Marketing Consulting: Revenue generated through strategic consulting engagements, creative concept development, and full-scale activation and experience design services for enterprise clients. Engagements include brand strategy, marketing strategy, digital experiences, product marketing, sustainability consulting, M&A advisory, and employer engagement services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kunde & Co is a full-service brand and marketing agency delivering integrated solutions spanning brand strategy, marketing strategy, creative concept development, and full-scale activation and experience design. The firm helps enterprise clients transform their brands into engines of business transformation and growth, serving organizations across healthcare, energy, technology, retail, manufacturing, agriculture, finance, and other sectors.

Product overview

Kunde & Co is a full-service branding and marketing agency providing strategic consulting and creative services. The company operates as a unified service offering rather than a software platform, delivering eight core service disciplines: Brand Strategy & Communication, Marketing Strategy & Activation, Digital Brand Experiences, Product & Portfolio Marketing, Sustainability & ESG, Market Analysis & Insights, Mergers & Acquisitions (M&A), and Employer & Talent Engagement. The agency serves clients across twelve industry sectors including Healthcare, Finance, Technology, Retail, and Industrial. Their offering is structured around strategic brand and marketing consulting, creative concept development, and full-scale activation and experience design, with The Kunde Report serving as an annual thought leadership publication.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Communication

Quantifiable outcome

• Threefold increase in turnover for Eilersen

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• FalckcoreStrategic or Co-development PartnerStrong collaborative partnership where Kunde & Co developed Falck's marketing strategy, communication concept and creative execution of a national campaign for expanding brand position within private healthcare subscriptions.
• Rovensa NextcoreStrategic or Co-development PartnerStrategic partnership building a new position as the pioneer in biosolutions for agriculture, mobilising and activating employees and stakeholders around a unified brand.
• DanfosscoreStrategic or Co-development PartnerCollaborative partnership creating an extensive campaign for COP26 positioning Danfoss as a technology leader in the green transformation.
• Ege CarpetscoreStrategic or Co-development PartnerStrategic engagement strengthening brand position with new brand and marketing strategy for markets including Germany, France, and UK.
• 7NcoreStrategic or Co-development PartnerPartnership to re-boost 7N's position as the high-end and experienced IT consultancy.
• Telia ErhvervcoreStrategic or Co-development PartnerExecution of large digital campaign for Telia Erhverv targeted towards key business customer segments.
• SamsungcoreStrategic or Co-development PartnerPartnership with Samsung and Bottneuro AG creating a comprehensive case study for Alzheimer's therapy using Samsung Galaxy tablets and healthcare technology.
• EilersencoreStrategic or Co-development PartnerBrand development partnership resulting in international growth and threefold increase in turnover.
• føtexcoreStrategic or Co-development PartnerStrategic product concept development for new føtex organic brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FutureBrand: Brand strategy and design consultancy with presence across multiple continents. Directly comparable to Kunde & Co's positioning as a multi-disciplinary brand and experience design partner for major enterprises.
• Pentagram: Independent design firm providing brand identity, strategy, and design across consumer, cultural, and B2B clients. Comparable strategic brand work but design-led rather than management-consulting-led model versus Kunde & Co.
• Brand Union (Superunion): Brand-led creative agency network delivering brand strategy, design, and digital experiences to enterprise clients. Direct competitor for Kunde & Co's full-service brand transformation mandate.
• Wolff Olins: Pure-play brand consultancy focused on brand strategy, identity, and experience design for global brands (e.g., Google, NYC, LinkedIn). Highly comparable to Kunde & Co in service scope and enterprise positioning; differentiated by global scale.
• Landor & Fitch: Brand consulting and design firm specializing in brand strategy, identity design, and brand experience. Comparable to Kunde & Co in delivering integrated brand strategy consulting to enterprise clients, albeit at significantly larger scale and global footprint.
• Interbrand: Global brand consulting firm offering brand strategy, naming, visual identity, and brand valuation across consumer and B2B sectors. Closest pure-play strategic brand competitor to Kunde & Co with similar enterprise-client focus and multi-disciplinary consulting model.
• Siegel+Gale: Simplicity-focused brand strategy, naming, and design consultancy. Comparable to Kunde & Co in offering strategy-led brand transformation with an emphasis on differentiation and clarity for enterprise clients.

Regional players

• MetaDesign: German-origin brand and design agency with strong DACH presence, comparable to Kunde & Co's Berlin/Düsseldorf-adjacent footprint and integrated brand strategy offering.

Broad incumbents

• Accenture Song: Large global creative, brand, and technology services arm within Accenture, offering brand strategy alongside technology transformation. Competes with Kunde & Co for enterprise brand mandates at the larger end of the market.
• Deloitte Digital: Digital and creative arm of Deloitte delivering brand, customer experience, and marketing transformation as part of broader consulting deals. Broad incumbent competitor for enterprise brand strategy work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kunde-&-co/mycompany/verification

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunde and Co