Rightway Parking
Rightway Parking is an online marketplace that aggregates off-site airport, cruise port, and event parking reservations across 1,000+ partner locations in the US and Canada, serving individual travelers through SEO-driven location pages and hotel chain partnerships.
- Company typePrivate
- Founded2015
- HeadquartersFlushing, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rightway Parking does
Rightway Parking is an online parking reservation marketplace founded around 2015-2016 and headquartered in Flushing, USA. The company operates as an aggregator connecting travelers with off-site parking facilities near airports and cruise ports, and has expanded into event parking. The platform lists more than 1,000 partner locations across the United States and Canada, with the company claiming more than one million satisfied travelers cumulatively.
The core product is a web-based marketplace that allows users to search, compare, and reserve parking at partner facilities. The technology stack is a conventional consumer-facing website supported by SEO-optimized, location-specific landing pages that target long-tail search queries such as "parking near [airport]." This SEO footprint functions as the primary customer acquisition channel. Distribution is augmented through partnerships with major hotel chains including Hilton, Marriott, Best Western, Crowne Plaza, and Wyndham, which either embed the parking offering in their booking experience or extend reach to their loyalty bases.
Rightway Parking operates a marketplace commission model, earning revenue on each booking transacted through the platform with transaction fees embedded in the displayed price. The company runs a lean operation with 1-10 employees, scaling primarily through its partner network rather than headcount. Its customer base is the long tail of individual travelers, with no apparent enterprise concentration, making it a fragmented, consumer-facing business in a price-sensitive category.
Rightway Parking firmographics
Firmographics- Name
- Rightway Parking
- Legal name
- Rightway Parking
- Website
- https://rightwayparking.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rightway Parking is an online marketplace that aggregates off-site airport, cruise port, and event parking reservations across 1,000+ partner locations in the US and Canada, serving individual travelers through SEO-driven location pages and hotel chain partnerships.
- Ownership category
- akta.pro rank
Rightway Parking industry classification
Industry- Product category
- Airport Parking Reservations
- NAICS
- Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH)
Keywords
Where Rightway Parking is headquartered
LocationHeadquarters
- HQ city
- Flushing
- HQ country
- United States
- HQ region
- North America
Markets served
Rightway Parking business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Parking Reservation Commissions: Rightway Parking acts as a marketplace/aggregator, earning commissions from partner parking facilities (hotels and independent lots) when travelers book through their platform. They display partner pricing with guaranteed spots and provide shuttle service coordination.
- Transaction Fees (Embedded in Pricing): Daily parking rates are displayed with the company's margin embedded; travelers pay Rightway's negotiated rate which is lower than on-site airport parking (up to 70% savings claimed), and the difference represents the company's take rate from partner facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Off-Site Parking — Economy lots near Albany Airport |
| Unit Pricing | Pay-as-you-go | Standard Off-Site Parking — Economy lots near Baltimore/Washington International Airport |
| Unit Pricing | Pay-as-you-go | Standard Off-Site Parking — Lots near Boston Logan Airport |
| Unit Pricing | Pay-as-you-go | Standard Off-Site Parking — Economy lots near Bradley International Airport |
| Unit Pricing | Pay-as-you-go | Standard Off-Site Parking — Lots near Buffalo Niagara Airport |
| Unit Pricing | Pay-as-you-go | Standard Off-Site Parking — Lots near JFK International Airport |
| Unit Pricing | Pay-as-you-go | Standard Off-Site Parking — Lots near LaGuardia Airport |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rightway Parking product offering
Product offeringCore offering
Rightway Parking operates an online marketplace that aggregates 1,000+ vetted off-site parking facilities (primarily hotel partner lots and independent operators) near major US and Canadian airports, cruise ports, and event venues. Travelers use the website to search, compare daily rates, and reserve a guaranteed parking spot with email confirmation; most reservations include complimentary shuttle service to the terminal. The company earns commissions and embedded margins from partner parking facilities on each completed booking.
Product overview
Rightway Parking is a centralized online parking reservation marketplace that aggregates 1,000+ vetted off-site parking facilities near airports and cruise ports across the US and Canada. The core platform consists of an Airport Parking Booking Platform, a Cruise Port Parking Booking service, and an Event Parking booking option, all backed by a guaranteed reservation system. Parking options span covered self-park, outdoor self-park, and valet parking, sourced from a partner network that includes national hotel brands (Hilton, Marriott, Best Western, Crowne Plaza, DoubleTree, Fairfield, Aloft) and independent vetted operators. All bookings include free shuttle service to/from terminals. The company also operates a Partner Lot Network for lot operators to list on the platform, and a promotional discount code system offering first-booking discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Airport Parking Booking Platform Online platform enabling travelers to search, compare daily rates, and reserve guaranteed off-site parking spots at 1,000+ vetted partner facilities (hotel lots and independent operators) near major US and Canadian airports. Users select airport, dates, and parking type and receive an instant email confirmation; most reservations include complimentary shuttle service to the terminal.
- Cruise Port Parking Booking Specialized booking service for parking near major US cruise terminals including Port Miami, Port Canaveral, Port Tampa Bay, Port Everglades, Manhattan Cruise Terminal, and Port of Seattle, with shuttle coordination for cruise embarkation days.
- Event Parking Parking reservation service enabling users to pre-book spots near event venues (concerts, sports games, conferences) for the duration of an event.
- Partner Lot Network Network program for hotel chains (Hilton, Marriott, Best Western, Crowne Plaza, Wyndham) and independent parking operators to list their covered, outdoor, and valet parking inventory on the Rightway Parking marketplace in exchange for access to Rightway's traveler demand and shuttle-integrated bookings.
Quantifiable outcome
- Saves travelers up to 70% vs. on-site airport parking rates
- +4 more outcomes
Companies that use Rightway Parking
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Rightway Parking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Rightway Parking partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Hilton (including Hampton Inn, Homewood Suites, DoubleTree, Waldorf Astoria, Curio Collection, etc.)coreHilton-branded hotels near airports (e.g., Hampton Inn BOS, Homewood Suites BWI, DoubleTree JFK) serve as off-site parking partners, offering their parking lots to Rightway customers with free shuttle service to airports. Rightway drives incremental revenue for these hotel partners while providing guaranteed parking to travelers.
- Marriott (including Courtyard, Residence Inn, Springhill Suites, Aloft, etc.)coreMarriott-branded hotels near airports (e.g., Courtyard BWI, Springhill Suites BOS, Aloft Buffalo, Marriott JFK) serve as off-site parking partners. These properties provide parking inventory to Rightway's marketplace in exchange for guaranteed customer referrals and incremental ancillary revenue.
- Best WesterncoreBest Western-branded hotels provide off-site parking inventory near airports for Rightway customers. The partnership leverages Best Western's national footprint to expand Rightway's coverage in markets where independent parking operators may not be available.
- Crowne Plaza (IHG brand)coreCrowne Plaza hotels near airports offer parking inventory through Rightway's platform. Rightway markets these locations alongside other partner facilities, driving bookings for IHG properties.
- Wyndham (including Days Inn, La Quinta, Travelodge, etc.)minorWyndham-branded hotels (Days Inn BDL, La Quinta BWI, Travelodge Albany) provide off-site parking inventory through Rightway. These economy-tier properties appeal to cost-conscious travelers.
- Independent Parking Operators (EZPark BWI, Park N Boston, ARB Park JFK, etc.)minorNon-hotel parking operators (EZPark BWI, Park N Boston, ARB Park Inc JFK, Parking 4 Airport JFK, Queens Village Inc. JFK) provide dedicated parking facility inventory through Rightway's marketplace. These operators typically operate standalone lots near airports.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Rightway Parking competitors and assessment
Company assessmentDirect peers
- SpotHero: SpotHero is the leading North American airport-and-urban parking marketplace, offering search, comparison and guaranteed reservations for off-site and garage parking. It is the most direct comparable to Rightway in product, audience (airport travelers), and commission-based marketplace model, with significantly greater scale and venture funding.
- ParkWhiz: ParkWhiz (now owned by SpotHero) operated an online parking reservation marketplace aggregating off-airport and event parking inventory, with strong airport-courier positioning. Directly comparable to Rightway in aggregation model, airport landing-page SEO strategy, and consumer base.
- Airport Parking Reservations: Airport Parking Reservations is a long-standing online aggregator focused exclusively on off-airport parking at US airports. Comparable to Rightway in core offering (airport-only aggregator with hotel partner inventory), pricing transparency, and direct-to-consumer GTM.
- The Parking Spot: The Parking Spot is one of the largest operators of self-owned off-airport parking facilities in the US, often sold through aggregators. It is a comparable supply-side counterparty and competing direct booker for the same airport-parking traveler Rightway targets.
- WallyPark: WallyPark operates owned-and-managed off-airport parking facilities near major US airports with included shuttle service. Overlaps with Rightway on traveler use case (off-airport, shuttle-included, value-priced) and competes as both a direct booker and a supplier to marketplaces.
- Park Sleep Fly: ParkSleepFly packages hotel stays with extended parking for airport travelers. Comparable to Rightway in airport-traveler segment and in leveraging hotel partner parking inventory, but extends the bundle into overnight rooms.
Regional players
- Looking4Parking: Looking4Parking is an airport-parking aggregator primarily serving UK and European airports. Comparable business model (aggregating off-airport parking with shuttle) but geographically distinct from Rightway's US/Canada footprint.
Broad incumbents
- Kayak: Kayak is a broad travel meta-search engine where airport parking is one ancillary category. Comparable as a high-intent SEO-driven funnel for travel decisions and a potential distribution channel or competitor for parking queries.
- Expedia: Expedia is a global online travel super-app that could bundle or disintermediate parking alongside flights and hotels. Comparable as a broader incumbent that touches the same traveler intent and could expand into parking distribution.
Emerging players
- Way (Google Maps ground-truth parking): Google Maps surfaces parking availability and on-site rates directly in transit search results for airport destinations, often absorbing the discovery step before travelers reach aggregator pages. Comparable as a search-channel competitor for high-intent airport parking queries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rightway Parking social profiles
Digital presenceRightway Parking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rightway Parking leadership team
Management profileNumber of profiles
Rightway Parking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rightway Parking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rightway Parking
What does Rightway Parking do?
Rightway Parking operates an online marketplace that aggregates 1,000+ vetted off-site parking facilities (primarily hotel partner lots and independent operators) near major US and Canadian airports, cruise ports, and event venues. Travelers use the website to search, compare daily rates, and reserve a guaranteed parking spot with email confirmation; most reservations include complimentary shuttle service to the terminal. The company earns commissions and embedded margins from partner parking facilities on each completed booking.
Is Rightway Parking a public or private company?
Rightway Parking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rightway Parking founded?
Rightway Parking was founded in 2015. It employs 1 to 10 people.
Where is Rightway Parking based?
Rightway Parking is headquartered in Flushing, United States, in the North America region.
How does Rightway Parking make money?
Two revenue lines are on record. Parking Reservation Commissions are the primary driver. The others are transaction Fees (Embedded in Pricing).
Who are Rightway Parking's main competitors?
Direct peers on record are SpotHero, ParkWhiz, Airport Parking Reservations, The Parking Spot, WallyPark and Park Sleep Fly. Looking4Parking is listed as a regional player. Broad incumbents are Kayak and Expedia. Way (Google Maps ground-truth parking) is listed as an emerging player.
Does Rightway Parking have an API?
No public API is recorded for Rightway Parking.
What industry is Rightway Parking in?
Rightway Parking's product category is Airport Parking Reservations. Its primary akta.pro industry code is TLAJAIAH, Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators). Its NAICS code is 81293 and its SIC code is 7500.