Capital Region Medical Center

What Capital Region Medical Center does

Capital Region Medical Center (CRMC) is a 100-bed nonprofit acute care hospital located at 1125 Madison Street in Jefferson City, Missouri, founded in 1951 and operating as part of the University of Missouri Health Care (MU Health Care) system, the clinical practice of the University of Missouri School of Medicine. CRMC serves the general patient population of Jefferson City and surrounding mid-Missouri communities across primary care, specialty care, emergency services, obstetrics, orthopaedics, advanced cardiac and oncology services, and an accredited Inpatient Rehabilitation Center. Within the wider MU Health Care network, CRMC coordinates with the 390-bed University Hospital (the only verified Level I Trauma Center in central Missouri, with Comprehensive Stroke Center and Level I STEMI Center designations), Children's Hospital (more than 30 pediatric specialties plus a dedicated pediatric ER), Missouri Psychiatric Center (61 inpatient beds across all age groups), and Rusk Rehabilitation Hospital. Emergency and urgent care are also delivered through Type B Emergency Departments across South Providence, Mexico, Jackson Road, and Jefferson City.

CRMC's service portfolio spans in-person acute and ambulatory care, urgent care walk-in clinics, an On-Demand Telehealth channel with a published $75 self-pay price point for low-acuity virtual visits, 15 regional lab and blood draw locations across Columbia, Fulton, Mexico, and Boonville, retail pharmacy through Mizzou Pharmacy locations, and digital patient engagement via the HEALTHConnect web portal and mobile application (Cerner-powered) for appointments, lab results, secure messaging, prescription renewal, and vaccination records. The core technical differentiator is clinical certification depth rather than proprietary software: CRMC holds Joint Commission accreditations as a Primary Heart Attack Center and Advanced Primary Stroke Center, and the parent network operates the only ACS-verified Level I Trauma Center in central Missouri. Technology is otherwise standard healthcare IT (Epic/Cerner patient portal stack, HIPAA-compliant video visits, secure provider-referral Chart Connect).

Revenue mechanics are typical nonprofit hospital reimbursement: direct billing through insurance claims with copays, self-pay options (including the $75 telehealth rate), and Medicare/Medicaid participation. There is no subscription, software, or licensing revenue stream. Marketing and distribution are predominantly regional and rely on content marketing (Live Healthy blog and patient story series), email newsletters, social media, community events, and an extensive clinical affiliate and EMS referral network supplemented by the MU Extension EMS education partnership. CRMC discloses no equity capital, no external investment, and no IPO pathway, functioning entirely as a nonprofit subsidiary of the University of Missouri Health Care system.

Name

Capital Region Medical Center

Legal name

Capital Region Medical Center

Website

https://crmc.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Capital Region Medical Center is a 100-bed nonprofit hospital in Jefferson City, Missouri, operating within the University of Missouri Health Care system and serving mid-Missouri communities with emergency, urgent, specialty, and rehabilitative care.

Ownership category

akta.pro rank

Product category

Acute-Care Hospital Services

NAICS

General Medical and Surgical Hospitals (6221)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro industry

PRIMARYHLAFAAAB

Community & Regional General Hospitals

Healthcare & Life Sciences/Healthcare Providers & Systems/Acute Care Hospitals & Health Systems

SECONDARYHLAFACAC

Residential Mental Health Treatment Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLALAAAA

Primary Care & General Medicine Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

Keywords

• Acute care hospital services
• Emergency and trauma care
• Primary and specialty care
• Telehealth virtual visits
• Inpatient rehabilitation services

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Direct healthcare services including emergency care, inpatient hospital care, outpatient clinics, diagnostic services, and surgical procedures. Revenue generated through insurance claims, self-pay, and government healthcare programs including Medicare and Medicaid.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Capital Region Medical Center is a 100-bed nonprofit community hospital in Jefferson City, Missouri, operating as part of the MU Health Care academic health system. It delivers acute-care hospital services across emergency care, primary and specialty care, heart and vascular care, orthopaedics, oncology, obstetrics, inpatient rehabilitation, and behavioral health, supplemented by retail pharmacy, laboratory/blood draw services, and on-demand telehealth virtual visits. Care is reimbursed via insurance claims (Medicare, Medicaid, commercial) and self-pay, including a $75 self-pay rate for telehealth visits.

Product overview

Capital Region Medical Center is a 100-bed hospital in Jefferson City, Missouri, operating as part of MU Health Care (University of Missouri Health Care). The organization offers a comprehensive range of healthcare services including emergency care (with Level I Trauma Center verification), urgent care (Type B Emergency Departments), On-Demand Telehealth virtual visits, laboratory and blood draw services, heart and vascular care, orthopaedics, oncology, and inpatient rehabilitation. The hospital operates alongside affiliated facilities including University Hospital (Level I Trauma Center), Children's Hospital with dedicated pediatric ER, Missouri Psychiatric Center, and Rusk Rehabilitation Hospital. Digital health offerings include the HEALTHConnect patient portal and mobile app for appointment management, lab results viewing, and provider messaging. Additional services include Mizzou Pharmacy retail locations and Birthing Center facilities in Columbia and Jefferson City.

Differentiator

Problem solved

Functional benefit

Brands

• Capital Region Medical Center Emergency Room: Emergency department at CRMC providing 24/7 emergency care, accredited by the Joint Commission as an Advanced Primary Stroke Center and Primary Heart Attack Center.

Products and services

• Capital Region Medical Center Hospital (100-bed facility) 100-bed acute-care community hospital in Jefferson City, Missouri, offering a full range of care from obstetrics and orthopaedics to advanced cardiac and oncology services, including an accredited Inpatient Rehabilitation Center.
• Emergency Care Services 24/7 emergency care at the CRMC emergency department, accredited by the Joint Commission as an Advanced Primary Stroke Center and Primary Heart Attack Center, plus access to the Level I Trauma Center, helicopter service, and ambulance service at the affiliated University Hospital in Columbia.
• Urgent Care Walk-in urgent care clinics (Type B Emergency Departments) treating non-life-threatening conditions including injuries, infections, and minor fractures with on-site X-ray and lab services.
• On-Demand Telehealth HIPAA-compliant virtual urgent care video visits available 8 a.m. to 7:30 p.m. via smartphone, tablet, or computer for conditions such as cold, flu, sinus infection, rashes, and allergies. $75 per visit for self-pay patients not covered by insurance.
• HEALTHConnect Patient Portal and Mobile App Secure online portal and mobile app enabling patients to manage appointments, message their medical team, view lab results, access clinic notes, request prescription renewals, and view vaccination records.
• Laboratory and Blood Draw Services Laboratory services across 15 locations in Columbia, Fulton, Mexico, and Boonville for blood tests and specimen collection.
• Inpatient Rehabilitation Center One of the few accredited hospital-based rehabilitation centers in Missouri, offering comprehensive inpatient rehabilitation services.
• Heart and Vascular Care Advanced cardiac services including Primary Heart Attack Center accreditation and comprehensive cardiovascular care.
• Orthopaedics Orthopaedic services including joint replacement, sports medicine, and trauma care.
• Mizzou Pharmacy Full-service retail pharmacy offering over-the-counter medication and prescription drugs at hospital locations.
• Children's Hospital Pediatric hospital offering more than 30 pediatric specialties including the region's first and only dedicated Children's ER.
• Missouri Psychiatric Center 61-bed inpatient psychiatric facility with units for pre-adolescents (ages 5-12), adolescents (ages 13-17), and adults, plus an emergency room assessment unit.
• Rusk Rehabilitation Hospital Rehabilitation hospital treating conditions including traumatic brain injury, pediatric inpatient rehabilitation, and physical medicine.

Quantifiable outcome

• Trauma specialists treat over 25,000 emergency room patients each year at University Hospital
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• University of MissouricoreStrategic or Co-development PartnerAcademic affiliation providing integration with MU School of Medicine, MU College of Health Sciences, and MU School of Nursing. Enables research collaboration, medical education, and access to latest medical advances for patient care.
• Clinical AffiliatescoreStrategic or Co-development PartnerNetwork of clinical affiliate organizations and healthcare providers across the region for coordinated patient care and referrals.
• EMS Education (Missouri Extension)minorStrategic or Co-development PartnerPartnership with University of Missouri Extension for EMS education programs supporting emergency medical services training.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SSM Health: Large Catholic nonprofit health system with significant Missouri presence (St. Louis, mid-Missouri). Operates academic-affiliated hospitals and competes on tertiary specialty care, urgent care footprint, and telehealth — overlapping CRMC's service portfolio.
• Mercy Hospital Springfield: Major nonprofit Catholic system operating Mercy Hospital Springfield and other Missouri facilities. Comparable as a multi-hospital nonprofit with academic affiliations, broad specialty mix, and regional draw from rural Missouri counties.
• BJC HealthCare: One of the largest nonprofit integrated health systems in the Midwest, based in St. Louis. Competes with CRMC/MU Health Care for tertiary referrals from mid-Missouri and operates academic-affiliated hospitals (e.g., Barnes-Jewish) with comparable specialty depth.
• University of Kansas Health System: Large academic health system in Kansas City, Kansas, comparable as an academic-affiliated nonprofit with Level I trauma capability and broad specialty services. Competes with MU Health Care for tertiary referrals from western Missouri counties.

Direct peers

• CoxHealth: Nonprofit regional health system based in Springfield, Missouri, with multiple hospitals, urgent care, and specialty services serving rural southwest Missouri. Directly comparable as a regional, multi-facility nonprofit system of similar scale to CRMC.
• Boone Health: Community hospital system based in Columbia, Missouri — sharing the same primary market as CRMC's parent MU Health Care. Directly competes for ambulatory, inpatient, and specialty volume in Columbia, making it the closest local peer.
• Mosaic Life Care: Regional nonprofit health system based in St. Joseph, Missouri, serving northwest Missouri and adjacent Kansas communities. Comparable in scale, multi-facility footprint, and rural/regional referral dynamics to CRMC.

Regional players

• Hannibal Regional Healthcare System: Nonprofit regional health system in northeast Missouri providing hospital, specialty, and outpatient services to rural communities. Comparable as a regional nonprofit of similar size and patient demographics to CRMC.
• Bothwell Regional Health Center: Nonprofit community hospital in Sedalia, Missouri, serving west-central Missouri with similar inpatient capacity and broad service mix. Comparable as a community-scale nonprofit in CRMC's broader referral geography.
• Lake Regional Health System: Nonprofit community health system based in Osage Beach, Missouri, serving the Lake of the Ozarks region. Comparable as a mid-Missouri nonprofit with similar inpatient bed count, multi-specialty services, and rural patient base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CRMCHealth

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Region Medical Center