Chops
Chops L.L.C. is a Dubai-based B2B supplier of customized corporate gifts and promotional merchandise, serving medium-to-large enterprises across the UAE and Saudi Arabia with branded technology, sustainable, luxury, apparel, drinkware, and bag products delivered through volume-based pricing and direct enterprise sales.
- Company typePrivate
- Founded2013
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Chops does
Chops L.L.C. is a privately held B2B corporate gifting and promotional merchandise supplier headquartered in Dubai, UAE, with a regional office in Riyadh, Saudi Arabia. The company curates and distributes customized branded merchandise across technology, sustainable, apparel, drinkware, bags, stationery, and luxury categories, serving medium-to-large enterprises across the Middle East for use cases including employee recognition, welcome kits, executive gifting, client appreciation, and event giveaways. Its assortment spans proprietary private-label SKUs (e.g., the Bettina 65W magnetic cable, Cotka cork wireless charger, Heritage luxury gift set) and resale of premium brands such as Stanley, Cross, Ocean Bottle, SKROSS, XDDESIGN, and Moleskine, with in-house customization services covering laser engraving, screen printing, and embroidery. The company self-reports cumulative sales exceeding one million products and claims the position of #1 corporate gifts supplier in Dubai.
Chops operates on a volume-based, unit-priced transaction model with bulk discount tiers beginning at 25 units and per-unit price declining as order quantity rises (typical corporate gift sets priced in the AED 10-100/unit band, with extreme cases ranging from AED 1.81 for non-woven shopping bags at 1,000 units up to AED 494.27 for premium Cross leather backpacks). The go-to-market is enterprise field sales combined with an owned e-commerce storefront at chops.ae and direct outreach channels including phone, WhatsApp, and email, supporting custom mockups, real-time approvals, and rapid turnaround for time-sensitive corporate events. Customer evidence is drawn from enterprise buyers across business services, events, and general business segments, with testimonials highlighting response speed, customization quality, and end-to-end project handling.
Chops firmographics
Firmographics- Name
- Chops
- Legal name
- Chops L.L.C
- Website
- https://chops.ae
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Chops L.L.C. is a Dubai-based B2B supplier of customized corporate gifts and promotional merchandise, serving medium-to-large enterprises across the UAE and Saudi Arabia with branded technology, sustainable, luxury, apparel, drinkware, and bag products delivered through volume-based pricing and direct enterprise sales.
- Ownership category
- akta.pro rank
Where Chops is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Chops business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Corporate Merchandise Sales: Sale of branded corporate gifts, promotional products, and customized merchandise to businesses across the Middle East. Revenue generated through product sales with volume-based pricing tiers.
- Customization Services: Branding and customization services including laser engraving, screen printing, and embroidery for corporate branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based bulk pricing across all product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Chops product offering
Product offeringCore offering
Chops is a Dubai-based B2B supplier of corporate gifts and promotional merchandise, offering 700+ customizable products across technology, sustainable goods, apparel, drinkware, bags, and stationery. The company bundles product supply with customization services (laser engraving, screen printing, embroidery), custom mockups, and rapid production turnaround for corporate events. It targets medium-to-large enterprises across the UAE and broader Middle East (including Saudi Arabia) for employee recognition, client appreciation, and event giveaways.
Product overview
Chops is a corporate gifting and promotional products supplier based in Dubai, UAE, serving businesses across the Middle East since 2016. The company offers a diverse portfolio of customizable corporate gifts including Technology products (wireless chargers, power banks, charging cables, Bluetooth devices, laptop stands, desk organizers), Sustainable/Eco-Friendly products (recycled RPET bags, bamboo items, cork notebooks, eco drinkware), Apparel (polo shirts, t-shirts, caps, jackets), Drinkware (bottles, tumblers, mugs, espresso sets), Office & Stationery (pens, notebooks, desk accessories), Bags (backpacks, laptop bags, messenger bags, tote bags, travel bags), and Premium Brand products (Stanley, Ocean Bottle, SKROSS, Cross). The products are primarily sold as individual items with customization options for corporate branding through techniques like laser engraving, screen printing, and embroidery. The company positions itself as a one-stop solution for businesses seeking branded merchandise, employee welcome kits, and promotional giveaways.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Gifting and Promotional Merchandise Supply Core B2B offering providing customized branded merchandise and corporate gifts to medium and large enterprises across the UAE and Middle East, including product sourcing, customization, mockups, approvals, and delivery.
- Branded Technology Gifts (Wireless Chargers, Power Banks, Cables, Bluetooth Devices) Customizable technology products including wireless chargers, power banks, multi-charging cables, Bluetooth mice, and charging stations available for corporate branding and bulk gifting.
- Corporate Gift Sets (Tumbler, Notebook, Pen Combinations) Pre-curated corporate gift sets combining drinkware, stationery, and accessories designed for employee welcome kits, client gifts, and event giveaways, with customization options.
- Sustainable and Eco-Friendly Corporate Gifts Eco-friendly merchandise made from recycled and natural materials such as RPET, bamboo, cork, cotton, and recycled PU, available for sustainable corporate gifting programs.
- Customizable Bags, Backpacks, and Laptop Cases Branded bags and backpacks in materials including RPET, jute, nylon, and leather, sold for corporate gifting, including anti-theft, laptop, sling, tote, and travel styles.
- Premium Branded Drinkware (Stanley and Ocean Bottle) Premium partner-brand drinkware including Stanley insulated food jars and camp mugs, and Ocean Bottle insulated water bottles made from recycled materials, available for executive and client gifting.
- Premium Branded Tech and Travel Accessories (SKROSS) Swiss-designed SKROSS power banks, travel adapters, and executive travel bags positioned as premium tech accessories for corporate gifting.
- Customization and Branding Services (Laser Engraving, Screen Printing, Embroidery) Value-added branding services that apply corporate logos and designs to merchandise using laser engraving, screen printing, and embroidery techniques, with custom mockups and approvals.
Companies that use Chops
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Chops technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chops partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- XDDESIGNcoreXDDESIGN is a key brand partner supplying anti-theft bags and backpacks with features like AWARE tracer technology, cut-resistant material, RFID-protected pockets, and integrated USB charging ports. Products include Bobby anti-theft line with sustainable RPET materials.
- Ocean BottlecorePremium sustainable drinkware brand providing insulated water bottles made from recycled materials. Each purchase funds removal of ocean-bound plastic (11.3kg per bottle). Products include double-wall stainless steel bottles with 10-year warranty.
- SKROSScoreSwiss-designed travel and tech accessories brand supplying premium power banks (10,000mAh PD), travel adapters, and executive travel bags. Known for quality engineering and travel-focused solutions.
- StanleycorePremium outdoor and drinkware brand offering legendary food jars and camp mugs with double-wall vacuum insulation. Products crafted from recycled stainless steel with durable construction.
- CrosscoreLuxury executive pens and leather goods brand including Bailey Medalist pens with 23kt gold plated appointments and premium leather backpacks for executive corporate gifting.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Chops competitors and assessment
Company assessmentDirect peers
- National Pen: Direct-to-corporate custom promotional products supplier specializing in personalized writing instruments, drinkware, and gift sets. Comparable to Chops in serving enterprise gifting and customization workflows, though US-centric and pen-led historically.
- Crestline: Large North American B2B distributor of custom promotional products including drinkware, apparel, bags, and tech accessories. Highly comparable to Chops' catalog mix and customization-led value proposition, though primarily serving the US/Canada market.
Broad incumbents
- HALO Branded Solutions: One of the largest promotional products distributors in the world, with enterprise sales teams and global fulfillment. Comparable to Chops in serving corporate B2B gifting and branded merchandise needs, but at a materially larger scale and broader geographic footprint.
- 4imprint: Publicly listed global direct marketer of promotional products with a 1,000+ SKU catalog serving North America, UK, and Ireland. Comparable to Chops as a one-stop B2B promotional merchandise supplier, but vastly larger scale and primarily serves Western markets rather than the Middle East.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Chops social profiles
Digital presenceChops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chops leadership team
Management profileNumber of profiles
Chops funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chops
What does Chops do?
Chops is a Dubai-based B2B supplier of corporate gifts and promotional merchandise, offering 700+ customizable products across technology, sustainable goods, apparel, drinkware, bags, and stationery. The company bundles product supply with customization services (laser engraving, screen printing, embroidery), custom mockups, and rapid production turnaround for corporate events. It targets medium-to-large enterprises across the UAE and broader Middle East (including Saudi Arabia) for employee recognition, client appreciation, and event giveaways.
Is Chops a public or private company?
Chops is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chops founded?
Chops was founded in 2013. It employs 51 to 100 people.
Where is Chops based?
Chops is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Chops make money?
Two revenue lines are on record. Corporate Merchandise Sales are the primary driver. The others are customization Services.
Who are Chops's main competitors?
Direct peers on record are National Pen and Crestline. Broad incumbents are HALO Branded Solutions and 4imprint.
Does Chops have an API?
No public API is recorded for Chops.