What Ocean Bottle does

Ocean Bottle is a UK-headquartered, B-Corp certified consumer goods company founded in 2019 that designs and sells reusable stainless steel drinkware with a tied ocean-plastic-collection impact model. Every bottle purchased funds the collection of 1,000 ocean-bound plastic bottles (11.4 kg) through four named collection partners: CleanHub, Plastics for Change, Plastic Bank, and rePurpose Global. The product line includes the Original (500ml/750ml/1L), GO active bottle, and the modular Peak range (Peak GO, Peak Original, Peak Brew) which share interchangeable lids, plus Brew Flask, Travel Mug, Tumbler, and a Growing accessories and bundles catalogue. Core technology is double-wall vacuum insulation with NFC chips embedded in the bottle base; chips interface with the Ocean Impact Platform mobile app (iOS/Android) for warranty registration, product authentication, and refill tracking, with each app-logged refill funding an additional five bottles of collection.

The business operates a primarily direct-to-consumer model through its own e-commerce storefront (oceanbottle.co), shipping to 50+ countries in 2025 with localised currency pricing (USD, GBP, EUR, AUD, CAD, etc.). A dedicated wholesale page and co-brand B2B channel target corporate gifting, employee programmes, and retail distribution. Pricing spans $35-$79 per unit with bundle discounts of approximately 10%. Geographic expansion to the United States launched in December 2025, with Norwegian fulfilment handled by LessTrash.no to avoid customs duties. Marketing combines owned blog and email content, earned press coverage (The Guardian, PR Newswire), and partnerships with mission-aligned organisations including City to Sea, Seatrees, GAIL's Bakery, and TOMS. The company reports 2.23 billion bottles-equivalent of plastic collected cumulatively and over 50 million pounds of plastic prevented since founding, supported by 51-100 employees and approximately $8.64M of disclosed funding across two priced rounds.

Name

Ocean Bottle

Legal name

Ocean Bottle

Website

https://oceanbottle.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Ocean Bottle is a UK-based B-Corp certified drinkware company that designs insulated reusable stainless steel bottles and cups, funding the collection of 1,000 ocean-bound plastic bottles per unit sold through partnerships with CleanHub, Plastics for Change, Plastic Bank, and rePurpose Global, sold direct-to-consumer globally and through B2B co-brand channels.

Ownership category

akta.pro rank

Product category

Reusable Drinkware

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

akta.pro secondary industries

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD), Private Label Bottled Water Manufacturing (AFAFACAI)

Keywords

• Reusable water bottles
• Insulated drinkware
• Ocean plastic collection
• Sustainable hydration products
• Branded corporate gifting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct hardware sales: One-time sale of reusable water bottles, cups, flasks, and accessories via oceanbottle.co e-commerce store. Products include Original Bottle (17oz, 26oz, 34oz), Peak GO, Peak Original, Peak Brew, Tumbler, Travel Mug, and bundles. Each purchase funds collection of 1,000 ocean-bound plastic bottles (11.4 kg).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ocean Bottle designs, manufactures, and sells reusable insulated stainless steel water bottles, flasks, tumblers, and travel mugs, with each purchase funding the collection of 1,000 ocean-bound plastic bottles (11.4 kg). It sells direct to consumers via its own e-commerce store globally and offers co-branded, custom-coloured bottles at volume to corporate and wholesale buyers. The bottles feature NFC chips that integrate with the Ocean Bottle mobile app for refill tracking and impact verification.

Product overview

Ocean Bottle is a UK-based B-Corp certified sustainable water bottle company offering a portfolio of insulated stainless steel reusable bottles and accessories. The core product line includes the Original (available in 500ml, 750ml, 1L), GO (lightweight active bottle), and Peak ranges (premium modular bottles with interchangeable lids). The Peak line features three lid options (Peak GO flip-lid straw, Peak Original high-flow, Peak Brew coffee flask) that share a modular design. Cups and flasks include the Brew Flask and Travel Mug for hot beverages, plus the Tumbler. Bundle packages offer savings on multiple products, while accessories include various lids, loops, and the Peak Funnel. The Ocean Bottle App (iOS/Android) enables NFC-based bottle registration, hydration tracking, and refill recording that funds additional plastic collection. Every product purchase funds the collection of 1,000 ocean-bound plastic bottles (11.4kg), with optional engraving and additional plastic collection add-ons available.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean Bottle Original Insulated stainless steel reusable water bottle with dual opening system, made from 65% recycled materials including 90% recycled stainless steel. Available in 500ml (17oz), 750ml (26oz), and 1L (34oz) sizes for environmentally conscious consumers seeking durable everyday hydration.
• Ocean Bottle GO Lightweight insulated water bottle with flip-lid straw, designed for active use. Made from 90% recycled stainless steel, cupholder-friendly, with modular lid options.
• Peak GO Fast-flow outdoor water bottle with flip-lid straw and slim design. Features triple insulation keeping drinks cold for 15 hours and iced drinks for 30 hours. Made from 90% recycled stainless steel.
• Peak Original Premium insulated water bottle with modular design and reinforced body. Features triple insulation, 10-year warranty, and connects to Ocean Bottle App via NFC chip.
• Peak Brew Flask Leak-proof coffee flask with 360° drinking lid and improved thermal performance. Keeps drinks hot for 9 hours, made from 90% recycled stainless steel with modular lid system.
• Brew Flask Insulated coffee flask keeping hot drinks hot for 6 hours and cold drinks cold for 18 hours. Dishwasher safe with dual opening system.
• Travel Mug Vacuum-sealed travel mug with ergonomic handle, double-wall insulation. Keeps hot drinks hot for 4 hours and cold drinks chilled for 10 hours.
• Tumbler Award-winning insulated tumbler with double wall vacuum insulation. Keeps cold drinks cold for 18 hours and hot drinks hot for 9 hours. Made from recycled stainless steel.
• Ocean Bottle App Mobile application available on iOS and Android that enables users to track hydration, register bottles via NFC, record refills to fund additional plastic collection, and access warranty and product care information. Each refill scan funds collection of 5 additional plastic bottles.
• Wholesale and Co-Brand Programme B2B service offering volume orders of Ocean Bottle products with custom colours, branding, and co-branding options for corporate gifting, employee hydration programmes, client appreciation, team kitting, and retail distribution.

Quantifiable outcome

• Each bottle purchased funds collection of 1,000 ocean-bound plastic bottles (11.4 kg / 25 lbs)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SeatreescoreStrategic or Co-development Partner · 5 October 2025Ocean Bottle partnered with Seatrees, a pioneering organisation restoring and protecting coastal ecosystems worldwide. The partnership represents a new wave of ocean restoration beyond plastic collection, extending into mangrove and coastal ecosystem protection.
• City to SeacoreGTM or Marketing Partner · 18 April 2024Environmental charity on a mission to stop plastic pollution at its source. Ocean Bottle serves as City to Sea's official reusable bottle partner, supporting their campaigns and amplifying their environmental mission through the partnership.
• CleanHubcoreStrategic or Co-development PartnerCleanHub is a collection partner powering Ocean Bottle's plastic collection efforts. They operate in coastal regions most affected by plastic pollution, gathering ocean-bound plastic and creating vital opportunities for coastal communities. Ocean Bottle features CleanHub prominently on its impact page and in the app-based collection tracking system.
• Plastics for ChangecoreStrategic or Co-development PartnerOne of three global plastic collection partners powering Ocean Bottle's impact model. Operates in regions most affected by plastic pollution, preventing waste from entering oceans while creating income opportunities for coastal communities and waste pickers.
• Plastic BankcoreStrategic or Co-development PartnerOne of Ocean Bottle's three global plastic collection partners. Plastic Bank operates social recycling programmes in high-plastic-pollution coastal areas, providing collectors with a fair income while preventing plastic from reaching the ocean.
• rePurpose GlobalcoreStrategic or Co-development PartnerOne of Ocean Bottle's three global plastic collection partners, contributing to the verified ocean-bound plastic collection impact credited to each bottle sold.
• Cocoa CanopyminorGTM or Marketing PartnerPartnership for eco-friendly content creation — collaborated on an Easter treat recipe tutorial featuring chocolate beads crafted by expert chocolatiers, promoting sustainable indulgence.
• GAIL's BakerycoreStrategic or Co-development PartnerLaunched NFC smart chip impact platform in partnership with GAIL's Bakery at three London locations, enabling even more plastic to be stopped from entering the ocean through integrated collection tracking.
• LessTrash.nominorChannel Partner/ Reseller/ DistributorNorwegian fulfilment partner enabling Ocean Bottle to sell in Norway without customers paying customs duties. LessTrash.no fulfills orders on behalf of Ocean Bottle for Norwegian consumers.
• TOMSminorGTM or Marketing PartnerJoint B-Corp partnership with TOMS for a newsletter signup competition offering winners a personalised Ocean Bottle and TOMS summer footwear, cross-promoting both brands to their respective audiences.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• S'well: US-origin premium reusable bottle brand with strong DTC and gifting channel. Comparable price points ($35-$45), comparable sustainability narrative, and comparable reliance on design/colour drops. Direct overlap in the corporate gifting and wholesale segments.
• EcoVessel: US-based reusable bottle brand with explicit sustainability positioning and similar price band. Direct peer on the 'premium eco-bottle' niche but with shallower distribution than Ocean Bottle's 50+ country footprint.
• Stojo: US-based collapsible reusable cup and bottle brand targeting urban commuters. Comparable DTC model, comparable sustainability-led positioning, and comparable use-case focus (replacing single-use). Smaller scale than Ocean Bottle but a close conceptual peer.
• Klean Kanteen: California-based reusable stainless steel bottle brand with a long-standing climate/B-Corp-equivalent mission. Highly comparable on recycled materials, sustainability messaging, and product architecture — but with deeper US distribution and a broader product range.
• BruMate: US-based insulated drinkware brand known for the 'Leakproof' and 'Multi-Task' tumblers. Comparable price band ($30-$45), comparable DTC + wholesale model, and direct overlap on gift-pack and bundle merchandising.
• Chilly's: UK-based reusable bottle and flask brand, founded in 2010. Most direct competitor to Ocean Bottle — same geography, same product category (insulated bottles/flasks/tumblers), similar price points, and similar sustainability-led positioning. Head-to-head on UK retail shelves and DTC.

Broad incumbents

• Hydro Flask: Owned by Helen of Troy (NYSE: HELE), Hydro Flask is the category-defining US insulated bottle brand. Significantly larger scale, marketing budget, and retail distribution. Competes for the same end-use cases (commuting, gym, outdoor) but operates as a portfolio brand rather than a sustainability-led niche player.
• Thermos (brand): Heritage vacuum-insulated drinkware brand owned by Thermos L.L.C. Overlaps on insulated bottles, flasks, and food jars with established retail distribution worldwide. Competes on the same core functional benefit (temperature retention) but lacks Ocean Bottle's sustainability narrative.
• YETI (Rambler line): US premium outdoor/drinkware brand with Rambler bottles, tumblers, and flasks. Comparable price points and comparable product range, but YETI's brand is built on ruggedness/outdoor lifestyle rather than sustainability. Significant overlap on wholesale and corporate-gifting channels.
• CamelBak: Owned by Vista Outdoor, CamelBak is a long-established hydration brand spanning reusable bottles and hydration packs. Overlaps with Ocean Bottle on insulated bottles but extends into active/outdoor hydration backpacks — broader category, established retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/theoceanbottle/status/1506257270216314891
• Facebookfacebook.com/theoceanbottle
• LinkedInlinkedin.com/company/the-ocean-bottle
• Instagraminstagram.com/oceanbottle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Bottle