What Global Gaming Business does

Global Gaming Business (GGB Magazine) is a B2B trade media company serving the international casino and gaming industry. Founded in 2000 and headquartered in Shelton, Connecticut, it operates as a private subsidiary of Clarion, a diversified media and events conglomerate that also controls iGaming Business, iGB Affiliate, iGB Live!, and ICE Barcelona. The company publishes five distinct editorial brands—GGB Magazine, GGB News, Casino Style, Tribal Government Gaming, and P3 (Progressive Products Preview)—reaching nearly 24,000 senior executives across commercial and tribal casino operations, gaming suppliers, regulators, and tribal governments via digital and print channels.

The company's core technology is a digital-first publishing platform supplemented by a podcast network (GGB Podcast, Gaming Legacy Podcast, Frankly Slots) and an event/recognition portfolio including the Emerging Leaders program and Gaming & Technology Awards. Content covers commercial casinos, tribal gaming, online gaming, sports betting, lottery, and casino design/architecture, with regional editorial coverage spanning North America, EMEA, Asia, Latin America, and Africa. The business is editorial-driven, with key personnel including Editor-in-Chief Frank Legato (covering gaming since 1984), founder/Editor-at-Large Roger Gros, and Global Content Director Robin Harrison.

GGB generates revenue primarily through advertising placements targeting gaming suppliers and operators, supplemented by recurring newsletter and publication subscriptions. Its go-to-market is sales-led, with a direct sales team offering advertising and sponsorship opportunities across all publications and channels, plus event-based revenue from awards and recognition programs. The publication's distribution model combines a print magazine mailed to senior executives, a digital website and newsletter system, podcast platforms, and active social media presence on X, Facebook, and LinkedIn. Pricing is not publicly disclosed but advertising rate cards are available through the Advertise page.

Name

Global Gaming Business

Legal name

GGB Magazine

Website

https://ggbmagazine.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Gaming Business (GGB Magazine) is a B2B trade media company and subsidiary of Clarion, publishing five editorial brands—including GGB Magazine and GGB News—for the international casino industry. It reaches nearly 24,000 senior executives through digital, print, and podcast channels, monetizing primarily via advertising and subscriptions.

Ownership category

akta.pro rank

Product category

Casino Industry Trade Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Gaming Media Networks & Aggregators (Multi-site Networks, RSS/Content Syndication) (MPAFAMAJ)

Keywords

• Casino industry media
• Gaming trade publications
• B2B trade news
• Tribal gaming journalism
• Gaming podcast network

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: Primary revenue stream from advertising placements across digital and print publications targeting gaming industry executives and operators.
2. Subscription Revenue: Newsletter and publication subscriptions distributed to nearly 24,000 senior executives through digital and print channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Global Gaming Business is a B2B trade media company that publishes a monthly print magazine (GGB Magazine), daily digital news (GGB News), three annual special editions (Casino Style, Tribal Government Gaming, and P3), and a podcast network serving senior executives, operators, suppliers, and regulators in the international casino industry. The publications deliver editorial analysis, regulatory coverage, and product intelligence, with revenue primarily generated through advertising sales and newsletter subscriptions reaching nearly 24,000 industry executives.

Product overview

Global Gaming Business is a multi-platform trade media company operating a portfolio of publications, digital content, and event programs for the international casino and gaming industry. The core offerings include GGB Magazine and GGB News as the primary editorial platforms, supplemented by three annual special editions (Casino Style, Tribal Government Gaming, and P3/Progressive Products Preview). Digital content扩展 includes the GGB Podcast network (Gaming Legacy Podcast, Frankly Slots), while the company also organizes recognition programs including Emerging Leaders and Gaming & Technology Awards. The company serves nearly 24,000 senior executives through digital and print channels, positioning itself as the casino industry's complete source for business information.

Differentiator

Problem solved

Functional benefit

Products and services

• GGB Magazine Leading monthly trade publication focused on the international casino industry, providing expert analysis of industry developments, trends, and intelligence on new developments for the land-based gaming sector, distributed in print and digital to senior gaming executives, operators, suppliers, and regulators.
• GGB News Daily digital news service covering the gaming industry across multiple verticals including Asian Gaming, European Gaming, Global Gaming, Latin America, Lottery, Online Gaming, Sports Betting, and Tribal Gaming.
• Casino Style Annual special edition covering design, architecture, and hospitality trends for architects, interior designers, and hospitality buyers working on casino development projects.
• Tribal Government Gaming Annual publication covering developments and trends in the Native American gaming industry, including NIGC and NIGA regulatory coverage, tribal law, tribal education, and corporate profiles, targeting tribal governments and gaming operators.
• P3 (Progressive Products Preview) Annual showcase of new games and gaming technologies, featuring supplier profiles, product announcements, technology reviews, and purchasing content for the gaming industry.
• GGB Podcast The longest-running industry podcast in gaming, featuring interviews with gaming executives, industry leaders, and in-depth coverage of gaming trends, distributed on major podcast platforms.
• Gaming Legacy Podcast Podcast created by GGB founder and Editor-at-Large Roger Gros, exploring the history and legacy of the gaming industry, distributed on major podcast platforms.
• Frankly Slots Podcast presented by Editor-in-Chief Frank Legato focusing on slot machines and gaming technology, distributed on major podcast platforms.

Quantifiable outcome

• Nearly 24,000 senior executive readers across digital and print channels

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Clarion EventsminorOthersGGB Magazine operates under Clarion Events parent company, which provides event management and publishing infrastructure. Clarion Events manages industry events including ICE Barcelona and iGB Live!

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CDC Gaming Reports: CDC Gaming Reports is a longstanding B2B gaming industry news outlet covering casinos, regulation, and policy across North America. It directly competes with GGB for casino executive readership and advertiser attention through daily news and breaking stories.
• iGaming Business: iGaming Business is the sibling Clarion-owned B2B trade media brand covering online gaming and sports betting. It is the most direct peer because it shares the same parent company, editorial infrastructure, and B2B advertising model, but is differentiated by iGaming/online focus versus GGB's land-based casino focus.
• Casino Journal: Casino Journal is a trade publication serving casino operators, gaming executives, and suppliers with news, features, and product information. It is directly comparable in audience (casino executives and suppliers) and revenue model (advertising/subscription B2B trade media).
• Yogonet: Yogonet is an international B2B iGaming and gambling industry news and media platform with strong Latin American coverage. It competes with GGB for advertising dollars from gaming suppliers and for executive readership across global gaming markets.
• GamblingCompliance: GamblingCompliance provides regulatory intelligence, legal updates, and analysis for the global gambling industry. It targets a similar professional audience (lawyers, regulators, compliance officers) and competes for research and intelligence subscriptions within the same B2B trade information market as GGB.
• SBC News: SBC News (SBC Media) provides news, analysis, and event coverage for the sports betting and iGaming industries globally. It is comparable in serving B2B gaming audiences, running an integrated events business, and covering adjacent gaming verticals that overlap with GGB's sports betting and online gaming columns.

Others

• Clarion Gaming: Clarion Gaming is the parent Clarion division running ICE Barcelona, iGB Live!, and other gaming industry events. It is the closest enabling/parent player in the same ecosystem, sharing advertisers and audiences with GGB Magazine across the gaming industry value chain.
• Fantini's Gaming Research: Fantini's Gaming Research (including Frank Fantini's financing columns featured in GGB) is a long-running gaming investment research and analytics firm. It is a thematic ecosystem participant whose analysts and columns are frequently hosted in GGB, making it adjacent rather than competing.

Emerging players

• PlayUSA: PlayUSA covers US online gambling, sports betting, and casino regulation, with affiliate-driven B2B and B2C monetization. It intersects with GGB's sports betting and online gaming verticals but focuses more on consumer-facing affiliate content than traditional trade publishing.
• CasinoBeats: CasinoBeats is a digital-first gaming media brand covering online casinos, slots, and gaming content with a strong content hub and event tie-ins. It overlaps with GGB on casino industry news and supplier visibility but is more digital-native and less focused on the land-based tribal/commercial segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GlobalGamingBiz
• Facebookfacebook.com/Global-Gaming-Business-121029507987142
• LinkedInlinkedin.com/company/global-gaming-business

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Gaming Business