What Casinobranschen does

Casinobranschen, operating through the Radhe Exchange brand (radheexchange.co), is an online sports betting and casino gaming exchange targeting the Indian market. The platform operates a peer-to-peer betting model in which users wager against each other rather than against a bookmaker, with Radhe Exchange matching both sides and retaining a commission (reportedly 2%–5%) on winning bets. The product portfolio centers on cricket markets — including the Indian Premier League, test matches, ODIs, and domestic T20 leagues — supplemented by football, tennis, kabaddi, horse racing, and casino offerings (Teen Patti, slots, live casino). Technical features include real-time odds updates, back/lay betting with cash-out, a wallet system, OTP-based authentication, KYC verification, and multi-language support (Hindi, English, regional Indian languages). The platform is delivered via website and Android APK (with iOS access through authorized links or mobile browser).

The business operates a multi-tier agent distribution network — Agent IDs, Master IDs, Super Master IDs, and Admin IDs — that serves as the primary customer acquisition and account-management mechanism. New users obtain IDs by initiating contact through WhatsApp with authorized agents rather than via direct self-service registration, and Master IDs require an upfront investment of ₹50,000 to ₹1,00,000. Revenue streams include commission on betting winnings, margins from casino games, and upfront agent license fees plus recurring commissions on network betting activity. Geographic operation is restricted to India with explicit exclusions of Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Telangana, and Tamil Nadu due to state-level gaming laws. Payment rails include UPI (Google Pay, PhonePe, Paytm), digital wallets, QR payments, and bank transfers (IMPS/NEFT/RTGS). Displayed footer certifications include SSL encryption, KYC, GameCare, 18+, Antillephone, and GT certifications.

Name

Casinobranschen

Website

https://radheexchange.co

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Radhe Exchange (Casinobranschen) is an India-focused online peer-to-peer sports betting and casino exchange, primarily serving cricket bettors through a multi-level agent distribution network and earning revenue via 2–5% commissions on winnings and agent licensing fees.

Ownership category

akta.pro rank

Product category

Online Sports Betting Exchange

NAICS

Securities and Commodity Exchanges (523210), Other Gambling Industries (713290)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Peer-to-Peer Financial/Spread Betting Exchanges (MPAEAIAC)

akta.pro secondary industries

In-Play (Live) Betting Exchanges (MPAEAIAD), Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online sports betting
• Betting exchange
• Cricket betting platform
• Casino gaming
• Peer-to-peer betting

Headquarters

HQ city

Sundsvall

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Commission on Betting Winnings: Platform charges commission (typically 2%-5%) on winning bets placed through the exchange. Commission is deducted from winnings when users win their bets.
2. Casino Gaming Margins: Revenue generated from casino games including Teen Patti, slots, and live casino offerings. House takes margin on game outcomes.
3. Agent/Master ID Program: Agents pay upfront investment (₹50,000-₹1,00,000) for Master ID access. Agents earn commissions on all bets under their network, creating recurring revenue from network activity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Casinobranschen operates Radhe Exchange, an online peer-to-peer sports betting exchange where users wager against each other on cricket, football, tennis, kabaddi, and horse racing, with the platform matching both sides and earning a 2%-5% commission on winning bets. The platform also offers online casino games (Teen Patti, slots, live casino), a multi-tier agent distribution program (Agent, Master, Super Master IDs), and supports Indian payment methods including UPI, digital wallets, and bank transfers.

Product overview

Radhe Exchange is a peer-to-peer online sports betting exchange and entertainment platform where users bet against each other rather than against a bookmaker. The core platform offers betting on cricket, football, tennis, and kabaddi, with the exchange matching both sides and taking a commission. The product portfolio includes specialized IDs (Cricket Betting ID, Sports ID, IPL Gaming ID) for accessing different market segments, and a hierarchical agent system (Agent ID, Master ID, Super Master ID, Admin ID) for distributing the platform. Mobile access is provided through the Radhe Exchange App/APK for Android and iOS. Related offerings include Race Exchange (horse racing focused) and Radhe Exchange xyz (alternate domain). Customer support is delivered primarily via WhatsApp. The platform operates through an agent-based model where users obtain their IDs by contacting authorized agents rather than direct self-service registration.

Differentiator

Problem solved

Functional benefit

Brands

• Race Exchange: A dedicated platform for horse racing and online gaming, offering sports games such as horse racing, cricket, football, tennis along with skill games, entertainment play, number games, and live games.

Products and services

• Radhe Exchange (Online Sports Betting Exchange) Online peer-to-peer sports betting exchange and entertainment platform serving Indian adult bettors. Users wager against each other on cricket (IPL, test, ODI, T20), football, tennis, kabaddi, and horse racing, with the platform matching both sides and earning a commission on winnings. Includes online casino offerings (Teen Patti, slots, live casino), real-time odds updates, and cash-out functionality before match end.
• Race Exchange Dedicated online gaming platform specializing in horse racing and sports games including cricket, football, and tennis. Also offers skill games, entertainment play, number games, and live games to Indian users.
• Radhe Exchange Master ID / Super Master ID Program Multi-tier agent distribution program that allows individuals and entrepreneurs to operate betting networks as Master ID or Super Master ID holders. Includes management of sub-agents and players, credit extension, real-time activity monitoring, and commission earnings on all bets placed under the network.

Quantifiable outcome

• Commission-based revenue model with 2%-5% take rate on betting winnings
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 10CRIC: India-focused online sportsbook and casino with deep cricket (IPL) coverage. Comparable go-to-market approach targeting Indian sports bettors with cricket-first product prioritization.
• Parimatch: Global sportsbook and esports betting operator with dedicated India go-to-market and cricket focus. Comparable multi-vertical sportsbook-and-casino product portfolio.
• Betfair Exchange: Operates the world's largest peer-to-peer sports betting exchange with back/lay markets. Closest model-level peer to Radhe Exchange's core P2P exchange offering, spanning cricket, football, and tennis.
• Betdaq: Smaller-scale P2P betting exchange operating on the same back/lay matching model. Relevant comparable for understanding the unit economics and liquidity thresholds of betting exchange businesses.
• Dafabet: Asia-focused online sportsbook and casino operator cited as a comparable on cricket exchange commission rates (2%-5%). Targets Indian and Asian customers with similar sports and casino product mix.
• 1xBet: Large international sportsbook with strong presence in India, Cricket, and a multi-product casino offering. Comparable on broad sports coverage, payment-rail breadth, and target customer profile.
• Fun88: Asia and India-targeted online sportsbook referenced in Radhe Exchange's commission benchmarking (~4% take rate). Comparable Indian-market sportsbook competitor with similar product set.
• Smarkets: Peer-to-peer betting exchange offering back/lay sports markets with a commission-based revenue model directly comparable to Radhe Exchange's take-rate structure on winning bets.
• Betway India: Established international sportsbook with an India-localized offering covering cricket, football, tennis, and casino. Competes for the same Indian adult betting customer segment with formal brand recognition.

Others

• OddsMatrix (B2B white-label): B2B sportsbook and exchange platform provider used by white-label operators. Relevant ecosystem peer for understanding the platform infrastructure layer that powers exchange-style betting products like Radhe Exchange.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/casinobranschen
• YouTubeyoutube.com/@Radheexchid-y2k
• Instagraminstagram.com/radhe_exchid
• Facebookfacebook.com/casinobranschense-225879954545769

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casinobranschen