Sushi Avenue

What Sushi Avenue does

Sushi Avenue, LLC is a private, Eagan, Minnesota-based supplier of fresh Japanese cuisine that operates a B2B platform serving grocery retailers, universities, colleges, and food halls across over 30 U.S. states. The company runs more than 400 locations through two service models: full-service sushi bar kiosks staffed by ServSafe- and HACCP-certified chefs, and a direct store delivery (DSD) channel that supplies pre-made sushi to satellite retail locations. Its menu spans more than 200 SKUs, including signature rolls, rice bowls, hot entrees, and regional specialties, refreshed by a corporate chef team.

The company monetizes through four revenue streams: franchise fees and royalties from operator-owned units, product sales from DSD, kiosk product sales and commissions in partner retail venues, and private label brand development for retailers. It operates three brands, Fusion Sushi (flagship retail brand), Private Label (exclusive brands for retail partners), and 123 Sushi (QSR franchise concept positioned as the 'Chipotle of sushi'), and is backed by Sojitz Corporation of America (a division of Sojitz Corporation, TSE:2768) with vertical supply chain integration through Marine Foods, Japan's leading seafood supplier. Operational infrastructure includes an in-house digital audit system for daily kiosk monitoring, color-coded labeling for merchandising efficiency, and a comprehensive KPI tracking system covering safety logs, inventory, and chef performance.

The go-to-market is direct enterprise sales and franchise development rather than consumer marketing, with distribution concentrated in named accounts including Whole Foods, Kroger, Cub, Nugget, and ShopRite. Core technology is centered on HACCP-compliant food preparation, ServSafe-trained chef staffing, and a QA platform rather than AI or software products.

Name

Sushi Avenue

Legal name

Sushi Avenue, LLC

Website

https://sushiavenue.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Sushi Avenue is a private B2B fresh-sushi supplier operating 400+ locations across 30 U.S. states, serving grocery retailers, universities, and food halls through franchised kiosks, direct store delivery, and private label programs.

Ownership category

akta.pro rank

Product category

Sushi Food Service

NAICS

Seafood Product Preparation and Packaging (311710), Limited-Service Restaurants (722513), Fish and Seafood Retailers (445250)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

akta.pro secondary industry

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI)

Keywords

• Fresh sushi programs
• Grab-and-go sushi
• Sushi franchise
• Private label sushi
• Retail sushi kiosks

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Franchise owners pay fees to join the Sushi Avenue network and receive ongoing support, training, and brand access in return.
2. Direct Store Delivery (DSD): Supplying pre-made sushi products to satellite locations where on-site chef operations are not feasible, generating revenue through product sales.
3. Kiosk Programs: Full-service sushi bar programs operated in partner retail locations, generating revenue through product sales and commission arrangements.
4. Private Label Solutions: Developing exclusive and unique sushi brands for retail partners, creating customized programs and branded offerings.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Sushi Avenue is a multi-brand sushi food service company that supplies fresh, restaurant-quality sushi, bowls, and hot foods to retailers, universities, and food halls across over 30 states. It operates full-service sushi bar kiosks staffed by professional chefs, provides direct store delivery of pre-made sushi to satellite locations, develops private label sushi brands for retail partners, and licenses its 123 Sushi quick-service restaurant franchise concept.

Product overview

Sushi Avenue operates as a multi-brand sushi food service and franchise company, combining three distinct brand offerings (Fusion Sushi, Private Label, and One Two Three) with two service delivery models (Kiosk Sushi Bar Programs and Direct Store Delivery). Fusion Sushi serves as the flagship retail brand, Private Label enables retailers to develop exclusive custom sushi brands, and One Two Three is a fast-casual franchise concept positioned as 'the Chipotle of sushi.' The company supports over 400 locations across 30 states through full-service sushi bar programs at kiosks and direct store delivery for satellite locations.

Differentiator

Problem solved

Functional benefit

Brands

• Fusion Sushi: A trusted and recognized sushi brand offering restaurant-quality sushi at retail locations.
• Private Label
• One Two Three (123 Sushi)

Products and services

• Fusion Sushi Flagship retail sushi brand operated through kiosk programs in grocery stores, universities, and food halls, serving grab-and-go sushi to consumers in partner retail locations.
• Private Label Sushi Programs White-label sushi brand development and supply program that enables major retailers to sell sushi under their own exclusive brand, with menu and packaging customized to the retailer's identity.
• One Two Three (123 Sushi) QSR Franchise Build-your-own quick-service restaurant franchise concept offering customizable sushi for dine-in and takeout customers; positioned as the 'Chipotle of sushi.'
• Kiosk Sushi Bar Programs Full-service sushi bar programs operated through customizable kiosk installations staffed by professional chefs in grocery stores, universities, colleges, and food halls, including complete operational, training, and marketing support.
• Direct Store Delivery (DSD) Pre-packaged sushi and prepared foods delivered directly to retail locations that cannot support on-site chef operations, expanding Sushi Avenue's sushi programs to additional stores nationwide.

Quantifiable outcome

• Over 400 locations across 30 states
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• Marine FoodscoreStrategic or Co-development PartnerMarine Foods is Japan's leading seafood supplier, vertically integrated with Sushi Avenue to ensure access to the highest-grade seafood while upholding globally recognized sustainability certifications such as MSC, ASC, and BAP. This partnership ensures full traceability, transparency, and consistency in every step across every market served.
• Whole FoodsmajorChannel Partner/ Reseller/ DistributorTrusted by leading retailer Whole Foods as a provider of fresh, grab-and-go sushi programs in their grocery stores across multiple states.
• KrogermajorChannel Partner/ Reseller/ DistributorTrusted by Kroger as a provider of fresh, grab-and-go sushi programs in their grocery stores across multiple states.
• CubmajorChannel Partner/ Reseller/ DistributorTrusted by Cub grocery chain as a provider of fresh, grab-and-go sushi programs in their stores.
• NuggetmajorChannel Partner/ Reseller/ DistributorTrusted by Nugget as a provider of fresh, grab-and-go sushi programs in their stores.
• ShopRitemajorChannel Partner/ Reseller/ DistributorTrusted by ShopRite as a provider of fresh, grab-and-go sushi programs in their grocery stores.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Others

• True Food Kitchen: Health-forward restaurant chain competing for share of the same consumer occasions (fresh, healthy, ethnic) that drive in-store sushi demand at Sushi Avenue's grocer partners.
• Eat Just (JUST Egg / GOOD Meat): Plant-based food supplier active in retail prepared foods and sushi adjacent categories. Relevant as an adjacent supplier/innovator shaping the future of grocery sushi assortments.

Emerging players

• Pokeworks: Fast-casual poke/sushi bowl franchise using a build-your-own model similar to Sushi Avenue's 123 Sushi concept. Comparable on QSR positioning and target consumer, though standalone rather than grocery-embedded.
• Kura Sushi USA: US arm of a Japanese conveyor-belt sushi chain; relevant comparison on the QSR sushi dining side of Sushi Avenue's business and on Japanese-cuisine supply chain expertise.

Direct peers

• Snowfox (Snowfox Group): Operates sushi kiosks and grab-and-go sushi programs inside US grocery and retail banners, offering private label and branded fresh sushi — a near-identical go-to-market to Sushi Avenue.
• Hissho Sushi: Direct competitor running in-grocery sushi bar programs across the US with a franchised operator model, closely overlapping Sushi Avenue's kiosk offering and target retailer base.
• Genji Sushi (Hana Group): Operates in-store sushi bars inside Whole Foods and other natural/organic grocers. Overlaps directly with Sushi Avenue on both channel (grocery kiosks) and customer (Whole Foods).
• AFC Sushi (Advanced Fresh Concepts): Largest direct competitor operating in-store sushi bars inside US grocery chains. Same business model — embedding trained sushi chefs in supermarket prepared-foods sections under retailer partnerships.
• Fuji Food Group: Large-scale sushi and Asian prepared-foods manufacturer serving grocery retail, foodservice, and private label. Comparable to Sushi Avenue's private label and DSD product offerings.
• Mai Sushi: Specialty sushi producer serving grocery prepared-foods sections with packaged and grab-and-go sushi. Operates in the same in-store retail prepared-sushi category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sushi-Avenue-343663572383208
• LinkedInlinkedin.com/company/sushi-avenue

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Avenue