Genji
Genji is a US sushi and pan-Asian cuisine brand operating 265+ counters inside Whole Foods Market stores across 43 states. It serves health-conscious grocery shoppers with sushi, poke bowls, and wok dishes via a franchise model under parent Hana Group.
- Company typePrivate
- Founded1997
- HeadquartersPhiladelphia, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Genji does
Genji is a Philadelphia-founded, Japanese-inspired pan-Asian cuisine brand that operates more than 265 sushi bars and counters inside Whole Foods Market stores across 43 US states, making it the largest sushi vendor in the WFM chain. The company is part of the global Hana Group family, with US operations conducted through Hana Group US LLC and ultimate parent HANA GROUP SAS (France). Genji's menu spans four core product categories — sushi rolls and nigiri, poke bowls, wok hot dishes, and sushi platters — all prepared on-site by 900+ chefs trained to standardized food-safety and freshness protocols. The supporting technology stack is rooted in food preparation rather than software; there is no disclosed proprietary platform, AI/ML capability, or API surface.
Genji makes money through three revenue streams: (i) direct retail sales of freshly prepared sushi, poke bowls, and wok items to grocery shoppers in WFM stores; (ii) franchise fees and ongoing royalties from independent franchisees operating under the Hana Group US franchise system; and (iii) delivery commissions from third-party marketplaces such as Uber Eats. Distribution is anchored by the Whole Foods retail partnership (in place since 1997), franchise-operated standalone locations, and an Uber Eats delivery channel for off-premise orders. Unit-level pricing is approximately $5-15 per sushi roll and higher per platter/catering item.
The customer base is concentrated on health-conscious, premium-grocery shoppers, supplemented by franchisee operators (SMBs) who are themselves revenue contributors through fees and royalties. Marketing is driven primarily through an active Instagram channel (@genjisushibars), food-holiday promotional campaigns (International Sushi Day, International Poke Day), and Uber Eats promotional mechanics. The registered Genji® trademark and a "responsible sourcing" page reinforce the brand's sustainability positioning within the grocery-sushi category.
Genji firmographics
Firmographics- Name
- Genji
- Legal name
- HANA GROUP SAS
- Website
- https://genjiweb.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Genji is a US sushi and pan-Asian cuisine brand operating 265+ counters inside Whole Foods Market stores across 43 states. It serves health-conscious grocery shoppers with sushi, poke bowls, and wok dishes via a franchise model under parent Hana Group.
- Ownership category
- akta.pro rank
Genji industry classification
Industry- Product category
- Quick-Service Sushi and Pan-Asian Restaurants
- NAICS
- Seafood Product Preparation and Packaging (31171)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
- akta.pro secondary industries
- Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Ethnic/Regional Prepared Meat & Seafood Meals (e.g., Asian, Latin, Mediterranean) (AFANAFAJ), Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF)
Keywords
Where Genji is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Genji business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Retail Sushi Sales: Sale of freshly prepared sushi, poke bowls, and pan-Asian cuisine directly to consumers at retail locations within Whole Foods Market and other retailers
- Franchise Fees and Royalties: Revenue generated from franchisees through initial franchise fees and ongoing royalty payments based on sales performance
- Delivery Platform Commissions: Sales through Uber Eats and other delivery platforms generating transaction-based revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual sushi items and rolls |
| Unit Pricing | Pay-as-you-go | Sushi platters for groups and events |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Genji product offering
Product offeringCore offering
Genji prepares and sells fresh sushi, poke bowls, wok dishes, and assorted sushi platters directly to consumers at more than 265 retail sushi counters and bars located primarily inside Whole Foods Market stores across 43 U.S. states. The brand also licenses its operating model to franchisees who open Genji sushi locations under the Hana Group umbrella.
Product overview
Genji is a pan-Asian cuisine restaurant brand and franchise operation that is part of the Hana Group family. Founded in 1997 and operating over 265 locations in the United States (primarily within Whole Foods Market stores), Genji is the largest sushi vendor within the Whole Foods Market chain. The company offers a unified menu organized into four main product categories: Sushi (rolls and nigiri), Poke Bowls, Wok (hot dishes), and Sushi Platters. Genji also offers franchise opportunities for entrepreneurs. The company emphasizes quality, freshness, authenticity, and sustainability in its food offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Genji Sushi (Pan-Asian Restaurant Brand) Core retail brand offering freshly prepared sushi, poke bowls, wok dishes, and sushi platters at more than 265 locations inside Whole Foods Market stores across the United States; sold directly to consumers.
- Sushi (Rolls & Nigiri) Traditional sushi offerings including rolls (California Roll, Salmon Avocado Roll, Spicy Tuna Avocado Roll, Crunchy varieties) and nigiri (All Salmon Nigiri, Tuna Salmon Nigiri combos) sold by the piece at retail counters.
- Poke Bowls Hawaiian-style poke bowls including Salmon Kabuki Poke Bowl, Lomi Poke Bowl, and Aloha Poke Bowl with various proteins and toppings; sold as individual meals.
- Wok (Hot Asian Dishes) Asian hot dishes including Shrimp Tempura, Chicken Katsu with rice/noodles/fried rice, Teriyaki Salmon, Dumplings (Vegetable, Chicken, Shrimp), Summer Rolls, and Spring Rolls.
- Sushi Platters Assorted sushi platters for sharing including Combo Platter, Signature Platter, Family Platter, Vegetable Platter, Classic Platter, Salmon Platter, Tuna & Salmon Platter, and Favorites Platter.
- Genji Franchise Opportunities Franchise offering for entrepreneurs to operate Genji-branded sushi bars with franchise fees, royalties, training, marketing, and operational guidance from Hana Group.
Companies that use Genji
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Genji technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Genji partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Whole Foods MarketcoreStrategic retail partnership since 1997. Genji operates sushi counters inside Whole Foods Market stores, making Genji the largest sushi vendor within the Whole Foods chain. Partnership enables Genji to reach health-conscious consumers in premium retail environments across 43 states.
- Hana GroupcoreGenji is part of the global Hana Group family of brands. Hana Group US is a leading sushi provider with over two decades of experience across 43 states. Parent company provides franchise support, operational systems, and brand governance.
- Uber EatsminorDelivery platform partnership enabling customers to order Genji sushi for home delivery. Promotional campaigns including percentage discounts and buy-one-get-one offers are run periodically through the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Genji competitors and assessment
Company assessmentDirect peers
- Snowfox: Snowfox is the largest direct competitor to Genji, operating Japanese sushi and Asian prepared-food counters inside US grocery banners (including Kroger, H-E-B, and Albertsons). Directly comparable on in-store sushi-bar-in-grocer model, multi-state footprint, and franchise-style operator structure.
- Sushi Stop: Sushi Stop is a US-based sushi bar/franchise chain offering freshly prepared sushi, poke bowls, and pan-Asian dishes in retail and quick-service settings. Overlaps with Genji on made-to-order sushi, pan-Asian menu breadth, and franchise unit model.
- Poké House: Italian-origin Poké House operates fast-casual poke bowl and sushi restaurants with a focus on Hawaiian-style bowls. Comparable to Genji on poke-as-core-product, on-trend positioning, and multi-market expansion strategy.
- Sweetfin Poke: Sweetfin is a US poke-bowl and sushi quick-service chain with multiple locations and direct digital ordering. Comparable to Genji on poke bowl menu, sustainable seafood positioning, and urban/professional consumer base.
- Kona Sushi Café / Café Kona: Kona Sushi/Café Kona is a US sushi and Asian fusion restaurant chain with multiple locations, comparable on prepared-to-order sushi and pan-Asian menu served in counter/quick-service formats.
Others
- Trader Joe's (sushi program): Trader Joe's operates a robust in-house sushi program across its US store base and competes for the same grab-and-go sushi shopper, though under private label rather than as a third-party operator.
- Hana Group (parent): Hana Group SAS is Genji's Paris-based parent company and the strategic operator of multiple sushi/poke brands (Sushi Gourmet, Poké Lé Lé, Della Mamma) globally. Comparable as the orchestrator of the pan-Asian franchise infrastructure under which Genji operates.
Broad incumbents
- Whole Foods Market: Whole Foods Market is Genji's primary retail host and could in-source sushi or switch to a competitor (Snowfox). Overlaps as the broader prepared-food retailing environment in which Genji operates.
Emerging players
- Sushiya: Sushiya is an emerging US sushi bar/grab-and-go operator focusing on smaller-format retail and grocery locations. Comparable on prepared sushi sold via grocery-channel retail counters.
Regional players
- Mai Sushi: Mai Sushi is a regional US sushi brand operating in-store counters and small restaurant footprints; partially comparable to Genji on grocery-channel sushi bar model but typically concentrated in fewer states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Genji social profiles
Digital presenceGenji financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genji leadership team
Management profileNumber of profiles
Profiles2 records
Genji funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genji M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genji
What does Genji do?
Genji prepares and sells fresh sushi, poke bowls, wok dishes, and assorted sushi platters directly to consumers at more than 265 retail sushi counters and bars located primarily inside Whole Foods Market stores across 43 U.S. states. The brand also licenses its operating model to franchisees who open Genji sushi locations under the Hana Group umbrella.
Is Genji a public or private company?
Genji is a private company. It is classified as corporate owned and is currently operating.
When was Genji founded?
Genji was founded in 1997. It employs 1,001 to 5,000 people.
Where is Genji based?
Genji is headquartered in Philadelphia, United States, in the North America region.
How does Genji make money?
Three revenue lines are on record. Retail Sushi Sales are the primary driver. The others are franchise Fees and Royalties and delivery Platform Commissions.
Who are Genji's main competitors?
Direct peers on record are Snowfox, Sushi Stop, Poké House, Sweetfin Poke and Kona Sushi Café / Café Kona. Others are Trader Joe's (sushi program) and Hana Group (parent). Whole Foods Market is listed as a broad incumbent. Sushiya is listed as an emerging player. Mai Sushi is listed as a regional player.
Does Genji have an API?
No public API is recorded for Genji.
What industry is Genji in?
Genji's product category is Quick-Service Sushi and Pan-Asian Restaurants. Its primary akta.pro industry code is CRAHAKAD, In-Store Sushi & Asian Prepared Foods, with a secondary code of AFANALAI, Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke). Its NAICS code is 31171 and its SIC code is 2092.