Card Dealer Pro
Card Dealer Pro is a cloud-based SaaS platform that uses visual search AI to identify, price, and list trading cards across eBay, Shopify, Whatnot, and CollX. It serves individual card dealers, growing shops, and small enterprises, and operates as a wholly-owned subsidiary of CollX Inc.
- Company typePrivate
- Founded2022
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Card Dealer Pro does
Card Dealer Pro is a cloud-based SaaS platform built for trading card dealers and sellers, providing visual search AI, automated documentation, inventory management, and multi-channel marketplace publishing. Its core product uses computer vision to match scanned card images against a proprietary database of 20 million unique card records, automatically populating titles, descriptions, and pricing data so that dealers can list cards for sale with minimal manual data entry. The platform is delivered as a web application with a companion native desktop scanner app for Windows and MacOS that supports autofeed scanners (notably the Ricoh fi-8170, rated at up to 70 cards per minute) as well as flatbed and smartphone capture. The 2024 CDP 2.0 release added Magic Scan (a 15x-faster visual search AI with live batch processing), bulk inventory slabs with certificate verification against PSA, SGC, CGC, and BGS grading APIs, and new card categories including wrestling, soccer, and multi-sport.
The company generates revenue through a tiered SaaS subscription (Prospect at $9/month, Majors at $19/month, All-Star at $59/month) bundled with monthly AI scan credits (500 to 5,000), with an annual billing option that saves 16% and one-time scan add-ons for credit overages. The go-to-market combines product-led self-serve sign-up with a 7-day free trial, an enterprise demo motion via 30-minute Zoom calls, and a reseller/channel partner program; distribution relies on the website, SEO, and direct integrations with eBay, Shopify, Whatnot, and parent-owned CollX. Card Dealer Pro was acquired by CollX in 2022 and operates as a wholly-owned subsidiary of CollX Inc., which raised a $10 million Series A in February 2025 led by Brand Foundry Ventures and 114 Ventures, with the capital earmarked in part for further Card Dealer Pro integration and platform development. Customers are predominantly individual and small-business card dealers, with the All-Star tier explicitly targeting growing shops and enterprises.
Card Dealer Pro firmographics
Firmographics- Name
- Card Dealer Pro
- Legal name
- Card Dealer Pro, Inc.
- Website
- https://carddealerpro.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Card Dealer Pro is a cloud-based SaaS platform that uses visual search AI to identify, price, and list trading cards across eBay, Shopify, Whatnot, and CollX. It serves individual card dealers, growing shops, and small enterprises, and operates as a wholly-owned subsidiary of CollX Inc.
- Ownership category
- akta.pro rank
Where Card Dealer Pro is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Card Dealer Pro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Tiered monthly subscription plans (Prospect $9, Majors $19, All-Star $59) with annual billing option offering 16% discount. Revenue generated through recurring subscription fees with automatic renewal.
- Usage-based AI Credits: Monthly AI credits bundled with each tier (500 for Prospect, 1,100 for Majors, 5,000 for All-Star). Additional scans available as one-time purchases for users exceeding their credit limit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Prospect - Entry level for dealers just getting started |
| Subscription | Monthly | Majors - Best value for dealers and stores needing operational efficiency |
| Subscription | Monthly | All-Star - For growing shops, dealers, and enterprises scaling up |
| Subscription | Annual | Annual Plans - 16% savings on all tiers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Card Dealer Pro product offering
Product offeringCore offering
Card Dealer Pro is a cloud-based SaaS platform that uses visual search AI to identify trading cards against a 20 million-record database, auto-populates listing data, and publishes inventory to eBay, Shopify, CollX, and Whatnot. It includes a companion Windows/MacOS desktop scanner app optimized for batch card image capture, and is offered via tiered subscriptions ($9/$19/$59 per month) targeting individual dealers, growing shops, and enterprise card sellers.
Product overview
Card Dealer Pro is a cloud-based documentation and inventory management platform for trading cards, consisting of the core Card Dealer Pro SaaS product, its major version CDP 2.0, and the companion Trading Card Scanner desktop application. The platform uses visual search AI to match card images to a database of 20 million records, automates documentation and marketplace listings, and enables dealers to list inventory across eBay, Shopify, Whatnot, and CollX. CDP 2.0 represents the latest major version release with enhanced features including Magic Scan and bulk cert lookup.
Differentiator
Problem solved
Functional benefit
Brands
- CDP 2.0: The next generation of Card Dealer Pro software featuring improved visual search AI that is 15x faster, bulk inventory slabs with cert lookup, and lightning fast text search capabilities.
- Trading Card Scanner
Products and services
- Card Dealer Pro Cloud-based documentation and inventory management SaaS platform for trading card dealers. Uses visual search AI to identify cards against a 20 million-record database, auto-populates listing data, and publishes inventory to eBay, Shopify, Whatnot, and CollX. Sold via tiered subscriptions.
- CDP 2.0 Next-generation version of the Card Dealer Pro SaaS platform with 15x faster Magic Scan visual search AI, bulk inventory slabs with certificate lookup, Batch Inspector interface, expanded card categories, and multi-channel cross-listing. Aimed at growing shops, dealers, and enterprises.
- Trading Card Scanner Desktop App Companion desktop application for Windows and MacOS that captures trading card images via autofeed or flatbed scanners and produces images optimized for import into the Card Dealer Pro platform, with auto-cropping and branded image formatting.
Quantifiable outcome
- Sales increased from 100-150 cards per 90 days to over 2,500 cards per quarter
- +1 more outcomes
Companies that use Card Dealer Pro
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Card Dealer Pro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature7 records
Card Dealer Pro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- eBaycorePrimary marketplace integration partner. Card Dealer Pro enables direct listing publishing to eBay with validation rules to ensure listings go live without issue. Import functionality from eBay also available.
- ShopifycoreMarketplace integration partner with metafield and tag mapping support in All-Star tier. Enables card dealers to sync inventory directly to Shopify stores.
- WhatnotcoreMarketplace integration partner. Card Dealer Pro connects directly to Whatnot for live auction and fixed-price card sales.
- CollXcoreParent company and primary marketplace. Card Dealer Pro integrates with CollX marketplace (included in all tiers) and is powered by CollX. CollX acquired Card Dealer Pro in 2022.
- Ricoh (Fujitsu)coreRecommended scanner partner. Ricoh fi-8170 is highly recommended for use with Card Dealer Pro - a high-performance document scanner with up to 70 cards/minute speed, batch up to 100 cards, and compatible out of the box. Partnership includes datasheets, warranty support, manuals, and drivers availability.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Card Dealer Pro competitors and assessment
Company assessmentDirect peers
- TCGplayer: TCGplayer is the dominant marketplace and seller-tools platform for trading card games (Pokémon, Magic, Yu-Gi-Oh!, sports cards). Following its acquisition by eBay, TCGplayer offers catalog, pricing, and listing tools directly competitive with Card Dealer Pro's seller-facing SaaS for the same hobbyist dealer audience.
- Whatnot: Whatnot is a live-auction marketplace where trading card dealers and sellers run shows. While also a CDP integration partner, Whatnot is itself a destination where card sellers operate, making it a partial competitor for the same seller's business and a benchmark for live-card commerce experiences.
- COMC (Check Out My Collectibles): COMC provides consignment, storage, scanning, and inventory management for trading card sellers, including processing and listing services. It competes with Card Dealer Pro for the same professional-dealer workflow of ingesting, identifying, and listing large card inventories online.
- PWCC Marketplace: PWCC operates one of the largest trading card auction houses with tools for high-volume sellers including vaulting, consignment, and listing infrastructure. PWCC targets the same high-volume sports and TCG card dealer base as Card Dealer Pro, with overlapping inventory and seller-management tooling.
Others
- CollX: CollX is the parent company of Card Dealer Pro and operates its own consumer-facing trading card marketplace with 3M users. As the acquirer and ecosystem host, CollX is the closest strategic counterparty and the primary distribution channel for CDP, but not an independent competitive peer.
- Sportscard Investor: Sportscard Investor provides sports card pricing data, market trends, and portfolio tracking. It is an adjacent data and analytics provider in the same dealer ecosystem, complementary to but not directly competing with Card Dealer Pro's scanning and listing workflow.
- Shopify: Shopify is a core integration partner enabling Card Dealer Pro dealers to sync inventory to their own ecommerce stores via metafield and tag mapping. As the dominant horizontal ecommerce platform, Shopify is an ecosystem participant rather than a direct competitor but shapes how CDP sellers operate.
Broad incumbents
- StockX: StockX is a major authenticated collectibles and sneakers marketplace that has expanded into trading cards. As a broader incumbent in the collectibles resale space, StockX represents both a potential marketplace destination for CDP users and a competitive platform with its own seller tools.
- eBay: eBay is both a core integration partner and a broad incumbent marketplace hosting the majority of secondary trading card sales. Through TCGplayer and its own seller tools, eBay competes for the dealer workflow that Card Dealer Pro automates while remaining a critical listing channel.
Regional players
- Cardmarket (Europe): Cardmarket is Europe's largest trading card marketplace and seller platform, serving the same dealer audience as Card Dealer Pro but primarily in EU geographies. It is directly comparable in functionality (cataloging, pricing, multi-seller listings) though geographically segmented.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Card Dealer Pro social profiles
Digital presenceCard Dealer Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Card Dealer Pro leadership team
Management profileNumber of profiles
Card Dealer Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Card Dealer Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Card Dealer Pro
What does Card Dealer Pro do?
Card Dealer Pro is a cloud-based SaaS platform that uses visual search AI to identify trading cards against a 20 million-record database, auto-populates listing data, and publishes inventory to eBay, Shopify, CollX, and Whatnot. It includes a companion Windows/MacOS desktop scanner app optimized for batch card image capture, and is offered via tiered subscriptions ($9/$19/$59 per month) targeting individual dealers, growing shops, and enterprise card sellers.
Is Card Dealer Pro a public or private company?
Card Dealer Pro is a private company. It is classified as corporate owned and is currently operating.
When was Card Dealer Pro founded?
Card Dealer Pro was founded in 2022. It employs 11 to 50 people.
Where is Card Dealer Pro based?
Card Dealer Pro is headquartered in Denver, United States, in the North America region.
How does Card Dealer Pro make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are usage-based AI Credits.
Who are Card Dealer Pro's main competitors?
Direct peers on record are TCGplayer, Whatnot, COMC (Check Out My Collectibles) and PWCC Marketplace. Others are CollX, Sportscard Investor and Shopify. Broad incumbents are StockX and eBay. Cardmarket (Europe) is listed as a regional player.
Does Card Dealer Pro have an API?
No public API is recorded for Card Dealer Pro.