Pattison Media

Name

Pattison Media

Legal name

Pattison Media Ltd.

Website

https://pattisonmedia.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Broadcast Media and Advertising Services

NAICS

Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)

akta.pro secondary industries

Media Barter & Trade Media Buying (BPAFABAL), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Broadcast radio advertising
• Television advertising sales
• Digital media marketing
• Programmatic radio buying
• Integrated media services

Headquarters

HQ city

Kamloops

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Radio Advertising Sales: Pattison Media sells broadcast radio advertising airtime across its 51 radio stations spanning British Columbia, Alberta, Saskatchewan, and Manitoba. Revenue is generated through direct sales with account executives creating customized advertising packages. CPM-based programmatic buying is now available via the resonate platform.
2. Television Advertising Sales: Revenue generated from television advertising across 2-3 TV stations. Integrated advertising packages combine TV with radio and digital options.
3. Digital Advertising: Digital advertising revenue from 20+ online news portals, targeted display campaigns, programmatic digital, social media marketing, and streaming audio. Nimble digital marketing agency handles digital campaign management and execution.
4. Podcast Production Services: Everything Podcasts brand provides podcast production services for external clients including branded content, distribution, and production support. External clients include academic institutions and non-profit organizations.
5. Online Auction Platforms: Pattison Media operates consolidated online auction platforms including SaskBids.ca and OkanaganBids.ca serving local markets. Revenue derived from auction inventory from local businesses exchanging advertising for goods.
6. Media-for-Equity (Pattison Ventures): Pattison Ventures trades media inventory and digital capabilities in exchange for equity stakes or revenue share in high-potential growth-stage and startup companies with $1M-$20M revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pattison Media operates 51 radio stations, 2-3 television stations, and 20+ online news portals across Western Canada, selling integrated multi-platform advertising packages to businesses. The company also provides in-house creative development, digital marketing, web design, podcast production (Everything Podcasts), and a programmatic radio buying platform called resonate that integrates broadcast radio with major DSPs.

Product overview

Pattison Media is Canada's largest western-based media company operating a diversified portfolio across radio, television, and digital platforms. The company functions as a platform-plus-services model, comprising 51 radio stations, 2-3 television stations, and 20-21 online news portals across British Columbia, Alberta, Saskatchewan, and Manitoba. Key branded products include Nimble Digital (digital marketing agency), Everything Podcasts (podcast production), and the Resonate programmatic advertising platform launched in May 2026. Supporting services include creative development, content creation, web design, and digital marketing. The company also operates supplementary platforms including SaskBids.ca and OkanaganBids.ca online auction platforms, Amplify Canada local business initiative, and Pattison Ventures media-for-equity partnership program. All operations are backed by over 60 years of broadcast experience and 25 years of digital expertise.

Differentiator

Problem solved

Functional benefit

Brands

• 102.3 NOW! Radio Edmonton: Radio station
• 104.7 The Lizard
• 100.3 The Q!
• 106.7 Rewind Radio
• JR Country
• Now Winnipeg
• Kelowna10
• THE PEAK
• Everything Podcasts
• Amplify Canada
• Nimble
• Pattison Ventures
• CHAT-TV
• Beach Radio

Products and services

• Radio Advertising Sale of broadcast radio advertising airtime across 51 stations spanning British Columbia, Alberta, Saskatchewan, and Manitoba, including formats such as 102.3 NOW! Radio Edmonton, 104.7 The Lizard, 100.3 The Q!, 106.7 Rewind Radio, JR Country, and 102.7 THE PEAK Vancouver.
• Television Advertising Sale of television advertising across Pattison Media's broadcast television stations (CHAT-TV and others) in Western Canadian markets.
• Digital Advertising Sale of digital advertising across 20+ online news portals, with display campaigns, programmatic digital, social media marketing, and streaming audio inventory available.
• Nimble Digital Marketing Agency Full-service digital marketing agency providing targeted digital campaigns, display advertising, remarketing, social media marketing, website development, and SEO services for small businesses across Western Canada.
• Everything Podcasts Full-service podcast production company creating original podcasts for brands, companies, and organizations, including production, distribution, and branded content services.
• Resonate Programmatic Radio Platform Programmatic advertising platform enabling advertisers to buy broadcast radio inventory programmatically through major DSPs including Google DV360, with impression-based CPM pricing, real-time audience modelling, and dynamic ad placement into commercial logs.
• Online News Portals Network of 20-21 online news portals delivering local news and information to communities across British Columbia, Alberta, Saskatchewan, and Manitoba, with advertising inventory for local and national advertisers.
• Creative Development Services Award-winning in-house creative teams providing professional audio, video, and design production services including scripts, web features, digital displays, graphics, video shoots, animation, voiceovers, and audio signatures.
• Content Creation Services Local content creation services including content writing, audio production, and timely updates delivered by a team of specialists to build brands and businesses across multiple platforms.
• Web Design Services Website development services building modern, fast, easy-to-update websites built for conversion, leveraging Pattison Media's digital team.
• SaskBids.ca Online Auction Platform Saskatchewan's largest online auction platform with consolidated inventory and credit notes from local businesses exchanging advertising for goods.
• OkanaganBids.ca Online Auction Platform Regional online auction platform serving Kelowna and Vernon, featuring consolidated inventory from local businesses participating in Pattison Media's auctions.
• Pattison Ventures Media-for-Equity Program Partnership program trading media inventory and marketing expertise for equity or revenue share in high-potential companies with $5-20M revenue and startup accelerators under $1M revenue.

Quantifiable outcome

• First confirmed programmatic ad purchase and delivery over broadcast radio using a major DSP (Google DV360)
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• iHeartRadio CanadacoreTechnology or Integration · 20 November 2024iHeartRadio Canada added all 51 Pattison Media radio stations to its streaming platform, spanning British Columbia, Alberta, Saskatchewan, and Manitoba, covering 32 different markets. This adds to iHeartRadio Canada's existing portfolio of 212 music channels and 100 licensed radio stations, significantly expanding Pattison Media's digital and national streaming reach.
• Everything PodcastscoreChannel Partner/ Reseller/ DistributorEverything Podcasts is an internal brand producing original podcasts and serving external clients. Through an exclusive partnership with Everything Podcasts, Pattison Media compiles and distributes the Amplify Canada podcast featuring inspiring local business stories from across Western Canada.
• Save On FoodsminorGTM or Marketing PartnerSave On Foods is a sponsor of the Amplify Canada initiative, which highlights local small businesses and community contributors across Western Canada through Pattison Media's radio, TV, and digital platforms.
• Canadian Centre for Diversity and Inclusion (CCDI)coreStrategic or Co-development PartnerPattison Media is an Employer Partner of the Canadian Centre for Diversity and Inclusion. The partnership supports the company's commitment to diversity, inclusion, equity, and creating a workplace free of prejudice and discrimination. CCDI provides optional free training webinars to employees on topics including accessibility.
• CNIB (Canadian National Institute for the Blind)minorStrategic or Co-development PartnerPattison Media consulted with CNIB Access Works and CNIB Come To Work program as part of accessibility planning. The company also partners with CNIB Access Labs for feedback on digital accessibility improvements and participates in CNIB job fairs to attract candidates with disabilities.
• Broadcasting Accessibility FundminorStrategic or Co-development PartnerPattison Media participated in consultations with the Broadcasting Accessibility Fund as part of accessibility planning and stakeholder engagement under the Accessible Canada Act.
• Employment and Social Development Canada (ESDC)minorStrategic or Co-development PartnerPattison Media participated in ESDC accessibility consultations as part of the Accessibility Plan 2026-2028 development process under the Accessible Canada Act.
• Canadian Association of Broadcasters (CAB)minorStrategic or Co-development PartnerPattison Media participated in CAB accessibility consultations as part of accessibility planning. CAB provides industry-wide guidance on accessibility standards for Canadian broadcasters.
• SoCastcoreTechnology or IntegrationSoCast is the provider of Pattison Media's public-facing radio station websites and streaming apps. SoCast retains an Accessibility Officer on staff and has committed to ongoing developer training to ensure products meet WCAG 2.0 standards. PML is working with SoCast to customize templates and address accessibility compliance.
• Lift InteractivecoreTechnology or IntegrationPattison Media completed full acquisition of Lift Interactive Inc. (January 2026). Lift Interactive is a digital agency and website host that conducted an accessibility audit of the Pattison Media website using Webflow PML Accessibility Progress Report platform, AccessiBe, and Toptal's color contrasting tool. Part of the company's proprietary digital capabilities.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Corus Entertainment: Canadian media company operating Global Television, multiple specialty channels, and a portfolio of radio stations including 102.1 The Edge and 99.9 BOB FM. Direct overlap in radio broadcasting and TV advertising with Pattison Media across Canadian markets.
• iHeartMedia: Largest US radio broadcaster operating 850+ stations, with iHeartRadio streaming platform that now distributes Pattison Media's 51 stations in Canada. Direct overlap in radio broadcasting technology and programmatic audio advertising; represents both a competitor and a distribution partner.
• CBC/Radio-Canada: Canada's public broadcaster operating CBC Television, CBC Radio One, CBC Music, and digital news properties across the country. Comparable in scale and multi-platform offering to Pattison Media, though publicly funded rather than advertising-funded.
• SiriusXM Canada: Canadian arm of SiriusXM Holdings operating satellite radio and streaming audio services. Comparable in audio entertainment and digital audio advertising, competing for the same Western Canadian listener hours and digital ad budgets as Pattison Media's radio properties.
• Rogers Sports & Media: Division of Rogers Communications operating Citytv, OMNI Television, Sportsnet, and multiple radio stations across Canada. Competes with Pattison Media in radio, TV, and digital advertising sales across overlapping Canadian markets.
• Bell Media: Canada's largest media conglomerate operating CTV, BNN Bloomberg, dozens of radio stations (Virgin Radio, CHUM FM, etc.), and digital advertising platforms. Overlaps with Pattison Media across radio broadcasting, TV, and digital ad sales, though Bell operates nationally and at much greater scale.

Direct peers

• Stingray Group: Canadian-based media and technology company that owns approximately 100 radio stations across Canada plus Stingray Music streaming and in-store media. Direct comparable to Pattison Media's radio broadcasting operations and multi-platform expansion into digital audio and programmatic.
• Golden West Broadcasting: Privately-held Canadian broadcaster operating radio stations primarily in Alberta and Saskatchewan, plus other Western markets. Comparable regional radio broadcaster with similar Western Canadian footprint and SMB-focused advertising model.
• Vista Radio: Privately-held Western Canadian regional radio broadcaster operating stations across BC, Alberta, and other markets. Highly comparable in operating geography, market focus, and customer base (local SMB advertisers), though smaller in scale than Pattison Media.

Others

• Acast: Global podcast hosting and monetization platform used by independent podcasters and media companies. Comparable to Pattison Media's Everything Podcasts division as enabling infrastructure for podcast production, distribution, and advertising monetization, though operating as a SaaS platform rather than a broadcaster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xsoundcloud.com/micah-pattison-61381587
• YouTubesoundcloud.com/micah-pattison-61381587

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pattison Media