Stan Hema

What Stan Hema does

Stan Hema GmbH is a Berlin-based brand agency founded in 2008, operating as a private limited company with approximately 21 team members plus freelancers. The agency delivers integrated brand development services across six practice areas: brand strategy and consulting, visual identity and design systems, corporate design systems, UX/UI design and digital development, editorial design and publications, and motion design and campaign development. Revenue is generated through project-based professional services engagements with enterprise and institutional clients, primarily in German-speaking markets, with long-term retained relationships forming the core of the book.

The client portfolio spans public broadcasters (Bayerischer Rundfunk, Deutschlandradio), cultural institutions (Berliner Philharmoniker, Deutsche Oper Berlin, Jewish Museum Berlin, Charité), financial and professional services firms (GLS Bank, Grant Thornton Germany), manufacturing and commerce (Bette, Selux, Dr. Hauschka), and government/nonprofit entities (Bundesstiftung Bauakademie, Hasso Plattner Foundation). Multi-year engagements dominate, including Bette since 2016, Selux since 2011, Deutschlandradio since 2016, and Bayerischer Rundfunk since 2021 (expanded to lead corporate design mandate in January 2026 following a two-stage public tender). Pricing is custom and project-based with no publicly disclosed rate card.

The agency's go-to-market is direct enterprise sales supplemented by public-tender participation, with marketing channels including its own website, LinkedIn, Instagram, a Mailchimp newsletter, industry-event presence, and PR/news coverage. Notable technical capabilities include generative-AI campaign imagery (deployed for Deutsche Oper Berlin using a neural network trained on repertoire images) and bespoke typeface and design-system development (e.g., JMB Pro for Jewish Museum Berlin). The firm is independently held by managing directors Mathias Illgen and Andreas Weber, with no external investors, parent entity, or acquisition history disclosed.

Name

Stan Hema

Legal name

Stan Hema GmbH

Website

https://stanhema.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Stan Hema GmbH is a Berlin-based brand agency of approximately 21 people delivering integrated strategy, visual identity, corporate design, UX/UI, editorial, and motion-campaign services to enterprise and institutional clients across media, culture, finance, and manufacturing.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Brand agency providing strategy, design, and transformation services to enterprise clients. Revenue generated through project-based consulting and design engagements with clients across media, finance, culture, healthcare, and architecture sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Stan Hema is a Berlin-based brand agency providing holistic brand development services that combine brand strategy and positioning with full design implementation. Its offerings span brand architecture, visual identity systems, corporate design, UX/UI and digital platform design, editorial and publication design, motion graphics, and integrated campaign development, delivered through permanent teams working closely with client in-house resources.

Product overview

Stan Hema is a Berlin-based brand agency offering holistic brand development services organized around strategy, design, and transformation. Their integrated service model combines brand strategy and positioning with comprehensive visual identity creation, corporate design systems, UX/UI and digital development, editorial design, motion graphics, and campaign execution. Each client engagement provides strategic brand consulting alongside full implementation capabilities, delivered through permanent teams that work closely with in-house resources. The agency's practice areas include brand architecture, visual identity systems, corporate design implementation, digital product design, editorial and publication design, motion graphics, and brand coaching/training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Consulting

Quantifiable outcome

• Employee Net Promoter Score (ENPS) trebled for Grant Thornton employer branding campaign
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

19 partnerships are on record, tiered minor and core.

• diffferentminorStrategic or Co-development PartnerStrategy agency partnership for Deutschlandradio brand architecture project. diffferent developed brand architecture while Stan Hema created the design system.
• bfs designminorStrategic or Co-development PartnerDesign collaboration for Sawade flagship store design in Berlin Hackesche Höfe.
• Turbine KreuzbergminorStrategic or Co-development PartnerWeb development partnership for Sawade digital store, which received special prize as best online shop.
• team neustaminorImplementation/ SI/ Consulting PartnerDevelopment partner for Bundesstiftung Bauakademie platform implementation.
• SkyGateminorImplementation/ SI/ Consulting PartnerDevelopment partner for Berliner Philharmoniker website redesign.
• Oliver HelfrichminorStrategic or Co-development PartnerCreative director partnership for Berliner Philharmoniker brand identity.
• Cecilia MartínminorStrategic or Co-development PartnerStrategist partnership for Berliner Philharmoniker brand identity.
• Aljoscha HöhbornminorStrategic or Co-development PartnerMotion design collaboration for Berliner Philharmoniker motion design system.
• CDLXminorImplementation/ SI/ Consulting PartnerWeb development partner for Selux brand platform rebuild.
• Gonzalez HaaseminorStrategic or Co-development PartnerBrand visualization partnership for Selux brand platform.
• We Are Social StudiominorImplementation/ SI/ Consulting PartnerProduction partner for Dr. Hauschka Flower Power campaign film production.
• Bitteschön.tvminorImplementation/ SI/ Consulting PartnerProduction partner for De Gruyter Brill visual content.
• Studio 4oo2minorStrategic or Co-development PartnerDesign collective collaboration for documenta fifteen visual identity and website.
• ruangrupacoreStrategic or Co-development PartnerIndonesian collective curating documenta fifteen; core partnership for developing visual identity based on lumbung concept.
• New NowminorImplementation/ SI/ Consulting PartnerDevelopment partner for documenta fifteen website.
• team neustaminorImplementation/ SI/ Consulting PartnerDevelopment partner for Hessen Film & Medien website implementation.
• Hanna BeckerminorStrategic or Co-development PartnerPhotography partnership for Turbine Kreuzberg authentic employee imagery.
• Sven MarquardtminorStrategic or Co-development PartnerPhotography partnership for Staatstheater Hannover ensemble photography.
• Kerstin SchomburgminorStrategic or Co-development PartnerPhotography partnership for Staatstheater Hannover actor portraits.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SinnerSchrader (part of Accenture Song): Berlin-based digital and brand agency, now part of Accenture Song. Competes on UX/UI, digital brand implementation, and enterprise digital transformation in the German market at greater scale.
• Interbrand: Global brand strategy and design consultancy with presence in Germany. Competes on enterprise brand-strategy engagements including financial services, where Stan Hema has overlap (GLS Bank, Grant Thornton).
• Landor & Fitch: Global brand consultancy with offices in Germany. Competes for the same enterprise brand-architecture and corporate-design mandates but operates at significantly greater scale and geographic reach.

Direct peers

• KMS TEAM: One of Germany's largest independent brand agencies, headquartered in Munich/Düsseldorf. Direct peer on enterprise brand-system mandates and corporate-design implementation work in the DACH market.
• MetaDesign: Berlin- and globally-based brand consultancy with deep public-sector and cultural-institution credentials. Closest direct peer: same city, similar heritage, overlapping client profile in broadcasting and culture.
• Loved: Hamburg-based boutique brand design agency serving enterprise clients with strategy, identity, and digital work. Comparable boutique scale and DACH market focus.
• Futurise (Studio Futurise): Berlin-based brand and digital agency comparable in size, location, and integrated strategy-to-implementation model. Overlaps on digital product, brand system, and UX/UI work for European enterprise clients.
• Bureau Oberhaeuser: Hamburg-based brand and corporate-design agency with similar boutique positioning and comparable client mix across media, culture, and corporate sectors.
• Meiré und Meiré: Cologne-based brand agency known for cultural and entertainment-sector clients. Comparable in size and craft-led positioning, with overlapping focus on motion and editorial brand storytelling.
• Strichpunkt: Stuttgart-based brand and design agency with comparable focus on corporate design, brand systems, and editorial work. Strong mid-market German brand-agency peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/organization-guest/company/stanhema
• Instagraminstagram.com/stanhema
• Xx.com/stanhema

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stan Hema