What Ranchmarket does

PT Supra Boga Lestari Tbk, operating as Ranchmarket, is an Indonesian multi-format supermarket chain founded in 1997 and headquartered in Kembangan, Jakarta. The company runs five distinct retail brands — Ranch Market (premium), Farmers Market (middle-market, 36 stores), The Gourmet by Ranch Market (upscale, 2 stores), Day2Day by Farmers Market (convenience for apartments and offices, 3 stores), and Farmers Family by Farmers Market (value tier, 11 stores) — operating 70 stores across 11 Indonesian cities as of December 31, 2021. The company is publicly listed on the Indonesia Stock Exchange since 2012 and became majority-owned by PT Global Digital Niaga (Blibli.com) at 70.56% in September 2021. Operations are anchored in fresh produce, meat, seafood, dairy, and specialty items (organic, superfood, gluten-free, vegan) with HACCP-based food safety systems across all stores.

The business model combines supermarket retail with private-label products (Day2Day and Nava brands, including certified organic cage-free Nava Eggs), value-added in-store services (BBQ at Home catering, Cook at Store preparation), and digital channels (GetMyStore e-commerce platform, RANCH Apps loyalty program with cross-vertical merchant partnerships, WA Delivery Service, and an official store on Blibli.com marketplace). Pricing is standard retail with promotional levers including a 5% everyday discount on private label products and a Tuesday 'Trust Day' 5% discount on fresh items. The RANCH/MyTRUST loyalty program layers points accumulation with discounts from merchant partners across healthcare (Prodia, Bethsaida Hospital), fitness (Anytime Fitness, Just Yoga), fashion (Max Fashions), services (5asec), and banking to drive repeat visits and switching friction.

Technology and operational assets include a HACCP-based Food Safety Management System (formerly ISO 22000:2005 certified, expired 2021), the GetMyStore web/app e-commerce platform, the RANCH mobile app, and a private-label supply chain. The company has won industry recognition including the 2018 Produce Retailer of the Year from Asia Fruit Logistica/Asiafruit Magazine and a Hong Kong Design Awards 2018 Gold for Farmers Market interior design. Customer acquisition and retention combine content marketing (e-magazine, recipes, tips), social media (Facebook, Instagram, Twitter), bi-weekly promotional mailers, in-store events (cooking demos, product fairs such as USA Fair and Australia Fair), and the Fun Kids educational program.

Name

Ranchmarket

Legal name

PT. Supra Boga Lestari Tbk.

Website

https://ranchmarket.co.id

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT Supra Boga Lestari operates Ranchmarket, a 70-store multi-format Indonesian supermarket chain spanning premium, mid-market, upscale, convenience, and value segments, majority-owned by Blibli.com since September 2021 and supplemented by e-commerce, loyalty, and private-label operations.

Ownership category

akta.pro rank

Product category

Premium Supermarket Retail

NAICS

Meat Retailers (44524), Fruit and Vegetable Retailers (44523)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Premium supermarket retail
• Fresh grocery retail
• Private label brands
• Supermarket loyalty programs
• Online grocery delivery

Headquarters

HQ city

Kembangan

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Supermarket Retail Sales: Traditional supermarket retail operations selling fresh products, specialty items, dairy & frozen products, and private label products across multiple store formats
2. Store Services: Additional revenue from BBQ at Home catering service, Cook at Store preparation service, and WA Delivery Service
3. Loyalty Program Partnerships: Cross-promotional partnerships with merchant partners (Max Fashions, Prodia, 5asec, etc.) offering discounts to RANCH members

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Core offering

Ranchmarket (operating as PT Supra Boga Lestari Tbk) runs a multi-format supermarket chain in Indonesia selling fresh products (red meat, poultry, seafood, fruits, vegetables), specialty items (organic, superfood, gluten-free, vegan), dairy and frozen products, and private label brands (Nava, Day2Day). Operations span 70 stores across five formats — Ranch Market (premium), Farmers Market (mid-market), The Gourmet by Ranch Market (upscale), Day2Day by Farmers Market (convenience), and Farmers Family by Farmers Market (value) — supplemented by the GetMyStore e-commerce platform, RANCH Apps loyalty program, and in-store services such as BBQ at Home, Cook at Store, and WA Delivery Service.

Product overview

Ranchmarket operates a multi-brand supermarket portfolio in Indonesia under PT Supra Boga Lestari, consisting of 5 distinct store concepts: Ranch Market (premium targeting upper-class customers), Farmers Market (middle-market), The Gourmet by Ranch Market (upscale), Day2Day by Farmers Market (convenience for apartments/offices), and Farmers Family by Farmers Market (value segment). The company offers private label products under Day2Day and Nava brands, supplemented by digital services including GetMyStore e-commerce platform, RANCH Apps loyalty program, WA Delivery Service, BBQ at Home catering, and Cook at Store food preparation. The portfolio serves diverse customer segments from premium to value-oriented across 70+ physical store locations plus online channels.

Differentiator

Problem solved

Functional benefit

Brands

• Day2Day: Private label brand under PT. Supra Boga Lestari distributed to all stores.
• Nava

Products and services

• Ranch Market Premium Supermarket Premium supermarket format targeting upper-class and upper-middle-class Indonesian consumers, offering high-quality fresh products and premium service.
• Farmers Market Supermarket Mid-market supermarket targeting middle and upper-middle class consumers with wider store areas, broader local product assortment, and accessible quality fresh products.
• The Gourmet by Ranch Market Upscale gourmet supermarket offering premium and specialty products for high-net-worth customers seeking curated selections and luxury shopping environments.
• Day2Day by Farmers Market Convenience-oriented supermarket format for urban professionals and apartment residents requiring quick daily grocery stops.
• Farmers Family by Farmers Market Value-oriented supermarket format offering affordable quality fresh products to lower-middle-class Indonesian families.
• Nava Private Label Brand Private label brand featuring high-quality, affordable products including Nava Eggs (certified organic, cage-free and all-natural eggs), distributed across Ranch Market stores.
• Day2Day Private Label Brand Private label brand covering food, non-food, and general utensils and accessories, distributed to all stores of PT Supra Boga Lestari.
• GetMyStore E-commerce Platform Official online shopping channel for all Ranch Market Group stores, available on web and mobile apps, offering pickup, delivery, and subscription features.
• RANCH Member Loyalty Program (MyTRUST App) Customer loyalty program and mobile application enabling RANCH/TRUST members to scan during transactions, earn points at Ranch Market stores, and receive discounts from merchant partners (Max Fashions, Prodia, 5asec, Anytime Fitness, Bethsaida Hospital, Just Yoga).
• BBQ at Home Catering Service Premium BBQ catering service providing fresh meat or seafood, special sauce, and experienced BBQ team for home BBQ events.
• Cook at Store Food Preparation Service In-store cooking service where customers can choose fresh meat and seafood and have the team process them as requested, available at selected stores.
• WA Delivery Service WhatsApp-based ordering and delivery service enabling customers to send shopping lists to store WhatsApp numbers for grocery order processing and delivery.

Quantifiable outcome

• Zero food safety incidents reported with formalin and microbial testing protocols
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Max FashionsminorGTM or Marketing PartnerUAE-based fashion brand offering shopping vouchers for RANCH/TRUST members with minimum transaction requirements at Ranch Market, Farmers Market, and The Gourmet stores.
• Prodia Women's Health CenterminorGTM or Marketing PartnerHealth clinic partnership offering 10% discount for all laboratory tests and 20% fee reduction vouchers for TRUST members on birthdays and anniversaries.
• 5asecminorGTM or Marketing PartnerPremium laundry service partner offering 10% discount for clothes laundry and 30% discount for carpet laundry to TRUST members.
• Anytime FitnessminorGTM or Marketing PartnerFitness partner offering free joining fee, 2x free Personal Trainer sessions, and special Rp 495,000 monthly membership rate for TRUST members at Taman Anggrek and Bintaro Junction locations.
• Bethsaida HospitalminorGTM or Marketing PartnerHealthcare partner offering 5% discount on Pharmacy and Physiotherapy, 10% discount on Laboratory and Radiology for TRUST members.
• Just YogaminorGTM or Marketing PartnerYoga studio partner offering free trial classes and free first 3 months for 12-month membership to TRUST members.
• Bank PartnersminorGTM or Marketing PartnerPartnership page shows bank partner logos including Bank BRI on partnership section of website.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• The FoodHall: The FoodHall is a premium Indonesian supermarket chain under Sinar Mas targeting upper-middle and affluent shoppers with curated fresh, imported, and gourmet assortments. It is the closest direct competitor to Ranch Market and The Gourmet by Ranch Market in the premium fresh-food niche.
• Hero Supermarket: Hero Supermarket (PT Hero Supermarket Tbk) is a long-established Indonesian supermarket chain operating Hero and Giant banners with broad assortment across fresh and packaged groceries. It competes with both the Ranch Market and Farmers Market banners on mid-market grocery share.
• Super Indo: Super Indo is one of Indonesia's largest modern supermarket chains with a focus on fresh produce, meat, and everyday groceries at value-to-mid price points. It directly competes with Farmers Market and Farmers Family on the middle-tier fresh-grocery shopper.
• Foodmart (Griya Eka Pratama / GEM): Foodmart operates supermarket and convenience-store formats under GEM in Indonesia, targeting mid-market shoppers with fresh and packaged groceries. It overlaps with Farmers Market and Farmers Family banners on value-to-mid-tier grocery positioning.

Broad incumbents

• Hypermart: Hypermart, operated under PT Matahari Putra Prima, is a large Indonesian hypermarket chain offering broad assortment including groceries, fresh, and general merchandise. As a larger incumbent, it competes with Ranch Market on one-stop convenience and pricing scale.
• Transmart: Transmart (PT Trans Retail Indonesia) is an Indonesian hypermarket and lifestyle retail chain under CT Corp with extensive fresh and grocery departments. It is a broad incumbent competing across Ranch Market's premium and mid-market segments through bundled shopping-center formats.
• Lotte Mart Indonesia: Lotte Mart operates hypermarket and supermarket formats in Indonesia under the Korean Lotte Group, offering fresh produce, imported groceries, and household goods. It competes with Ranch Market on premium fresh assortment and imported SKUs.
• AEON Indonesia: AEON operates large-scale Japanese-style hypermarkets in Indonesia under the AEON Group, emphasizing fresh, private label, and imported Japanese products. It is a broad incumbent that overlaps with Ranch Market's premium and specialty offerings.

Emerging players

• AllFresh Indonesia: AllFresh is an Indonesian premium fresh-food retailer focused on imported fruits, vegetables, and specialty groceries for urban middle-to-upper-class consumers. Its narrower but premium fresh assortment makes it an emerging niche competitor to Ranch Market's premium positioning.

Others

• Ranch Market USA: Ranch Market USA was the original franchise licensor from which PT Supra Boga Lestari obtained its brand in 1998; the franchise was terminated in 2010 and the brand was separately licensed for Indonesia. It is included as an ecosystem/brand-origin reference rather than an active commercial peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ranchmarket99
• Facebookfacebook.com/ranchmarketindonesia
• Instagraminstagram.com/ranchmarket99id
• LinkedInlinkedin.com/company/pt.-supra-boga-lestari

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ranchmarket