Just Yoga
Just Yoga is a sole-proprietor Iyengar yoga studio in Worthing town centre, UK, offering certified Iyengar classes, courses, workshops, and memberships for local students of all ages and abilities.
- Company typePrivate
- Founded1993
- HeadquartersWorthing, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Just Yoga firmographics
Firmographics- Name
- Just Yoga
- Legal name
- Just Yoga
- Website
- https://justyoga.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Just Yoga is a sole-proprietor Iyengar yoga studio in Worthing town centre, UK, offering certified Iyengar classes, courses, workshops, and memberships for local students of all ages and abilities.
- Ownership category
- akta.pro rank
Just Yoga industry classification
Industry- Product category
- Yoga instruction services
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
Keywords
Where Just Yoga is headquartered
LocationHeadquarters
- HQ city
- Worthing
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Just Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Class and Course Fees: Drop-in classes and multi-session courses priced per course. Classes range from level 1 beginners to intermediate level 3/4. Courses run in 2-month cycles with preregistration.
- Workshops: Specialized workshops including rope wall workshops and restorative classes offered periodically.
- Annual Membership: Annual membership at £55 providing 15% discount on courses, classes, and workshops. Free membership for ages 16-25 with 50% discount.
- Gift Cards: Pre-paid gift cards available in denominations of £25, £50, £100, or custom amounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership - £55/year with 15% discount |
| Subscription | Annual | 16-24 Membership - Free with 50% discount |
| Unit Pricing | Pay-as-you-go | Drop-in Classes - From £10.60 |
| Unit Pricing | Pay-as-you-go | Introductory Course - £45 |
| Unit Pricing | Pay-as-you-go | Multi-week Courses - £63.75 to £95.20 |
| Unit Pricing | Pay-as-you-go | Friday Restorative Class - From £11.05 |
| Unit Pricing | Pay-as-you-go | Rope Wall Workshop - From £25.20 |
| Unit Pricing | Pay-as-you-go | Gift Cards - £25, £50, £100 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Just Yoga product offering
Product offeringCore offering
Just Yoga delivers in-person Iyengar yoga classes, multi-week courses, workshops, restorative sessions, and private 1-2-1 tuition to individuals of all ages and skill levels in Worthing, West Sussex. The studio supports both physical and mental wellbeing through certified Iyengar instruction using props, alignment-focused teaching, and progressive level-based classes, with online attendance available via Zoom.
Product overview
Just Yoga is a dedicated Iyengar Yoga studio offering a comprehensive suite of services centered around Iyengar yoga instruction. The core offering consists of weekly scheduled classes at various proficiency levels (Level 1 through Level 3, Beginners, and All Levels), taught by certified Iyengar yoga teachers at the Worthing studio and Findon Village Hall. Supporting the class offerings are specialized products including an Introductory Yoga Course for new students, Drop-in Classes for flexible attendance, Workshops (such as the Rope Wall Workshop), Restorative Classes, and 1-2-1 private sessions. The studio also offers Gift Cards in £25/£50/£100 denominations and two membership plans: an Annual Membership at £55/year providing 15% discounts, and a free 16-24 Membership for ages 16-25 with 50% discounts. Classes are available both in-studio and via Zoom for online attendance.
Differentiator
Problem solved
Functional benefit
Products and services
- Iyengar Yoga Classes Weekly scheduled yoga classes taught by certified Iyengar yoga teachers at multiple proficiency levels (Beginners, Level 1, Level 1/2, Level 2, Level 3, All Levels), delivered at the Worthing studio and at Findon Village Hall for men and women of all ages and abilities.
- Introductory Yoga Course A multi-week course priced at £45 for new or returning students that covers the basics of Iyengar yoga foundation poses and explains how alignment helps build strength, stamina, and flexibility.
- Drop-in Classes Individual yoga class sessions available for booking without course commitment, including Saturday morning all-levels sessions and monthly Friday Restorative Classes.
- Restorative Classes Monthly restorative yoga sessions held on Friday evenings, focused on relaxation, supported postures, and recovery.
- Yoga Karunta Rope Wall Workshop A specialised 2-hour workshop priced from £25.20 that teaches advanced rope wall (Karunta) techniques using the studio's rope wall equipment, delivered by Melanie.
- Private 1-2-1 Sessions Private one-to-one yoga tuition tailored to individual needs, abilities, and progress. Must be booked and paid for 48 hours in advance.
- Gift Cards Pre-paid gift cards available in £25, £50, and £100 denominations or custom amounts, redeemable for yoga classes, courses, and workshops.
- Annual Membership Annual subscription membership priced at £55 per year that gives members a 15% discount on all courses, classes, and workshops.
- 16-24 Membership
Companies that use Just Yoga
Customer profileSegments5 records
Ideal customer profiles4 records
Just Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Just Yoga partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights8 records
Just Yoga competitors and assessment
Company assessmentBroad incumbents
- Triyoga: Established UK yoga studio chain with multiple London locations offering a broad mix of yoga styles including Iyengar. Comparable as a multi-teacher UK yoga studio operation, though significantly larger and broader in offering than Just Yoga's single-site Iyengar focus.
- MoreYoga: UK-based yoga studio chain offering unlimited monthly memberships across multiple London and regional locations. Comparable as a UK yoga studio operator using membership-style pricing, though broader in style and far larger in scale than Just Yoga.
- Fierce Grace: UK yoga studio chain with multiple London locations offering a proprietary hot yoga system. Comparable as a UK multi-site yoga studio operator, though with a different modality and much larger scale.
- Hotpod Yoga: UK chain operating inflatable heated yoga pods across multiple locations. Comparable as a UK yoga studio chain, though focused on a different (heated) modality and significantly larger scale than Just Yoga.
Direct peers
- Yogarise: London-based yoga studio with strong Iyengar offering alongside other styles. Comparable as a UK Iyengar-credentialed studio serving local communities through multi-level classes and certified teachers.
- The Iyengar Yoga Institute (UK): The UK's leading dedicated Iyengar Yoga institute based in Maidenhead/London, offering certified Iyengar instruction across levels with teacher training. Directly comparable as a specialist Iyengar-only studio operating at higher credential and scale than Just Yoga.
Emerging players
- Movement for Modern Life: UK-based online yoga platform offering on-demand classes from credentialed teachers. Comparable as an alternative delivery channel competing for the same UK yoga practitioner time and wallet, though delivered via digital rather than physical studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Just Yoga social profiles
Digital presenceJust Yoga compliance and trust
Trust signalCompliance1 record
Just Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Yoga leadership team
Management profileNumber of profiles
Profiles4 records
Just Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Yoga
What does Just Yoga do?
Just Yoga delivers in-person Iyengar yoga classes, multi-week courses, workshops, restorative sessions, and private 1-2-1 tuition to individuals of all ages and skill levels in Worthing, West Sussex. The studio supports both physical and mental wellbeing through certified Iyengar instruction using props, alignment-focused teaching, and progressive level-based classes, with online attendance available via Zoom.
Is Just Yoga a public or private company?
Just Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Just Yoga founded?
Just Yoga was founded in 1993. It employs 11 to 50 people.
Where is Just Yoga based?
Just Yoga is headquartered in Worthing, United Kingdom, in the Europe region.
How does Just Yoga make money?
Four revenue lines are on record. Class and Course Fees are the primary driver. The others are workshops, annual Membership and gift Cards.
Who are Just Yoga's main competitors?
Broad incumbents on record are Triyoga, MoreYoga, Fierce Grace and Hotpod Yoga. Direct peers are Yogarise and The Iyengar Yoga Institute (UK). Movement for Modern Life is listed as an emerging player.
Does Just Yoga have an API?
No public API is recorded for Just Yoga.
What industry is Just Yoga in?
Just Yoga's product category is Yoga instruction services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAF, Restorative Yoga, Yin Yoga & Yoga Nidra. Its NAICS code is 611620 and its SIC code is 7997.