Northern Tier Counseling

What Northern Tier Counseling does

Northern Tier Counseling, Inc is a non-profit mental health provider founded in 1993 and headquartered in Towanda, Pennsylvania, delivering a comprehensive suite of behavioral health services across Bradford, Sullivan, and Tioga Counties in Pennsylvania, with secondary service to adjacent New York State residents. The organization operates eleven distinct programs — outpatient mental health, child/adolescent day treatment, medical and medication management, peer support, substance abuse services, psychiatric rehabilitation/Wellness Center, behavioral health rehabilitation (BHRS), family-based services, a Decision Support Center, open-access walk-in clinics, and an embedded Genoa Healthcare pharmacy — serving approximately 2,000+ individuals annually across children, adolescents, adults, and older adults.

The underlying technology stack is intentionally light: clinical service delivery is conducted in-person across five office locations (Towanda headquarters, an additional Towanda site for children's programs and Wellness Center, Mansfield, and Athens/Sayre), at the Towanda Jr./Sr. High School for the day treatment program, and in client homes, schools, and community settings for BHRS and family-based services. The only named technology asset is the CommonGround web-based program deployed in the Decision Support Center, which is a peer-staffed decision-support and self-management tool rather than an AI-enabled clinical platform. Distribution is multi-channel, with services accessible through scheduled appointments, twice-weekly open-access walk-in clinics in North Towanda and weekly walk-ins in Sayre, a toll-free intake line (888) 322-1682, school-district contracted onsite therapists, and referrals from courts, district justices, physicians, and community agencies.

The business model is an insurance-based fee-for-service model that bills Pennsylvania Medicaid (CCBHO/Medical Access Card), Medicare, and most private insurance plans for participants meeting diagnostic criteria, with a self-pay option for uninsured individuals. Revenue is supplemented by occasional grants (notably a $150,000 AllOne Foundation grant that funded a Transition Age Youth Coordinator and a vocational Café) and referral-based B2B contracts with school districts for onsite clinicians. The organization is led by President/CEO Paul DeNault (MS, LPC, CADC) and operates with approximately 115 employees as of April 2023. The company is independent, with no parent, no subsidiaries, and no funding rounds disclosed in the available data.

Name

Northern Tier Counseling

Legal name

Northern Tier Counseling, Inc

Website

https://northerntiercounseling.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Northern Tier Counseling is a non-profit mental health provider founded in 1993 in Towanda, Pennsylvania, delivering outpatient therapy, substance abuse treatment, psychiatric rehabilitation, and child/adolescent day treatment to 2,000+ individuals annually across Bradford, Sullivan, and Tioga Counties.

Ownership category

akta.pro rank

Product category

Behavioral Healthcare and Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Educational Services (8200)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), School Counseling Services (EDAJAIAA)

Keywords

• Mental health services
• Behavioral health counseling
• Psychiatric rehabilitation
• Substance abuse treatment
• Outpatient therapy

Headquarters

HQ city

Towanda

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Billing Services: Bill participants' insurance carriers for mental health and substance abuse services when diagnostic criteria are met. Accepts Pennsylvania Medicaid, Medicare, and many private insurance plans.
2. Self-Pay Services: Participants may pay full fee for services if they do not have insurance coverage.
3. Government Grants: Received $150,000 grant from AllOne Foundation for Transition Age Youth Coordinator position and Wellness Center cafe expansion.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Northern Tier Counseling is a non-profit community mental health provider delivering outpatient therapy, psychiatric evaluations and medication management, substance abuse treatment, child/adolescent day treatment, behavioral health rehabilitation, family-based services, psychiatric rehabilitation/wellness programming, peer support, and decision support services. Care is delivered by licensed clinicians across five Pennsylvania office locations and via school, home, and community-based settings, with billing to Medicaid, Medicare, and private insurance plus self-pay options.

Product overview

Northern Tier Counseling is a non-profit mental health organization providing a comprehensive suite of behavioral health services across Bradford, Sullivan, and Tioga Counties in Pennsylvania. The organization operates as a multi-service provider offering eleven distinct programs including Outpatient Mental Health, Children/Adolescent Day Treatment, Medical/Medication Management, Peer Support, Substance Abuse Services, Psychiatric Rehabilitation/Wellness Center, Behavior Health Rehabilitation, Family-Based Services, Decision Support Center, Open-Access Walk-In Clinics, and an on-site Genoa Healthcare Pharmacy. Services are delivered through licensed clinical staff including social workers, professional counselors, and psychiatric providers, with facilities in Towanda, Mansfield, and Athens/Sayre locations. The organization serves children, adolescents, adults, and older adults across various payment arrangements including Pennsylvania Medicaid, Medicare, and private insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Mental Health Program Individual, group, couples, and family therapy for adults and older adults experiencing life stressors, depression, anxiety, trauma, grief, and bereavement. Includes diagnostic assessment and treatment modalities such as cognitive behavioral therapy, solution-focused brief therapy, EMDR trauma therapy, and gradual exposure therapy. Designed for community members seeking outpatient counseling services.
• Children/Adolescent Day Treatment Program Collaborative therapeutic educational program for children and adolescents in grades 7-12 experiencing behavioral health challenges that make it difficult to function in school, home, or community settings. Provides daily group therapy, weekly individual therapy, and family sessions in conjunction with the school district.
• Medical Management / Medication Management Psychiatric evaluation and ongoing medication management services for conditions including major depressive disorder, bipolar disorder, schizophrenia, anxiety disorders, and ADHD. Includes comprehensive psychiatric exams, long-acting injection services, and organized medication trays to support adherence.
• Peer Support Program Support services delivered by Certified Peer Specialists who have personal experience with the mental health system. Provides peer-based assistance in vocational, social, living, educational, and self-maintenance domains for adults 18+ with a presence or history of serious mental illness.
• Substance Abuse / Drug and Alcohol Services Outpatient drug and alcohol treatment program for individuals, including adolescents, experiencing substance abuse or addiction, as well as those directed by courts to obtain assessment. Includes diagnostic assessment, individual therapy, group therapy, couples therapy, family therapy, court-ordered assessments, and drug/alcohol education and prevention services.
• Psychiatric Rehabilitation, Wellness Center Recovery-based program for adults 18+ with diagnoses such as schizophrenia, major mood disorder, psychotic disorder, schizoaffective disorder, or borderline personality disorder. Helps participants set, achieve, and maintain goals across education, social, vocational, living, and health/wellness domains through assessment, skills training, and ongoing support, including a Café for employment-skills training.
• Behavior Health Rehabilitation (BHRS) Voluntary mental health services for children and adolescents with emotional and behavioral disorders, delivered through Behavioral Specialist Consultants, Mobile Therapists, and Therapeutic Staff Support. Services are provided in the child's home, school, or community setting.
• Family-Based Mental Health Services Voluntary mental health treatment for children and adolescents with serious emotional and behavioral disorders. Provides individual and family therapy, crisis intervention, and support services designed to keep families intact and in their home.
• Decision Support Center A peer-staffed center using the CommonGround web-based program to help individuals prepare for psychiatric appointments, learn about medications, complete health reports, and become more active in their treatment and recovery. Serves any participant seeking structured help before and after psychiatric appointments.
• Open-Access Walk-In Clinics Walk-in outpatient therapy services operated without scheduled appointments. Available at the North Towanda office on Tuesdays and Thursdays and the Sayre office on Wednesdays, providing rapid therapist access for community members seeking mental health support.
• Drug and Alcohol Education and Prevention Services for Adolescents Drug and alcohol education and prevention services for adolescents delivered as part of the Substance Abuse program, addressing early substance use risk in youth.

Quantifiable outcome

• Served more than 2,000 individuals annually across Bradford, Sullivan and Tioga Counties

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Genoa HealthcarecoreOthersGenoa Healthcare Consumer Medication Coordinator (CMC) pharmacy located within Northern Tier Counseling's Towanda office. Offers free medication delivery or curbside pick-up, organizes pills by date and time, and helps transfer prescriptions from other pharmacies.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Penn Foundation: Non-profit behavioral health provider serving Bucks and Montgomery counties in Pennsylvania with outpatient, inpatient, and recovery services — directly comparable in mission, payer mix, and integrated service model to Northern Tier Counseling.
• Pyramid Healthcare: Pennsylvania-based behavioral health provider offering outpatient, residential, and substance abuse treatment across multiple counties — overlaps directly with Northern Tier Counseling's outpatient and substance abuse service lines.
• Merakey: Non-profit behavioral health and human services provider with operations across Pennsylvania (and several other states) offering outpatient mental health, BHRS-type services, and peer support — comparable service mix and target populations.

Broad incumbents

• Devereux Advanced Behavioral Health: Large national non-profit operating behavioral health programs for children, adolescents, and adults across many states — overlaps with Northern Tier's child/adolescent BHRS, family-based, and day treatment offerings but at much larger scale.
• NHS Pennsylvania (NHS Human Services): Large non-profit providing behavioral health, intellectual/developmental disability, and child welfare services across Pennsylvania — directly comparable in serving children/adolescents with serious emotional disturbances via BHRS-type services.
• Geisinger Behavioral Health: Health system serving central and northeastern Pennsylvania with embedded outpatient mental health, psychiatry, and substance abuse services — comparable to Northern Tier Counseling's footprint and integrated care model, though much larger.
• Acadia Healthcare: National for-profit operator of behavioral health facilities including outpatient clinics; comparable service categories but operates at much larger scale and is a more capital-intensive, primarily residential/acute player.
• Universal Health Services (UHS) Behavioral Health: Large publicly traded hospital and behavioral health operator with Pennsylvania presence; comparable in providing inpatient and outpatient behavioral health services but at vastly greater scale.

Regional players

• The Wright Center: Federally qualified health center serving northeastern Pennsylvania with integrated primary care, behavioral health, and substance use services — comparable regional footprint and mission-driven community health model.

Others

• Genoa Healthcare: Specialty pharmacy operator that partners with community mental health providers to embed on-site pharmacies — directly relevant as Northern Tier Counseling's embedded pharmacy partner and a representative example of the integrated behavioral health ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/427666034634521
• LinkedInlinkedin.com/company/northern-tier-counseling-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Tier Counseling