Genoa
Genoa Healthcare is a US specialty pharmacy provider operating 750+ on-site pharmacies embedded within behavioral health clinics, community mental health centers, and assisted living facilities across 48 states, serving over one million individuals with mental health, substance use, and HIV/AIDS conditions annually as a subsidiary of Optum Rx / UnitedHealth Group.
- Company typePrivate
- Founded2006
- HeadquartersTukwila, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Genoa does
Genoa Healthcare is a United States specialty pharmacy provider focused on serving individuals with behavioral health conditions, substance use disorders, HIV/AIDS, and other chronic health issues. Founded in 2006 and headquartered in Tukwila, Washington, the company operates more than 750 on-site pharmacies embedded within mental health centers, community clinics, infectious disease clinics, and assisted living facilities across 48 states plus Washington D.C., serving over one million consumers annually through 500+ community mental health partner organizations. Its core offerings include behavioral health pharmacy, hepatitis C pharmacy, HIV/AIDS pharmacy, and assisted living pharmacy services, supplemented by the Genoa CARE adherence packaging program (30-day bubble packs), a pharmacist-led Long-Acting Injectable (LAI) program for schizophrenia and other conditions, and cycle-filling medication synchronization.
Underlying technology includes the Genoa Online partner portal for clinic staff, the NetRx pharmacy management system, and OneHealthcareID secure authentication, all of which integrate pharmacy operations with partner clinic workflows. Genoa operates under a B2B enterprise field-sales go-to-market model in which field representatives establish on-site pharmacy partnerships with behavioral health clinics, community mental health centers, CCBHCs, MAT providers, and assisted living facilities, with revenue generated through pharmacy benefit arrangements with health plans, 340B Drug Pricing Program participation with covered entities, and direct contracts with healthcare organizations. The company is a wholly-owned subsidiary of UnitedHealth Group, operating under the Optum Rx segment, which provides infrastructure including AI-driven healthcare platforms and value-based care capabilities, but does not publicly disclose standalone revenue.
Genoa firmographics
Firmographics- Name
- Genoa
- Legal name
- Genoa Healthcare
- Website
- https://genoahealthcare.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Genoa Healthcare is a US specialty pharmacy provider operating 750+ on-site pharmacies embedded within behavioral health clinics, community mental health centers, and assisted living facilities across 48 states, serving over one million individuals with mental health, substance use, and HIV/AIDS conditions annually as a subsidiary of Optum Rx / UnitedHealth Group.
- Ownership category
- akta.pro rank
Genoa industry classification
Industry- Product category
- Specialty Pharmacy Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Pharmacies and Drug Retailers (456110), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Specialty Pharmacies (Complex/High-Cost Therapies) (HLAFALAC)
- akta.pro secondary industries
- Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG), 340B Program Administration & Contract Pharmacy Services (HLAFALAL), Injectables & Specialty Medication Support (e.g., insulin, biologics) (HSABALAG)
Keywords
Where Genoa is headquartered
LocationHeadquarters
- HQ city
- Tukwila
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Genoa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Specialty Pharmacy Services: Genoa Healthcare generates revenue through providing specialized pharmacy services to individuals with behavioral health conditions, substance use disorders, HIV/AIDS, and other chronic health issues. Services include medication dispensing, adherence packaging, long-acting injectable administration, and clinical pharmacy services. Revenue is derived from pharmacy benefit arrangements with health plans, 340B drug pricing program participation, and direct partnerships with healthcare organizations.
- 340B Pharmacy Program: Genoa participates in the 340B Drug Pricing Program, working with qualified clinics and organizations to provide savings on prescription drug costs, enabling covered entities to offer more comprehensive services for eligible patients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Genoa product offering
Product offeringCore offering
Genoa Healthcare operates specialty pharmacies embedded within behavioral health clinics, community mental health centers, and other specialty care organizations across the United States. The company provides medication dispensing, adherence packaging (CARE Packaging/30-day bubble packs), cycle filling, long-acting injectable administration, and clinical pharmacy services for individuals with mental health conditions, substance use disorders, HIV/AIDS, hepatitis C, and assisted living residents. Genoa participates in the 340B Drug Pricing Program and partners with over 500 community mental health organizations through more than 750 pharmacy locations in 48 states plus Washington, D.C.
Product overview
Genoa Healthcare is a specialized pharmacy provider offering a portfolio of focused pharmacy services for complex health conditions, including behavioral health pharmacy, Hepatitis C pharmacy, HIV/AIDS pharmacy, and assisted living pharmacy. The company operates over 750 pharmacies across 48 states and D.C., with most locations within mental health centers and specialty clinics. Core pharmacy services are supplemented by adherence solutions (Genoa CARE Packaging) and clinical programs (Long-Acting Injectables Program). The company provides partner-facing platforms including Genoa Online portal and NetRx pharmacy management system, all integrated into the broader Optum Rx ecosystem under UnitedHealth Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Behavioral Health Pharmacy
Quantifiable outcome
- 93 Consumer Net Promoter Score indicating high consumer satisfaction
- +2 more outcomes
Companies that use Genoa
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Genoa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Genoa partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- BHcarecoreGenoa Healthcare and BHcare expanded their partnership to include an on-site pharmacy at BHcare's North Branford, Connecticut location. The pharmacy provides medication filling, free home delivery, pill organization, and personalized care for BHcare's clients, staff, and families.
- UnitedHealth Group / OptumflagshipGenoa Healthcare operates as a subsidiary of UnitedHealth Group under the Optum Rx umbrella. The company leverages Optum's infrastructure including AI-driven healthcare platforms, value-based care models, and enterprise-wide technology solutions to scale behavioral health pharmacy services.
- Alaska Behavioral HealthcoreAlaska Behavioral Health partners with Genoa Healthcare for integrated pharmacy services, which the organization describes as a 'game changer' allowing them to lean on Genoa's team of pharmacy experts to focus on growing other services.
- Nystrom & AssociatescoreNystrom & Associates partners with Genoa Healthcare for integrated behavioral health pharmacy services. The partnership has demonstrated significant impact on consumer care and treatment continuity.
- Terros HealthcoreTerros Health is a Phoenix-based organization providing whole-person care that partners with Genoa Healthcare to ensure clients receive necessary medications through integrated pharmacy services.
- CPC Integrated HealthcoreCPC Integrated Health participated in a panel-style webinar with Genoa Healthcare on standing out in whole-person care delivery, demonstrating strategic collaboration in care model development.
- Southwestern Pennsylvania Human Services, Inc.coreSWPA Human Services participated in a panel discussion hosted by Genoa Healthcare on delivering whole-person health through integrated care partnerships.
- URACminorGenoa Healthcare maintains URAC accreditation for specialty pharmacies across multiple states, demonstrating compliance with quality standards for on-site specialty pharmacy care.
- Community Mental Health Centers (500+)flagshipGenoa Healthcare partners with over 500 community mental health organizations across 48 states. Pharmacies are embedded within these partner facilities, providing integrated pharmacy services to consumers served by these organizations.
Scale indicators7 records
Recent moves9 records
Expansion highlights4 records
Genoa competitors and assessment
Company assessmentDirect peers
- Cureatr: Specialty pharmacy and medication management services focused on complex and behavioral health patients with clinical pharmacist support — comparable in patient population and clinical-pharmacy integration.
- Tarrytown Expocare Pharmacy: Specialty pharmacy serving individuals with intellectual and developmental disabilities, behavioral health conditions, and complex needs via closed-door pharmacy and adherence packaging — comparable in serving complex-needs populations.
- PANTHERx Rare: Specialty pharmacy focused on rare and complex disease therapies with high-touch patient services and adherence support — comparable in serving complex-condition patients through specialty channels.
- Clarest Health: Specialty pharmacy providing on-site pharmacy services within behavioral health and post-acute care facilities, with adherence packaging and clinical pharmacy support — overlapping directly with Genoa's CARE packaging and embedded clinical model.
- BioPlus Specialty Pharmacy: Specialty pharmacy providing therapies for complex conditions including behavioral health, HIV, and hepatitis C — directly overlapping with Genoa's therapeutic mix and clinical-pharmacy service model.
- Avita Pharmacy: Specialty pharmacy focused on serving patients in 340B-covered entities, FQHCs, and community health clinics with on-site embedded pharmacy services — directly comparable to Genoa's behavioral-health-clinic embedded model.
Broad incumbents
- US Bioservices (AmerisourceBergen): Specialty pharmacy within a major pharmaceutical distributor serving patients with complex and chronic conditions including behavioral health — overlapping therapeutic focus but operating through wholesale-distribution scale.
- Walgreens Specialty Pharmacy (including Shields Health Solutions): Major retail/specialty pharmacy with embedded specialty services (especially Shields Health Solutions) in health system and clinic settings — competes in the same space with broader retail scale and recent focus on embedded specialty pharmacy partnerships.
- CVS Health Specialty Pharmacy: Large diversified pharmacy benefit manager and specialty pharmacy operator offering specialty and behavioral health pharmacy services at national scale via Caremark and Specialty Pharmacy operations — overlapping therapeutic categories but operating at much broader scale.
Emerging players
- Alto Pharmacy: Digital-first pharmacy with strong adherence packaging and patient experience focus — competes for behavioral-health prescription volume via free same-day delivery and superior digital UX rather than embedded clinic model.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Genoa social profiles
Digital presenceGenoa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genoa leadership team
Management profileNumber of profiles
Profiles11 records
Genoa funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genoa M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genoa
What does Genoa do?
Genoa Healthcare operates specialty pharmacies embedded within behavioral health clinics, community mental health centers, and other specialty care organizations across the United States. The company provides medication dispensing, adherence packaging (CARE Packaging/30-day bubble packs), cycle filling, long-acting injectable administration, and clinical pharmacy services for individuals with mental health conditions, substance use disorders, HIV/AIDS, hepatitis C, and assisted living residents. Genoa participates in the 340B Drug Pricing Program and partners with over 500 community mental health organizations through more than 750 pharmacy locations in 48 states plus Washington, D.C.
Is Genoa a public or private company?
Genoa is a private company. It is classified as corporate owned and is currently operating.
When was Genoa founded?
Genoa was founded in 2006. It employs 1,001 to 5,000 people.
Where is Genoa based?
Genoa is headquartered in Tukwila, United States, in the North America region.
How does Genoa make money?
Two revenue lines are on record. Specialty Pharmacy Services are the primary driver. The others are 340B Pharmacy Program.
Who are Genoa's main competitors?
Direct peers on record are Cureatr, Tarrytown Expocare Pharmacy, PANTHERx Rare, Clarest Health, BioPlus Specialty Pharmacy and Avita Pharmacy. Broad incumbents are US Bioservices (AmerisourceBergen), Walgreens Specialty Pharmacy (including Shields Health Solutions) and CVS Health Specialty Pharmacy. Alto Pharmacy is listed as an emerging player.
Does Genoa have an API?
No public API is recorded for Genoa.
What industry is Genoa in?
Genoa's product category is Specialty Pharmacy Services. Its primary akta.pro industry code is HLAFALAC, Specialty Pharmacies (Complex/High-Cost Therapies), with a secondary code of HLACAKAG, Specialty Pharmacy & Complex Therapy Management Platforms. Its NAICS code is 621420 and its SIC code is 8000.