What FiscFree does

FiscFree is a Dutch HR-tech platform that enables employers to offer tax-efficient employee benefits within the framework of the Werkkostenregeling (WKR). Founded in 1995 as Nationale Fiets Projecten and rebranded to FiscFree in 2014, the company is headquartered in Heerenveen, Netherlands, with an additional office in Amsterdam. Since 2025, FiscFree has served as the primary brand of NFP Groep following the consolidation of multiple sister brands (NFP Fietslease, Trappers, Nationale Fiets Projecten) under a single modular platform. The company operates with approximately 70 employees following a 2024 growth investment from Waterland Private Equity.

The platform's core offering centers on the Fietsregeling, which bundles Fietsplan (bike purchase within WKR), Fietslease (lease outside WKR for higher-value e-bikes), and Trappers (a gamified cycling-stimulus app). Adjacent product lines include Bedrijfsfitness, providing access to 4,500+ affiliated sports locations, and Persoonlijke Benefits, offering gift cards, healthy meals, and lifestyle choices via partners such as bol.com and Fashioncheque. Recent additions include Deelfiets (a shared e-bike program with Roetz Life), Mobiliteitsbudget (flexible mobility budgets), and an Individueel Keuzebudget (IKB) integration. The platform integrates natively with payroll/HR systems for automated reconciliation and WKR compliance, with customer support delivered through a Freshdesk-powered knowledge base.

FiscFree operates a B2B sales motion targeting HR and benefits decision-makers at Dutch employers, generating revenue through quote-based annual subscriptions scaled to employee count and program complexity. The company states it serves more than 5,500 employers in the Netherlands, naming Shell, DB Schenker, The Greenery, and Strukton among its customers. It pairs direct enterprise sales with partnership-marketing channels (Hellorider, Roetz Life, CooP-Africa) and event marketing including the annual Fiets naar je Werk Dag, which reaches 37,000+ participants and 500+ organizations each year. The company is preparing a broader platform launch scheduled for 2026.

Name

FiscFree

Legal name

FiscFree

Website

https://fiscfree.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

FiscFree is a Dutch HR-tech platform enabling employers to offer tax-efficient employee benefits under the Werkkostenregeling (WKR). It provides bike, fitness, mobility, and personal benefits to 5,500+ Dutch employers including Shell, DB Schenker, and The Greenery.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration Platform

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance and Employee Benefit Funds (5251)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee benefits platform
• Bike lease benefits
• Fiscal advisory services
• WKR compliance
• Corporate wellness benefits

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fiscal Advisory Services: FiscFree generates revenue through fiscal advisory fees charged to employers for setting up and administering bike lease programs compliant with Dutch tax regulations. Revenue is recurring as employers maintain ongoing bike lease arrangements with their workforce.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FiscFree provides a modular employee benefits platform that enables Dutch employers to offer tax-advantaged benefits (under the WKR) to their workforce. Its core is a comprehensive bike benefit solution (Fietsplan, Fietslease, Fietsstimulering/Trappers), complemented by company fitness (4,500+ sports locations), flexible personal benefits (gift cards, meals, lifestyle products), shared e-bikes, mobility budgets, and Individual Choice Budget (IKB) integration, all administered through a single platform with payroll/HR system integration.

Product overview

FiscFree is a modular employee benefits platform offering fiscal advantage benefits within Dutch tax regulations (WKR). The core offering centers on a comprehensive bike benefit solution (Fietsregeling) comprising three sub-products: Fietsplan (purchase within WKR), Fietslease (lease outside WKR), and Fietsstimulering/Trappers (cycling incentives). Additional core products include company fitness (Sporten via de zaak) with 4,500+ locations and flexible personal benefits including gift cards, meals, and lifestyle products. The platform expanded in 2025-2026 with shared bikes (Deelfiets via Roetz partnership), mobility budgets, and Individual Choice Budget (IKB) integration. The platform integrates with payroll/HR systems for automated reconciliation and WKR compliance. Additional offerings include a customer service portal (Freshdesk), the Fiets naar je Werk Dag annual initiative, and a new unified platform launching in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Fietsregeling (Fietsplan + Fietslease + Fietsstimulering) Complete bike benefit solution comprising three sub-products: Fietsplan (bike purchase plan within WKR with up to 40% tax savings), Fietslease (bike lease outside WKR for more expensive e-bikes), and Fietsstimulering/Trappers (gamified cycling incentive app where employees earn points for kilometers cycled). For Dutch employers offering cycling as a tax-efficient employee benefit.
• Sporten via de zaak (Bedrijfsfitness)
• Persoonlijke Benefits Flexible personal benefits allowing employees to choose from a wide range of products and services including gift cards (bol.com, Fashioncheque), healthy meals, weekend getaways, home workspace equipment, and more, all within WKR tax advantages.
• Deelfiets (Shared Bike) Modular shared e-bike solution in partnership with Roetz Life, featuring circular design built in Amsterdam's Fair Factory, smart monitoring technology, and full operational lease including maintenance and insurance. Targets organizations wanting shared mobility options for employees.
• Trappers (Fietsstimulering)
• Individueel Keuzebudget (IKB) Integration Integration allowing employees to spend their Individual Choice Budget (IKB) through FiscFree, combining IKB with WKR for maximum fiscal benefit.
• Mobiliteitsbudget Flexible mobility budget allowing employees to allocate funds across various transportation options including public transport, bike, car sharing, and electric mobility.
• Klantenservice Portal Customer service and knowledge base portal providing FAQs, support tickets, and self-service resources for employees and employers using FiscFree and Trappers platforms.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• HelloridercoreTechnology or IntegrationHellorider operates a bike lease platform and is a sister brand within the NFP Groep ecosystem. The partnership combines Hellorider's bike lease technology with FiscFree's 30+ years of fiscal expertise, creating a comprehensive solution for employer bike lease programs.
• Roetz (Roetz Life)supportingStrategic or Co-development PartnerRoetz Life provides circular e-bikes that are offered through the FiscFree platform. Roetz manufactures modular-designed e-bikes in Amsterdam and handles monitoring. The partnership enables FiscFree to offer sustainable, circular bike options to employer clients.
• CooP-AfricaminorGTM or Marketing PartnerCooP-Africa is a charitable initiative that FiscFree supports through its participation in the Fiets naar je Werk Dag (Cycle to Work Day) event. Bikes donated through this initiative go to Kenya and Uganda, supporting cycling out of poverty programs.
• NFP GroepcoreOthersFiscFree is part of the NFP Groep family of brands, which includes sister companies NFP Fietslease, Trappers, and Nationale Fiets Projecten. This ecosystem provides synergies in the Dutch bike lease and fiscal advisory market.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CBB (Complete Bike Benefit): CBB is a Dutch bike lease and benefits platform serving Dutch employers with bike purchase and lease schemes under the WKR. Directly comparable to FiscFree's Fietsplan and Fietslease core offerings in the employer bike benefit niche.
• Up Nederland: Up (formerly Achmea Up) is a Dutch provider of employee benefits, gift cards, and flexible compensation products. It is a direct peer in administering flexible personal benefits and WKR-eligible rewards to Dutch employers.
• Roetz Life: Roetz is a Dutch circular e-bike manufacturer and FiscFree's strategic partner for shared bike (Deelfiets) solutions. It is comparable as a direct channel for employer bike benefits and circular mobility offerings.
• Hellorider: Hellorider is a Dutch bike lease platform that is a sister brand within the NFP Groep ecosystem and was integrated with FiscFree in 2024. It directly overlaps in employer bike lease administration and represents both a partner and adjacent peer in the Dutch bike benefit market.
• Bedrijfsfitness Nederland: A Dutch corporate fitness/employee wellness benefits platform offering similar worksite fitness solutions to FiscFree's Sporten via de zaak product. Directly comparable in administering employer-paid fitness benefits under the WKR.
• Alleo: Alleo is a Dutch platform for flexible employee benefits and rewards including gift cards, mobility, and lifestyle benefits. It is directly comparable in administering flexible secondary benefits and WKR-eligible products for Dutch employers.

Broad incumbents

• Visma: Visma is a large Nordic/European provider of HR, payroll, and ERP software with significant presence in the Netherlands. Comparable as a broad incumbent offering HR-adjacent capabilities, including benefits administration functionality.
• AFAS Software: AFAS is a major Dutch HR, payroll, and HCM software vendor. While broader than FiscFree, it competes for the same Dutch employer budget on payroll, benefits administration, and HR workflows and could bundle similar fiscal benefits capabilities.
• SD Worx: SD Worx is a leading European HR, payroll, and benefits administration provider with Dutch operations. It offers a broader portfolio including benefits and PEO services, making it a relevant incumbent peer for the Dutch employer benefits segment.

Emerging players

• Personio: Personio is a fast-growing European HCM platform serving SMBs, including in the Netherlands. While broader in scope, it increasingly bundles benefits administration features that overlap with FiscFree's offering for small and mid-sized Dutch employers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fiscfree9601
• Facebookfacebook.com/fiscfree
• LinkedInlinkedin.com/company/fiscfree%C2%AE
• Xx.com/FiscFree

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FiscFree