Valley Printing

What Valley Printing does

Valley Printing Co., Inc. is a privately held, full-service commercial printing company headquartered in a single facility at 3919 Vanderbilt Rd, Birmingham, Alabama. The firm was founded in 1973 and operates with a headcount in the 11-50 range, structured into administration, sales, billing, production, and shipping functions.

The company's core offering is traditional business printing — business cards, stationery sets, labels, forms, checks, and brochures — supplemented by specialty promotional items (mouse pads, buttons, magnets, post-it notes), embroidered apparel (shirts and caps), and seasonal holiday cards. Production relies on offset and digital printing equipment, with file intake supported through a wide range of industry-standard design software and file formats (PDF, EPS, AI, INDD, QXP, PSD, etc.).

Commercially, Valley Printing operates a direct-to-consumer model: customers submit files, request estimates, place orders, and track jobs through the company's website, which is built on PagePath Technologies' MyOrderDesk SaaS platform. Pricing is not publicly listed; revenue is generated on a transaction-fee basis per print project. The company serves a horizontal mix of general business and individual consumer customers, primarily in the Southeast United States, and reports no external funding, parent company, or acquisition history.

Name

Valley Printing

Legal name

Valley Printing Co., Inc.

Website

https://valleyprinting.net

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Valley Printing Co., Inc. is a privately held, full-service commercial printing company in Birmingham, Alabama, founded in 1973, providing business cards, stationery, forms, brochures, promotional merchandise, and embroidered apparel to general business and individual consumer customers via direct-to-consumer web ordering.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750)

akta.pro primary industry

Printing & Writing Paper Manufacturing (IMAMAEAA)

akta.pro secondary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Commercial printing services
• Business card printing
• Promotional products printing
• Custom embroidery apparel
• Offset and digital printing

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Printing Services: Valley Printing generates revenue through providing full-service printing services to customers. They offer a comprehensive range of printed products including business cards, stationery sets, labels, forms, checks, brochures, and specialty promotional items such as mouse pads, buttons, magnets, post-it notes, and embroidered apparel. Revenue is generated through one-time project fees based on the specific printing products and quantities ordered.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Valley Printing is a full-service commercial printing company based in Birmingham, Alabama that produces printed materials and promotional products for businesses and individual customers. Its offering spans traditional printed items (business cards, stationery sets, labels, forms, checks, brochures, holiday cards) and specialty promotional merchandise (mouse pads, buttons, magnets, post-it notes) along with custom-embroidered apparel such as shirts and caps. Orders are accepted through its website with online file submission, quote requests, and a customer portal for order tracking.

Product overview

Valley Printing Co., Inc. is a full-service printing company offering a comprehensive range of printed products. The company provides traditional printing products including business cards, stationery sets, labels, forms, checks, and brochures. Additionally, the company offers specialty promotional items such as mouse pads, buttons, magnets, and post-it notes, as well as embroidered apparel including shirts and caps. The company also provides seasonal offerings like holiday cards. These products are produced through various departments including administration, sales, billing, production, and shipping, utilizing a variety of equipment in their Birmingham, Alabama facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Cards
• Stationery Sets
• Labels
• Forms
• Checks
• Brochures
• Mouse Pads
• Buttons
• Magnets
• Post-it Notes
• Embroidered Shirts
• Embroidered Caps
• Holiday Cards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Cimpress (Vistaprint): Cimpress, parent of Vistaprint, is the dominant global online printing platform offering business cards, brochures, stationery, promotional products and more. Directly comparable because it competes head-to-head with Valley Printing on the same core SKUs (business cards, stationery, brochures, labels) but at massive scale and transparent pricing.
• Staples Print & Marketing Services: Staples offers online and in-store commercial printing services including business cards, brochures, banners, labels, and promotional products. Comparable broad-line competitor serving SMB customers through a national retail and online footprint, with overlapping promotional merchandise offerings.
• FedEx Office: FedEx Office operates retail printing centers offering business cards, brochures, binding, signs, and promotional prints nationwide. Comparable as a walk-in and online commercial print competitor with broad footprint, though positioned more around convenience and document services.
• 4over, Inc. 4over is a large trade printer serving resellers and businesses with a broad catalog including business cards, brochures, labels, forms, and promotional items. Comparable because it offers overlapping core commercial print products via online ordering, but at significantly larger scale with a trade/reseller focus.

Direct peers

• PrintRunner: PrintRunner is an online commercial printing company offering business cards, brochures, postcards, stickers, and labels with online ordering and quote tools. Directly comparable mid-size online commercial printer with similar SMB/consumer customer profile and product mix.
• PrintingForLess: PrintingForLess is an online commercial printing company offering business cards, brochures, forms, labels, and stationery with online ordering and quote-based pricing. Highly comparable as a mid-size online commercial printer competing on the same core product categories and customer segments.
• PsPrint: PsPrint is an online commercial printing company offering business cards, brochures, flyers, postcards, stationery, and labels. Highly comparable online-first commercial printer competing on the same core SKUs and SMB customer base.
• MOO: MOO is an online-first premium printing company specializing in business cards, stationery, brochures, and marketing materials. Directly comparable product mix (business cards, stationery sets, brochures) targeting SMB and individual customers, but with national reach and stronger design-led branding.

Regional players

• AlphaGraphics: AlphaGraphics is a franchised network of locally-owned print and marketing services centers offering business cards, brochures, promotional products, and signage. Comparable service model (local full-service print + promotional merchandise) but operates through franchise locations rather than a single independent shop.

Emerging players

• Embroidery.com / Custom Apparel Printers: Custom apparel and embroidery shops serve the same promotional merchandise and embroidered apparel segment (shirts, caps, hats) that Valley Printing lists as a specialty product. Comparable for the embroidered apparel portion of Valley Printing's catalog, with overlap in promotional product customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/valley-printing-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Printing