Bold and Reeves
Bold & Reeves is a London-based boutique luxury property management firm founded in 2012, managing approximately 937,000 sq ft of prime and super-prime residential properties for ultra-high-net-worth individuals, developers, and landlords via a proprietary PropTech platform with IoT remote monitoring.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bold and Reeves does
Bold & Reeves is a boutique luxury property management firm founded in 2012 by Bill Shipton, headquartered in Chelsea, London (with a registered office in Mayfair). The company manages approximately 937,000 sq ft of prime and super-prime residential properties in London and the home counties, serving ultra-high-net-worth individuals (UHNWIs) — 60% of whom live overseas — as well as developers and landlords requiring block management services. Its core offering includes a dedicated 24/7 personal property manager, an initial Property Healthcheck audit, scheduled preventative maintenance, and access to a curated Partner Network of vetted contractors at negotiated wholesale rates.
The company operates a proprietary PropTech platform — a property e-logbook and client portal accessible via web and mobile app — that records every maintenance task, contractor invoice, and service event in real time. This is integrated with IoT-based remote monitoring (delivered through a partnership with Infogrid) covering boilers, water pressure, water flow, air conditioning, and swimming pools, enabling anomaly detection alerts before occupants are aware of issues. Additional capabilities include an aggregated energy and utility procurement initiative and a Tysers insurance partnership that uses property management data to negotiate preferential HNW insurance terms.
Bold & Reeves generates revenue primarily through a Service Fee calculated as a percentage of the cost of works (contractor charges are passed through to clients at cost with no markup), supplemented by one-time Audit Fees for onboarding. The firm also operates a block management vertical for developers and landlords, and licenses its PropTech platform to property management businesses worldwide. New client acquisition is driven by referrals from existing clients, partner recommendations (architects, interior designers, buying agents, insurance brokers), and industry PR — consistent with a high-touch, relationship-led go-to-market model targeting the super-prime London segment.
Bold and Reeves firmographics
Firmographics- Name
- Bold and Reeves
- Legal name
- Bold and Reeves Limited
- Website
- https://boldandreeves.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bold & Reeves is a London-based boutique luxury property management firm founded in 2012, managing approximately 937,000 sq ft of prime and super-prime residential properties for ultra-high-net-worth individuals, developers, and landlords via a proprietary PropTech platform with IoT remote monitoring.
- Ownership category
- akta.pro rank
Bold and Reeves industry classification
Industry- Product category
- Luxury Property Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industry
- Mixed-Use Property Management (BPAJAGAE)
Keywords
Where Bold and Reeves is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bold and Reeves business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property Management Service Fee: Bold & Reeves charges a Service Fee calculated as a percentage of the cost of works undertaken. This is charged on top of contractor charges and is described as the primary revenue stream. The percentage applied is shown in the client's Account > Subscription Plan section in the Application. Additionally, an Audit Fee is charged for the initial property healthcheck/onboarding inspection.
- Management & Maintenance Cost Savings: Clients spend approximately £6 per square foot per year on the management and maintenance of their home. The company reduces total cost of ownership through preventative maintenance, negotiated wholesale contractor rates, and aggregated utility buying power. A pilot programme saved £250,000 annually across four properties through energy procurement aggregation.
- Contractor Charges (Pass-through): Contractor charges are passed through to clients at cost with no markup. The Service Fee is charged as a percentage on top of these pass-through costs. This creates a transparent, value-aligned revenue model where the firm's income scales with the volume of maintenance work managed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Audit Fee — Initial property healthcheck/onboarding assessment |
| Subscription | Monthly | Service Fee — Ongoing property management subscription |
| Unit Pricing | Annual | Per square foot annual cost — property management & maintenance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bold and Reeves product offering
Product offeringCore offering
Bold & Reeves delivers bespoke, full-service management of luxury residential properties in and around London, assigning each client a dedicated property manager and providing access to a curated network of vetted contractors at negotiated wholesale rates. The offering is enabled by a proprietary PropTech platform comprising an electronic property logbook (client portal and mobile app) and IoT-based remote monitoring of critical assets. The firm also licenses this management software to other property management businesses worldwide.
Product overview
Bold & Reeves operates as a dual-purpose luxury property management company and PropTech provider. Their core offering is property management services for prime and super-prime homes in London, supported by a proprietary technology platform comprising the Property Logbook/Client Portal, Remote Monitoring system, and Mobile App. The company manages approximately 937,000 sq ft of luxury properties through dedicated property managers who coordinate maintenance via a vetted Partner Network. Additional services include Block Management for developers, Property Audits, and Service Charge Management. Strategic partnerships with Infogrid (sensors), Shepherd (monitoring), and Tysers (insurance) enhance the technology offering, while the Designing 4 Art collective extends services to art collection management.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Management (Homeowners) Full-service management of luxury and super-prime residential homes in and around London, including a dedicated property manager, preventative maintenance scheduling, vetted contractor coordination, property audit, logbook access, and remote monitoring. Targeted at UHNWI homeowners, including overseas-based owners.
- Block Management (Developers & Landlords) Block management services for developers and landlords of residential blocks, covering communal area maintenance, concierge management, insurance coordination, Section 20 compliance, defects and post-sale management, snagging coordination and service charge administration via the online platform.
- Property Logbook / Client Portal (PropTech Software) Proprietary web and mobile application that records all serviceable items, documents, maintenance schedules, completed works, contractor invoices and costs for each managed property, providing clients with real-time transparency on every intervention. The platform is also licensed to property management businesses worldwide.
- Remote Monitoring Service IoT-sensor-based remote monitoring of critical property assets including boilers, water pressure systems, water flow, air conditioning and swimming pools, with real-time alerts via text, phone and email when readings deviate from normal parameters, enabling intervention before occupants are aware of issues.
- Property Audit (Healthcheck & Onboarding) Comprehensive initial property inspection conducted within the first two weeks of onboarding to identify all serviceable items, document current faults, review existing service maintenance agreements, recommend preventative maintenance, and create the initial inventory and electronic logbook for the property. Charged as a one-time Audit Fee.
Quantifiable outcome
- Assets Under Management: 937,000 sq ft (65% houses, 35% apartments)
- +5 more outcomes
Companies that use Bold and Reeves
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Bold and Reeves technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
Bold and Reeves partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TyserscoreBold & Reeves partnered with Tysers, an international Lloyd's broker, to deliver unique high-net-worth insurance solutions. Bold & Reeves' technology platform and remote monitoring data provides Tysers with detailed property management records that can be articulated to insurers to negotiate preferential insurance terms and reduce premiums for clients. Bill Shipton (Founder & CEO) described insurance as an 'obvious first step' given the risk management aspect of Bold & Reeves' service. Managing Director David Randle at Tysers noted that Bold & Reeves' exceptional level of detail and maintenance resolution makes their clients an attractive insurance risk.
- Ludgrove PropertycoreBold & Reeves partnered with Ludgrove Property — a research-driven prime London property buying agency — to deliver market insights and research on Prime Central London (PCL) investment. The partnership includes co-authored research articles on PCL property prices, recession analysis, rental yields vs. UK Gilts, and buy/sell signals. Ludgrove's research has been featured in The Times, Forbes, Prime Resi, Deutsche Bank Research, Property Week, and Mansion Global. The partnership positions Bold & Reeves within the investment community and reinforces the company's market expertise.
- Designing 4 Art Collective (Landmass, Ideaworks, Stockinger, Amax, Fortecho)coreBold & Reeves co-founded the 'Designing 4 Art' collective — a collaboration of six luxury businesses providing a single channel for collectors to design, maintain, display, and secure art collections. The collective includes: Landmass (award-winning architecture and interior design), Ideaworks (home technology integration), Stockinger (German-made safes for valuables), Amax (security and life safety solutions), and Fortecho (world-leading object security for artworks). Bold & Reeves provides property management software and maintenance services, while partners contribute their respective expertise — creating a bundled, end-to-end service for art-collecting UHNWI clients.
- Lees AssociatesminorBold & Reeves partnered with Lees Associates — one of London's premium boutique luxury architecture and interiors firms (founded 1981). The partnership serves as a referral channel, with Lees Associates introducing Bold & Reeves to clients at the end of interior design projects. Both firms share similar core values around client service, responsiveness, and quality. Lees Associates operates at around 15-20 people and works on projects including penthouses at One Hyde Park.
- InfogridcoreBold & Reeves partnered with Infogrid — a leading IoT sensor and AI company — to deliver remote monitoring solutions across managed properties. Infogrid supplies peel-and-stick sensors (measuring temperature, humidity, proximity, leak detection, air quality, pipe flush, desk occupancy) that integrate with the Bold & Reeves platform. Sensors can be installed in 15-30 minutes per property visit. The partnership enables Bold & Reeves to monitor water pressure, water flow, boiler temperature, air conditioning, and swimming pools remotely, receiving real-time alerts when readings deviate from normal parameters. Infogrid's platform is device-agnostic and can integrate with existing data platforms.
- Ward & Co (formerly Interiors by Sarah Ward)minorBold & Reeves maintains a long-standing partnership with Ward & Co — a luxury interior design firm run by Sarah Ward and her daughter Rosie. Ward & Co hands over private clients to Bold & Reeves at the end of interior design projects, providing a referral channel for new UHNWI property management clients. Both firms share an appreciation for quality and client service at the prime end of the London residential market.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Bold and Reeves competitors and assessment
Company assessmentOthers
- Infogrid: Infogrid is the IoT sensor and AI platform partner that powers Bold & Reeves' remote monitoring service. It is a technology ecosystem participant rather than a peer, but it is the most direct comparability link for the IoT-enabled property management thesis that underpins Bold & Reeves' value proposition.
- Ludgrove Property: Ludgrove is a prime London buying agency and research partner of Bold & Reeves that produces market insights and refers clients. It is a referral partner rather than a competitor, but it is relevant because it sits in the same UHNWI ecosystem and represents an adjacent trust-based service that Bold & Reeves' clients frequently use.
Broad incumbents
- Knight Frank (Luxury Property Management): Knight Frank is a major global real estate agency that offers dedicated property management services for prime and super-prime London homes, serving many of the same UHNWI clients as Bold & Reeves. It is a broad incumbent offering luxury property management as part of a wider sales, lettings, and advisory portfolio, with significantly more scale and global reach than Bold & Reeves.
- Savills (Residential Property Management): Savills operates a global prime residential property management arm serving UHNW clients in London and international gateway cities. Like Bold & Reeves, it serves time-poor overseas owners of luxury London property, but it operates as a public, full-service real estate firm with significantly broader service lines and headcount.
- Hamptons International Property Management: Hamptons provides property management services for premium and prime London residential properties through its estate agency network. Overlaps with Bold & Reeves on the UHNWI/London segment but is a larger, broader incumbent with a multi-branch residential sales and lettings operation rather than a boutique, technology-led luxury specialist.
Direct peers
- Winkworth (Property Management): Winkworth offers residential property management services across prime London postcodes alongside its estate agency franchise model. It competes with Bold & Reeves for management mandates from London homeowners and landlords, although it is a more generalist offering rather than a super-prime luxury specialist.
- Rhodium Property Management: Rhodium is a London-focused residential property management firm serving prime and super-prime homes, with a comparable boutique service model and overseas-client base. It is a directly comparable boutique luxury peer to Bold & Reeves in target market, geography, and service style.
- Chestertons (Property Management): Chestertons runs a residential property management service in London focused on luxury and prime central markets, often serving overseas-based landlords and owners. It is a directly comparable peer to Bold & Reeves in target customer and service offering, though it operates as a broader estate agency rather than a boutique.
- 驻Hubo Property Management (Prime London): Hubo offers property management services for prime and super-prime London properties, with a focus on technology-driven reporting and overseas clients. It is a directly comparable boutique London luxury peer to Bold & Reeves in customer profile and PropTech-enabled service model.
Emerging players
- Brandreth Lodge Property Management: Brandreth Lodge is a London-based luxury property management firm with a tech-enabled offering aimed at prime and super-prime residential owners. It is an emerging boutique with partial overlap to Bold & Reeves, focused on the same customer segment but with a smaller marketing footprint and less established brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bold and Reeves social profiles
Digital presenceBold and Reeves compliance and trust
Trust signalCompliance2 records
Bold and Reeves financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bold and Reeves leadership team
Management profileNumber of profiles
Profiles6 records
Bold and Reeves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bold and Reeves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bold and Reeves
What does Bold and Reeves do?
Bold & Reeves delivers bespoke, full-service management of luxury residential properties in and around London, assigning each client a dedicated property manager and providing access to a curated network of vetted contractors at negotiated wholesale rates. The offering is enabled by a proprietary PropTech platform comprising an electronic property logbook (client portal and mobile app) and IoT-based remote monitoring of critical assets. The firm also licenses this management software to other property management businesses worldwide.
Is Bold and Reeves a public or private company?
Bold and Reeves is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bold and Reeves founded?
Bold and Reeves was founded in 2012. It employs 11 to 50 people.
Where is Bold and Reeves based?
Bold and Reeves is headquartered in London, United Kingdom, in the Europe region.
How does Bold and Reeves make money?
Three revenue lines are on record. Property Management Service Fee is the primary driver. The others are management & Maintenance Cost Savings and contractor Charges (Pass-through).
Who are Bold and Reeves's main competitors?
Others on record are Infogrid and Ludgrove Property. Broad incumbents are Knight Frank (Luxury Property Management), Savills (Residential Property Management) and Hamptons International Property Management. Direct peers are Winkworth (Property Management), Rhodium Property Management, Chestertons (Property Management) and 驻Hubo Property Management (Prime London). Brandreth Lodge Property Management is listed as an emerging player.
Does Bold and Reeves have an API?
No public API is recorded for Bold and Reeves.
What industry is Bold and Reeves in?
Bold and Reeves's product category is Luxury Property Management. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAGAE, Mixed-Use Property Management. Its NAICS code is 531311 and its SIC code is 6531.