What Rhodium does

Rhodium is a London-headquartered advisory and property management firm specialising exclusively in ultra-luxury and super-prime residential and mixed-use real estate. Founded in 2011 by Dean Main, the firm manages a portfolio of approximately £12 billion spanning 40 ultra-luxury new-build developments and 2,067 individual residences across London, Dubai, and Athens. Its principal customers are luxury real estate developers (including Northacre, CIT/Ronson Capital Partners, Almacantar, Caudwell, JTRE London, Finchatton, Brockton Everlast, Wainbridge, Fenton Whelan, and DOMVS London), hotel and non-hotel luxury brands entering the branded residences category, and ultra-high-net-worth individuals requiring hospitality-grade stewardship of single residences.

The company operates four core property-management lines—Residential Block Management, Mixed-Use Management, Rental Management (PRS), and Residence Management—alongside a Development Consultancy practice covering service-charge budgeting, design review, operational strategies, site mobilisation, and legal structuring. A separate Branded Residences offering provides what the firm characterises as an industry-first white-label advisory and operator service for hotel and non-hotel brands, with marketing and sales advisory and rental modules layered on top. The underlying technology stack is composed of third-party operational systems—Qube and Locale for property management data, Bamboo HR for people operations, NatWest Bankline for client money handling, and Wrike for project management—rather than proprietary technology. Rh45 Ltd is regulated by RICS (No. 755064) and adheres to UK GDPR and the Data Protection Act 2018.

Rhodium's commercial model combines multi-year managed-services contracts (block management, concierge and residence management, PRS) with bespoke professional-services engagements (development consultancy, branded-residences advisory). Pricing is not publicly disclosed; service charges are budgeted per scheme under RICS guidelines and management fees are negotiated bilaterally on multi-year terms. Go-to-market is exclusively direct and consultative, with the firm appointed by developers at the pre-planning stage and accompanying the asset through design, mobilisation, handover, and long-term operations. Geographic focus is the seven super-prime London districts (Mayfair, Belgravia, Kensington, Chelsea, Knightsbridge, Marylebone, St James) plus Dubai and Athens, with sales activity conducted through relationship-driven enterprise field sales and industry thought-leadership channels.

Name

Rhodium

Legal name

RH45 Limited

Website

https://rh-45.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Rhodium is a London-headquartered advisory and property management firm serving ultra-luxury and super-prime residential and mixed-use developments across London, Dubai and Athens. It provides block, mixed-use, rental, residence and branded-residences management alongside development consultancy to luxury developers, premium brands and UHNW individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Comprehensive property management services for ultra-luxury residential developments including block management, concierge, housekeeping, maintenance, and security services. Revenue generated through service charge management and management fees.
2. Development Consultancy: Advisory services for developers including service charge legislation compliance, design review, operational strategies, staffing and recruitment, site mobilisation, and legal support. Provided from pre-planning through construction and handover.
3. Branded Residences Advisory & White-Label Services: Industry-first white-label service providing property advisory and management services for branded residences. Includes brand strategy development, pre-planning strategic advice, marketing and sales advisory, and property management for hotel and non-hotel branded schemes.
4. Rental Management: Dedicated PRS team managing individual rental tenancies for homeowners electing to rent their residences. Includes lettings management, AST contracts, deposit handling, and landlord obligations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rhodium is an advisory and property management company for ultra-luxury residential and mixed-use developments. It provides block management, residence management, rental management, mixed-use management, and end-to-end development consultancy services, along with branded residences advisory and white-label operator services for hotel and non-hotel luxury brands. Its portfolio covers £12 billion across 40 ultra-luxury new build developments in London, Dubai, and Athens.

Product overview

Rhodium is an award-winning advisory and property management company for ultra-luxury residential and mixed-use developments. The company operates a multi-service platform comprising four core property management offerings (Residential Block Management, Mixed-Use Management, Rental Management, and Residence Management) alongside a comprehensive Development Consultancy service (covering service charge, design review, operational strategies, staffing, site mobilisation, and legal advisory). For branded residences specifically, Rhodium offers end-to-end advisory and management services including a white-label operator model, marketing advisory, and rental solutions. The portfolio spans £12 billion across 40 ultra-luxury developments in London, Dubai, and Athens.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Block Management Core block management services for ultra-luxury residential developments including lease consultancy, major works, project management, lease extension support, alteration licence guidance, company secretarial services, statutory compliance, and insurance management.
• Mixed-Use Management
• Rental Management
• Residence Management
• Development Consultancy Services
• Branded Residences Management
• White Label Advisory and Operator Services

Quantifiable outcome

• Branded residences typically command a premium of 25-35% compared to similar unbranded luxury properties, which Rhodium helps protect and deliver.
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Invisible CollectionflagshipStrategic or Co-development Partner · 29 October 2025Rhodium has an exclusive partnership with Invisible Collection, the leading online gallery for contemporary collectible design. Together, the two companies offer developers and homeowners an integrated service combining operational excellence with made-to-order interior design by some of the world's most respected designers and artisans. This partnership was announced on 29 October 2025.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Savills: International real estate services firm with a substantial UK prime central London residential management arm. Savills competes with Rhodium for luxury block management and advisory mandates from the same developer and UHNW client base.
• Knight Frank: Global real estate consultancy with a strong London prime residential property management practice. Knight Frank offers similar advisory and management services for super-prime residential and mixed-use schemes, competing for the same developer mandates as Rhodium.
• HML & Co: UK residential property management group providing block, estate, and mixed-use management across London prime markets. Directly comparable in service offering and developer client overlap with Rhodium.
• Rendall & Rittner: UK-based residential property management specialist serving prime and luxury developments across London and the South East. Closely comparable to Rhodium in service scope and clientele.
• Residential Management Group (RMG): UK residential property management firm providing block management and resident services across prime and high-end London estates. Operates in the same direct competitive set as Rhodium for super-prime management mandates.
• FirstPort: One of the UK's largest residential property managers, providing block management, estate management, and resident services. While broader in scale than Rhodium, FirstPort competes directly for residential management contracts in London prime markets.
• Hamptons International: UK estate agency and property services firm focused on prime and super-prime London residential. Hamptons' management and lettings services overlap with Rhodium's rental and residence management offerings in the same UHNW segment.

Broad incumbents

• CBRE: Largest global commercial real estate services company with a property management practice spanning residential and mixed-use assets. Competes with Rhodium for institutional-grade residential mandates though broader in scope.
• JLL: Global real estate services firm with residential and property management capabilities across EMEA. Larger and more diversified than Rhodium, but overlaps on premium UK residential and mixed-use management engagements.
• Cushman & Wakefield: Global commercial real estate services platform with a UK residential and asset services practice. While much broader in scope, Cushman & Wakefield competes with Rhodium on larger mixed-use and luxury residential management mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhodium