Irvine Commercial Insurance Brokers

What Irvine Commercial Insurance Brokers does

Irvine Commercial Insurance Brokers Limited is a UK-based insurance brokerage founded in 2003 by John Townsley and Matthew Finch, operating from Kenilworth in Warwickshire with a registered office in London. The firm is part of Brown & Brown, Inc., a large US-based insurance broking group, and is authorised and regulated by the Financial Conduct Authority (Reference Number 305126). With a team of 8 professionals — the majority of whom hold 20+ years of insurance experience — Irvine provides two core product lines: commercial insurance for SMB and select enterprise clients (business liability, property, motor fleet, combined cover), and personal lines insurance (home, personal accident, travel). A dedicated claims handling service spans both product lines, providing clients with broker-led liaison through to claims resolution.

The business operates a traditional, relationship-led brokerage model with no proprietary technology stack disclosed. Revenue is generated via commissions from insurance providers for placing client policies, supplemented by professional fees for advisory and claims handling. Pricing is quote-based and tailored to individual risk profiles, with no publicly available standardised tiers. Go-to-market is sales-led, relying on direct broker consultation, word-of-mouth referrals, Google Reviews (5-star), and community sponsorships within the Coventry & Warwickshire region. Distribution is regional, with clients primarily in surrounding Warwickshire and the Midlands, though testimonials indicate occasional relationships with clients outside the immediate catchment (e.g., London-based practices).

The firm's competitive positioning emphasises personal service, long-tenured client relationships (10-20+ years documented across named accounts), and access to Brown & Brown's global carrier partnerships and risk management resources. Customer segments span SMBs, personal lines consumers, sports clubs and associations, and select enterprise/group companies, served through a horizontal segmentation approach. Recent activity includes two staff hires (Grace Dean in July 2022, Anthony Dean in June 2023), local community sponsorships, and continued reliance on testimonial-driven acquisition rather than active geographic or product expansion.

Name

Irvine Commercial Insurance Brokers

Legal name

Irvine Commercial Insurance Brokers Limited

Website

https://icib.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Irvine Commercial Insurance Brokers is a UK-based insurance brokerage founded in 2003, providing commercial and personal lines insurance plus claims handling to SMBs, individuals, sports clubs, and select enterprises in the Coventry & Warwickshire region as part of Brown & Brown, Inc.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Commercial insurance brokerage
• Personal lines insurance
• Business insurance advisory
• Claims management services
• Insurance risk assessment

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance brokerage commissions and fees: Earns commissions from insurance providers for placing client policies, along with professional fees for advisory and claims handling services. Operates as an authorised and regulated insurance broker (FCA Reference Number 305126).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Irvine Commercial Insurance Brokers is a UK-based insurance brokerage that places and manages commercial and personal insurance policies on behalf of clients. The firm operates as an FCA-authorised intermediary, earning commissions from insurers for arranging tailored cover for businesses and individuals, supported by an in-house claims handling service.

Product overview

Irvine Commercial Insurance Brokers operates as a traditional insurance brokerage offering two core product lines: Commercial Insurance and Personal Insurance, supported by dedicated Claims Handling services. The company was founded in 2003 and provides tailored insurance solutions for businesses and individuals, working with clients to understand their specific risks and needs. The Commercial Insurance product protects businesses with customized policies, while Personal Insurance covers individual coverage needs. Claims Handling serves as a support service across both product lines, providing ongoing management through to resolution.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance
• Personal Insurance
• Claims Handling

Quantifiable outcome

• Trusted by clients for 10-20+ years with high retention rates

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Brown & Brown, Inc.coreStrategic or Co-development PartnerParent company providing access to strong insurance partnerships, enhanced insurance products, risk management resources, and the expertise of over 14,000 insurance professionals worldwide. Brown & Brown supports the business with global scale while ICIB maintains local operations and client relationships.
• Nuneaton Rugby ClubminorOthersCommunity sponsorship arrangement supporting Rudi Reid at Nuneaton Rugby Club for the coming season. Demonstrates commitment to local community in Coventry & Warwickshire area where directors John & Matthew emphasise supporting local community.
• MES SystemsminorGTM or Marketing PartnerLocal business relationship with MES Systems, a customer who has been supported and provides mutual recognition through testimonials and referrals.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Arthur J. Gallagher (UK): Global insurance broker with a substantial UK retail and commercial brokerage division; overlaps with ICIB in commercial lines and mid-market placement, but operates at much greater scale.
• Aon UK (Commercial): Global broker with a UK commercial division placing commercial insurance for SMEs and corporates; a broader incumbent but overlapping significantly with ICIB in commercial lines.
• Lloyds Bank Insurance (Broker channel): Bank-affiliated UK insurance distributor with commercial and personal lines offerings; a broad incumbent that competes for the same SMB clients as ICIB, particularly in the Midlands.
• Marsh Commercial: UK commercial arm of global broker Marsh McLennan; targets UK SMEs and mid-market with commercial insurance, placing it in direct competition with ICIB for larger local accounts.

Direct peers

• Coversure Insurance Services: UK network of regional insurance brokers focused on small business and personal lines; closely matches ICIB in geographic, customer, and product profile.
• Bollington Insurance Brokers: UK mid-market commercial insurance broker with regional office network and a relationship-led model very similar to ICIB; competes for similar SME and mid-market clients.
• Towergate Insurance: UK-focused insurance broker serving SMEs and consumers with commercial and personal lines; directly comparable to ICIB in customer mix, regional distribution, and product scope.
• Howden Insurance Brokers: Large UK-focused commercial and personal lines insurance broker with strong regional presence; competes directly with ICIB for mid-market and SMB commercial accounts across the UK.

Others

• Direct Line Group: UK direct insurer and price-comparison-driven distribution business; representative of the disintermediation threat to relationship brokers like ICIB, particularly in personal lines and commoditised commercial products.

Regional players

• County Insurance: Long-established UK regional insurance broker with similar commercial and personal lines focus; relevant peer given the regional, relationship-based broking model ICIB operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IrvineComm
• Facebookfacebook.com/IrvineCommercialInsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irvine Commercial Insurance Brokers