KaiserKraft

What KaiserKraft does

KaiserKraft is a B2B mail-order and e-commerce company headquartered in Stuttgart, Germany, selling approximately 90,000 products across six categories: office furniture and supplies, operations/workshop equipment, warehouse and racking systems, transport and material handling, environmental/waste management, and packaging. The company was founded in 1945 and operates as a wholly-owned subsidiary of Takkt, a publicly listed diversified B2B equipment group. Its portfolio combines reselling of established third-party brands (Dauphin, Topstar, Mauser, BISLEY, C+P, Kärcher, tesa, Rubbermaid, bimos) with three owned brands — eurokraft pro (premium workshop equipment), eurokraft basic (value tier), and ratioform (packaging) — which together allow margin capture beyond pure distribution.

The platform is built around a multi-country e-commerce storefront operating 24/7 across 18+ European countries, supplemented by telephone and on-site consulting, 3D CAD-based space planning, custom in-house fabrication, installation, inspection/maintenance, and e-procurement integration for enterprise customers. Pricing is unit-based with net (ex-VAT) B2B pricing and free delivery above €300. The go-to-market blends direct online self-service with project-led sales for larger accounts, evident in named customer engagements such as a modular hall office for the WILO smart factory and custom transport trolleys for ADP at Paris airports.

The underlying technology stack is conventional e-commerce with no proprietary AI, API, or platform disclosures in the source material. Certification posture is unusually deep for the segment — ISO 9001, ISO 14001, ISO 50001, EcoVadis, GOGREEN, and EHI Certified Online Shop — positioning KaiserKraft favorably in enterprise tendering and ESG-focused procurement. The business model is transactional one-time sales across the catalog, with services (e-procurement, CAD planning, maintenance) functioning primarily as conversion and retention layers rather than standalone revenue lines.

Name

KaiserKraft

Legal name

KaiserKraft

Website

https://kaiserkraft.de

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KaiserKraft is a German B2B mail-order and e-commerce company selling approximately 90,000 workplace, warehouse, transport, environmental, and packaging products across 18+ European countries, serving industrial, office, logistics, and trade business customers as a Takkt subsidiary.

Ownership category

akta.pro rank

Product category

Business & Industrial Equipment Distribution

NAICS

Office Equipment Merchant Wholesalers (423420)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

akta.pro secondary industries

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH), Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Office furniture
• Warehouse equipment
• Industrial supplies
• Packaging solutions
• B2B mail order

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B E-commerce/Mail-Order Sales: KaiserKraft operates as a B2B mail-order and e-commerce company selling business equipment and supplies directly to businesses, trades, and self-employed professionals. Revenue is generated through product sales across multiple categories including office furniture, workshop equipment, storage, transport, environmental products, and packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KaiserKraft is a B2B mail-order and e-commerce company selling approximately 90,000 workplace, warehouse, transport, environmental, and packaging products directly to businesses, trades, and self-employed professionals across Europe. The catalog spans six main categories — Office, Operations, Warehouse, Transport, Environment, and Packaging — delivered through own brands (eurokraft pro, eurokraft basic, ratioform) and third-party premium brands. The offering is supported by personal consulting, e-procurement integration, CAD project planning, custom in-house manufacturing, and after-sales services.

Product overview

KaiserKraft is a B2B mail-order company offering a comprehensive catalog of approximately 90,000 products for workplace, warehouse, logistics, and industrial operations. The portfolio is organized into six main categories: Büro (Office) covering furniture and equipment; Betrieb (Operations) for workshop and industrial supplies; Lager (Warehouse) for storage and racking systems; Transport for handling equipment; Umwelt (Environment) for waste and hazardous material management; and Verpackung (Packaging) for packaging materials and machinery. The company operates three own brands—eurokraft pro (premium), eurokraft basic (value), and ratioform (packaging)—alongside branded products from suppliers like Dauphin, Topstar, Mauser, BISLEY, C+P, and others. Services include eProcurement integration, 3D CAD planning, project implementation, inspection, maintenance, repair, and custom manufacturing. Founded over 80 years ago, KaiserKraft serves businesses across multiple European countries with a full-service approach combining products and solutions.

Differentiator

Problem solved

Functional benefit

Brands

• eurokraft pro: Premium own-brand line for professional workshop and operational equipment with strong price-performance ratio
• eurokraft basic
• ratioform

Products and services

• eurokraft pro

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• ratioformcoreChannel Partner/ Reseller/ Distributorratioform is KaiserKraft's own packaging brand, sold exclusively through KaiserKraft channels. Part of the comprehensive packaging solutions portfolio offering boxes, materials, and machines.
• eurokraft procoreChannel Partner/ Reseller/ DistributorPremium own brand for professional business equipment including workshop furniture, storage solutions, and industrial supplies. Positioned as high-quality own brand with strong price-performance ratio.
• eurokraft basiccoreChannel Partner/ Reseller/ DistributorValue own brand offering cost-effective business equipment solutions for budget-conscious customers while maintaining quality standards.
• RubbermaidminorChannel Partner/ Reseller/ DistributorThird-party brand partner for cleaning, material handling, and storage products. Featured in KaiserKraft's strong brands portfolio.
• KärcherminorChannel Partner/ Reseller/ DistributorThird-party brand partner for professional cleaning equipment. Featured as part of the premium brand portfolio.
• tesaminorChannel Partner/ Reseller/ DistributorThird-party brand partner for adhesive products, tapes, and mounting solutions. Featured as part of the brand portfolio.
• bimosminorChannel Partner/ Reseller/ DistributorThird-party brand partner for professional seating solutions including industrial chairs and ergonomic seating. Featured as premium seating brand.
• RAUminorChannel Partner/ Reseller/ DistributorThird-party brand partner. Part of the strong brand portfolio offering workplace solutions.
• DauphinminorChannel Partner/ Reseller/ DistributorThird-party brand partner for premium office seating including ergonomic office chairs and conference chairs. Featured brand in office furniture category.
• TopstarminorChannel Partner/ Reseller/ DistributorThird-party brand partner for office and workshop seating solutions. Major brand in office chairs and workshop stools category.
• BISLEYminorChannel Partner/ Reseller/ DistributorThird-party brand partner for office storage solutions including filing cabinets and metal storage. Featured brand in office cabinets category.
• C+P (C利器+P)minorChannel Partner/ Reseller/ DistributorThird-party brand partner for metal furniture and storage solutions. Featured brand in office cabinets category.
• mauserminorChannel Partner/ Reseller/ DistributorThird-party brand partner for office storage and filing solutions. Featured brand in office shelving and storage category.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manutan: French-headquartered pan-European B2B distributor of workplace, warehouse, and industrial equipment to businesses and public sector. Operates across multiple European countries with a comparable catalog breadth, own-brand strategy, and digital-plus-field sales motion that closely mirrors KaiserKraft.
• Lyreco: Leading European B2B distributor of workplace products, office supplies, and facility solutions serving businesses across Europe. Closely comparable in target customer base, product breadth across office and facility categories, and pan-European distribution model.
• Schäfer Shop: German B2B mail-order and e-commerce specialist in office, warehouse, and operational equipment. Direct competitor to KaiserKraft in the German-speaking DACH market with overlapping product categories and B2B customer base.
• Otto Office: German B2B office and workplace supplies distributor serving SMBs and enterprises. Comparable in office furniture and supplies focus, with a similar e-commerce plus catalog sales motion targeting German business customers.
• Viking Direct (Office Depot Europe): European B2B office supplies brand of Office Depot serving SMEs and enterprises across multiple European countries. Direct competitor in office and workplace supply e-commerce, comparable in catalog breadth and target segments.

Broad incumbents

• Staples: Global B2B and B2C office products distributor with deep North American presence and growing European footprint. Comparable in office supplies, furniture, and facility products, though broader and larger-scale than KaiserKraft.
• Office Depot: Major global B2B office supplies and solutions provider. Overlaps with KaiserKraft in office furniture, supplies, and facility products for enterprise customers, but operates at significantly larger scale with different geographic mix.

Others

• Ratioform (KaiserKraft sub-brand): KaiserKraft's own packaging sub-brand operating a dedicated packaging e-commerce portal. Included as a related entity illustrating KaiserKraft's own-brand portfolio extension strategy, not a true external peer.

Regional players

• ALSO Group: European B2B technology distribution and services provider headquartered in Switzerland. Comparable in pan-European B2B distribution scale and e-commerce-led sales motion, though focused on IT rather than workplace/industrial equipment.
• Rhenus Office Systems: European office furniture and workplace solutions provider under the Rhenus logistics group. Comparable in office furniture and workspace products targeting European enterprises, with project-services capability similar to KaiserKraft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kaiser_kraft
• Facebookfacebook.com/kaiserkraft.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KaiserKraft