Wright Communications

What Wright Communications does

Wright Communications is a full-service public relations and communications management consultancy headquartered in Auckland, New Zealand, founded in 2006 by Managing Director Nikki Wright. The firm delivers strategic corporate, financial, consumer, stakeholder, and sustainability communications to enterprise, government, and NGO clients, with named relationships spanning Toyota New Zealand (17 years), Air New Zealand, AA Insurance, ASB, BNZ, Westpac, Foodstuffs, Unilever, Synlait, Mainfreight, and multiple central and local government bodies. Service lines include financial communications (capital raising, IPOs, annual reporting), crisis and issues management, sustainability and ESG reporting using GRI and Integrated Reporting frameworks, media relations, and digital media strategy. The firm holds exclusive New Zealand distribution rights for the In Case of Crisis mobile application, an award-winning crisis management platform integrating with emergency notification services, and co-founded the Corporate Reputation Index with Kantar in 2015.

Underlying technology and intellectual property are modest: the firm is a services-led consultancy rather than a software company, with its principal proprietary assets being the Corporate Reputation Index dataset (built on Kantar's RepZ framework), the In Case of Crisis distribution rights, and brand recognition from three PR Agency of the Year wins plus B Corp and Toitū carbon zero certifications. Delivery is highly senior-led — the Managing Director personally handles every client — supported by a small team of Group Account Directors, Account Directors, and Account Executives with deep sector specialisms (energy, transport, consumer, NGO). Revenue is generated through monthly retainer arrangements, set project fees, and hourly billing, with a stated GTM motion targeting major businesses, central and local government, and not-for-profit organizations through direct sales and long-term advisory relationships.

Name

Wright Communications

Legal name

Wright Communications

Website

https://wrightcommunications.co.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Wright Communications is an Auckland-based, full-service public relations consultancy serving corporate, government, and NGO clients across New Zealand with strategic communications, crisis management, sustainability reporting, and media relations; founded in 2006 by Nikki Wright.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Retainer: Monthly retainer arrangements providing ongoing strategic PR counsel and communications support to retainer clients including Toyota, Lexus, and other major organizations.
2. Project-Based Consulting: Set project fees for specific deliverables such as sustainability reports, crisis communications plans, media relations campaigns, and change management communications.
3. Hourly Consulting: Billing based on hours spent on client projects, offering flexibility for various engagement types.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Wright Communications is a full-service public relations and communications management consultancy headquartered in Auckland, New Zealand. The firm provides corporate, financial, consumer, stakeholder, and sustainability communications services to public, private, and NGO sector clients, and is the exclusive New Zealand distributor of the In Case of Crisis mobile application for issues and crisis management.

Product overview

Wright Communications is a full-service public relations and communications management consultancy offering a broad suite of services including financial communications, crisis communications, sustainability reporting, media relations, digital media strategy, and issues management. The firm also distributes the In Case of Crisis mobile application (exclusive in New Zealand) for crisis management and has co-founded the Corporate Reputation Index partnership with Kantar. Services are delivered through retainer, project-based, or hourly billing arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• In Case of Crisis: Award-winning issues and crisis management app distributed exclusively by Wright Communications in New Zealand.

Products and services

• In Case of Crisis App Award-winning crisis management and issues app that enables teams to collaborate, respond faster, and engage protocols intelligently. Wright Communications is the exclusive distributor in New Zealand, providing clients with crisis team activation, protocol access, and preparedness training features.
• Financial Communications Services Expertise in capital raising, corporate bond offers, IPOs, annual reporting, AGMs, shareholder meetings, crisis and risk management, and media management for listed companies.
• Crisis Communications Services Crisis communications planning and management including preparation of crisis plans, media response strategies, and internal communications during critical situations.
• Sustainability Reporting Services Comprehensive sustainability and ESG report writing services including materiality assessments, reporting roadmaps, GRI and Integrated Reporting framework implementation, and climate-related disclosures.
• Media Relations Services Professional liaison with media contacts including media releases, new appointment releases, opinion editorials, and thought leadership positioning.
• Digital Media Strategy Services Digital and social media strategy guidance covering website content, blogs, Twitter, Facebook, and LinkedIn from strategy to execution.
• Corporate Reputation Index Annual corporate reputation measurement initiative co-founded with Kantar using the globally validated RepZ framework to measure public perceptions across Trust, Leadership, Fairness, and Responsibility.
• Issues and Reputation Management Expert counsel for managing crises threatening organizational reputation including cyber security breaches, available around the clock.

Quantifiable outcome

• Maintained Toyota NZ's top reputation ranking for 3 consecutive years in Kantar Corporate Reputation Index
• +3 more outcomes

Named customers32 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered flagship, supporting and core.

• NZXflagshipStrategic or Co-development Partner · 1 January 2019Partnership with NZX for ESG Reporting insights and research. Produced Insights into New Zealand's ESG Reporting reports in 2019 and 2020, providing analysis on environmental, social, and governance reporting trends.
• KantarflagshipStrategic or Co-development Partner · 1 January 2015Co-founder of the Corporate Reputation Index in partnership with Kantar since 2015. Uses Kantar's globally validated RepZ framework to measure public perceptions of New Zealand's top 50 consumer-facing corporates across Trust, Leadership/Success, Fairness, and Responsibility.
• Iron DukesupportingStrategic or Co-development PartnerGovernment relations partnership where Iron Duke supports Wright Communications' clients with their Government Relations needs. Most recently helped a large industry organization achieve meetings with ministers and departments.
• In Case of CrisiscoreTechnology or IntegrationExclusive distributor in New Zealand for In Case of Crisis, an award-winning issues and crisis management mobile application. Provides crisis team activation, protocol access, collaboration, and preparedness training features.
• AUT (Auckland University of Technology)supportingStrategic or Co-development PartnerPartnership with AUT's Bachelor of Communication Studies to deliver the 'Agency Ready' internship programme, rotating interns through the year to advance ethnic diversity in the workforce.
• Greg Ward (Media Training)supportingImplementation/ SI/ Consulting PartnerLong-term relationship with media training guru Greg Ward to provide media training services to clients, from short refreshers to full-day filmed sessions.
• Sustainable Business NetworksupportingStrategic or Co-development PartnerMember and partner for CSR strategy development, connecting clients with like-minded organizations and sustainability certification providers including CEMARS and carboNZeroCert.
• Sustainable Business CouncilsupportingStrategic or Co-development PartnerMember organization supporting sustainable business practices and connecting Wright Communications with sustainability-focused corporate clients.
• Environmental Choice New ZealandsupportingGTM or Marketing PartnerLong-term pro bono client relationship since 2014, providing strategic communications and marketing support to the ecolabelling programme.
• Presbyterian Support NorthernsupportingGTM or Marketing PartnerPro bono partner providing communications support to charity whose goals align with Wright Communications' values.
• Surf Lifesaving Northern RegionsupportingGTM or Marketing PartnerPro bono partner providing communications support to organization promoting beach safety.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quay Communications: New Zealand-owned PR consultancy based in Auckland delivering corporate, consumer, government and digital communications. Direct competitor for NZ enterprise and government PR mandates.
• Resolution: Auckland-based full-service PR and communications agency serving corporate, government and consumer clients in New Zealand. Comparable boutique-to-mid-market positioning with similar corporate communications and stakeholder engagement offerings.
• Impact PR: Auckland-based PR and communications agency serving corporate, government and consumer clients. Overlaps with Wright Communications on corporate communications, media relations and stakeholder engagement.
• Up Strategic Communications: New Zealand-based strategic communications consultancy with government relations, public affairs and corporate communications expertise. Comparable boutique positioning with similar policy and government-facing work.
• Anthem: One of New Zealand's largest independent PR and communications consultancies, offering corporate, consumer, government and integrated communications. Directly competes with Wright Communications for enterprise, government and NGO mandates in NZ.
• Halloumi Partners: Auckland-based strategic communications and public affairs agency with sustainability, government and corporate communications offerings. Direct competitor for NZ mid-market corporate and sustainability mandates.

Broad incumbents

• Edelman: Global communications firm with NZ presence serving enterprise, government and NGO clients across corporate, financial, sustainability and crisis communications. Represents the global network competitor that larger multinational clients may prefer over a boutique NZ firm.
• Ogilvy PR: Global creative and communications network with PR capabilities including corporate communications, sustainability storytelling and crisis management. Overlaps with Wright Communications on consumer and corporate accounts.
• FleishmanHillard: Global PR and communications agency with Asia-Pacific presence, offering corporate, crisis, sustainability and public affairs services. Competes with Wright Communications for larger multinational clients in the NZ market.

Others

• Kantar (Reputation practice): Global data, research and consulting company that co-founded the Corporate Reputation Index with Wright Communications. While primarily a data partner, Kantar's reputation research offering sits adjacent to Wright's advisory work and serves similar enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WrightCommsLtd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wright Communications