What Smart Light does

Smart Light (УмСвет) is a Ukrainian online retailer specializing in LED lighting and backlighting products, founded in 2011 and headquartered in Kharkiv. The company sells a broad assortment of LED strips (COB, RGB, SMD 2216/2835/3528/5050 variants), LED lamps (pear, candle, T8 tubes, filament-style), fixtures (recessed, linear, surface-mounted, smart remote-controlled, ЖКХ utility, 600×600 panels), floodlights (with and without motion sensors), street lighting, power supplies (IP20/IP54/IP65), RGB controllers/dimmers, and aluminum LED profiles. Products carry CE and RoHS certifications and are sold under the proprietary Vestum brand (334 SKUs) plus third-party brands Estar and Lectris, using components such as Epistar chips and IC/DoB drivers that prevent flicker and operate across wide voltage ranges.

The business operates as a pure-play direct-to-consumer e-commerce distributor with no disclosed funding, no parent company, and no subsidiaries. Revenue is generated through unit-priced retail sales (floodlights 102–1,949 UAH; panels 554–911 UAH; strips 538–3,738 UAH per 5m roll; filament lamps 59–246 UAH) with a 300 UAH minimum order, pay-as-you-go billing, and pre-payment discounts of 30–50% on delivery. Orders are fulfilled exclusively through Nova Poshta, providing nationwide Ukraine delivery to both pickup points and customer doorsteps. The target customer base is horizontal, spanning individual consumers (home decoration, renovation) and small commercial buyers (retail, warehouse, parking, advertising signage), with no named enterprise customers or anchor contracts disclosed.

Name

Smart Light

Legal name

УмСвет интернет-магазин светодиодного освещения и подсветки

Website

https://umsvet.com.ua

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Light (УмСвет) is a Kharkiv-based Ukrainian online retailer founded in 2011 that sells LED strips, lamps, fixtures, floodlights, and accessories via its own e-commerce storefront, distributing nationwide through Nova Poshta to consumers and small commercial buyers.

Ownership category

akta.pro rank

Product category

LED Lighting Retail

NAICS

Electric Lighting Equipment Manufacturing (33513), Wiring Device Manufacturing (33593)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)

akta.pro secondary industries

Connected Lighting & Smart Switches Retail (CRAIAMAB), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• LED lighting products
• LED strips and lamps
• Commercial lighting fixtures
• Outdoor LED floodlights
• LED power supplies

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales of LED Lighting Products: Direct retail sales of LED lighting products including strips, lamps, fixtures, floodlights, power supplies, and accessories through the company's e-commerce platform. Products are sold at fixed prices listed on the website with minimum order of 300 UAH.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Smart Light (УмСвет) operates an online retail store selling LED lighting products and accessories including LED strips, LED lamps, light fixtures, floodlights, outdoor street lighting, power supplies, RGB controllers/dimmers, and aluminum profiles. The company carries its own Vestum brand alongside third-party brands Estar and Lectris, and ships nationwide across Ukraine via Nova Poshta from its Kharkiv warehouse.

Product overview

Smart Light (УмСвет) is an online retailer of LED lighting products and accessories based in Kharkiv, Ukraine, operating since 2011. The company offers a comprehensive portfolio of LED solutions comprising light sources (LED strips in COB, RGB, SMD variants; LED lamps in multiple form factors including filament-style), light fixtures (recessed, linear, surface-mounted, smart fixtures with remotes, utility/housing sector fixtures), floodlights (with and without motion sensors), and outdoor lighting. Supporting infrastructure includes power supplies (IP20/IP54/IP65 ratings), lighting control systems (RGB controllers and dimmers), and aluminum mounting profiles. The company carries its own Vestum brand alongside third-party brands Estar and Lectris. Products comply with CE and RoHS European safety and environmental standards.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Strips (Светодиодная лента)

Quantifiable outcome

• LED products use significantly less electricity compared to incandescent or fluorescent lamps while providing equivalent light output

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Nova PoshtacoreChannel Partner/ Reseller/ DistributorNova Poshta is the primary logistics and delivery partner for the online store. The company ships all products through Nova Poshta, offering both warehouse pickup and door-to-door courier delivery services across Ukraine.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Osram (Ledvance): Global lighting manufacturer and brand owner with broad LED portfolio across consumer and professional channels. Competes indirectly with Smart Light where international brands enter the Ukrainian market.
• Rozetka LED Lighting: Ukraine's dominant online marketplace with extensive LED lighting assortment across many brands. Competes with Smart Light on convenience, assortment breadth, and logistics scale.
• Signify (Philips Lighting): Global lighting leader offering consumer and professional LED products including smart lighting (Philips Hue). Represents the upper-end, brand-driven competitive benchmark for Smart Light's premium and smart categories.
• IKEA Lighting: Global home furnishings retailer with smart and standard LED lighting assortment. Adjacent competitor for residential consumers shopping for affordable, design-oriented LED solutions.

Direct peers

• Biom: Ukrainian online retailer and brand of LED lighting products including strips, lamps, and fixtures. Competes directly with Smart Light in the same geography and product categories, with overlapping Vestum-equivalent private-label strategy.
• Feron: Major Ukrainian and Eastern European LED lighting brand and retailer offering comparable products (strips, fixtures, lamps, drivers). Direct overlap with Smart Light's catalog and customer base across both consumer and commercial segments.
• Maxus: Ukrainian LED lighting brand and online retailer with broad assortment of lamps, panels, fixtures, and smart lighting. Closely comparable business model, geography, and product mix to Smart Light.
• Electrum: Large Ukrainian electrical goods retailer with significant LED lighting category presence. Competes with Smart Light for both consumer and trade/contractor customers in Ukraine.
• Lumen.com.ua: Ukrainian online LED lighting retailer offering a comparable assortment of strips, lamps, fixtures, and drivers to both retail and B2B customers. Closely aligned business model and target market.

Emerging players

• AliExpress LED sellers: Massive cross-border marketplace where Ukrainian consumers can buy LED strips, lamps, and fixtures directly from manufacturers at low prices. Sets the price floor that Smart Light must compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Light