What Oddizzi does

Oddizzi (legal entity Little Travel Bug Ltd) is a UK-based e-learning company that produces subscription geography content for primary schools. Its core product is an online library combining 43 curriculum-aligned films (790+ minutes of original on-location footage) with more than 1,000 downloadable resources, weekly news packs, Geo-Jotters worksheets, Umbuzo quizzes, and the ClassPals messaging layer, designed to align with the National Curriculum for EYFS, KS1 and KS2. Content is created by a small in-house team of educators, Geographical Association consultants, an award-winning children's author, and external production partner Parhelion Entertainment, which films in remote locations including Antarctica, the Amazon, the Namib Desert, Ecuador and UK landmarks.

The platform is delivered as a browser-based subscription service, using standard SMB infrastructure (cloud storage across Dropbox/OneDrive/Google Drive, Mailchimp and ActiveCampaign for email, Highrise and Basecamp for CRM) and is not exposed via a public API or mobile app. Oddizzi monetises primarily through an annual whole-school subscription priced at £225+VAT, with discounted multi-year, multi-academy trust, and home-educator tiers, plus a Bespoke CPD (Continuing Professional Development) professional-services offering on request. Go-to-market is sales-led but lightweight: direct self-serve purchase from the company website following a 7-day free trial, supported by email marketing, education exhibitions, and word-of-mouth referrals from existing school subscribers. The company is privately held, founder-led by Jenny Cooke, headquartered in London with an operating address in Winkfield, Berkshire, and currently employs approximately 10 people.

Name

Oddizzi

Legal name

Little Travel Bug Ltd

Website

https://oddizzi.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Oddizzi is a UK e-learning subscription platform that provides primary schools with curriculum-aligned geography films, worksheets, quizzes and weekly news packs, sold as an annual whole-school licence at £225 plus VAT.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. School Annual Subscriptions: Annual subscription model at £225 + VAT per year per school. Includes full access to all films, downloadable resources, weekly news packs, staff training, new content releases, and supporting resources. Subscriptions renew annually with advance notice provided.
2. Multi-year and Group Subscriptions: Discounted rates offered for multi-year subscriptions, trust or school group access, and home educator memberships.
3. Bespoke CPD: CPD (Continuing Professional Development) delivered by a geography specialist available on request for additional fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Oddizzi is an online subscription platform for primary school geography, providing award-winning, curriculum-aligned films shot on location worldwide plus downloadable teaching resources, quizzes, weekly news packs, and worksheets. It is sold to UK primary schools via annual subscriptions with staff training and curriculum support.

Product overview

Oddizzi is an online subscription-based educational platform for primary school geography, consisting of two main product offerings: Oddizzi Going Places (award-winning geography films and Oddizzi Shorts bite-sized video clips) and Oddizzi Base Camp (a comprehensive collection of downloadable and online resources including weekly news packs, PowerPoints, worksheets, quizzes, and vocabulary games). The platform includes supplementary tools such as Geo-Jotters (curriculum-aligned worksheets for use during films) and ClassPals (messaging and discussion system). Oddizzi provides 43 curriculum-aligned films with over 790 minutes of unique footage, plus more than 1,000 downloadable teaching resources and quizzes, designed for EYFS, KS1, and KS2 students.

Differentiator

Problem solved

Functional benefit

Brands

• Oddizzi Going Places: Award-winning, classroom-length geography films plus Oddizzi Shorts: bite-sized clips for explaining or revisiting key concepts.
• Oddizzi Base Camp

Products and services

• Oddizzi Going Places Award-winning, classroom-length geography films for EYFS, KS1 & KS2 covering topics such as rainforests, volcanoes, deserts, mountains, coasts, Antarctica, rivers, and UK capital cities, filmed on location worldwide for primary school teachers and pupils.
• Oddizzi Shorts Bite-sized video clips that help teachers explain or revisit key concepts, address misconceptions, and reinforce subject knowledge, with examples including Introduction to the World's Biomes, How a Beach Is Formed, and Where Are the World's Volcanoes?
• Oddizzi Base Camp A collection of online and downloadable resources supporting geography lessons, including weekly news packs, PowerPoints, guided reading texts, worksheets, online quizzes, vocabulary games, photos, film clips, maps, and fully-resourced schemes of work.
• Geo-Jotters Curriculum-aligned worksheets that children work through while watching Oddizzi films, building geographical knowledge and enquiry skills, with each film driven by an enquiry question.
• Weekly News Packs Weekly topical world-news packs that turn real events into learning moments, designed for assemblies, class discussion time, and thought for the day.
• Bespoke CPD Continuing Professional Development delivered by a geography specialist, available on request for an additional fee to support teaching staff.

Quantifiable outcome

• Virtual fieldwork experiences that help children think like geographers – observing, questioning, comparing and analysing
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

One partnership is on record.

• 2041 SchoolcoreStrategic or Co-development PartnerOddizzi supports 2041 School and helped create its free Antarctica films and resources. Through the Champions of Antarctica programme, 2041 School empowers young people to protect the last great wilderness on Earth. Robert Swan OBE, explorer and global environmental activist, praised the partnership for bringing Antarctica to life for young people.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BBC Bitesize: BBC's free educational platform covering primary and secondary curriculum subjects including geography. Provides free, high-trust curriculum-aligned content that competes directly with Oddizzi's paid subscription offering.
• Discovery Education: Large global provider of digital curriculum content and streaming video resources for K–12 schools including geography. Operates as a broad incumbent offering wider subject coverage than Oddizzi but overlapping in primary geography content.

Direct peers

• Twinkl: UK-based subscription platform offering downloadable teaching resources, lesson plans, and educational materials for primary schools across all subjects including geography. Closest direct competitor to Oddizzi in the paid primary school resources market.
• Hamilton Trust: UK charity producing curriculum-linked lesson plans and resources for primary schools, including geography. Referenced in Oddizzi's own marketing channel data, indicating overlapping distribution and audience.
• Cornerstones Education: UK provider of curriculum frameworks and teaching resources for primary schools, including geography topics. Sells subscription-based curriculum resources to UK primary schools in the same vertical as Oddizzi.
• Espresso Education: UK provider of digital video-rich curriculum resources for primary schools, including geography content. Competes directly with Oddizzi's subscription model targeting primary school teachers with curriculum-aligned multimedia resources.

Emerging players

• Oak National Academy: Government-backed (Department for Education) free online classroom resources for UK primary and secondary schools. Strong emerging threat offering free curriculum-aligned content that directly competes with Oddizzi's paid geography resources.
• National Geographic Kids: Children's educational brand from National Geographic offering geography-focused videos, articles, and learning resources. Adjacent competitor with strong brand and free digital content that competes for geography engagement in primary classrooms.

Regional players

• Pandora Books: UK educational publisher producing primary school teaching resources and reading materials. Referenced alongside Oddizzi in education exhibitions, indicating overlapping primary school distribution channels in the UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oddizziteachingresources
• Instagraminstagram.com/oddizzi_geography
• Xx.com/Oddizzi
• LinkedInlinkedin.com/company/little-travel-bug-oddizzi-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oddizzi