C3

What C3 does

C3 Limited is a privately held New Zealand-headquartered provider of product handling solutions specializing in forestry-aligned logistics, stevedoring, and port-side services across New Zealand and Australia. Founded in the 1950s and now operating as a subsidiary of LINX Cargo Care Group, the company employs more than 1,400 people across 23 locations and handles over 16 million tonnes of cargo, 28 million logs, and 200,000 containers annually. Its services span log marshalling, stevedoring, in-field chipping and harvest haulage, woodchip stockpile management, warehousing, transportation, container consolidation, and export documentation, with operations available 24/7, 365 days a year.

The company's competitive positioning rests on a suite of proprietary operational technologies developed in-house or with named partners: C3 InView (a web-based tracking system integrated with Jade Master Terminal providing log-level source-to-market traceability), C3 Log Vessel Grapple (an industry-first remote-operated loading system built with Page Macrae Engineering), COM3TS (checkpoint processing technology), and IRIS 860 retroreflective safety detection from SEEN Safety. It also operates one of the largest bulk cargo grabs in New Zealand and industry-first mobile conveyor equipment. The firm holds ISO 9001 accreditation for log scaling and marshalling and maintains Ministry for Primary Industries (MPI) transitional facility and product security registrations.

C3 generates revenue predominantly through enterprise contract-based professional services (long-term harvesting, marshalling and stevedoring contracts with major forestry corporates and port operators) supplemented by transaction-fee volumes in export documentation and container consolidation. Go-to-market is enterprise field sales — direct engagement with forestry owners and operators, exporters, importers, and shipping lines — anchored by multi-year contracts such as a five-year softwood clearfell arrangement with Forestry Corporation NSW and a multi-million dollar log marshalling deal with Pacific Forest Products at Port of Portland.

Name

C3

Legal name

C3 Limited

Website

https://c3.co.nz

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

C3 Limited is a New Zealand-headquartered, LINX Cargo Care subsidiary providing forestry-aligned product handling solutions — log marshalling, stevedoring, harvesting, warehousing, container consolidation, and export documentation — across 23 locations in New Zealand and Australia, serving forestry owners, exporters, importers, and shipping lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Stevedoring Services: Professional stevedoring services handling bulk cargo (wood chip, coal, stock feed), general cargo (timber, RoRo), and specialized project cargo. Services available 24/7, 365 days a year.
2. Forestry Operations: In-field chipping, cut-to-length harvest and haulage solutions, and log marshalling services for forest owners across Australia and New Zealand.
3. Logistics Services: Integrated logistics including transportation, warehousing, container consolidation, and mobile conveying equipment for end-to-end supply chain solutions.
4. Export Documentation: Comprehensive export documentation services for logs and shipments including customs documentation, phytosanitary certificates, and letter of credit compliance.
5. Container Consolidation: Container consolidation services handling over 200,000 containers annually with skilled containerisation of products.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

C3 is a leading product handling solutions provider delivering forestry-aligned logistics, log marshalling, stevedoring, harvesting, haulage, warehousing, container consolidation, and transportation services to exporters, importers, and shipping lines across 23 locations in New Zealand and Australia. The company operates 24/7, 365 days a year, handling more than 16 million tonnes of cargo annually, supported by proprietary tracking technology (C3 InView) and specialized handling equipment.

Product overview

C3 is a leading provider of product handling solutions operating across New Zealand and Australia with 23 locations. The company offers a comprehensive suite of logistics and port services unified around its core proprietary technology systems: C3 InView (integrated with Jade Master Terminal for log tracking), the industry-first C3 Log Vessel Grapple (LVG) for remote-operated log loading, and COM3TS technology for checkpoint operations. Core services include NZ Log Marshalling and Log Stevedoring (handling over 28 million logs annually), Forest Harvesting and Haulage, Woodchip Stockpile Management, Warehousing, Container Consolidation (200,000+ containers/year), Transportation with mobile conveyor equipment, General Cargo, Bulk Cargo, Pure Car/Truck Carriers (RoRo), and Export Documentation. Services are available 24/7, 365 days a year across 23 locations, with the company safely handling more than 16 million tonnes of cargo annually including paper products, pulp, steel, wood processed products, vehicles, fertiliser, and bulk cargo.

Differentiator

Problem solved

Functional benefit

Products and services

• NZ Log Marshalling
• Log Stevedoring
• Forest Harvesting
• Woodchip Stockpile Management
• Warehousing
• Container Consolidation
• Transportation
• General Cargo
• Bulk Cargo
• Pure Car and Truck Carriers / Roll on Roll off (RoRo)
• Export Documentation

Quantifiable outcome

• Throughput increased by 300% at Portland operations
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, strategic, supporting and project-based.

• Page Macrae EngineeringcoreStrategic or Co-development PartnerDevelopment partner for C3 Log Vessel Grapple (LVG) innovation. Page Macrae Engineering designed and built the industry-first grapple log loading technology exclusively held by C3. PME CEO Dave Body stated pride in the level of automation and 'smarts' in the C3 LVG system.
• SEEN SafetystrategicTechnology or IntegrationNew Zealand-based safety technology company providing IRIS 860 detection technology. Award-winning technology rolled out in over 20 countries worldwide. Sensors mounted on C3's loader fleet provide front and rear detection zones for vehicle and pedestrian safety.
• CuriiousstrategicTechnology or IntegrationCommunication and technology company that conceptualised and built the immersive VR safety training experience for LINX Cargo Care Group. Developed the Gear VR training platform, first of its kind in Australia's supply chain and logistics industry.
• Samsung Electronics AustraliastrategicTechnology or IntegrationHardware supplier for VR safety training platform, providing Gear VR technology. Brought the platform to life through hardware supply and strategic partnerships. Viewed as a fresh perspective for effective training programs.
• Arbre Forest IndustriessupportingChannel Partner/ Reseller/ DistributorIndustry membership organisation in Tasmania. C3 Australia joined Arbre Forest Industries to support business expansion and service offering in the state.
• Australian Football League (AFL) Women'ssupportingGTM or Marketing PartnerLINX Cargo Care Group partnership with AFLW as official new partner alongside Coles, BHP and AAMI. Investment in women's football supporting diversity and inclusive ethos in the supply chain and logistics sector.
• Swire Shippingproject-basedStrategic or Co-development PartnerCollaborated with C3 on complex MV Funing discharge operation at Port of Tauranga. C3 received award for Best Collaboration Between PCBUs for this operation.
• Quadrant Pacific Agenciesproject-basedStrategic or Co-development PartnerStakeholder in complex MV Funing discharge operation. Part of collaborative approach recognised at New Zealand Workplace Health and Safety Awards.
• Genera Biosecurityproject-basedStrategic or Co-development PartnerStakeholder in complex MV Funing discharge operation. Collaborated on biosecurity aspects of log discharge and restowing.
• Port of Taurangaproject-basedStrategic or Co-development PartnerPort operator collaborated with C3 on MV Funing operation. Supported complex discharge of 40,000 tonnes of stowed logs.

Scale indicators17 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Qube Holdings: Australian integrated logistics and infrastructure company providing port logistics, bulk handling, forestry/logistics services and intermodal transport across Australia. Directly comparable to C3 in port-side bulk and forestry product handling, multi-site ANZ operations, and asset-heavy stevedoring.
• DP World Australia: Global container terminal and stevedoring operator with major Australian port presence, providing vessel loading/unloading, container handling, and integrated port logistics. Directly comparable to C3 in stevedoring, container consolidation and port-side product handling.
• Patrick Terminals: Australia's largest container terminal operator, providing stevedoring and terminal logistics at four major Australian ports. Comparable to C3's core stevedoring operations, although Patrick is more container-focused and does not have C3's forestry/log marshalling specialization.

Broad incumbents

• Toll Group: APAC-headquartered 3PL offering global forwarding, contract logistics, and bulk/freight services with substantial Australian and New Zealand operations. Comparable as a broad logistics incumbent that overlaps with C3 in transportation, warehousing and bulk cargo handling, but operates across many verticals beyond forestry.
• Linfox: Australia's largest privately-owned logistics company offering supply chain, warehousing, and transport services. Comparable as a broad ANZ 3PL incumbent with overlapping warehousing and bulk transport services, although Linfox does not focus on forestry log handling and stevedoring to the same extent as C3.
• CEVA Logistics: Global contract logistics and freight management provider (CMA CGM subsidiary) with significant ANZ presence in warehousing, transport, and supply chain solutions. Comparable as a large incumbent 3PL offering integrated multi-service logistics across Australia and New Zealand.

Regional players

• Port of Tauranga: New Zealand's largest export port by volume, where C3 conducts its largest stevedoring and log marshalling operations. While the port is C3's primary customer rather than a competitor, both operate in the same NZ port logistics ecosystem and offer adjacent capabilities in cargo handling, container services, and bulk logistics.
• CentrePort Wellington: Wellington-based port operator providing cargo handling, container, and logistics services across the lower North Island. Comparable to C3's New Zealand port network operations, including log marshalling, stevedoring and warehousing at multiple NZ locations.
• Northport (Marsden Point): New Zealand North Island deepwater port at Marsden Point where C3 also operates log handling services. Comparable as a regional port operator providing stevedoring, log marshalling and bulk cargo handling services in overlapping NZ geographies.

Others

• Fletcher Building / Future Forests: Major New Zealand building products and forestry company with internal logistics operations and forest management in NZ. Comparable as a forestry-aligned counterpart with overlapping demand for harvesting, log handling, and transport services, although its primary business is manufacturing rather than contract logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C3