What Nobles does

Nobles (legal entity A. Noble & Son Limited) is an Australian lifting and rigging specialist founded in Adelaide in 1911. The company provides a vertically integrated offering that spans the supply of lifting and rigging hardware (wire rope, chain and synthetic slings, hoists, blocks, shackles, height safety equipment and load restraint devices), technical services (NATA-accredited inspection and proof-load testing, non-destructive testing, calibration, overhead crane installation and servicing), and custom engineering (design, fabrication, failure analysis and bespoke lifting solutions). It serves blue-chip industrial customers primarily in mining, oil and gas, construction/cranes, defence, utilities, manufacturing and shipping, including BHP, Rio Tinto, Woodside, Fortescue, Santos, BAE Systems and ASC. The business operates through 11 branches across all mainland Australian states and the Northern Territory, supported by mobile service vehicles for remote on-site work.

Technically, Nobles combines physical testing infrastructure with digital tooling. It operates the only destructive testbed in Australia with capacity over 1,000 tonnes, mobile proof-load testing up to 30 tonnes, magnetic flux leakage non-destructive testing of wire ropes, and electronic load-measuring systems (load cells, SmartLoad wireless monitoring, ECAM underground mine monitoring) with capacities up to 2,000 tonnes. Its proprietary Tech-Inspect asset management platform, first launched in 2007 and relaunched with advanced features in 2019, tracks over 400,000 pieces of lifting equipment across customer sites, providing inspection scheduling, certificates and compliance alerts. An online store is integrated with the Microsoft Dynamics AX ERP for automated order fulfilment.

The business model blends product sales (own brands such as Nobles, NOBLE10, Rig-Mate, Restraint-Mate and Recovery-Mate, plus partner brands including RUD, Van Beest, Pacific Hoists, JDN and 3M/DBI Sala) with recurring professional and managed services (inspection, testing, calibration, crane servicing and mobile on-site work). Pricing is quote-based and project-specific with no public disclosure; revenue is driven by a large distributed base of more than 10,000 customers with many multi-decade relationships. Nobles was acquired by ASX-listed diversified trade services group Tasmea Limited in 2022 and operates as a subsidiary.

Name

Nobles

Legal name

A. Noble & Son Limited

Website

https://nobles.com.au

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

251–500 employees

Short description

Nobles is an Australian lifting and rigging specialist supplying certified equipment plus inspection, testing, engineering, crane servicing and digital asset-management services to mining, oil and gas, construction, defence and industrial customers across all mainland states and the Northern Territory.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Lifting and Rigging Products: Supply of specialised lifting and rigging products including wire rope, synthetic and chain slings, hoists, blocks, height safety equipment, and load restraint devices. Products are certified and tested to Australian Standards.
2. Inspection and Testing Services: NATA-accredited inspection and testing services for lifting equipment including visual inspections, proof load testing, NDT, and certification. Services available in-house or on-site through mobile units.
3. Engineering Design and Manufacturing: Custom engineering design, fabrication, and manufacture of bespoke lifting solutions. Includes failure analysis, crane assessments, and custom lifting plans.
4. Digital Electronics and Calibration: NATA-accredited calibration services for load cells, dynamometers, and force measurement equipment. Includes custom load cell system design and manufacture.
5. Overhead Crane Installation and Servicing: Installation, maintenance, and repair services for overhead cranes. Partnership with BVS Cranes for new crane supply and installation.
6. Mobile Testing and On-site Services: On-site inspection, testing, immediate repair and certification services delivered through fully equipped mobile service vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nobles supplies, manufactures, tests and services high-quality lifting, rigging and height safety equipment, and installs and services overhead cranes across Australia. The company also delivers NATA-accredited inspection, non-destructive testing, proof load testing, engineering design, and digital asset management through its proprietary Tech-Inspect platform. It operates 11 branch locations and mobile service units covering all mainland Australian states and the Northern Territory.

Product overview

Nobles is a lifting and rigging equipment and services company offering a vertically integrated portfolio of products and technical services. The core offering spans physical products (wire rope, chain slings, hoists, shackles, height safety equipment, load measuring devices) sold under proprietary brands (Nobles, Noble10, Rig-Mate, Restraint-Mate, Recovery-Mate) and partner brands (Pacific Hoists, Challenger, Vital, Hitachi, JDN, Kromer, Van Beest Green Pin, RUD, 3M/DBI Sala, Skylotec, Scotload SmartLoad), alongside services including overhead crane servicing, lifting inspections and testing, non-destructive testing, engineering solutions, and height safety systems. Nobles Tech-Inspect serves as the digital asset management platform enabling customers to track equipment across sites, schedule inspections, and access certificates. Digital Solutions (Digital Electronics, Load Cell Hire & Calibration, Electronic Load Measuring) provide electronic monitoring capabilities including ECAM for underground mining. The Engineering Solutions division designs and manufactures bespoke products like lifting beams, crane work boxes, and recovery blocks. The Big Lift Division handles heavy-duty applications up to 1000 tonnes. All products are validated through NATA-accredited testing facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Rig-Mate: Own-brand private label for lifting and rigging equipment products.
• Restraint-Mate
• Recovery-Mate
• NOBLE10

Products and services

• Overhead Crane Servicing End-to-end overhead crane solutions including installation, servicing, and maintenance for overhead travelling cranes, gantry cranes, jib cranes, and process cranes from 1 tonne to over 500 tonnes capacity.
• Lifting and Rigging Solutions Comprehensive lifting and rigging services including project management, manufacturing, inspections, load testing, and bespoke rigging solutions for complex industrial operations.
• Lifting Inspections and Testing NATA-accredited lifting equipment inspections and testing services including visual inspection, proof load testing, and mobile testing up to 30 tonnes, with same-day certification.
• Nobles Tech-Inspect Digital asset management system for tracking, managing and locating lifting and rigging equipment across multiple sites, providing real-time inspection status, servicing reports, certificates and automated compliance alerts.
• Height Safety Systems Installation, servicing and maintenance of height safety systems including ladder safe systems, self-retracting lifelines, horizontal lifeline systems, and roof access systems and anchors.
• Non-Destructive Testing (NDT) Non-destructive and destructive testing services for wire ropes and lifting equipment using magnetic flux leakage devices and tensile testing to verify safety and compliance.
• Engineering Solutions Specialist lifting and rigging engineering services including design, manufacture, failure analysis, proof load testing, custom lifting plans, refurbishment, crane assessments, and incident investigations, supported by 3D modeling and Finite Element Analysis.
• Electronic Load Measuring Load cells and load monitoring equipment including overhead and mobile crane safety systems, weighing systems, ECAM underground mine shaft safety systems, Scotload Smartload range, and static/dynamic wire rope measurement systems.
• Digital Electronics and Calibration NATA-accredited calibration and testing services, high-capacity load measuring systems up to 2000 tonnes, custom load cell systems, crane monitoring and safety solutions, rope tension meters, and ECAM underground mining safety solutions.
• Load Cell Hire and Calibration Load cell fleet available for hire in varying capacities with calibration certification, and NATA-accredited calibration services for electronic load cell equipment complying with ISO/IEC 17025.
• Wire Rope and Strand Wire rope and strand products supplied for lifting and rigging applications across industrial sectors.
• Synthetic and Wire Rope Slings Synthetic and wire rope slings supplied for various lifting applications, including sophisticated Dyneema synthetic slings for heavy rolling stock movements.
• Chain Slings and Components Chain slings and components including Grade 80 and Grade 100 chain supplied for industrial lifting applications.
• Noble10 Chain First fully Chinese imported value range of Grade 100 lifting chain and components into Australia, marketed under the NOBLE10 brand.
• Rig-Mate, Restraint-Mate and Recovery-Mate Private Label Brands Own-brand private label ranges for lifting and rigging equipment (Rig-Mate), load restraint products (Restraint-Mate), and vehicle recovery devices (Recovery-Mate).
• Pacific Chain Hoists Manual chain hoists from Pacific Hoists distributed by Nobles for industrial lifting applications.
• Pacific and Hitachi Electric Chain Hoists Electric chain hoists and motorised trolleys from Pacific Hoists and Hitachi distributed by Nobles including single speed and single phase models.
• JDN Profi Air Hoists Air hoists from JDN distributed by Nobles for industrial lifting applications.
• Kromer Spring Balancers Spring balancers from Kromer distributed by Nobles for counterbalancing tool and workpiece weight in assembly operations.
• Scotload SmartLoad Load Links High-precision load monitoring equipment with wireless connectivity and real-time alerts, available in capacities from 2 to 500 tonnes for sale and 5 to 150 tonnes for hire.
• Van Beest Green Pin Shackles Premium shackles from Van Beest with green pin design distributed by Nobles for lifting applications.
• RUD Lifting and Lashing Points Lifting and lashing points from RUD including VLBG PLUS, VLBS, W-ABA, ACP-TURNADO, STARPOINT VRS-F, and INOX-ABA distributed by Nobles.
• 3M DBI Sala and Skylotec Height Safety Equipment Height safety equipment including harnesses, lanyards, and fall protection systems from 3M DBI Sala, Protecta, and Skylotec Australia distributed by Nobles.
• Nobles Blocks and Swivels Nobles-manufactured blocks and swivels for lifting operations.
• Lifting and Spreader Beams Custom and standard lifting and spreader beams engineered by Nobles in various capacities and lengths for lifting applications.
• Crane Work Boxes and First Aid Boxes Design-registered crane work boxes and first aid boxes complying with AS1418.17-1996, featuring emergency escape hatches and self-closing doors, engineered and manufactured by Nobles.
• ECAM (Electronic Condition and Asset Monitoring) Electronic condition and asset monitoring technology for underground mining operations providing real-time structural monitoring for hoists, conveyors, and load-bearing equipment.
• Big Lift Division Heavy-duty lifting division specialising in wire ropes and slings with in-house destructive testing capabilities up to 1,000 tonnes for large-scale industrial applications.
• Water Weight Load Testing Water-weight bag load testing solutions for industrial and offshore marine applications with capacities up to 600 tonnes.

Quantifiable outcome

• 96% of customers trust Nobles to 'do the right thing' technically
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BVS CranescoreChannel Partner/ Reseller/ Distributor · 1 January 2022Exclusive distribution agreement signed in 2022 for supply and installation of overhead cranes from 1 ton to +500 ton capacity including overhead travelling cranes, gantry cranes, jib cranes, process cranes, crane kits, chain hoists, and port solutions.
• DNVcoreTechnology or Integration · 1 January 2010Nobles has held DNV Type Approval since 2010. Complies with DNV-ST-E271 and DNV-ST-E273 standards for offshore containers. Also complies with EN 13414-1, ISO 10855-2:2018, and IMO/MSC Circular 860.
• Yura YartaminorOthersYura Yarta is a majority indigenous owned and operated joint venture with Tasmea Limited. Focused on providing civil construction, electrical maintenance, compliance testing and shutdown services with a highly qualified Indigenous workforce for mining and resource sectors.
• Asian Lifting and Rigging ManufacturersminorOEM/ Whitelabel/ Licensing PartnerNobles directly sources 'value' products from best-in-class Asian lifting and rigging equipment manufacturers. Nobles personally meets and inspects factories and destruction test samples in-house before placing orders. Products are own-branded or under private label brands (Rig-Mate, Restraint-Mate, Recovery-Mate, NOUBLE10).
• Lifting Equipment Engineers Association (LEEA)coreOthersNobles has been a member of LEEA for decades. LEEA is the authoritative representative body for members involved in lifting operations and equipment worldwide, playing a key role in training, standards setting, health and safety, technical and legal advice.
• National Association of Testing Authorities (NATA)coreTechnology or IntegrationNATA is Australia's national accreditation body. Nobles maintains NATA accreditation for mechanical testing, certified visual inspection, non-destructive testing and calibration, nationally.
• Local and Global SupplierscoreChannel Partner/ Reseller/ DistributorNobles has strong partnerships with local and global suppliers to bring latest specialist lifting products, technology and support. Includes partnerships with RUD, Van Beest Green Pin, Pacific Hoists, Kromer, JDN, 3M/DBI Sala, Skylotec Australia and others.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Enerpac: Global specialist in high-force tools, heavy-lift cylinders and integrated heavy-lift solutions for industrial and energy customers. Comparable on the high-capacity engineered lifting and synchronised hoisting services side of Nobles' Big Lift Division.

Direct peers

• SpanSet: Global specialist in lifting, rigging and height safety equipment and services, including engineered load restraint and certification. Direct competitor to Nobles' Rig-Mate/Restraint-Mate/Recovery-Mate range and to its height safety systems offering.
• Bullivants: Bullivants is Australia's largest dedicated lifting, rigging and height safety specialist, offering equipment supply, testing and inspection nationally. Closest like-for-like competitor to Nobles with overlapping product lines, NATA testing and industrial verticals.
• Modulift: Specialist manufacturer of modular spreader beams and below-the-hook lifting devices, serving oil & gas, construction and infrastructure customers worldwide. Comparable to Nobles' engineered lifting and spreader beam product lines.

Broad incumbents

• Konecranes: Global leader in cranes and crane service with significant Australian operations across mining, ports and manufacturing. Overlaps with Nobles on overhead crane service, inspections, and digital condition monitoring (TRUCON), competing for the same industrial installed base.
• Liebherr: Global construction and mining equipment manufacturer with significant crane and lifting equipment lines and Australian service operations. Competes with Nobles on overhead and mobile crane supply, inspection and aftermarket service in mining and industrial markets.
• The Crosby Group: Leading global manufacturer of lifting and rigging hardware (shackles, hooks, blocks), distributing into the same Australian mining and offshore markets as Nobles. Comparable as a supplier of branded lifting components and a competitor on engineered rigging solutions.
• Cargotec (Hiab, Kalmar, MacGregor): Diversified global provider of load-handling and marine logistics solutions including Hiab loader cranes and MacGregor offshore load handling systems. Comparable to Nobles on engineered lifting systems for trucks, ports and offshore platforms.
• Terex (Genie, Demag): Global equipment manufacturer including Demag industrial cranes and material handling products. Comparable to Nobles on overhead crane supply, modernisation and service contracts in Australian industrial and mining sites.

Regional players

• Certex (Lifting Solutions): European lifting equipment distributor and service provider with inspection and testing capabilities, serving industrial customers in the UK and Europe. Comparable to Nobles on lifting equipment distribution, inspection and NDT services, primarily outside Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCD3gokbYELf0OYoEeIEin3Q
• Facebookfacebook.com/NoblesAustralia
• LinkedInlinkedin.com/company/a-noble
• Instagraminstagram.com/noblesaustralia
• Xx.com/Nobles_aus

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nobles