TELUS World Of Science

Name

TELUS World Of Science

Legal name

The Edmonton Space & Science Foundation

Website

https://telusworldofscienceedmonton.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Science Center and Museum Attractions

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industries

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA), Space & Astronomy Programs (EDAMABAE)

Keywords

• Science center attractions
• IMAX theatre programming
• Planetarium dome shows
• K-12 science field trips
• Interactive science exhibits

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Admission and Memberships: Revenue from day passes, annual memberships, and special event tickets for exhibit access, IMAX screenings, and dome shows.
2. Donations and Charitable Contributions: As a registered charitable organization (Registration #10728 3236 RR0001), the science center relies on community donations to support educational and outreach programs.
3. Food Service: On-site dining through Purple Pear Restaurant.
4. Retail: Galaxy Gift Shop merchandise sales.
5. Facility Rentals and Programs: Revenue from venue rentals, birthday parties, camps, robotics club, and science communication courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TELUS World of Science – Edmonton operates as a non-profit science center providing in-person, hands-on science education and entertainment. Core offerings revolve around themed interactive exhibits, an IMAX Theatre with large-format screenings, and the Zeidler Dome planetarium with astronomy shows and laser shows, supplemented by RASC Observatory public telescope viewing. Educational programming for K-12 schools, summer camps, a robotics club, and virtual programs complement the physical visitor experience.

Product overview

TELUS World of Science – Edmonton operates as a science museum and educational center offering a unified visitor experience combining core attractions with educational programming. The portfolio centers on IMAX Theatre (large-format films and documentaries), the Zeidler Dome (planetarium and laser shows), and rotating themed exhibits. Supporting offerings include science camps, field trips, robotics clubs, and virtual programs for K-12 education, plus amenities like the Purple Pear Restaurant and Galaxy Gift Shop. The museum functions as a single integrated attraction rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• IMAX Theatre Large-format cinema experience featuring documentary films and Hollywood blockbusters on a giant screen with laser projection. Open to general visitors and field-trip groups as a core attraction.
• Zeidler Dome Planetarium dome featuring astronomy shows and immersive digital presentations about space and science topics, plus laser shows choreographed to music and movie soundtracks.
• Themed Exhibits Rotating interactive exhibitions exploring various scientific topics through hands-on displays and experiences for visitors of all ages.
• Syncrude Science Stage Live science demonstrations and presentations performed by science educators on a dedicated stage for visitors and school groups.
• Laser Shows Music and movie soundtrack-based laser light shows choreographed to audio entertainment in the dome theater.
• RASC Observatory Telescope facility offering free public viewing of stars, planets, and celestial events, weather permitting.
• Indigenous Experiences Cultural programming and exhibits celebrating Indigenous knowledge and perspectives on science and the natural world.
• Field Trips and School Programs School programs complementing the Alberta Education Curriculum with in-person, in-school, virtual options, and home school days for K-12 students across Edmonton and Alberta.
• Science Camps Day and overnight camps providing hands-on science experiences for children during school breaks and summer.
• TWOSE Robotics Youth Robotics Club Youth robotics club offering after-school programs where young people learn robotics and engineering concepts.
• Science School In-depth science education programs connecting classroom learning with museum experiences and resources.
• Virtual Programs Remote learning experiences bringing science education to students outside the physical museum location.
• Science Communication Courses Professional development courses training individuals in science communication skills and techniques.
• Birthday Parties Celebration packages for children's birthdays including venue access, activities, and food options.
• Facility Rentals Facility rental services for private events, corporate functions, and special occasions at the museum venue.
• A Summer of WOW (Seasonal Program) Full-day summer experience featuring hands-on exhibits, IMAX films, laser shows, and exclusive city-wide offers with new experiences across all ages.
• Dogs! A Science Tail (Feature Exhibition) Feature exhibition exploring life from a dog's perspective through interactive science experiences for visitors.
• Purple Pear Restaurant On-site dining facility serving food and beverages for museum visitors.
• Galaxy Gift Shop Retail store offering science-themed merchandise, toys, educational items, and souvenirs.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TELUSflagshipGTM or Marketing PartnerTELUS holds naming rights to the science center as TELUS World of Science - Edmonton, representing a significant marketing and branding partnership for the organization.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Exploratorium: San Francisco's flagship hands-on science museum with a strong educator-development program, after-school programs, and teacher professional development — a broader, higher-profile incumbent in the same experiential STEM-learning category.
• Carnegie Science Center: Pittsburgh science center within the Carnegie Museums complex, featuring a Buhl Planetarium, IMAX-style theatre, and school programs. Larger, multi-museum institution with overlapping attraction mix and educational programming.
• Pacific Science Center: Seattle-based science center with IMAX theatres, planetarium dome, and school programs. Larger and longer-established than TELUS World of Science but operates the same core mix of immersive theatre, exhibits, and curriculum-tied education.
• California Academy of Sciences: San Francisco institution combining natural history museum, aquarium, and planetarium under one roof. Larger scope but directly comparable in operating a planetarium dome plus curriculum-aligned K-12 programs in the science museum category.

Direct peers

• Science World British Columbia: Vancouver science center with a distinctive dome, OMNIMAX theatre, rotating feature exhibitions, and school programs aligned to BC curriculum. Closest western-Canadian comparable in scale, attraction mix, and educational programming model.
• Ontario Science Centre: Toronto science center with hands-on exhibits, school programs aligned to Ontario curriculum, and a planetarium/dome. Historically the largest direct comparable in scale and program portfolio before its 2024 closure for relocation.
• Discovery Centre: Halifax-based science center delivering hands-on exhibits, immersive dome experiences, and K-12 educational programs tied to Nova Scotia curriculum. Closest Atlantic Canada comparable in operating model and audience mix.
• TELUS Spark: Calgary-based science center also bearing the TELUS naming partnership. Operates a similar mix of interactive exhibits, dome theatre/planetarium, and educational programming for Alberta families and schools, making it the closest direct comparable in the same province.
• Saskatchewan Science Centre: Regina-based science center with interactive exhibits, a dome/Krause Gallery, and curriculum-linked school programming. Direct peer serving a prairie province with similar educational and family audience dynamics.

Regional players

• Canadian Museum of Nature: National natural-history museum in Ottawa with exhibitions, school programs, and a dome/HD video theatre. Comparable as a Canadian museum with education programming but operates at a federal rather than regional level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/twosedm
• Facebookfacebook.com/105571606169976
• LinkedInlinkedin.com/company/telus-world-of-science-edmonton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TELUS World Of Science