Q&A Interior Design
Q&A Interior Design is a UK-based hospitality interior design consultancy founded in 2006 by Stephen Quiddington, providing fixed-fee restaurant, bar, and cafe design plus brand identity services to SMB hospitality operators across the UK and selectively internationally.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Q&A Interior Design does
Q&A Interior Design Ltd (trading as Q&A and Quiddington & Associates) is a UK-based hospitality interior design consultancy founded in 2006 by Stephen Quiddington, who brought 20 years of prior industry experience into the venture. The firm provides restaurant interior design, bar design, cafe interior design, brand identity, and exhibition/brand experience services to hospitality operators, with a portfolio spanning Japanese, Chinese, Indian, Vietnamese, Mexican, French, Italian, Singaporean, and American-diner concepts across the UK and selectively internationally (Amsterdam). Its client base is predominantly SMB operators with one notable enterprise relationship (Old Chang Kee UK flagship) and one significant multi-site chain relationship (Kibou Japanese Kitchen & Bar across six UK locations).
The firm operates as a lead consultant rather than a design-and-build contractor, providing fixed design fees (typically 8-12% of total build costs) and explicitly not profiting from construction, which positions it as the client's agent when overseeing fit-out contractors. The underlying technology is conventional: a five-stage design process following a RIBA-aligned work plan (overview, concept development, local authority submissions, schedule of works, and site supervision) utilizing 2D sketches, 3D sketch visuals, working construction drawings, contractor tendering, and on-site supervision. There is no proprietary software, no AI/ML tooling, no API, and no digital product layer — the offering is professional services delivered by a small team of creatives. The company holds no patents or trademarks and maintains no disclosed partnerships beyond standard subcontractor relationships with Chartered surveyors for disability access work.
The go-to-market is sales-led and entirely direct: clients reach the firm via a website contact form, phone (01242 323 191), or email ([email protected]), followed by consultation on design needs, budget, and requirements. The firm operates from two offices — London (The Record Hall, EC1N 7RJ) and Cheltenham (2 Wistley Road) — and serves markets across London, Cheltenham, Bristol, Birmingham, the Cotswolds, Bath, Cardiff, Oxford, Cambridge, Solihull, and Essex, in addition to Amsterdam. The company is privately held, founder-owned, with no external equity, parent company, or institutional investor disclosed.
Q&A Interior Design firmographics
Firmographics- Name
- Q&A Interior Design
- Legal name
- Q&A Interior Design Ltd
- Website
- https://qa-interiordesign.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Q&A Interior Design is a UK-based hospitality interior design consultancy founded in 2006 by Stephen Quiddington, providing fixed-fee restaurant, bar, and cafe design plus brand identity services to SMB hospitality operators across the UK and selectively internationally.
- Ownership category
- akta.pro rank
Q&A Interior Design industry classification
Industry- Product category
- Hospitality Interior Design
- NAICS
- Interior Design Services (54141), Interior Design Services (541410), Graphic Design Services (541430), Architectural Services (54131)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Architectural Design Services (BPAHAKAA)
Keywords
Where Q&A Interior Design is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Q&A Interior Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Design Consultancy Fees: Q&A provides professional interior design services on a fixed fee basis determined by project scope and complexity. They do not profit from the build itself, acting as the client's agent to protect their interests when overseeing the building contract with fit-out contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fixed design fee based on project scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Q&A Interior Design product offering
Product offeringCore offering
Q&A Interior Design is a hospitality-focused design consultancy delivering restaurant interior design, bar design, cafe interior design, brand identity, and exhibition/brand experience services. The firm acts as lead consultant, overseeing the project from concept through to completion, including local authority planning submissions, schedule of works, contractor tendering, and site supervision. They charge fixed design fees and do not profit from the build itself.
Product overview
Q&A Interior Design is a design collective providing professional interior design services to the hospitality industry. The company operates as lead consultants offering Restaurant Interior Design, Bar Design, Cafe Interior Design, Brand Identity, and Exhibition/Brand Experience services. Their design process spans five stages from concept through to completion. They work primarily with restaurants, bars, cafes, and hospitality venues across the UK and internationally, completing projects across multiple cuisines including Japanese, Chinese, Indian, Vietnamese, Mexican, French, Italian, Singaporean, and American diner concepts. Notable recurring clients include Kibou Japanese Kitchen & Bar (six UK locations), Old Chang Kee, Yi Ban restaurants, Vertigo Lounge, and Hawker Vietnamese Restaurant.
Differentiator
Problem solved
Functional benefit
Companies that use Q&A Interior Design
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles2 records
Q&A Interior Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Q&A Interior Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Q&A Interior Design competitors and assessment
Company assessmentBroad incumbents
- Wimberly Interiors: Global hospitality interior design practice within WATG, focused on hotels, resorts, and restaurants. Comparable to Q&A in hospitality design scope but with international scale and integrated architecture capability.
- Wilson Associates: International hospitality interior design firm serving hotels, restaurants, and branded residences. Same core category as Q&A but at enterprise/global scale with significantly broader resources.
- Gensler: Global architecture and design firm with a substantial hospitality practice covering hotels, restaurants, and food & beverage concepts. Comparable category overlap with Q&A but vastly larger scale, multi-sector portfolio, and global footprint.
- Hirsch Bedner Associates (HBA): Global leader in hospitality interior design, serving luxury hotel, resort, and restaurant groups worldwide. Comparable category to Q&A (hospitality interior design) but operates at vastly larger scale and across geographies, representing the global incumbent benchmark.
Direct peers
- Stonehill & Taylor: Architecture and interior design firm with a long track record in hotel, restaurant, and hospitality projects. Comparable to Q&A in serving hospitality clients with bespoke interior design, though operating at larger scale and scope.
- B3 Designers: UK-based hospitality interior design studio specializing in restaurants, bars, and hotels. Direct peer to Q&A — comparable boutique scale, similar restaurant/bar client base, and overlapping service offering across interior design and branding.
- Studio Indigo: London interior design and architecture studio with significant restaurant, bar, and hotel work. Directly comparable to Q&A as a UK-based design house serving hospitality operators with integrated interior design services.
- Blacksheep: London-based creative agency specializing in hospitality branding, interior, and digital design for restaurants and hotels. Comparable to Q&A in serving UK hospitality clients with an integrated brand + interior design offering.
- David Collins Studio: London-based luxury interior design studio renowned for high-end restaurant, bar, and hotel interiors. Comparable to Q&A in its specialization in hospitality interior design, but operating at the premium/luxury end of the market.
- Jestico + Whiles: London architecture and interior design practice with an established hospitality and restaurant portfolio. Comparable to Q&A in delivering hospitality interiors in the UK market, with a broader multidisciplinary service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Q&A Interior Design social profiles
Digital presenceQ&A Interior Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Q&A Interior Design leadership team
Management profileNumber of profiles
Profiles1 record
Q&A Interior Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Q&A Interior Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Q&A Interior Design
What does Q&A Interior Design do?
Q&A Interior Design is a hospitality-focused design consultancy delivering restaurant interior design, bar design, cafe interior design, brand identity, and exhibition/brand experience services. The firm acts as lead consultant, overseeing the project from concept through to completion, including local authority planning submissions, schedule of works, contractor tendering, and site supervision. They charge fixed design fees and do not profit from the build itself.
Is Q&A Interior Design a public or private company?
Q&A Interior Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Q&A Interior Design founded?
Q&A Interior Design was founded in 2006. It employs 1 to 10 people.
Where is Q&A Interior Design based?
Q&A Interior Design is headquartered in London, United Kingdom, in the Europe region.
How does Q&A Interior Design make money?
One revenue line is on record: design Consultancy Fees.
Who are Q&A Interior Design's main competitors?
Broad incumbents on record are Wimberly Interiors, Wilson Associates, Gensler and Hirsch Bedner Associates (HBA). Direct peers are Stonehill & Taylor, B3 Designers, Studio Indigo, Blacksheep, David Collins Studio and Jestico + Whiles.
Does Q&A Interior Design have an API?
No public API is recorded for Q&A Interior Design.
What industry is Q&A Interior Design in?
Q&A Interior Design's product category is Hospitality Interior Design. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAA, Architectural Design Services. Its NAICS code is 54141.