Nannini

What Nannini does

Giorgio Nannini is a brand of Nannini Italian Quality srl, a privately-held artisanal eyewear manufacturer headquartered at Via J. Kennedy 10 in Reggio Emilia, Italy. The company designs, produces, and markets prescription optical frames and sunglasses entirely in-house at its Reggio Emilia factory, drawing on more than 70 years of manufacturing heritage from the parent Nannini Eyewear Group (established 1954). Its product portfolio comprises four lines: core OPTICAL and SUN collections for men and women, the FILUM sub-brand built around thin-profile HD acetate (with a recent extension into metal sun models), and the HEXAGON premium limited-edition, numbered series featuring Rodenstock sun lenses and hand-signed certification cards.\n\nThe underlying technology is craft-led rather than digital: HD acetate material formulation, in-house design-to-packaging production control, and a supplier partnership with Rodenstock (Germany) for premium lens optics and UV/UVB protection. Manufacturing is conducted by specialized personnel at the single Reggio Emilia site, with EU Declaration of Conformity documentation published for every model.\n\nCommercially, Giorgio Nannini operates a direct-to-consumer model through its bilingual (Italian/English) website, giorgionannini.com, supplemented by contact-form-based sales inquiries and an implicit path to optical-store distribution via a 'find a store' inquiry. The stated customer segment is fashion-conscious men and women seeking distinctive Made-in-Italy eyewear. Pricing is not publicly disclosed. The entity is a small private limited company with reported share capital of €59,000, no disclosed external funding, and 11-50 employees, indicating a boutique-scale operation within the broader Nannini Eyewear Group.

Name

Nannini

Legal name

Nannini Italian Quality srl

Website

https://giorgionannini.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Giorgio Nannini is an artisanal Italian eyewear manufacturer based in Reggio Emilia, producing prescription optical frames and sunglasses in-house under four collections (OPTICAL, SUN, FILUM, HEXAGON) for fashion-conscious consumers seeking premium Made-in-Italy eyewear.

Ownership category

akta.pro rank

Product category

Luxury Eyewear Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Luxury & Designer Eyewear (CRAAAKAD)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Prescription Eyewear Frames (Optical) (CRAAAKAA), Reading Glasses (OTC) (CRAAAKAG), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)

Keywords

• Italian eyewear manufacturing
• Prescription optical frames
• Artisan sunglasses
• Acetate eyeglass frames
• Made in italy eyewear

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Eyewear Sales: Direct consumer sales of artisanal Italian-made optical frames and sunglasses through company website and potentially through retail/optical store distribution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Giorgio Nannini designs, manufactures, and sells artisanal Italian-made optical frames and sunglasses at its factory in Reggio Emilia. The portfolio includes prescription eyewear (OPTICAL), sunglasses (SUN), the lightweight FILUM sub-line featuring HD acetate, and the HEXAGON limited-edition numbered sunglasses series with Rodenstock lenses and hand-signed certification.

Product overview

Giorgio Nannini is an artisanal Italian eyewear brand producing optical and sun collections exclusively in Reggio Emilia, Italy. The portfolio consists of four main product lines: OPTICAL and SUN (the core prescription and sunglasses collections), FILUM (a lightweight sub-brand featuring HD acetate and metal designs with essential contemporary styling), and HEXAGON (a premium limited-edition collection of numbered sunglasses with Rodenstock lenses celebrating the city's heritage). All products are designed and manufactured in-house, following the entire production process from initial design to final packaging. The company leverages over 70 years of expertise from the Nannini Eyewear Group, emphasizing careful selection of raw materials and traditional Emilian craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• HEXAGON: A collection of limited and numbered series of artisanal eyewear, paying tribute to the hexagonal map of Reggio Emilia's historic centre.
• FILUM

Products and services

• Giorgio Nannini OPTICAL Prescription optical frame collection for men and women, designed and manufactured in Italy with attention to volumes, shapes, and detailing using high-quality materials.
• Giorgio Nannini SUN Sunglasses collection for men and women offering UV protection with premium lenses and artisanal Italian craftsmanship, made entirely in Reggio Emilia.
• FILUM OPTICAL Lightweight optical frame collection featuring thin volumes, high-performance HD acetate, and essential contemporary design that balances clean lines with natural practicality.
• FILUM SUN Sunglasses capsule collection with thin profiles and HD acetate, including new metal models alongside traditional styles, all made in Italy.
• HEXAGON Limited edition, numbered series of artisanal sunglasses celebrating Made in Italy excellence, featuring Rodenstock sun lenses for UV/UVB protection, bold geometric designs, and premium materials including acetate with horn-like finishes and metal accents. Each model is documented by a hand-signed and stamped certification card from the producing operator.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RodenstockcoreTechnology or IntegrationRodenstock supplies sun lenses for the HEXAGON collection. Rodenstock is a German precision optics manufacturer known for high-quality lenses. The partnership provides glare-free vision and 100% UV and UVB protection with German technology and professionally certified fitting for HEXAGON limited edition models.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• EssilorLuxottica: Global eyewear conglomerate owning Ray-Ban, Oakley, Persol and producing eyewear for most luxury fashion houses. It is the dominant Italian eyewear manufacturer; Giorgio Nannini competes for the same optician shelf space and end consumer despite being a fraction of the size.
• Safilo Group: Italian eyewear manufacturer and distributor producing branded and licensed frames (including for Dior, Fendi, Hugo Boss). A direct comparable as a Padova-based Italian eyewear producer serving the same optician and luxury channels.
• Marcolin: Italian eyewear manufacturer producing branded and licensed eyewear (Tom Ford, Ermenegildo Zegna, Moncler). Comparable as another Italian eyewear producer operating in the premium and luxury segment.

Direct peers

• Mykita: Berlin-based artisanal eyewear manufacturer known for in-house production, premium materials, and design-led limited editions. Closely comparable in business model (in-house manufacturing, premium positioning, DTC and selective wholesale) and in targeting design-conscious consumers.
• Lindberg: Danish premium eyewear brand focused on lightweight, high-end acetate and titanium frames with in-house design and craft. Comparable as a design- and craftsmanship-led premium independent that competes in the same optician and luxury DTC channels.
• Persol: Italian heritage eyewear brand owned by EssilorLuxottica, known for artisanal acetate sunglasses and optical frames. Direct comparable as a heritage Italian luxury eyewear brand targeting the same customer profile as Giorgio Nannini's premium HEXAGON and core collections.
• Dita Eyewear: Los Angeles-based luxury eyewear brand producing limited, hand-finished acetate and metal frames. Comparable in artisanal positioning, limited drops, premium pricing, and reliance on a small network of high-end opticians and DTC.
• Jacques Marie Mage: Los Angeles-based luxury eyewear brand producing limited-edition, handcrafted acetate frames with strong storytelling and collectible positioning. Comparable as a small-batch, narrative-led luxury eyewear brand chasing the same design-conscious consumer.

Emerging players

• Akoni Eyewear: Luxury eyewear brand focused on premium handmade acetate and titanium frames with a DTC and selective wholesale model. Comparable as a design-led independent targeting the high-end of the consumer eyewear market.

Others

• Brunello Cucinelli: Italian luxury maison with a 'Made in Italy' artisanal positioning and premium price architecture. Not an eyewear-only peer, but useful as a comparable for the artisanal Italian luxury narrative and the 'made in a specific town' heritage positioning that Giorgio Nannini also leverages.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nannini